in this issue…
Putting a Face on Real Estate since 1995™
• Capital Title Lakeway office grand opening • AAREB Monthly Meeting • AYREP Masquerade Happy Hour • Austin Title CP office opening • and much, much more!
Associates in Progress
8th Annual Chili Cook Off
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page 21
OCTOBER 2012 • VOLUME 17 • ISSUE 6
Learn how to take the work out of networking by Autumn Rhea Carpenter
W
hether professional networking evokes pure joy or sheer terror, the practice is necessary to increase leads, promote marketing efforts, connect with colleagues, and establish referral sources. With a little preparation, REALTORS can make the most of a networking event, and leave with more than a stack of business cards and an improved handshake.
Research
Saturday, October 20 Teravista 10th Anniversary Celebration - Teravista - 7 to 10 p.m.
Thursday, October 25
Parade of Homes VIP Preview Party The Overlook Estates - 6 to 9 p.m.
Visit us online 24/7 at www.myRealtyLine.com
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Putting a Face on Real Estate since 1995
Friday, October 26 WCAoR Farm & Ranch Meeting WCAoR Office - 11:30 a.m. to 12:30 p.m.
austin
Communication Breaking through the chatter into a deeper, more meaningful conversation creates more authentic interactions. Ditch the mundane discussion about rain chances and ask the person what brought them to the event. Be a good listener, always mindful of the conversation’s direction. Sincerity, reliability, skill and polish can make all the difference at these events. An effective networker also remembers to care about people. Real estate is not about the houses; it’s about lives and situations. According to Patty DeNucci, author of The
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Many networking events include pub-
RL
lic RSVP lists, but if this information isn’t available people might be discussing the event on Twitter, Facebook and LinkedIn. Use social media tools to target your networking efforts by reaching out to fellow attendees online. By making this initial connection beforehand the first in-person meeting will be much less awkward. Putting a face to a name is a powerful technique in the networking game. Know where the event venue is located, parking options and whether business cards are required. Arriving in a frazzled state is not a way to leave a good first impression.
Saturday, October 27 Parade of Homes Opens to Public The Overlook Estates - 11 a.m. to 7 p.m. NARI Tour of Remodeled Homes Various Locations - 12 to 6 p.m. Wednesday, October 31 ABoR Safe Halloween Alternative ABoR Office - 3 to 5 p.m. Thursday, November 1 REALTOR Day at Parade of Homes The Overlook Estates - 11 a.m. to 7 p.m.
Saturday, November 3 Keller Williams Realty 19th Annual Food Drive & Chili Cook Off Riverbend Church - 10 a.m. to 1 p.m. Thursday, November 8 REALTOR Day at Parade of Homes The Overlook Estates - 11 a.m. to 7 p.m. WCR Monthly Meeting Cool River Café - 11:30 a.m. to 1 p.m. Chef's Night at Parade of Homes The Overlook Estates - 6 to 8 p.m. Wednesday, November 14 Independence Title Chili Cook Off 101 E. Old Settlers Blvd. - 12 p.m. HBA Awards & Installation Dinner HBA Office - 6 to 9 p.m. Wednesday, November 21 NAHREP Monthly Luncheon Cool River Café - 11:30 a.m. to 1 p.m. More at www.myRealtyLine.com
Intentional Networker, “Buying and selling a house often coincides with a major life change such as marriage, divorce, expanding a family, relocating, downsizing for retirement, even death. When you really care about serving people, that's when your value rises,” says DeNucci. Compose an elevator speech—15 seconds that describes how you offer value, benefit and quality to your customer. Practice until the speech feels natural and unrehearsed. Remember to speak
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