NOTEWORTHY Reanna Day Wright's Senior Portfolio

NOTE WORTHY

SEL EC T ED DE SIGN WORK S F RO M GR APHIC DESIGNER:

Reanna Day Wright

003

NOTE WORTHY

SEL EC T ED DE SIGN WORK S F RO M GR APHIC DESIGNER:

Reanna Day Wright

D E D I C AT I O N :

For My Family

C ON TAC T

NAME:

EMAIL:

Reanna Day Wright

reannaday@gmail.com

PHONE:

WEB:

760.504.5846

ReannaDayWright.com

ACADEMY OF ART UNIVERSITY, School of Graphic Design 79 New Montgomery Street, San Francisco, CA 94105

COURSE:

INS T RU C TOR:

Senior Portfolio

Mary Scott

© 2016 All Rights Reserved. No part of this publication may be reproduced without express permission from Reanna Day Wright.

TABL E OF C ON T EN T S

TITLE:

PROJEC T:

PAGE:

Cycle of Rest...

Circadian Rhythm

009

TITLE:

PROJEC T:

PAGE:

What the Plant

Natura

027

TITLE:

PROJEC T:

PAGE:

We're all slightly...

Escape Wonderland

039

TITLE:

PROJEC T:

PAGE:

Trash to Treasure

ScrapSF

055

TITLE:

PROJEC T:

PAGE:

Do the Ride Thing

vRide

067

TITLE:

PROJEC T:

PAGE:

Base My Home...

Kohl's

089

TITLE:

PROJEC T:

PAGE:

Reveal the Inner...

Mulberry

137

TITLE:

PROJEC T:

PAGE:

Take Note

Identities

163

NOTEWORTHY

|

RE A NN A D AY W RI G H T

CATEGORY

008 | T YPO GR APHY III

01

CYCLE OF REST AND RENEWAL

| 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Typography III

Ariel Grey

L O C AT I O N :

D U R AT I O N :

Subconscious Mind

15 Weeks 009

CATEGORY

|

NAME

NUMBER

D AT E May 2015

DE S CRIP T ION

To design a collector's edition experimental coffee table book. Utilizing the standards of book formatting, the steps I used included concept development, typographic element selection, grid and copy layout — all designed to evoke an experience for the reader.

NOTEWORTHY

|

RE A NN A D AY W RI G H T

Our sleep patterns have evolved over time and we generally do not achieve the needed quality or quantity of sleep today. The book is intended to portray the scattered state of mind that can result from that sleep disturbance and restlessness, juxtaposed against the benefits of sleep and renewal. The use of erratic type spacing, gradually fragmented photography, and other graphic elements, help illustrate human sleep patterns and allow the reader to connect with the content.

KE Y WORDS

010

PRO JEC T

|

CIRCADIAN RHY T HM

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

011

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

012 | T YPO GR APHY III

PRO JEC T

|

CIRCADIAN RHY T HM

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

013

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

014 | T YPO GR APHY III

PRO JEC T

|

CIRCADIAN RHY T HM

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

015

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

016 | T YPO GR APHY III

PRO JEC T

|

CIRCADIAN RHY T HM

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

017

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

020 | T YPO GR APHY III

PRO JEC T

|

CIRCADIAN RHY T HM

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

021

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

024 | T YPO GR APHY III

PRO JEC T

|

CIRCADIAN RHY T HM

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

025

NOTEWORTHY

|

RE A NN A D AY W RI G H T

CATEGORY

026 | GR APHIC DESIGN III

PROJECT

|

NAME

WHAT THE PL ANT 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Graphic Design III

Anne Kitzmiller

L O C AT I O N :

D U R AT I O N :

Mother Nature, Earth

15 Weeks 027

CATEGORY

|

NAME

NUMBER

D AT E Dec 2014

DE S CRIP T ION

To conceive, develop, and design a mobile application that’s new at the time. Nature is vital to our existence, however as humans we often take it for granted. Most children today can identify hundreds of Corporate Logos but less than 10 native plants. There needs to be a faster, easier way to educate people about the nature around them!

Natura is a mobile application to help people learn about the plants in their local area or wherever they are visiting in a fun, interactive way. People are encouraged to go outside and enjoy all that our natural world has to offer and also share their personal discoveries with friends and family through social media.

NOTEWORTHY

|

RE A NN A D AY W RI G H T

The colors chosen for the application reflect the cool curiosity of nature, while the clean, scientific sans-serif typography make learning easy and memorable. Through a less intrusive layering technique, the descriptive information appears over the blured out plant picture in question which helps keep the user immersed in their natural environment.

KE Y WORDS

028

PRO JEC T

|

N AT U R A A P P

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

029

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

030

|

GR APHIC DESIGN III

PRO JEC T

|

N AT U R A A P P

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

031

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

032

|

GR APHIC DESIGN III

PRO JEC T

|

N AT U R A A P P

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

033

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

034

|

GR APHIC DESIGN III

PRO JEC T

|

N AT U R A A P P

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

035

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

036

|

GR APHIC DESIGN III

PRO JEC T

|

N AT U R A A P P

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

037

NOTEWORTHY

|

RE A NN A D AY W RI G H T

CATEGORY

038 | PACK AGING III

PROJECT

|

NAME

01

WE’RE ALL SLIGHTLY MAD HERE

| 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Packaging IV

Christine George

L O C AT I O N :

D U R AT I O N :

Wonderland

7 Weeks 039

CATEGORY

|

NAME

NUMBER

D AT E May 2016

DE S CRIP T ION

To design a fully functioning board game including game pieces, board, cards, directions, and box. Have fun and experiment with typography, graphics, and illustration while making something that's enjoyable to play and design.

NOTEWORTHY

|

RE A NN A D AY W RI G H T

Inspired by the classic tale of Alice in Wonderland, along with the whimsically dark tones of Tim Burton’s new adaptation, I created a full board game called Escape Wonderland. Two to four players, ages eight and up, can explore the famous locations and characters from the book as they travel across the board that I digitally illustrated by hand. Players choose a game piece from the four playing card symbols, which were lazer-cut out of wood and painted different metallic colors for differentiation.

Using a pair of dice, players move across the board and randomly have a chance to land on a mushroom space, where they would pick from the “Eat Me” card pile, or a potion bottle space, where they would pick from the “Drink Me” card pile. The “Eat Me” Cards tend to make players grow larger allowing then to move faster around the board.

Whereas, “Drink Me” Cards will make you shrink smaller causing you to progress slower, going along with the same concepts from the book. Random surprises and hidden messages within the game make it a fun experience for all!

KE Y WORDS

040

PRO JEC T

| ESCAPE WONDERL AND GAME

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

041

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

042

|

PACK AGE DESIGN III

PRO JEC T

|

ESCAPE WONDERL AND GAME

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

043

Eat a

Eat a

bad mushroom that

mushroom top that

makes you paralyzed

makes your feet grow twice the

for the entire next round!

EAT ME

DRAW AGAIN

size!

EAT ME

EAT ME

EAT ME

A cupcake appears

Eat a mushroom that makes you grow

before you.

to the size of

Once you eat it

a horse!

instantly another EAT ME

EAT ME

SWITCH PLACES

EAT ME

EAT ME

PICK A VICTIM

appears!

e

you can pick

allows you to switch

xt

any player to draw

places with any

a “Drink Me”

other player in

or “Eat Me”

Wonderland,

BLIND EYE Eat a piece of mushroom that

far better

makes you loose

to be

vision in your right

feared

eye! Next turn,

than

you can only use

loved.”

EAT ME

EAT ME

“It is

one die.

EAT ME

GO FORTH 7 SPACES

card at random!

EAT ME

!

EAT ME

This mushroom

EAT ME

This treat says

choose wisely.

EAT ME

GO AHEAD 3 SPACES

EAT ME

GO FORWARD 1 SPACE

EAT ME

EAT ME

LOOSE A TURN

PRO JEC T

|

ESCAPE WONDERL AND GAME

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

045

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

046

|

PACK AGE DESIGN III

PRO JEC T

|

ESCAPE WONDERL AND GAME

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

047

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

048

|

PACK AGE DESIGN III

PRO JEC T

|

ESCAPE WONDERL AND GAME

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

049

C AT E G O R Y

|

PACK AGE DESIGN III

ADVENTURE BOARD GAME

RE A NN A D AY W RI G H T

Race to escape Wonderland.

NOTEWORTHY

|

Fun for two to four players ages eight and up.

CONTENTS: Adventure Game Board 4 Game Pieces 2 Dice 2 Sets of 20 Cards Instructions Box

WARNING: redravengames.com

050

Small parts included. Not for children under 3 yrs.

PRO JEC T

|

ESCAPE WONDERL AND GAME

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

2-4 PLAYERS

AGES 8 & UP

051

LOOSE A TURN

DRINK ME

RAVEL BACK 5 SPACES Drink a

Drink a

potion that

potion that

makes you shrink

makes you fall

to the size of

deep asleep, DRINK ME

PICK A VICTIM

unable to move!

DRINK ME

a ladybug!

This bottle says you can pick any player to draw a “Drink Me”

Drink a

DRINK ME

DRINK ME

SLOW MODE

card at random!

BLIND EYE Drink a

potion that

potion that

makes your legs

makes you loose

hrink to half the

size. Your next

vision in your left eye! Next turn,

DRINK ME

A dark glowing potion appears. You can’t resist its temptation and drink ‘till you black-out!

MOVE 3 SP

DRINK ME

DRINK ME

DRAW AGAIN A potion appears

Drin

before you.

potion

Once you drink it

makes yo

instantly fills

to the DRINK ME

up again!

GO BACK 9 SPACES “Off with their heads!”

DRINK ME

DRINK ME

DRINK ME

DRINK ME

GO BACK TO START

this

N ONT OE T WEOWROTRHTYH Y |

R|E A N NRAE A DN AN Y AW D RA IG Y HWT R I G H T

CATEGORY

054 | PRINCIPL ES OF UXUI

PROJECT

|

NAME

TRASH TO TREASURE 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Principles of UX/UI

Bob Slote

L O C AT I O N :

D U R AT I O N :

San Francisco, CA

4 Weeks 055

CATEGORY

|

NAME

NUMBER

D AT E Dec 2014

DE S CRIP T ION

To design a mobile application with a pleasant user experience for a company based in San Francisco, CA. SCRAP SF’s mission is to stimulate creativity and environmental awareness in children and adults through promoting creative reuse of materials that traditionally was discarded as waste.

R|E A N NRAE A DN AN Y AW D RA IG Y HWT R I G H T

In an effort to maximize the diversion of reusable discarded materials from the solid waste stream, I created a mobile platform where people can easily collect and redistribute these materials to underfunded programs and organizations, teachers, artists, parents, and students.

Thus directly giving back to the community.

N ONT OE T WEOWROTRHTYH Y |

This app was designed to quickly connect users with the resources they need that will benefit a vast array of people within the bay area. Bright bubbly shapes and simple interface consistently exhibits a friendly design approach to inspire all types of creative people to turn someone else’s trash into treasure.

KE Y WORDS

056

PRO JEC T

|

SCRAP SF APP

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

057

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

058

|

PRINCIPL ES OF UXUI

PRO JEC T

|

SCRAPSF APP

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

059

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

060

|

PRINCIPL ES OF UXUI

PRO JEC T

|

SCRAPSF APP

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

061

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

062

|

PRINCIPL ES OF UXUI

PRO JEC T

|

SCRAPSF APP

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

063

064

NOTEWORTHY

|

RE A NN A D AY W RI G H T

065

NOTEWORTHY

|

RE A NN A D AY W RI G H T

CATEGORY

066

|

B R A ND IN G S T R AT E G IE S

PROJECT

|

NAME

01

DOING THE RIDE THING

| 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Strategies for Branding

Thomas McNulty

L O C AT I O N :

D U R AT I O N :

Bay Area, CA

7 Weeks 067

CATEGORY

|

NAME

NUMBER

D AT E July 2015

DE S CRIP T ION

To create an updated brand identity system with applications across a variety of traditional and digital media for a specified company or organization located in the bay area. My area of focus was transportation.

NOTEWORTHY

|

RE A NN A D AY W RI G H T

Vride is a ride sharing platform that offers an economical way to get to work by doing things the right way. The company is dedicated to providing modern solutions to transportation problems guided by the philosophy of environmental responsibility and corporate decency. I designed a fresh brand identity system for Vride to make the brand more memorable and stand out from the other competition in the San Francisco and greater bay area. I also found it necessary to strengthen the brand by widening the target audience to encompass more than just commuters. By evolving the brand into a full transportation service with both ride-sharing and private car (taxi) options, it opens up new niche markets while maintaining the existing brand equity, resulting in overall brand and business growth.

The design echoes friendly tone with a new vibrant green and yellow colors to illustrate the Eco-friendly philosophy. The new "V" symbol in the logo reflects two people facing each other in a reclining position with approachable rounded corners to form a more recognizable mark that could stand alone. Clear rounded sans serif type helps bridge the current brand equity with a new recognizable brand for sustainable revitalization.

KE Y WORDS

068

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

069

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

070

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

071

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

074

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

075

NOTEWORTHY

|

R E A N N A DAY W R I G H T

C AT E G O R Y

076

|

B R A ND IN G S T R AT E G IE S

PPRROOJJEECC TT

||

VR N A IMDEE

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

077

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

078

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

079

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

080

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

081

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

082

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

083

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

084

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

085

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

086

|

B R A ND IN G S T R AT E G IE S

VRIDE | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

087

NOTEWORTHY

|

RE A NN A D AY W RI G H T

CATEGORY

088 | PACK AGING IV

PROJECT

|

NAME

01

BASE MY HOME ON GREAT VALUES

| 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Packaging IV

Thomas McNulty

L O C AT I O N :

D U R AT I O N :

Menomonee Falls, WI

7 Weeks 089

CATEGORY

|

NAME

NUMBER

D AT E July 2016

DE S CRIP T ION

To engage in a group project working with three other people to conduct an in-depth market analysis, redesign a new brand matrix and develop a process for large-scale production for a store brand. Our team developed new branding for “Kohl’s” store brand across multiple product lines including point-of-purchase displays and packaging.

Kohl’s Corporation is one of the largest discount department store chains in the United States. With their tagline, “expect great things,” the company seeks to inspire and empower families to lead more fulfilled lives.

Their current product lines are wide-ranging offering goods from clothing, to kitchen, to everything in between.

NOTEWORTHY

|

RE A NN A D AY W RI G H T

Our goal was to broaden the customer base for Kohl's to also include the modernized, millennial family through fresh approachable branding connected to social responsibility. The new product lines help consumers lay a foundation for family wellness by offering products that are essential for the household and allow them to give back to their communities since a portion of the proceeds from each sale is directly donated to support a non-profit organization or foundation.

Great attention to detail was put into making the Base (Home, Apparel, and Pantry) sub-brands to feel simple yet elegantly structured. The photography choices feature essential products within a home, fresh appetizing food for pantry, and ethically diverse models in a wide range of ages for apparel. Base sub-brands also utilize both recycled materials and reusable containers for a more sustainable approach, and structures that are easy to flatten and recycle. The private labels were design with more personality in mind, displaying playful illustrations and more expressive typography.

KE Y WORDS

090

KOHL ’S | PRO JEC T

01

|

02

|

03

|

04

|

05

|

06

|

07

|

08

091

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

092

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

093

C AT E G O R Y

|

PACK AGING DESIGN IV

RE A NN A D AY W RI G H T

STORE BRAND IDENTIT Y

NOTEWORTHY

|

STORE SUB-BRANDS

094

APPAREL LINE IDENTIT Y:

HOME LINE IDENTIT Y:

SECONDARY GRAPHIC:

SECONDARY GRAPHIC:

PANTRY

LINE IDENTIT Y:

SECONDARY GRAPHIC:

PRO JEC T

|

KOHL ' S B R A ND

01 | 02 | 03 | 04 |

P R I VAT E B R A N D S

05 |

PE T LINE IDENTIT Y:

06

BE AU T Y LINE IDENTIT Y:

BABY LINE IDENTIT Y:

| 07 | 08

095

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

096

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

STORE SUB-BRAND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

DEPARTMEN T:

TARGE T AUDIENCE:

Apparel and Accessories

Ages 6-65 Kids/Adult

L ABEL:

KE Y WORDS:

Store Label

Stylish & Longevity 097

098

NOTEWORTHY

|

RE A NN A D AY W RI G H T

099

100

NOTEWORTHY

|

RE A NN A D AY W RI G H T

101

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

102

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

103

104

NOTEWORTHY

|

RE A NN A D AY W RI G H T

105

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

106

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

107

108

NOTEWORTHY

|

RE A NN A D AY W RI G H T

109

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

110

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

STORE SUB-BRAND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

DEPARTMEN T:

TARGE T AUDIENCE:

Food and Pantry

Ages 25-55 Families

L ABEL:

KE Y WORDS:

Store Label

Authentic & Fresh 111

112

NOTEWORTHY

|

RE A NN A D AY W RI G H T

113

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

114

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

115

116

NOTEWORTHY

|

RE A NN A D AY W RI G H T

117

C AT E G O R Y

118

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

119

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

120

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

STORE SUB-BRAND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

DEPARTMEN T:

TARGE T AUDIENCE:

Home and Kitchen

Ages 25-55 Families

L ABEL:

KE Y WORDS:

Store Label

Mindful & Experience 121

122

NOTEWORTHY

|

RE A NN A D AY W RI G H T

123

C AT E G O R Y

124

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

125

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

126

|

PACK AGING DESIGN IV

PRO JEC T

|

KOHL ' S B R A ND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

127

NOTEWORTHY

|

RE A NN A D AY W RI G H T

C AT E G O R Y

128

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PACK AGING DESIGN IV

PRO JEC T

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KOHL ' S B R A ND

S T O R E P R I VAT E B R A N D

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

DEPARTMEN T:

TARGE T AUDIENCE:

Newborn Baby

Parents of Ages 0-3

L ABEL:

KE Y WORDS:

Private Label

Whimsical & Safe 129

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RE A NN A D AY W RI G H T

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

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PACK AGING DESIGN IV

PRO JEC T

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KOHL ' S B R A ND

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

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NOTEWORTHY

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RE A NN A D AY W RI G H T

CATEGORY

136 | VISUAL SYST EM II

PROJECT

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NAME

01

REVEAL THE INNER GODDESS

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O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

Visual System II

Sean McGuire

L O C AT I O N :

D U R AT I O N :

Lake Tahoe, CA

15 Weeks 137

CATEGORY

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NAME

NUMBER

D AT E May 2015

DE S CRIP T ION

To create a complete brand visual system based on three cards chosen at random: “Mulberry” (the name) “Jeweler” (the product / industry) “An Identity and graphic language which allows for internal production” (the attribute.)

RE A NN A D AY W RI G H T

Mulberry, a California-based couture micro label, is comprised of one-of-a-kind vintage reconstructed jewelry and accessories. This “slow fashion” label features the sort of organic glamour that transforms mere mortals into goddesses. From ethereal headpieces with layered chains, to raw crystal-embossed body harnesses and also rings, Mulberry delivers an undeniable, awe-inspiring and magnificent look for whomever graces it. All beautiful things take time and care to make, so this new brand is focused on responsible and sustainable approaches with handmade processes and locally sourced materials.

NOTEWORTHY

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This brand was inspired by the boundless beauty of nature that is based on the name Mulberry, which is a type of fruit-bearing tree. The deep mulberry color allowed for a simple and refined color pallet that echoes the quality of royalty. In order to create an identity and graphic language that allows for in-house production it was very important to me to give the brand a personal hand-crafted tone that stays true to its intended philosophy.

KE Y WORDS

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PRO JEC T

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MUL BERRY JE WEL ER

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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C AT E G O R Y

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

154

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

156

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VISUAL SYST EMS II

01

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02

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03

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04

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05

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06

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07

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08

157

NOTEWORTHY

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RE A NN A D AY W RI G H T

C AT E G O R Y

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

159

C AT E G O R Y

160

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VISUAL SYST EMS II

PRO JEC T

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MUL BERRY JE WEL ER

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NOTEWORTHY

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RE A NN A D AY W RI G H T

CATEGORY

162 | BR ANDING

PROJECT

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NAME

TAKE NOTE 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

O B S E R VAT I O N S

SUBJECT:

PRINT

IDENTITY

UX/UI

PACKAGING

COLORS:

COURSE:

INS T RU C TOR:

All Courses

Various Instructors

L O C AT I O N :

D U R AT I O N :

Universe

~2 Years 163

CATEGORY

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NAME

NUMBER

D AT E October 2016

DE S CRIP T ION

NOTEWORTHY

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RE A NN A D AY W RI G H T

A collection of various black and white brand identities.

164

PRO JEC T

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IDEN T I T IES

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

CATEGORY

166 | BR ANDING

PRO JEC T

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IDEN T I T IES

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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NOTEWORTHY

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RE A NN A D AY W RI G H T

CATEGORY

168 | BR ANDING

PRO JEC T

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IDEN T I T IES

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

169

NOTEWORTHY

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RE A NN A D AY W RI G H T

CATEGORY

170 | BR ANDING

PRO JEC T

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IDEN T I T IES

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08

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RE A NN A D AY W RI G H T | NOTEWORTHY

COLOPHON

DESIGNED BY:

PHOTOGRAPHY BY:

Reanna Day Wright

Reanna Day Wright

S O F T WA R E :

CAMER A:

Adobe CC Suite

Cannon EOS T3i

TYPOGRAPHY USED: Aperçu Pro (Bold and Mono) designed by The Entente, Numbers set in stamPete designed by Joebob graphics.

PRIN T ER:

BINDER:

Chums Design & Print

The Key Binding

© 2016 Reanna Day Wright LET'S CHAT: 760.504.5846 172

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reannaday@gmail.com

ACKNOWL ED GMEN T:

Thank you for helping me push beyond my limits and pursue my passions: Mary Scott, Thomas McNulty, Ariel Grey, Anne Kitzmiller, Cristine George, Roland Young.

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RE A NN A D AY W RI G H T

MY NEW ADVENTURE STARTS HERE

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