NOTE WORTHY
SEL EC T ED DE SIGN WORK S F RO M GR APHIC DESIGNER:
Reanna Day Wright
003
NOTE WORTHY
SEL EC T ED DE SIGN WORK S F RO M GR APHIC DESIGNER:
Reanna Day Wright
D E D I C AT I O N :
For My Family
C ON TAC T
NAME:
EMAIL:
Reanna Day Wright
reannaday@gmail.com
PHONE:
WEB:
760.504.5846
ReannaDayWright.com
ACADEMY OF ART UNIVERSITY, School of Graphic Design 79 New Montgomery Street, San Francisco, CA 94105
COURSE:
INS T RU C TOR:
Senior Portfolio
Mary Scott
© 2016 All Rights Reserved. No part of this publication may be reproduced without express permission from Reanna Day Wright.
TABL E OF C ON T EN T S
TITLE:
PROJEC T:
PAGE:
Cycle of Rest...
Circadian Rhythm
009
TITLE:
PROJEC T:
PAGE:
What the Plant
Natura
027
TITLE:
PROJEC T:
PAGE:
We're all slightly...
Escape Wonderland
039
TITLE:
PROJEC T:
PAGE:
Trash to Treasure
ScrapSF
055
TITLE:
PROJEC T:
PAGE:
Do the Ride Thing
vRide
067
TITLE:
PROJEC T:
PAGE:
Base My Home...
Kohl's
089
TITLE:
PROJEC T:
PAGE:
Reveal the Inner...
Mulberry
137
TITLE:
PROJEC T:
PAGE:
Take Note
Identities
163
NOTEWORTHY
|
RE A NN A D AY W RI G H T
CATEGORY
008 | T YPO GR APHY III
01
CYCLE OF REST AND RENEWAL
| 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Typography III
Ariel Grey
L O C AT I O N :
D U R AT I O N :
Subconscious Mind
15 Weeks 009
CATEGORY
|
NAME
NUMBER
D AT E May 2015
DE S CRIP T ION
To design a collector's edition experimental coffee table book. Utilizing the standards of book formatting, the steps I used included concept development, typographic element selection, grid and copy layout — all designed to evoke an experience for the reader.
NOTEWORTHY
|
RE A NN A D AY W RI G H T
Our sleep patterns have evolved over time and we generally do not achieve the needed quality or quantity of sleep today. The book is intended to portray the scattered state of mind that can result from that sleep disturbance and restlessness, juxtaposed against the benefits of sleep and renewal. The use of erratic type spacing, gradually fragmented photography, and other graphic elements, help illustrate human sleep patterns and allow the reader to connect with the content.
KE Y WORDS
010
PRO JEC T
|
CIRCADIAN RHY T HM
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
011
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
012 | T YPO GR APHY III
PRO JEC T
|
CIRCADIAN RHY T HM
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
013
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
014 | T YPO GR APHY III
PRO JEC T
|
CIRCADIAN RHY T HM
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
015
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
016 | T YPO GR APHY III
PRO JEC T
|
CIRCADIAN RHY T HM
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
017
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
020 | T YPO GR APHY III
PRO JEC T
|
CIRCADIAN RHY T HM
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
021
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
024 | T YPO GR APHY III
PRO JEC T
|
CIRCADIAN RHY T HM
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
025
NOTEWORTHY
|
RE A NN A D AY W RI G H T
CATEGORY
026 | GR APHIC DESIGN III
PROJECT
|
NAME
WHAT THE PL ANT 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Graphic Design III
Anne Kitzmiller
L O C AT I O N :
D U R AT I O N :
Mother Nature, Earth
15 Weeks 027
CATEGORY
|
NAME
NUMBER
D AT E Dec 2014
DE S CRIP T ION
To conceive, develop, and design a mobile application that’s new at the time. Nature is vital to our existence, however as humans we often take it for granted. Most children today can identify hundreds of Corporate Logos but less than 10 native plants. There needs to be a faster, easier way to educate people about the nature around them!
Natura is a mobile application to help people learn about the plants in their local area or wherever they are visiting in a fun, interactive way. People are encouraged to go outside and enjoy all that our natural world has to offer and also share their personal discoveries with friends and family through social media.
NOTEWORTHY
|
RE A NN A D AY W RI G H T
The colors chosen for the application reflect the cool curiosity of nature, while the clean, scientific sans-serif typography make learning easy and memorable. Through a less intrusive layering technique, the descriptive information appears over the blured out plant picture in question which helps keep the user immersed in their natural environment.
KE Y WORDS
028
PRO JEC T
|
N AT U R A A P P
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
029
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
030
|
GR APHIC DESIGN III
PRO JEC T
|
N AT U R A A P P
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
031
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
032
|
GR APHIC DESIGN III
PRO JEC T
|
N AT U R A A P P
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
033
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
034
|
GR APHIC DESIGN III
PRO JEC T
|
N AT U R A A P P
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
035
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
036
|
GR APHIC DESIGN III
PRO JEC T
|
N AT U R A A P P
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
037
NOTEWORTHY
|
RE A NN A D AY W RI G H T
CATEGORY
038 | PACK AGING III
PROJECT
|
NAME
01
WE’RE ALL SLIGHTLY MAD HERE
| 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Packaging IV
Christine George
L O C AT I O N :
D U R AT I O N :
Wonderland
7 Weeks 039
CATEGORY
|
NAME
NUMBER
D AT E May 2016
DE S CRIP T ION
To design a fully functioning board game including game pieces, board, cards, directions, and box. Have fun and experiment with typography, graphics, and illustration while making something that's enjoyable to play and design.
NOTEWORTHY
|
RE A NN A D AY W RI G H T
Inspired by the classic tale of Alice in Wonderland, along with the whimsically dark tones of Tim Burton’s new adaptation, I created a full board game called Escape Wonderland. Two to four players, ages eight and up, can explore the famous locations and characters from the book as they travel across the board that I digitally illustrated by hand. Players choose a game piece from the four playing card symbols, which were lazer-cut out of wood and painted different metallic colors for differentiation. Using a pair of dice, players move across the board and randomly have a chance to land on a mushroom space, where they would pick from the “Eat Me” card pile, or a potion bottle space, where they would pick from the “Drink Me” card pile. The “Eat Me” Cards tend to make players grow larger allowing then to move faster around the board. Whereas, “Drink Me” Cards will make you shrink smaller causing you to progress slower, going along with the same concepts from the book. Random surprises and hidden messages within the game make it a fun experience for all!
KE Y WORDS
040
PRO JEC T
| ESCAPE WONDERL AND GAME
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
041
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
042
|
PACK AGE DESIGN III
PRO JEC T
|
ESCAPE WONDERL AND GAME
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
043
Eat a
Eat a
bad mushroom that
mushroom top that
makes you paralyzed
makes your feet grow twice the
for the entire next round!
EAT ME
DRAW AGAIN
size!
EAT ME
EAT ME
EAT ME
A cupcake appears
Eat a mushroom that makes you grow
before you.
to the size of
Once you eat it
a horse!
instantly another EAT ME
EAT ME
SWITCH PLACES
EAT ME
EAT ME
PICK A VICTIM
appears!
e
you can pick
allows you to switch
xt
any player to draw
places with any
a “Drink Me”
other player in
or “Eat Me”
Wonderland,
BLIND EYE Eat a piece of mushroom that
far better
makes you loose
to be
vision in your right
feared
eye! Next turn,
than
you can only use
loved.”
EAT ME
EAT ME
“It is
one die.
EAT ME
GO FORTH 7 SPACES
card at random!
EAT ME
!
EAT ME
This mushroom
EAT ME
This treat says
choose wisely.
EAT ME
GO AHEAD 3 SPACES
EAT ME
GO FORWARD 1 SPACE
EAT ME
EAT ME
LOOSE A TURN
PRO JEC T
|
ESCAPE WONDERL AND GAME
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
045
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
046
|
PACK AGE DESIGN III
PRO JEC T
|
ESCAPE WONDERL AND GAME
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
047
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
048
|
PACK AGE DESIGN III
PRO JEC T
|
ESCAPE WONDERL AND GAME
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
049
C AT E G O R Y
|
PACK AGE DESIGN III
ADVENTURE BOARD GAME
RE A NN A D AY W RI G H T
Race to escape Wonderland.
NOTEWORTHY
|
Fun for two to four players ages eight and up.
CONTENTS: Adventure Game Board 4 Game Pieces 2 Dice 2 Sets of 20 Cards Instructions Box
WARNING: redravengames.com
050
Small parts included. Not for children under 3 yrs.
PRO JEC T
|
ESCAPE WONDERL AND GAME
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
2-4 PLAYERS
AGES 8 & UP
051
LOOSE A TURN
DRINK ME
RAVEL BACK 5 SPACES Drink a
Drink a
potion that
potion that
makes you shrink
makes you fall
to the size of
deep asleep, DRINK ME
PICK A VICTIM
unable to move!
DRINK ME
a ladybug!
This bottle says you can pick any player to draw a “Drink Me”
Drink a
DRINK ME
DRINK ME
SLOW MODE
card at random!
BLIND EYE Drink a
potion that
potion that
makes your legs
makes you loose
hrink to half the
size. Your next
vision in your left eye! Next turn,
DRINK ME
A dark glowing potion appears. You can’t resist its temptation and drink ‘till you black-out!
MOVE 3 SP
DRINK ME
DRINK ME
DRAW AGAIN A potion appears
Drin
before you.
potion
Once you drink it
makes yo
instantly fills
to the DRINK ME
up again!
GO BACK 9 SPACES “Off with their heads!”
DRINK ME
DRINK ME
DRINK ME
DRINK ME
GO BACK TO START
this
N ONT OE T WEOWROTRHTYH Y |
R|E A N NRAE A DN AN Y AW D RA IG Y HWT R I G H T
CATEGORY
054 | PRINCIPL ES OF UXUI
PROJECT
|
NAME
TRASH TO TREASURE 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Principles of UX/UI
Bob Slote
L O C AT I O N :
D U R AT I O N :
San Francisco, CA
4 Weeks 055
CATEGORY
|
NAME
NUMBER
D AT E Dec 2014
DE S CRIP T ION
To design a mobile application with a pleasant user experience for a company based in San Francisco, CA. SCRAP SF’s mission is to stimulate creativity and environmental awareness in children and adults through promoting creative reuse of materials that traditionally was discarded as waste.
R|E A N NRAE A DN AN Y AW D RA IG Y HWT R I G H T
In an effort to maximize the diversion of reusable discarded materials from the solid waste stream, I created a mobile platform where people can easily collect and redistribute these materials to underfunded programs and organizations, teachers, artists, parents, and students. Thus directly giving back to the community.
N ONT OE T WEOWROTRHTYH Y |
This app was designed to quickly connect users with the resources they need that will benefit a vast array of people within the bay area. Bright bubbly shapes and simple interface consistently exhibits a friendly design approach to inspire all types of creative people to turn someone else’s trash into treasure.
KE Y WORDS
056
PRO JEC T
|
SCRAP SF APP
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
057
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
058
|
PRINCIPL ES OF UXUI
PRO JEC T
|
SCRAPSF APP
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
059
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
060
|
PRINCIPL ES OF UXUI
PRO JEC T
|
SCRAPSF APP
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
061
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
062
|
PRINCIPL ES OF UXUI
PRO JEC T
|
SCRAPSF APP
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
063
064
NOTEWORTHY
|
RE A NN A D AY W RI G H T
065
NOTEWORTHY
|
RE A NN A D AY W RI G H T
CATEGORY
066
|
B R A ND IN G S T R AT E G IE S
PROJECT
|
NAME
01
DOING THE RIDE THING
| 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Strategies for Branding
Thomas McNulty
L O C AT I O N :
D U R AT I O N :
Bay Area, CA
7 Weeks 067
CATEGORY
|
NAME
NUMBER
D AT E July 2015
DE S CRIP T ION
To create an updated brand identity system with applications across a variety of traditional and digital media for a specified company or organization located in the bay area. My area of focus was transportation.
NOTEWORTHY
|
RE A NN A D AY W RI G H T
Vride is a ride sharing platform that offers an economical way to get to work by doing things the right way. The company is dedicated to providing modern solutions to transportation problems guided by the philosophy of environmental responsibility and corporate decency. I designed a fresh brand identity system for Vride to make the brand more memorable and stand out from the other competition in the San Francisco and greater bay area. I also found it necessary to strengthen the brand by widening the target audience to encompass more than just commuters. By evolving the brand into a full transportation service with both ride-sharing and private car (taxi) options, it opens up new niche markets while maintaining the existing brand equity, resulting in overall brand and business growth. The design echoes friendly tone with a new vibrant green and yellow colors to illustrate the Eco-friendly philosophy. The new "V" symbol in the logo reflects two people facing each other in a reclining position with approachable rounded corners to form a more recognizable mark that could stand alone. Clear rounded sans serif type helps bridge the current brand equity with a new recognizable brand for sustainable revitalization.
KE Y WORDS
068
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
069
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
070
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
071
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
074
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
075
NOTEWORTHY
|
R E A N N A DAY W R I G H T
C AT E G O R Y
076
|
B R A ND IN G S T R AT E G IE S
PPRROOJJEECC TT
||
VR N A IMDEE
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
077
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
078
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
079
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
080
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
081
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
082
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
083
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
084
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
085
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
086
|
B R A ND IN G S T R AT E G IE S
VRIDE | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
087
NOTEWORTHY
|
RE A NN A D AY W RI G H T
CATEGORY
088 | PACK AGING IV
PROJECT
|
NAME
01
BASE MY HOME ON GREAT VALUES
| 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Packaging IV
Thomas McNulty
L O C AT I O N :
D U R AT I O N :
Menomonee Falls, WI
7 Weeks 089
CATEGORY
|
NAME
NUMBER
D AT E July 2016
DE S CRIP T ION
To engage in a group project working with three other people to conduct an in-depth market analysis, redesign a new brand matrix and develop a process for large-scale production for a store brand. Our team developed new branding for “Kohl’s” store brand across multiple product lines including point-of-purchase displays and packaging. Kohl’s Corporation is one of the largest discount department store chains in the United States. With their tagline, “expect great things,” the company seeks to inspire and empower families to lead more fulfilled lives. Their current product lines are wide-ranging offering goods from clothing, to kitchen, to everything in between.
NOTEWORTHY
|
RE A NN A D AY W RI G H T
Our goal was to broaden the customer base for Kohl's to also include the modernized, millennial family through fresh approachable branding connected to social responsibility. The new product lines help consumers lay a foundation for family wellness by offering products that are essential for the household and allow them to give back to their communities since a portion of the proceeds from each sale is directly donated to support a non-profit organization or foundation. Great attention to detail was put into making the Base (Home, Apparel, and Pantry) sub-brands to feel simple yet elegantly structured. The photography choices feature essential products within a home, fresh appetizing food for pantry, and ethically diverse models in a wide range of ages for apparel. Base sub-brands also utilize both recycled materials and reusable containers for a more sustainable approach, and structures that are easy to flatten and recycle. The private labels were design with more personality in mind, displaying playful illustrations and more expressive typography.
KE Y WORDS
090
KOHL ’S | PRO JEC T
01
|
02
|
03
|
04
|
05
|
06
|
07
|
08
091
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
092
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
093
C AT E G O R Y
|
PACK AGING DESIGN IV
RE A NN A D AY W RI G H T
STORE BRAND IDENTIT Y
NOTEWORTHY
|
STORE SUB-BRANDS
094
APPAREL LINE IDENTIT Y:
HOME LINE IDENTIT Y:
SECONDARY GRAPHIC:
SECONDARY GRAPHIC:
PANTRY
LINE IDENTIT Y:
SECONDARY GRAPHIC:
PRO JEC T
|
KOHL ' S B R A ND
01 | 02 | 03 | 04 |
P R I VAT E B R A N D S
05 |
PE T LINE IDENTIT Y:
06
BE AU T Y LINE IDENTIT Y:
BABY LINE IDENTIT Y:
| 07 | 08
095
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
096
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
STORE SUB-BRAND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
DEPARTMEN T:
TARGE T AUDIENCE:
Apparel and Accessories
Ages 6-65 Kids/Adult
L ABEL:
KE Y WORDS:
Store Label
Stylish & Longevity 097
098
NOTEWORTHY
|
RE A NN A D AY W RI G H T
099
100
NOTEWORTHY
|
RE A NN A D AY W RI G H T
101
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
102
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
103
104
NOTEWORTHY
|
RE A NN A D AY W RI G H T
105
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
106
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
107
108
NOTEWORTHY
|
RE A NN A D AY W RI G H T
109
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
110
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
STORE SUB-BRAND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
DEPARTMEN T:
TARGE T AUDIENCE:
Food and Pantry
Ages 25-55 Families
L ABEL:
KE Y WORDS:
Store Label
Authentic & Fresh 111
112
NOTEWORTHY
|
RE A NN A D AY W RI G H T
113
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
114
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
115
116
NOTEWORTHY
|
RE A NN A D AY W RI G H T
117
C AT E G O R Y
118
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
119
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
120
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
STORE SUB-BRAND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
DEPARTMEN T:
TARGE T AUDIENCE:
Home and Kitchen
Ages 25-55 Families
L ABEL:
KE Y WORDS:
Store Label
Mindful & Experience 121
122
NOTEWORTHY
|
RE A NN A D AY W RI G H T
123
C AT E G O R Y
124
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
125
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
126
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
127
NOTEWORTHY
|
RE A NN A D AY W RI G H T
C AT E G O R Y
128
|
PACK AGING DESIGN IV
PRO JEC T
|
KOHL ' S B R A ND
S T O R E P R I VAT E B R A N D
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O B S E R VAT I O N S
DEPARTMEN T:
TARGE T AUDIENCE:
Newborn Baby
Parents of Ages 0-3
L ABEL:
KE Y WORDS:
Private Label
Whimsical & Safe 129
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RE A NN A D AY W RI G H T
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RE A NN A D AY W RI G H T
C AT E G O R Y
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PACK AGING DESIGN IV
PRO JEC T
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KOHL ' S B R A ND
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RE A NN A D AY W RI G H T
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RE A NN A D AY W RI G H T
CATEGORY
136 | VISUAL SYST EM II
PROJECT
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NAME
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REVEAL THE INNER GODDESS
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O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
Visual System II
Sean McGuire
L O C AT I O N :
D U R AT I O N :
Lake Tahoe, CA
15 Weeks 137
CATEGORY
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NAME
NUMBER
D AT E May 2015
DE S CRIP T ION
To create a complete brand visual system based on three cards chosen at random: “Mulberry” (the name) “Jeweler” (the product / industry) “An Identity and graphic language which allows for internal production” (the attribute.)
RE A NN A D AY W RI G H T
Mulberry, a California-based couture micro label, is comprised of one-of-a-kind vintage reconstructed jewelry and accessories. This “slow fashion” label features the sort of organic glamour that transforms mere mortals into goddesses. From ethereal headpieces with layered chains, to raw crystal-embossed body harnesses and also rings, Mulberry delivers an undeniable, awe-inspiring and magnificent look for whomever graces it. All beautiful things take time and care to make, so this new brand is focused on responsible and sustainable approaches with handmade processes and locally sourced materials.
NOTEWORTHY
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This brand was inspired by the boundless beauty of nature that is based on the name Mulberry, which is a type of fruit-bearing tree. The deep mulberry color allowed for a simple and refined color pallet that echoes the quality of royalty. In order to create an identity and graphic language that allows for in-house production it was very important to me to give the brand a personal hand-crafted tone that stays true to its intended philosophy.
KE Y WORDS
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PRO JEC T
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MUL BERRY JE WEL ER
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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RE A NN A D AY W RI G H T
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NOTEWORTHY
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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NOTEWORTHY
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RE A NN A D AY W RI G H T
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NOTEWORTHY
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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NOTEWORTHY
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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NOTEWORTHY
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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NOTEWORTHY
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
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NOTEWORTHY
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RE A NN A D AY W RI G H T
C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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C AT E G O R Y
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VISUAL SYST EMS II
PRO JEC T
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MUL BERRY JE WEL ER
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NOTEWORTHY
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RE A NN A D AY W RI G H T
CATEGORY
162 | BR ANDING
PROJECT
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NAME
TAKE NOTE 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08
O B S E R VAT I O N S
SUBJECT:
IDENTITY
UX/UI
PACKAGING
COLORS:
COURSE:
INS T RU C TOR:
All Courses
Various Instructors
L O C AT I O N :
D U R AT I O N :
Universe
~2 Years 163
CATEGORY
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NAME
NUMBER
D AT E October 2016
DE S CRIP T ION
NOTEWORTHY
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RE A NN A D AY W RI G H T
A collection of various black and white brand identities.
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PRO JEC T
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IDEN T I T IES
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NOTEWORTHY
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RE A NN A D AY W RI G H T
CATEGORY
166 | BR ANDING
PRO JEC T
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IDEN T I T IES
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NOTEWORTHY
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RE A NN A D AY W RI G H T
CATEGORY
168 | BR ANDING
PRO JEC T
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IDEN T I T IES
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NOTEWORTHY
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RE A NN A D AY W RI G H T
CATEGORY
170 | BR ANDING
PRO JEC T
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IDEN T I T IES
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RE A NN A D AY W RI G H T | NOTEWORTHY
COLOPHON
DESIGNED BY:
PHOTOGRAPHY BY:
Reanna Day Wright
Reanna Day Wright
S O F T WA R E :
CAMER A:
Adobe CC Suite
Cannon EOS T3i
TYPOGRAPHY USED: Aperçu Pro (Bold and Mono) designed by The Entente, Numbers set in stamPete designed by Joebob graphics.
PRIN T ER:
BINDER:
Chums Design & Print
The Key Binding
© 2016 Reanna Day Wright LET'S CHAT: 760.504.5846 172
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reannaday@gmail.com
ACKNOWL ED GMEN T:
Thank you for helping me push beyond my limits and pursue my passions: Mary Scott, Thomas McNulty, Ariel Grey, Anne Kitzmiller, Cristine George, Roland Young.
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RE A NN A D AY W RI G H T
MY NEW ADVENTURE STARTS HERE
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