Gannt Chart 3 Product options Wow naming exercise Business model canvas Styling mood board Business Plan Venture Summary Intergrated media marketing Strategy Press release Market Testing for Campaign Branding
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Product photography Refinement.
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As well as a Gannt Chart, a study diary and wall calendar has been used to keep track of time and assesments throughout the semester. As a student doing 50Cp as well as having 2 forms of employment and that participates in sporting activities it is very important that i keep track of important dates and tasks and have effieciant time management skills.
Gannt Charts are a good way to plan and keep on track of assignments and all key components of the assignments. This Gannt Chart was used to help keep track of MSP weekly activities and due dates. It follows the semester dates and helps allow a big task to be broken into smaller, less challenging tasks without having to cram at the end of semester.
Packaging
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Creation of products Corportate identity Website Store layout
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Activities
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A
Objectives
Weekly Activitys / Assignment planning 6
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April w9
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6
w11
May
201
All of these things should help keep on top of important tasks such as : - Weekly Activities - Due dates - Presentations - Allow enough time to test on audiences - Do everything at the best quailty possible. - Time management skills
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201
w12
Why?
Creative, new Can be worn for any reason Beach Wedding, parties etc Many designs can be used re-used and recycled materials
How?
Hand Made Up-cycled materials Crochet Beads
Who?
The market for barefoot sandles is mostly for beach weddings. They have been around for a few years however not many people know about them. Hipsters, gypsies and beach bums will love it.
Why?
A way to express myself - Relates to social norms - Pop Culture - Creative
How?
Illustration -Print on demand
Who?
Shirts designed for young girls, with social trends mentioned, illustrations and sayings. People on tumblr, instagram etc will love these designs.
Why?
Genuine Bees Wax Purifys the air No Toxic Chemicals Better for you than other candles Bees are endangered (generates awareness)
How?
Hand Made Illustration Up-cycle materials
Who?
People who love candles, and enjoy removing toxins out of the air will love these!
Reacted ‘Very Positive’ at first response to the product.
Use a simular product “Very often”
Would be ‘Very likely’ to use this product
Would be “Extremely likely to use this product
The majority has stated that if the product was too high in price they would not purchase it. There has also been statements made suggesting if the fragrence in the candles were too over powering etc they would be less likely to purchase the product. Suggestions have also been made to include colour “not just the beeswax colour� and create tags with information on them about the plight of bees.
Words related to the product.
Playful : Bellabee, hype, buzz, buzzlove, fuzybuzy, Origin: Aussie bumble bees, Buxton Bees, Brissybees. Invented: Belibee, blumble, purebee, yelibee, fuzile, buzle Decriptive: Bees wax, Burner, Natural, Aroma. Technical: Drone, Wicks (wikz, wic, wix,) Flicker, Robbing the hive Conjoined: Re-bee, Bumblebee, bellabee, buzzalove Acronym: BB’s, RTH, RB, RBW. Metaphoric: B, Heart of the hive, Bee kind. Random: Miel, meli, miere, holka, abeille, fleur, nalo, cera, wik
Name selection
Bumble
Robbed
Rebees
Bellabee
Hon
Is your first impression of the name strong? Does it sound/look good? Is it easy to read/pronounce? Use it in multiple sentences. Does it feel right? Are quick associations positive? Does it have a story appeal? Does it relate to the primary benefits of the company? Does it sound credible? Can it work internationally? Is it registerable and protectable? Is it memorable? How nervous does it make you? How well does it relate to your positioning or who you are?
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2
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0
8 7
4 10
7 10
5 10
2 10
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92
85
111
94
56
TOTAL:
Business Details Rebees creates handmade bees wax products. These products are creates using 100% pure Australian beeswax locally sourced. Rebees is a Brisbane based company. Products sold include hand poured candles and body lotion bars. Each product is unique and one of a kind. Products can be found for sale at local markets in Brisbane and Gold Coast as well as online on Etsy and social media such as Instagram. Rebees products are of the best quality, with a homemade feel amongst the brand of the company. Registration Details Business Name: Rebees Beeswax Trading Names: Rebees Date Registration: Not applicable Business structure: Company ABN : Not applicable ACN : Not applicable Domain Name: Non registered. Website is rebeesbeeswax powered by Etsy. Licences & Permits: Not applicable Products/services Unique hand poured homeware items made from 100% Beeswax products. Rebees offers a new twist on beeswax candles and body lotion bars. Rebees products aim for a natural and rustic look throughout their products to support the natural ingredients that products are made from. Handmade products are not manufactured meaning no product is identical. Rebees uses this as an edge, as homemade or hand poured candles are one in a kind and individual. No one else will have the exact same product. There is a range of candles including natural scented, scented, tea light, large, small and bottleneck. All candles have simular elements but are made to be unique of one another. Candles can be ordered as different colours or natural colours. Colours usually match smell of item. Body lotion bars come in different shapes and sizes. These include bee shape, flower shape and heart shape. Bee and flower shapes come individually however, hearts come in a pack of three due to the size. Body lotion bars scents, colour and if the bar includes flower
petals or not can be ordered differently. Each product comes with a swing tag that includes information on the product as well as information about bees and beeswax. This design element helps coincide the mission statement of educating people on the decline of bees. Innovation Rebees is innovative by the way they approach the Colony Collapse Disorder and decline in bees. Rebees strives on innovative designs to draw people into buying their product so they can help educate and help prevent that decline in the bee. Rebees is environmentally cautious and provides an innovative service that involves each candle product using pre-loved jars that can be recycled when finished with the product to receive 10% off the next product. Sustainability Plan Through the use of social, environment and economic values Rebees will remain sustainable. Environmental conscious is Rebees main element however, due to this it is specifically directed at a certain target market. Through the use of social media, Rebees products can reach the social aspect of the sustainability plan by gaining followers and get the hashtag #helpthehive trending. With more followers, people will become more aware of Rebees products and goals. Rebees products are a high end and high quality product marketed at a lower price to make it more economically viable for consumers. Target Market and customers Rebees target market include women aged 16-40 with mid-socioeconomic status. These women are environmentally conscious and are involved within the local community. The target market consists of broad range of age. Our products are targeted to young teenagers who are interested in current trends and world issues surrounding them. However, it also targeted at mothers and families who wish to reap the benefits of Beeswax candles allowing toxins to be removed from the air they breathe. Our products are friendly for all, however, the target market age has been chosen as
these are the most likely to buy the product, or receive the product as a gift. Our products are sold at markets and it has been supported that woman aged 16-40 are more likely to go to the markets than any other demographic. Social media accounts have also made aware that this is the target market that would be interested in buying Rebees products. Our products are high quality and simular products are often expensive, however Rebees wants to target the midsocioeconomic range so prices have been made more affordable with no effect to the quality of the products sold. This allows a usually high range product market to be targeted to a new market of people. By doing this, Rebees has an advantage over competitors and can target the correct market for the product range. The Future Currently Rebees has a limited range of products and would like to extend ranges and create new and fun items. These new products would include skin care creams, body lotions (not bars) and lip balm. Although Rebees main target market is women, we would like to eventually create products that both genders can use and enjoy like surf wax etc. The desired future of Rebees is to become large enough to have retail stores and franchises whilst maintaining the homemade and hand poured desire. This would include filtering staff to find the suited people for the job. All employees would understand their work would ultimately contributes towards accomplishing this goal and must be passionate about the environment and saving the bees.
Vision Statement “To educate others of the decline of our bees and guide others to make a difference.” In two years, Rebees would like to be well known at markets and to raise awareness. In five years Rebees would like to be financially stable enough to run a fully functional non-profit event to raise funds for the ultimate cause, saving the bees. In ten years Rebees would like to be well known and involved in school programs to educate young minds on the long term effects of CCD and how to make an impact in the cause. Mission Statement Rebees is a creative organisation that makes and sells handmade beeswax production. The purpose of Rebees as an organisation that strives to gain awareness and educate people on the declined of the bees. Rebees creates awareness with information provided through unique products and designs as well as communication channels online. Goals/objectives • Generate awareness of the decline of the bee. • Educate people about what would happen if the bee were to become extinct. • Become well known as an organisation • Get #HELPTHEHIVE trending on social media • Start a blog • Run a fully functional non-profit event to raise funds • Open a store • School programs
S.W.O.T. Analysis Strengths: • Branding • -Product range • Passionate about a worldwide problem • Locally sourced wax • Environmentally friendly • Unique products Weakness: • Wax is scarce • Handmade products are perceived as “not top quality” • “Current trend products” Opportunity: • To help bring awareness of the decline in bees. • To be a top player in the market stall events. • To open a store once Rebees is financially able too. • Generate awareness through campaigns using products created by Rebees Threat: • Competitors • CCD (Colony Collapse Disorder) • Manufactured companies
Strengths in this product are mainly the branding. Unlike other products that are simular Rebees uses a home made, rustic feel to make their brand. Wax is locally sourced continuing the homely feeling allowing products to be connected to the local community giving Rebees a unique edge when selliing at the markets. Weakness occurs in the perception of home made products. Many believe they are not good enough quality. Beeswax products are perecieved to be a high quality product. Opportuniitys are presented to help generate awareness to the decline of the bees. Campaigns are a great way to do this. Main threats suggested are the competitors within the industry. Other threats are the decline in the bees, and the scarce in wax. Manufactoring companies that have bigger known names are a main competitor.
Venture name: Rebees Public disclosure summary Rebees is a creative organisation that uses natural beeswax to create products you’ll love. With the use of 100% Australian beeswax our products are of the best quality, with a homemade feel. Rebees aims to bring awareness and educate people about the unfortunate decline in the population of the Bee. We intend on doing this through our amazing range of products. Venture overview: The range that is currently offered is hand poured candles and body lotion bars as well as 100% pure honey. Bees wax candles have no toxic chemicals, do not release harmful soot and helps purifies the air by removing toxins. Not only are our candles welcoming, but our skin care range of body lotion bars are too. Bees wax has non-allergenic properties causing protection from airborne allergies that customers may have. By the use of the beautiful, handmade products, customers receive a unique and one of a kind product every time. Each one of Rebees exclusive products will be sold on Etsy however, Rebees would prefer to communicate to clients face to face to be able to help and advise on what product is right for them. Social media interaction on Facebook and Instagram is growing daily as the products become more known. Target audience/market Rebees target market include women aged 1640 with mid-socioeconomic status. These women are environmentally conscious and are involved within the local community. The target market consists of broad range of age. Our products are targeted to young teenagers who are interested in current trends and world issues surrounding them. However, it also targeted at mothers and families who wish to reap the benefits of Beeswax candles allowing toxins to be removed from the air they breathe. Our products are friendly for all, however, the target market age has been chosen as these are the most likely to buy the product, or receive the product as a gift. Our products are sold at markets and it has been supported that woman aged 16-40 are more likely to go to the markets than any other demographic. Social media accounts have also made aware that this is the target market that would be interested in buying Rebees products. Our products are high quality and simular products are often expensive, however Rebees
Resources (250) Rebees is a handmade product range that uses only the best resources available. Rebees uses 100% Australian Beeswax which is locally sourced from local bee keepers from North Maclean, Queensland. It is essential that Rebees only uses the best quality when it comes to resources which is why local bee keepers are used for all bees wax needs. Australian bees wax is the purest in the world, and many countries seek to buy it. Australian Beeswax is scarce at the moment due to this fact however Rebees has partnered with local bee keepers to allow the constant flow of product as required. All jars that are used for candles were pre-loved and can be recycled back to Rebees for a future product. These jars are only re-used if in good condition. Development and next step Rebees would like to develop into something bigger and greater. Currently Rebees has a limited range of products and would like to extend ranges and create new and fun items. These new products would include skin care creams, body lotions (not bars) and lip balm. Although Rebees main target market is women, we would like to eventually create products that both genders can use and enjoy like surf wax etc. Rebees ventures to be a major player in the market stall scene, attending all gold coast and Brisbane market events as well as one day having their own shop in Westfield shopping centres. Currently Rebees is using online media to promote themselves and events that they will attend however, Rebees endeavours to be successful enough to hold events themselves to engage customers not only in their products but to gain support for future marketing campaigns. Rebees would like to extend on is a marketing campaign to help save the Bees and educate people about the issues that are occurring. This would be done with specialty products including ranges of wearable T-shirts, collector cards and informative magazines. Other products that are considered at this stage is a typographic motion video explaining the issues at hand along with an event to bring awareness. Each product that is made would have something to do with the decline of the bees and how there is no life beyond them. This is a scary issue, that no many know about, or care about because people do not think it affects them personally, when it does. Rebees aims to educate people that whether it is known or not, bees effect every person on the planet and they just are not honey makers.
Bee stings are not the only thing that hurts with the humble bumble bee. Our beloved honey bees are endangered with the unfortunate issue surrounding colony collapse disorder (CCD). Unfortunately the bee is dying in enormous numbers. 30% of bees have died or disappeared in some regions in the past year.
This campaign’s mission is to educate people about the plight of Bees. This includes Australian native bees and introduced. The collapse of many bee colonies can be lead back to the use of deadly pesticides. It is crucial that we stand together to help protect our precious pollinators against harm.
You may be thinking “this has nothing to do with me, who cares?” But it has EVERYTHING to do with you. Bee’s pollinate approximately 65% of all food crops, as well as pastures that sustain the meat and dairy industries. It’s estimated that $14 billion worth of food is grown each year in the US and 2-4 million in Australia. Without bees, there would be no apples, pears or strawberries. No morning coffees and no sneaky chocolate breaks. Did you know, that Einstein once said “No more honeybees, no more pollination, no more plants, no more animals, no more man. If the honeybee disappears off the surface of the globe, then man would have only four years of life left”
Partner with well-known organisation “Bee the cure.” To create and market specialty items to help generate awareness of the endangered bees. All specialty products will have 100% of procededs donated to bee the cure on behalf of rebees “help the hive.” The money donated will help go towards research into CCD and will also go towards educating people on the effects of CCD.
The campaign would like to start by appealing to people in a nice, engaging sweet matter such as “help us, help you” however, towards the end would like to use scare tactics such as “if we go, we’re taking you with us” quotes. Throughout the campaign Re-direct marketing will follow the cookies on the computer and use the information of what websites have been used and strategically place advertisements.
Design Sprints
Design Sprints
FOR IMMEDIATE RELEASE: 2 MAY 2016 Contact Name: Rebecca Bell Organization: Rebees Phone Number: 0411839588 Email: Rebees@gmail.com.au HELP THE HIVE Young organization strives to save the Bees. Brisbane, Queensland:
Without Bees, the world stops. Due to Colony Collapse Disorder, the bees are becoming extinct which means the end of life as we know it. Rebees organization has started a integrated marketing campaign to generate awareness, educate people and raise funds for research. Einstein once said “If the bee disappeared off the surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” Director Rebecca Bell has stated “It is in Rebees best interested to educate people on the everyday effects of losing the bees and to show that though you may think it doesn’t affect you, it affects everyone.” Customers have provided their support with the topic by getting the hashtag #helpthehive trending on social media accounts such as instragram. Rebees have stated that they will be holding a non- profit event to raise money for the research into CCD. Rebees already provides handmade bees wax products however has extended their range by offering specialty products. These specialty products will have 100% of the profit donated towards research.
For Rebees homemade, hand poured and passionate attitude about bees visit the Instagram, facebook and etsy page.
@r3bees_ #helpthehive etsy/rebeesbeeswax
What did people most like about the idea? The cause is important Lots of potential for shock value People aren’t aware of the situation Coincides with Products Changes : Include events Include videos If the campaign were active today, how likely would you be to recommend it to others? Extremely likely: 2/7 Very Likely : 3/7 Moderately Likely: 2/7 Would you personally support our campaign if it was real? Extremely likely: 2/7 Very Likely : 4/7 Moderately Likely: 1/7 How important is our chosen issue to you? Extremely likely: 2/7 Very Likely : 3/7 Moderately Likely: 2/7 Overall it was chosen to go ahead with the campaign as is. Improvements on campaign suggested : Donating 100% of funds of certain products to research and development. Provide more information, as the more information, the more they care. Easy way to help