Rebecca Justiniano
This is for you, to show you YES, I finally did it and I did very well. It may have taken me too many years and a lot of early mornings but I am finally done, and it’s all because of you.
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Contents Under Armour
01 | 12
AIDS
02 | 22
Fear Management
03 | 28
Brown County Dog Park
04 | 36
RED Restaurant
05 | 42
Bring Back the Music
06 | 50
Pure Honey
07 | 58
Beerntsen's
08 | 64
Nanny Julie
09 | 72
UrbanSeedling
10 | 78
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“It is often in the darkest skies that we see the brightest stars” —Richard Evans
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01 | Under Armour Project Title Under Armour Go Green Project Category Identity, Web Design & Print Class Name GR 425 Visual Systems 2 Instructor Name Marc English Typefaces Proxima Nova Binding & Printing Blurb.com
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Protect This Under Armour is constructed to fit and be a part of all active lifestyles. The customers are both the professional athlete, the student, people looking for comfort wear, the everyday fitness guru and even young children and babies. People see UA being one of the best and newest brands to offer athletic clothing and sports gear. Under Armour has a positive name that promotes strength and a no quitting attitude. UA relays the message that anyone is capable of anything. The project objective was to create an awareness of the waste that is around all of us and to show the active plans to reduce the Under Armour global footprint. UA wants to be the leader in reducing waste and creating a healthier environment for all of us. The final design shows a positive solution the growing problem around us. I created this solution by showing the beauty that is surrounding us and how strong we all can be in helping to create a better change for our planet.
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PROTECT THIS. GO GREEN
GO GREEN Rebecca Justiniano Fall 2015 GR 425 Visual Systems 2 Instructor : Marc English
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Going Green I created versions for print, including posters, post cards to mail, handouts and a booklet in order to reach more people digital versions were also created. The digital versions include ad banners, a website, FaceBook and Twitter pages and an app that can be easily downloaded from the iTunes store. Having multiple versions creates an easy solution to get the word out quickly and effectively.
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02 | AIDS Project Title AIDS Project Category Print Class Name GR 350 Visual Systems 1 Instructor Name Troy Alders Typefaces Avenir Light Photographer Rebecca Justiniano Printing FedEx Kinko's Model Anthony Skuropa
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Now You'll Wear One AIDS is a disease that really doesn’t care who you are, how old you are, how much money you make or where you came from. AIDS can destroy you and those you love quickly and without much warning. However you can easily take precautions to prevent this horrible disease but, you must not want until the last moment. I wanted to create a powerful visual that would easily show everyone the realistic results of not taking any preventive precautions against AIDS. I wanted to create a visual that would be self-explanatory regardless of your age, language or background. My final result is a combination of fear and awareness. This was necessary to show a lasting impact of the final results of AIDS and the ignorance that everyone has towards the disease. This visual was powerful enough to stand on its own and relay the results of AIDS clearly.
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03 | Fear Management Project Title Fear Management Project Category Print, Identity & Web Design Class Name Typography 3 Instructor Name Carolina De Bartolo Typefaces Magda Clean Photographer Rebecca Justiniano Printing Giant Horse Printing Binding The Key Printing and Binding
FEA MANAGEMEN
THE ROOTS OF HAT RED, AGGRESSION AND CONFL ICT
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What Now? This book was created to educate adults on the various views and opinions on terrorism. The collection of articles shows the views not only from the stand point of the United States of America but how terrorism is viewed throughout the world. This project was created using The Edge question of the year from 2001, “What Now?� This topic question covers the fears we have on terrorism. Within this topic it discuss the possible solutions to the world wide growing problem. Also discussed are signs that might have been missed that could have prevented acts of terrorism from happening. Discussed has well were the uneducated population that believes that all Muslims are terrorist, and how the fears of racial profiling are damaging to everyone.
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The Roots The final result was a book that I created to cover the topics of what terrorism really is, and where lays the problems. The book was a collaboration of articles written by several people regarding the question “What Now�? This articles ranged from possible solutions to solve the terrorist problem along with educating the public on where the real problems are.
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04 | Brown County Dog Park Project Title Brown County Dog Park Project Category Web Design, Identity & App Design Class Name GR 107 Principles of UX Instructor Name Alexander Vaughn Typefaces Avenir 55
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Woof Woof This project was created to bring attention to the services that Brown County has for its residences. The Dog Park is one of the many recreational activities that Brown County provides. The goal was to attract dog lovers of all ages and get them and their dogs more outside play time and the opportunity to meet with other local dog lovers. Brown County Dog Park was created to bring pet owners outside and to bring awareness to the activities that are available to them. The website and app give pet owners the opportunity to connect, share and inform others of playdates, veterinary services, events and even the opportunity to share photos directly to social media. The app also makes sure that the pets and their owners are leading healthy lives by keeping track of walks and play time. A new logo, website and an app were created to work together to show the activities and opportunities for others to meet up and have fun with their dogs. I also created the app with the capabilities to show off their dogs across social media sites and within the dog community. Also available to the users are recommendations to local veterinary clinics, groomers, doggy daycare, community events and restaurants that are dog friendly.
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05 | RED Restaurant Project Title RED Restaurant Project Category Web Design & Identity Class Name GR 365 Strategies for Branding Instructor Name Gordon Mortensen Typefaces Avenir 35
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To Play and Eat RED Restaurant concept was based off of the drawings of Rube Goldberg, he was best known for his mouse trap styled contraption drawings. RED is full of fun and exciting things to do and see. RED is a family fun environment where the kids can play but the adults can also join in the fun. Filled with both kid and adult games and food this is the place where you come to play and stay to eat. RED was in need of a fun identity that will still reflect the talents of Rube Goldberg. The logo needed to be unique, exciting and show the movement that Rube Goldberg’s creations contain. The restaurant itself needed to be bright yet sophisticated to attract both adults and families. The final result was a unique logo that works well to define the love of Rube Goldberg and fun that all can enjoy. The logo translated well onto the website and within the restaurants dÊcor and packaging. The website was created to easily view the menu and quickly make reservations. An app was also created for the kids to quickly download giving them the time to play and learn about Rube Goldberg.
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06 | Bring Back the Music Project Title Bring Back the Music Project Category Web Design & App Design Class Name Gr 350 Visual Systems 1 Instructor Name Troy Alders Typefaces Mohave Mohave Bold
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Music Brings Memories Bring Back The Music was a benefit concert to raise money and awareness for Alzheimer’s Disease. The lineup was created to attract both the young and the old, and to recreate the memories that came from music. Research has shown the music helps those affected with dementia and Alzheimer’s Disease, with both calming them and helping them to remember past loved ones. The goal was to create the marketing pieces needed to promote the concert. I created website, app with concert information, tickets, posters and a logo for the event. The logo was created to be simple yet hard to read to show the effects that Alzheimer’s can have on a person, the logo also represents going back to remember those lost memories. The final result is a complete promo for Bring Back The Music, posters, tickets, T-shirts, website and mobile app where all created. The combination of digital and print items all work together to create a complete set. The focus on music to help those who suffer from Alzheimer’s disease is a real solution to help calm and bring back once lost memories. Music helps us all to concentrate and contains emotional memories that we are not even aware of. Bring Back The Music was created to bring back those feelings and memories.
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07 | Pure Honey Project Title Marsden’s Pure Honey Project Category Package Design & Identity Class Name GR 322 Package Design 2 Instructor Name Valerie Taylor-Smith Typefaces Proxima Nova
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How Sweet It Is Marsden’s Pure Honey has been keeping bees and making honey in Wisconsin for over 50 years. Marsden’s Pure Honey is located in northern Wisconsin, along the Yahara River. This location allows Marsden’s Pure Honey to have a distinct taste above all other honeys. Marsden’s Pure Honey carefully extracts its honey in small batches to assure that the flavors of the individual flower sources are preserved. The honey is then kept separate as they are strained and bottled to keep their natural beauty and full flavor of the original floral source. My goal was to elevate Marsden’s Pure Honey to become a more sophisticated brand of honey. This sophistication needs to match the time and energy put into each bottle of honey. Marsden’s Pure Honey wants to show how dedicated they are to creating honey for your family. In addition to showing new all natural flavors to gain a broader consumer base. Marsden’s Pure Honey final project was a reflection of its pure Wisconsin love. I wanted to highlight the flavors and the importance of being a local honey producer. Keeping the classic mason jar but adding in simple modern touches was enough to elevate the product giving it a sophisticated look yet still keeping its Wisconsin roots.
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08 | Beerntsen’s Project Title Beerntsen’s Candies Project Category Package Design, Web Design & Identity Class Name GR 324 Branding Principles Instructor Name Jessica Peltz Typefaces Promixa Nova Rockwell
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What Do Y
You Crave?
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Playing With Sugar Beerntsen's Candies is a local Green Bay candy store, which focuses on homemade sweet confections. Established in 1888, they have been a hometown favorite for years. They have treats for all occasions and every age, from homemade lollipops for the little ones to handcrafted chocolates for your loved ones. The goal for Beerntsen’s Candies was to create a new identity but still keep their nostalgic look and feel. Beerntsen’s Candies wanted to create an environment that was modern yet still have the charm that an old candy store has. With being a family owned business it was important to keep a friendly and approachable atmosphere without coming across has too old fashioned or too modern.
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A Kid In A Candy Store The result, a new logo was created that keeps the charm of an old time candy store but with a modern twist. This also helps them to expand into new markets and reach out to new customers. The rebranding of Beerntsen’s Candies includes a website, new package design, posters and a short commercial. Beerntsen’s Candies will be “What You Crave.”
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09 | Nanny Julie Project Title Nanny Julie Project Category Identity & Web Design Class Name GR 360 Graphic Design 3 Instructor Name Katie Freathy Typefaces Angie Proxima Nova
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Can You Hear The Laughter? The goal of this project was to create a new identity for Julie using a bug, along with a website to show what she enjoyed the most. The bug needed to represent the person selected along with showing something they loved. The purpose was to combine Julies’ love for children, with the beauty and gracefulness of a Dragon Fly. Julie loves being around children their freeness and ability to dream is a characteristic that she admired. These were key features that where kept in mind while creating the logo along with the website. The website was created to promote her love of children and the needs that children consistently need. Julie’s Nanny Service was the perfect creation to show all of Julies’ characteristics and what she cares most about. Like a Dragonfly Julie is strong, graceful and pays attention to detail, which is displayed within her design work. Julie like a dragonfly has a focus of living life to the fullest. The dragonfly spiritually embodies the stripping away of negativity that holds us back, helping us to achieve our dreams and goals. They remind us that anything is possible. I have captured Julie’s grace in the curve the dragonfly wings. I then used simple, yet bright colors and shapes to capture Julie’s bright attitude.
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10 | UrbanSeedling Project Title Urban Seedling Project Category Web Design & Idenity Class Name GR 365 Strategies for Branding Instructor Name Gordon Mortensen Typefaces Proxima Nova
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Watching You Grow UrbanSeedling is a newly established company that is showing the importance and eased of growing your own fresh fruit, vegetables and herbs regardless of where you are living. UrbanSeedling specializes in helping the novice gardener by giving advice on products, and letting them know the best time to start. UrbanSeedling also shows the advantages of growing in small places without spending a ton of money on additional supplies, and reusing what the gardener has on hand. Step by step instructions and videos will help guide the gardener and show them how to grow fresh, organic produce year round. This fresh new company UrbanSeedling needed a look that would feel fresh yet still represent its city roots. This close to home easy way of gardening needed to be expressed quickly and reflect the growing cities population. UrbanSeedling was the solution combining the urban needs with rural qualities. The website created shows the ease and gives the support needed to create your own home garden. The website works well across all platforms making it easily accessible to everyone. The packaging created displays the modern feel that all urban communities crave yet still contains the country feel that we all love.
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After many early mornings and weekends sitting at my desk for countless hours, I am finally finished with this chapter in my life. It has been long run but this medal was worth the sweat and tears. I would not be here if it wasn’t for the support of my small family, Richard, Zachary and Blake and the supportive friends I have met along the way. However this is not the end to my book a new chapter is just now beginning.