Rebecca Determination

Rebecca Determination

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We only need to find our inspiration.

And after we find it?

It is time to act.

And never stop. —Colleen Kelly Alexander

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Contents

1 · Dog Park

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2 · Under Armour

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3 · AIDS

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4 · Fear Management

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5 · RED Restaurant

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6 · City of Green Bay

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7 · Fabuloso

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8 · Beerntsen’s Candies

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9 · Nanny Julie

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10 · UrbanSeedling

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11 · Extra

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1 Brown County Dog Park Woof Woof

Project Category 路 Web Design & Identity Class 路 Principles of UX Instructor 路 Alexander Vaughn Typeface 路 Avenir 55

This project was created to bring attention to the services that Brown County has for its residences. The Dog Park is one of the many recreational activities that Brown County provides. The goal was to attract dog lovers of all ages and get them and their dogs more outside play time and the opportunity to meet with other local dog lovers.

Brown County Dog Park was created to bring pet owners outside and to bring awareness to the activities that are available to them.

The website and app give pet owners the opportunity to connect, share and inform others of play dates, veterinary services, events and even the opportunity to share photos directly to social media.

The app also makes sure that the pets and their owners are leading healthy lives by keeping track of walks and play time.

A new logo, website and an app were created to work together to show the activities and opportunities for others to meet up and have fun with their dogs. I also created the app with the capabilities to show off their dogs across social media sites and within the dog community. Also available to the users are recommendations to local veterinary clinics, groomers, doggy daycare, community events and restaurants that are dog friendly

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2 Under Armour Protect This

Project Category · Identity, Web Design & Print Class · Visual Systems 2 Instructor · Marc English Typeface · Proxima Nova Binding & Printing · Blurb.com

Under Armour is constructed to fit and be a part of all active lifestyles. The customers are both the professional athlete, the student, people looking for comfort wear, the everyday fitness guru and even young children and babies. People see UA being one of the best and newest brands to offer athletic clothing and sports gear. Under Armour has a positive name that promotes strength and a no quitting attitude. UA relays the message that anyone is capable of anything.

The project objective was to create an awareness of the waste that is around all of us and to show the active plans to reduce the Under Armour global footprint. UA wants to be the leader in reducing waste and creating a healthier environment for all of us.

The final design shows a positive solution the growing problem around us. I created this solution by showing the beauty that is surrounding us and how strong we all can be in helping to create a better change for our planet.

I created versions for print, including posters, post cards to mail, handouts and a booklet in order to reach more people digital versions were also created. The digital versions include ad banners, a website, FaceBook and Twitter pages and an app that can be easily downloaded from the iTunes store.

Having multiple versions creates an easy solution to get the word out quickly and effectively.

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3 AIDS

Now You’ll Wear One

Project Category · Print Class Name · Visual Systems 1 Instructor Name · Troy Alders Typefaces · Avenir Light Model · Anthony Skuropa

AIDS is a disease that really does not care who you are, how old you are, how much money you make or where you came from. AIDS can destroy you and those you love quickly and without much warning. However you can easily take precautions to prevent this horrible disease but, you must not want until the last moment.

I wanted to create a powerful visual that would easily show everyone the realistic results of not taking any preventive precautions against AIDS. I wanted to create a visual that would be self-explanatory regardless of your age, language or background.

My final result is a combination of fear and awareness. This was necessary to show a lasting impact of the final results of AIDS and the ignorance that everyone has towards the disease. This visual was powerful enough to stand on its own and relay the results of AIDS clearly.

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4 Fear Management Now What?

Project Category · Print & Identity Class · Typography 3 Instructor · Carolina De Bartolo Typeface · Magda Clean

This book was created to educate adults on the various views and opinions on terrorism. The collection of articles shows the views not only from the stand point of the United States of America but how terrorism is viewed throughout the world.

This project was created using The Edge question of the year from 2001, “What Now?” This topic question covers the fears we have on terrorism. Within this topic it discuss the possible solutions to the world wide growing problem. Also discussed are signs that might have been missed that could have prevented acts of terrorism from happening. Discussed has well were the uneducated population that believes that all Muslims are terrorist, and how the fears of racial profiling are damaging to everyone.

The final result was a book that I created to cover the topics of what terrorism really is, and where lays the problems. The book was a collaboration of articles written by several people regarding the question “What Now”? This articles ranged from possible solutions to solve the terrorist problem along with educating the public on where the real problems are.

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5 RED Restaurant To Play & Eat

Project Category · Web Design & Identity Class · Strategies for Branding Instructor · Gorden Mortensen Typeface · Avenir 35

RED Restaurant concept is based off of the drawings of Rube Goldberg, he was best known for his mouse trap styled contraption drawings. RED is full of fun and exciting things to do and see. RED is a family fun environment where the kids can play but the adults can also join in the fun. Filled with both kid and adult games and food this is the place where you come to play and stay to eat.

RED was in need of a fun identity that will still reflect the talents of Rube Goldberg. The logo needed to be unique, exciting and show the movement that Rube Goldberg’s creations contain. The restaurant itself needed to be bright yet sophisticated to attract both adults and families.

The final result was a unique logo that works well to define the love of Rube Goldberg and fun that all can enjoy. The logo translated well onto the website and within the restaurants décor and packaging. The website was created to easily view the menu and quickly make reservations. An app was also created for the kids to quickly download giving them the time to play and learn about Rube Goldberg.

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6 City of Green Bay It's All Here

Project Category · Identity & App Design Class · Graphic Design 3 Instructor · Katie Freathly Typeface · Proxima Nova

Green Bay is a small town founded on being home to the Green Bay Packers. However there is so much more that Green bay has to offer other than a great football team. I wanted to create a site that focused on the great people and places of Green Bay. From the first time I came to Green Bay until now I am constantly discovering new and exciting features that this town has to offer.

Green Bay has everything form Wisconsin’s largest farmers market to a family themed amusement park.

The app highlights these features and shows the user how to discover all the wonders of Green Bay. The site also allows you to purchase tickets if needed and lets you know about money saving options.

The app was created to show off the crazy Green Bay weather, one day is sunny and warm then the next day we have snow on the ground. This weather based app lets you know what is going on in Green Bay right now and then gives you the options if you want to brave the outdoors or stay safe inside. This app allows the user to get turn by turn directions to their destinations and even purchase tickets.

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7 Fabuloso

Makes Your Nose Happy

Project Category 路 Product Design & Identity Class 路 Package Design 3 Instructor 路 Thomas McNulty Typeface 路 Avenir LT

Fabuloso is a part of the Colgate-Palmolive line of cleaning line products. Mostly marketed to the Hispanic Culture Fabuloso has decided to come out with a better, cleaner line of products.

Still giving you the great cleaning power and the fresh scent that we all remember our abuelas home smelling like on her Saturday cleaning day. Fabuloso recognizes the importance of protecting our environment and keeping our families safe for years to come. A new improved eco-friendly and family friendly will be replacing out dated toxic filled bottles of Fabuloso. Still keeping the fresh scents and cleaning power that we all want and remember.

The new and improved line will also expand the target audience to now include eco-friendly shoppers and those looking for a greener line to safely clean their homes without harm to children, their pets and the planet. We also want to keep our Hispanic buyers and show them that the cleaner they grew up loving can also help them become more eco-friendly.

The plan was to create a safer product line to clean your home.

Fabuloso will also expand its multipurpose cleaner to include a wider variety of cleaning products. These products will consist of a window cleaner, compostable cleaning wipes, dishwashing liquid, laundry detergent and cleaning supplies. This new line will include everything you need to clean your home safely. Also a fresh clean look will attract attention on the store shelves expanding to a new target audience.

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8 Beerntsen’s Candies Playing With Sugar

Project Category · Identity, Web Design & Package Design Class · Branding Principles Instructor · Jessica Peltz Typeface · Promixa Nova, Rockwell

Beerntsen's Candies is a local Green Bay candy store, which focuses on homemade sweet confections. Established in 1888, they have been a hometown favorite for years. They have treats for all occasions and every age, from homemade lollipops for the little ones to handcrafted chocolates for your loved ones.

The goal for Beerntsen’s Candies was to create a new identity but still keep their nostalgic look and feel. Beerntsen’s Candies wanted to create an environment that was modern yet still have the charm that an old candy store has. With being a family owned business it was important to keep a friendly and approachable atmosphere without coming across has too old fashioned or too modern.

The result, a new logo was created that keeps the charm of an old time candy store but with a modern twist. This also helps them to expand into new markets and reach out to new customers.

The rebranding of Beerntsen’s Candies includes a website, new package design, posters and a short commercial. Beerntsen’s Candies will be “What You Crave.”

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9 Nanny Julie

Can You Hear The Laughter?

Project Category · Identity & Web Design Class · Graphic Design 3 Instructor · Katie Freathly Typeface · Angie, Proxima Nova

The goal of this project was to create a new identity for Julie using a bug, along with a website to show what she enjoyed the most. The bug needed to represent the person selected along with showing something they loved.

The purpose was to combine Julies’ love for children, with the beauty and gracefulness of a Dragon Fly. Julie loves being around children their freeness and ability to dream is a characteristic that she admired. These were key features that were kept in mind while creating the logo along with the website. The website was created to promote her love of children and the needs that children consistently need.

Julie’s Nanny Service was the perfect creation to show all of Julies’ characteristics and what she cares most about.

Like a Dragonfly Julie is strong, graceful and pays attention to detail, which is displayed within her design work. Julie like a dragonfly has a focus of living life to the fullest. The dragonfly spiritually embodies the stripping away of negativity that holds us back, helping us to achieve our dreams and goals. They remind us that anything is possible. I have captured Julie’s grace in the curve the dragonfly wings.

I then used simple, yet bright colors and shapes to capture Julie’s bright attitude.

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10 UrbanSeedling Watching You Grow

Project Category 路 Identity & Web Design Class 路 Strategies for Branding Instructor 路 Gordon Mortenson Typeface 路 Proxima Nova

UrbanSeedling is a newly established company that is showing the importance and eased of growing your own fresh fruit, vegetables and herbs regardless of where you are living.

UrbanSeedling specializes in helping the novice gardener by giving advice on products, and letting them know the best time to start. UrbanSeedling also shows the advantages of growing in small places without spending a ton of money on additional supplies, and reusing what the gardener has on hand. Step by step instructions and videos will help guide the gardener and show them how to grow fresh, organic produce year round.

This fresh new company UrbanSeedling needed a look that would feel fresh yet still represent its city roots. This close to home easy way of gardening needed to be expressed quickly and reflect the growing cities population.

UrbanSeedling was the solution combining the urban needs with rural qualities. The website created shows the ease and gives the support needed to create your own home garden. The website works well across all platforms making it easily accessible to everyone. The packaging created displays the modern feel that all urban communities crave yet still contains the country feel that we all love.

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11 Extra

Just For Fun

Project Category ¡ Painting, Illustration & Photography

After viewing all of my hard work that I completed at Academy of Art University you should also know that I love other art varieties. Design is my passion and I am determined to be the best, but know that I also love to draw, paint and have fun with photography. Drawing is what ultimately lead me into design and design is what makes me love to take photos. I think that they all work hand in hand with one another.

With those words I decided to show you the bits and pieces of my drawings, paintings and photographs that I have taken and loved. Some were created has class room projects while others where just me having some simple fun, it does not all have to be work.

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Color Theory Gauche

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Color Theory Gauche

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Calligraphy Pencil

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Principals of Design Mix Media

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After many early mornings and weekends sitting at my desk I am finally finished with this chapter in my life. It has been long road but finally I have seen the finish line. I could not be here if it wasn’t for the support of my small family and the supportive friends I have met along the way. However this is not the end to my book, a new chapter is just now beginning.

Printing and Binding | Blub.com Paper | Blurb Pro-line Uncoated Typeface | Roboto Software | Adobe Creative Suite Instructor | William Culpepper Course | Senior Portfolio Academy of Art University | School of Graphic Design Copyright Š 2017 Rebecca Justiniano www.rjustiniano.com All rights are reserved. No part of this book can be reproduced, distributed, transmitted without permission from the owner.

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