Grapes are a cliched, well-embedded oral and visual metaphor for haemorrhoids. For impact I opted for red grapes and not green, for obvious and vaguely amusing reasons. Here I chose to go heavy on white space use, to emphasise the visual pun and message. The headline text is in a typewriter monospace font, which works ok. It’s hints at officialdom and corporate messaging with a traditional theme. The point here is that there’s an often uncomfortable reaction to personal medical issues, which reminds me of the post war years when the the British government and private institutions would mumble and shuffle awkwardly over discussing intimate things. I think of 1950s chaps wearing bowler hats, using Python-esque references to the body. And to me those attitudes are encapsulated visually in a typewriter typeface.
The headline text was a bit boring. I wanted more humour and remembering how the previous haemorrhoid attempt, the office, didn’t quite work I went for the raisin – grape pun. I think this worked. I kept the colour palette simple by using just red and green text, to echo the colours in the fruit
The typeface was too serious. So, I chose a more playful one. Not sure if this worked? It’s perhaps not as refined and comical as I’d wanted. But if this arrived through your letter box, it’d catch your eye I think.