The Signifact Impact of the SERP Evolution

THE SIGNIFICANT IMPACT OF THE

SERP REVOLUTION

SOURCE: HTTPS://ANYTHINGSEO.WORDPRESS. COM/2017/11/29/THE-SIGNIFICANTIMPACT-OF-THE-SERP-EVOLUTION/

02 | SERP

If you are an avid fan of a search engine like Google, you might have noticed some changes in the way SERP or Search Engine Results Page appears on your screen over the years. You might have also observed the convenience it provided to searchers like you. Would you agree if I say that the amount of time and effort that you need to put in when you search a particular topic is lesser today compared before?

A famous quote of Heraclitus of Ephesus says “The only thing permanent is change”.

This as well is true in online marketing. The technology has changed, Computers has changed, the Internet has changed, What worked yesterday may not work now and will surely not work tomorrow. Hence, SERP has also evolved.

03 | SERP

The consumers’ behaviour towards online searching has also changed as an effect of technological advancements and current trends. These changes create a domino effect to everybody who is involved in the entire online market ecosystem. Search engines need to fine-tune their framework, including SERP, to keep up with the searchers need.

Nevertheless, online companies are required to work harder as they are obliged to forge their strategy to fit in, not only with the search engine’s demand but also with the consumer’s search behaviour.

If you want your brand to maintain or improve its online presence, then you need to work harder. Online marketing and SEO is a task that requires consistency as everything may change anytime. It is a moving target, and you need to keep your crosshair to wherever it’s going.

SERP has changed over the years. For example, the “10 blue links” that we usually see every time we search back in the day has grown it’s beard and now has several elements to show for easy access to information.

SERP has now rich snippets where we could get additional results to our search query, sort of a onestop-shop screen.

It makes everything easy for the consumer but less friendly to the online business owners.

05 |Â SERP

IMPACT TO ONLINE BUSINESSES Some changes include the paid search result, the search carousel, local search result, related search terms, related videos, related images, local 3-pack, etc. It makes everything easy for the consumer but less friendly to the online business owners. These things, however, are not the only changes that the online marketers need to deal with.

With mobile devices getting into the Internet browsing scene, Online businesses are required to provide a mobile friendly page like the AMP or Accelerated Mobile Pages. Also, they need to make sure that their mobile pages are voice-search ready.

Before, during the “10 blue links� era, you only need to create a text content that is high-quality and authoritative to get a good ranking position. But now, you have several elements to understand and rank.

Owning an online business and trying to get a good ranking on SERP is challenging. And for that reason, most online entrepreneurs nowadays are getting help from an SEO specialist to have all of this taken care of. Otherwise, they will be left struggling and dying at the bottom of the podium.

06 | SERP

OTHER OPTION If you own a multi-million dollar online business, then hire someone and have him attend all seminars, conventions, and lessons, provide him with the best tools and resources to continually deal with your online marketing and SEO strategy, otherwise, try the following: (Disclaimer: The following tips are based on my own opinion. These are just personal suggestions and has no guarantee of success)

1. Focus on creating a quality product. If your product is good, your product and your customers will do the marketing for you.

2. Create a great and unique web content and target the possible words searchers use.

3. Get assistance from an SEO company.

4. Try other methods like social media marketing

Conclusion: The changes made in the SERP is focused on the consumers and how search engines can provide a quality search experience. It may seem unfair for Online businesses, but with the right strategy and reasonable amount of effort, you would be able to get good ranking. If you can rank well in all elements, then that’s good. But you need to understand that you don’t have to be on the top list in all of them to be successful.

You don’t need to do all SEO methods to succeed. You just need to have the right strategy to end up being the number one brand of the consumers.