2-MINUTE READ TO
ELIMINATE PANIC
OVER
GOOGLE'S
ENDLESS
UPDATE
GOOGLE’S NEVERENDING UPGRADE SOURCE
ANYTHINGSEO.WORDPRESS.COM
Google has been making tons of changes and updates to their pages and algorithms recently. If you are constantly tracking the news about Google, SEO, online marketing, etc., you would see reports about google updates almost every week. It is so often that you would need to create a list to remember them all. These changes will undoubtedly frustrate webmasters and online business owners as they carry an additional load to their shoulders every time Google makes an update.
But they can’t ignore these changes because it might affect their current ranking and online presence. And to make things worse, there’s no definite time as to when will these changes and updates stop. Or, let’s make it even worse by anticipating that this will never end, as it is all contingent on the technological trend and consumer’s dynamic behaviour. You could double your effort in dealing with Google’s never-ending upgrade for sure. But for how long?
You need to know that this is just part of your data collection to come up with a sound decision. Thus, one must investigate first if a particular Google update would do any harm or any good to his business. Some online business owners get distressed every time Google is testing a new algorithm or feature. They tend to make some adjustments to their SEO schemes and marketing structures immediately and later find that Google will not proceed in officially implementing it. That’s wasting valuable time and effort. Remember that the sole reason why you established a brand online is to reach and connect with consumers and generate income. You did not initiate your site online to become Google’s minion, following and complying with whatever he demands. Knowing what Google is doing with their technology is, of course, important but you need to understand that this is not your primary focus.
Google tests things now and then. But it doesn’t always mean that it’s on its way for delivery as this features are subject to error. And even if it gets through, It won’t stay that way forever. It will get upgrades and updates again and again.
CONCLUSION Focus on what matters. Create a checklist to monitor your site’s traffic and ranking. If you’re doing great in your current SEO strategy, then stick to it. If you’re not, then try to investigate and see the actual cause of failure as there are numerous possible reasons. Do not immediately blame it on not complying with Google’s recent update.
Additionally, It is sometimes useful to step out and go back to the basic principles. Instead of stressing yourself looking for answers and solutions inside your technical cubicle, you might want to step away for a moment and see; maybe the answer lies somewhere outside.