Communication and Message Portfolio

Page 1

Portfolio

Rebecca Mc Laughlin N0575814 Communication & Message FASH20031



Contents Self Promotion

MY BRAND AND BUSINESS CARD CV, VISUAL CV & COVER LETTER ONLINE PORTFOLIO

Summer Work

LEARNING DEVELOPMENT WHAT AM I LIKE? REFLECTIVE BLOG POST

Identity

Other

TEAM POSTER TEAM WRITING ONLINE PRESENCE RISOGRAPH WORKSHOP

LORD WHITNEY LIFE DRAWING


SELF PROMOTION

SUMMER WORK


Inspiration Initial ideas Final design Logo in context CV Visual cv Cover letter Online portfolio


I gained inspiration from several different styles of business card and brand promotion.

Secondly, gold or metallic embossed finishes seemed to also catch my eye. I thought that this would would work well with a minimalistic style of a metallic logo on a black card.

Along side gold foil, I also really liked the combination of gloss and matte blacks. I think these work so well together and look incredibly sophisticated.

First I looked at pinterest, and colated a selection of cards that I found visually appealing. Soon I found some patterns began to emerge.

Pictured below, is the first trend I found myself constantly repinning, simplistic cards that the front was dedicated to the logo alone.



Final Design


Logo in context


Rebecca

Alexandra Fashion communicator

Contacts 075 12081001 rmcl93@gmail.com

Profile My name is Rebecca Alexandra Mc Laughlin and I am a 22 year old Fashion Communication student in my second year at studying at Nottingham Trent university. My backround is in iMedia production which I studied in Limavady, Northern Ireland for two years. My interests include photography, graphic design, visual merchandising and branding.

Experience

70 Russell St, NG74FE

Inishowen carnival group Costume and prop assistant Part time 2008 - Present

linkedin.com/in/rmcl93

rebeccaalexandra.wix. com/portfolio

Education Nottingham Trent University Fashion Communication & Promotion Sept ‘14 - June ‘17 I am currently in my second year at Nottingham Trent University studying fashion communication and promotion. Through this course I have aquired and built upon many technical skills and abilities such as adobe creative suite, trend forcasting, marketing and branding.

• I get the chance to watch the designers at work coming up with new concepts or the annual theme provided by the St Patricks day committee for the parades in London and Dublin, which i also preform in. • During the year The group also preforms in smaller festivals, parades and shows across Ireland and the Uk and this coming season as well as taking part in the parades I will be working as a photographer during the parade for the groups webpage.

Assistant to the Artist Liaison department Galway Arts Festival June - July 2013

• •

North west Regional College iMedia Production Sept ‘12 - June ‘14 Grade: 3 Distinction * I attended North west regional college as a level 3 media student, during this course I developed a broad range of media skills including; photography, film work ,graphic design, animation. I had the opportunity to study and work in stateof-the-art multimedia labs and with production equipment used throughout the multimedia industry.

For a few months of the year I do volunteer work for my local carnival group,

I worked as an assistant to the artist liaison department and also as a general volunteer throughout the festival and the week before hand. My duties included a week of admin work, setting up back stage at in the green room & dressing rooms at the bigtop festival stage, interacting with several artists,stewarding at opening nights of the absolute art gallery and several other events and many other tasks.

Assistant to creative director GUTH GAFA film festival May - June 2013

• • • • • • •

Make shift Cinema construction (including soundproofing windows, blacking out windows walls and floors, setting up seating, the screen and the projector. Providing local businesses with information flyers and posters on the event. Working at box office. Working at information desk. Taking tickets at the door during screenings. Helping to set up stages, tables and chairs. Arts and crafts.


Q ual i t i es

Skills Adobe Photoshop

Adobe In Design

Adobe Illustrator

Microsoft Word

Microsoft Power Point

Microsoft Excell

&

At r i but es

Te a m w o r k • During my last four years in a creative learning environment, I have spent a lot of time working as part of a team for different briefs. This has proved useful as I have learnt how to work well with others to achieve a result. • As I have spent a lot of time volunteering at different cultural festivals, I have spent a lot of time working in groups of people who were all as new to the task at hand as I, through cooperation and solid communication we kept events running smoothly. C o m m u n i c a t i o n • •

During my time as an FCP student we have had to deliver several presentations, through this I have become a more confident public speaker. During my time working as photographer for my school magazine I had to work closely with the editor and journalists, staff and other students in a professional manner. This was a very useful First step into the professional creative world of work for me.


THE JOB ADVERTISEMENT


COVER LETTER

Dear Miss Harrison, My name is Rebecca Mc Laughlin and I am writing to you in response to the advertisement placed on your website for the role of online visual merchandising assistant. As a fashion communication and promotion student, soon to be entering my third and final year, Visual merchandising is the sector in which I plan to forge my future career. I feel it would be an incredible opportunity for any student in my position to take their first steps on this journey with such an internationally renowned company such as ASOS, whose products serve over 200 countries world wide. As an avid customer of your brand, I admire the diversity of your product range which truly lives up to its name, “as seen on screen� and also your eagerness to not only understand your target market but to take it one step further and engage with them in what can only be described as a truly great interactive experience, one I would very much like to be a part of. The efficiency in which you interact with your customers is evident through any dealings I have had with your diligent and speedy customer service department or social media team, as they have been both pleasant and helpful, things like this show the true calibre and values of a company, and are some of the reasons I am most keen to work with you. As a fashion communication and promotion student, with a background in iMedia production and photography, I feel that this role would be well fitted to me as throughout my education I have undertaken guided projects and built key strengths in areas that are very relevant to your responsibilities listed. I have been directly involved with several photoshoots, acting on occasion as creative director for marketing campaigns of my own design. I have a strong background in Adobe Photoshop, Lightroom, Indesign and Illustrator with 4 years experience using this software, I still have a lot to learn but I am well equipped to begin work with a strong base knowledge of the fundamentals. Throughout all of the projects I have undertaken over the last two years, the importance of unique and creative visuals and presentation methods has always been stressed, so it is something I strive to prefect within all of my work, which would reflect on my monitoring and creation of on-site product presentation. My educational qualifications and work experience have been detailed in my CV with you may find enclosed with this letter. If you wish to speak with me, my contact details are listed below and also on my CV. Thank you for your time and looking forward to a response from you.

Sincerely,

Rebecca Alexandra Rebecca Alexandra Mc Laughlin (075) 12081001 rmcl93@gmail.com 70 Russell St, Nottingham, NG7 4FY, United Kingdom.


ONLINE PORTFOLIO

I used the WIX platform to create my online portfolio as it was one I was already familiar with. In the future I would like to develop a my online portfolio using the cargocollective PORTFOLIO LINK: http://rebeccaalexandra.wix.com/portfolio


SUMMER WORK Learning Development SUMMER What am I like?

Blog post



For this project I created a moodboard describing me, through a series of polaroid images edited together on photoshop. Many of the photographs are my own with with the exception of the first, third (I wish..) and last.

Blog post Link : http://anacquiredaesthetic.tumblr.com/post/126287761632/fcpyr1


Identity SUMMER WORK


DI

embrace

VERS

ITY For this project based on the topic of identity with a sub genre of nationality, we were tasked to undertake research and create a zine on the topic of nationality. we based ours on the concept of emnracing diversity and progressing into a more multicultural Britain. Above is our promotional poster for out exhibition and on the next page is our team essay, outlining our research and creative concept. Brand online presence : https://www.instagram.com/godsaveourzine/



Risograph Workshop A selection of images from the workshop we did at dizzy ink, producing a mini zine about the Danish rave and drug based subculture called Gabber. We spent the day creating our own imagery, printing and binding.


SUMMER WORK

Misc.


Lord Whitney This excersise was based on prop making for a short stop motion based ,the concept was to suggest the presence or feel of a spesific inanimate object without using the object its self through either film or photograph. Our group was given the method of photograph and our object was lamp. We made head dresses out of card fashioned after lamshades incarnate. Our concept was to create a short stop motion of a stobe lit disco with our group wearing the headresses and dancing, only being seen as the lights flickered on and off.


LIFE DRAWING We spent a two hour session life drawing models in different poses, utalising different techniques and different mediums. I edited some of my portraits to give a more surreal 3D effect, as I thought my porttaits had alien like qualities.


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