REBECCA JANE HINES P o r t f o l i o
"EVERY
ANGLE”
“Every Angle” The collection is based on perception. The concept rooted from the Alexander McQueen quote, ‘’I’m a romantic schizophrenic’. The collection focuses on the idea of ‘not all is as it seems’. Through the use of fabrics and manipulation details and structure the collection achieves a sense of Asymmetry. The collection was made with the idea behind it that there is no right way to wear the designs. The collection was designed with an underlying statement; Distorted reality. It captures both romance and schizophrenia in a different light. We see romance as idealistic and tender, but when you look deeper into its fabrications there are some undesired sides to romance. Apposed to schizophrenia, which is seen as a very dark and scary disorder. The collection explores the distorted reality of romance and its connotations. The phrase ‘Rose tinted Glasses’ is often used when describing someone who is blinded by love. Schizophrenia alters what you see through the mind, whilst situations in life can also affect your perceptions and distort what you think you see. Through research I furthered my understanding of schizophrenia. Familiarizing myself with the symptoms and reality of the illness, I didn’t want to focus solely on the negativity of the illness but instead concentrate on the idea of having a ‘faulty perception’. The A/W 16 17 pret-a-porter trend Asymmetric was very influential to the collection, the concept of the collection and the ethos of the trend were very similar. The imbalance and geometric lines within the silhouette rooted mainly from the trend and developed through the concept. Haid Ackerman was the main designer influence for the collection, inspired by the asymmetry used within drape instead of geometric structures inspired the use of drape in a more contempary and challenging way. For A/W 16/17, I create an array of asymmetric silhouettes to imitate the feeling of imbalance and instability within your own mind. The use of drape and pleated fabric will be used to symbolize the fluidity of delusions. Through the use of cut out details the clothing will reflect the idea of vulnerability to expose the softer more fragile side towards having a faulty perception. The use of poppers and strategic pattern cutting, garments can change aesthetic, symbolizing how what one person see’s may be contrasting to another and how as individuals we are all unique. Non-Functional details where incorporated into the designs. This was to mimic the idea of having a hallucination; and seeing something, which is not there. I want to create this idea of instability and distortion. By using fabrics to contrast upon one another the collection created subtle a juxtaposition-distorted effect. The use of silks, crepes, boiled wool, scuba, suede and fur worked effectively at contrasting upon one another however didn’t overwhelm the collection. Within the collection I used a mix of fabrics some matt/marble and other fabrics that had a shine and metallic look to emphases the aspect of deciphering your imagination to reality. On particular garments I created a flake like effect of rose gold glitter across the fabric. This was used on boiled wool to create a contrast upon a very matt dull fabric. These particular garments were made to reflect the phrase ‘all that glitters is not gold’. Commenting upon the idea of what is perceived as desirable and beautiful can sometimes be the opposite. The collection also featured use of perforation. The idea behind this was to symbolize the faults and vulnerabilities within our-selves. The way we take information can sometimes be distorted by emotions and situations leaving us more vulnerable and exposed. These were incorporated into designs, which were made to be manipulated, leaving the option of the perforation to be visible or hidden. The colours within the collection where kept quite muted and calming. This aimed to help de-stigmatize the idea of schizophrenia; the collection didn’t want to be loud or offensive but instead comforting and more reserved. The colour pallet rooted from a psychiatric term ‘Blunting of effect’; the term refers to the idea of how schizophrenics emotions can be withdrawn, diluting there personality. I wanted to capture this idea of dilution of a pe¬rson, so I used a mix of blue greys and a dark almost black navy like diluting ink into water. To represent romance within the collection I added nude like pinks and flesh tones both in very silk like fabric to signify skin. Metallic rose gold details were also used to incorporate the idea of ‘rose tinted glasses’ this famous phrase perfectly illustrates the idea of how love can distort your reality. This collection is exploring the reality of life for a schizophrenic. I explore and confront the idea of perception. This collection wants to challenge you to think about life, to look at it from a different angle. I’ve made a collection that I hope makes people reconsider what they see and reconsider the way connotation relate to love, life and others. The collections aim is to provoke you to challenge your own perception.
AMBASSADOR
//
MUSE
The target market is aimed at 21-40 year olds. The target market is a very strong hard working individual. They have a strong sense of fashion and a passion for individuality. There life style is hectic and time is very valuable, these individuals want fashion, which is reliable and wearable but also innovative and creative. The target consumer wants statement wear, which would be of the same st-andard as Victoria Beckman design finishes but also with the aesthetic details of Haider Ackermann I chose this age range as the target market has a high disposable income. The collection is branded at a highend market level. The Ambassador for the brand is the elegant Poppy Delevingne. She inspires the designs as she is very classic, and timeless paralleling the aesthetic of the collection. She is a very individual and talented model with a great sense of personal style.
“The Blunting of effect”
Pretty in Punk is a womenswear, high-end collection to retail in Dove Street Market. The A/W 16/17 collection takes inspiration from classic punk, focusing in on mainly feminine punk icons such as Blondie. Taking inspiration from strong, feminist women from the 80’s but also having a more lighthearted and free spirited essence. The collection wants to interpret a feminist perspective of punk but in a more playful way, keeping in turn the fun/grunge punk aspect. The collection was influenced by the trend ‘Off beat’ and Poetic Absurdity. This is where designs are inspired by adventure and challenges to design by breaking boundaries in a playful way, whilst turning the absurdity into art. The shape and silhouette of the collection were designed to emphasize the female form. Skirts and the inner garments were made fitted and synched at the waist to embrace female strength. Obscured hem and necklines were be used to symbolize this lighthearted punk ‘don’t care’ attitude of the collection. Over sized boxy jackets will reflect the old style classic punk denium jackets. Using PVC, wool and leather the collection creates a modern day version of ‘lady punk’. Reflecting the market level the colour palette uses a mixture of vibrant colours like burgundy and yellow with more commercial colours like grey and white. The collections target consumers are aged at 2050. They are very individual and have a strong sense of style. They want clothing which is loud but still on trend. Competitors for this collection were fellow Dover street market designers such as Mui Mui and Azzedine Alaia.
“I was dead sick and tired of all of these songs by the R&B girls, the trios and stuff. They were all victimised by love. I was sick of it. I didn’t want to portray myself or women as victims.” Debbie Harry
Perfect incompletion
Perfect Incompletion the collection is based on the idea of the beauty within the ‘unfinished’. Artist Agata Wierzbicka heavily influenced this collection. Her use of mixed media with acrylic paints and delicate pencil drawing’s illustrate the elegance of simplicity. She challenges the idea of completion through her simple minimalist style. There are three prints within this collection. The initial shading of a painting inspired two and the other inspired by the use of bold lines. ¬ The colour palette within the designs relates back to a painter’s palette, when creating colours you tend to develop several shades of one tone, this is where I developed a very natural colour palette. Within the collection soft tailoring and deep feminine necklines have been used to highlight the minimalistic theme throughout. Relating to the idea of understated and structured beauty. Intrigued by all forms of incompletion I found more inspiration from puzzle pieces; more specifically the idea of missing pieces. One puzzle piece itself is perfect in the sense that it is created to fit exactly and uniquely into one position within the puzzle. Looked at in isolation there is a unique beauty in it; it is perfect, essential but incomplete. This idea is incorporated into the collection through the use of selective paneling where prints will either used or be absent.
A couple’s sports wear performance collection in collaboration with Adidas for SS17. The Inspiration for this collection originated from the iconic Daft Punk song ‘Harder, Better, Faster, Stronger’. The electronic and digitalized voices and music within¬ the song inspired the computerized theme throughout the collection. The motive of the song is about pushing yourself to the limit to become a stronger, better version of yourself. As the collection is sports performan¬ce this appropriately Parallels I/O and its ethos. The collection features a range of greys and blacks with bold prints and flashes of colour, along side reflective fabrics within details. Black was found to be the preferred colour to wear at the gym however the lack of reflection hindered when it came to aspects of performance outdoor training. The combination of a bold print and darker tones adds diversity and range to the garments making them more marketable for both the eccentric gym-goer and the more refined. The WGSN trend ‘New Wave’ which homes in on technology advancing through material and medias again influenced ‘I/O’. From this trend the idea of people and technology being hand in hand and progressing together heavily influenced the collection and became a core value of the collaboration. Within the collection technical and performance enhancing materials were used to help the sportsman train in comfort and support. The designs have been tailored to both male and female ideals, where the men’s designs are mainly dark colours and the females have a lighter pallet with darks mixed within in order to reflect the Adidas current markets.
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The H&M X Rebecca Jane Hines diffusion collection re-contextualizes ‘Every angle’. The collection looks again at the idea of perception and romance but instead creates a more commercial communication. Using cheaper fabrics and less high-end construction techniques the collection will echo the themes in a more literal, marketable form. Taking inspiration again from the idea of altered perception; how romance and your mind-set can influence how you experience the world. The collection takes a more literal communication Using Asymmetric shapes to symbolize the imbalance that perception can create. The high collar necklines represent an idea of protection. Within the collection details such as contrast paneling are used to¬ reflect the idea of reality and fiction merging into one. Within the designs, I’ve taken the lining print from the main collection and made it a major feature within the diffusion collection. The use of pinks, blacks and white are the condensed version of the original colour palette using a darker pink to represent love and a range of blacks and white to interpret the ‘Blunting of effect’ in a more commercial and literal sense. The collection uses a variety of textures such as knit jersey, leather and fur. Fabrics such as duchess satin, chiffon and jersey where used to create contrast within weight. This helps create juxtaposition within the collection. The target consumers within this collection are ages 15-25. The collection hopes to capture the mass teenage-young adult market, as the majority of H&M’s consumers are between 15-40.