Conclusion

The shift to a more minimalist mindset will take a number of forms. Today’s flexible home must accommodate multiple activities in smaller spaces but at no expense to style. Stores don’t always have to be a place to entertain; they can simply offer an experience that transports consumers away from the stresses of everyday life.

In post pandemic living people are craving opportunities of calm and comfort as well as a sense of stability. The whole idea of Multifunctional Minimalism is to embrace a more mindful approach to personal expenditure, which is reflected in a minimalist approach to design. In an age of over consumption, eclectic maximalism and in store experiences, consumers are seeking out a more personalised shopping experience. Stores will adopt a slower pace and provide refuge for shoppers.

Sustainability remains a priority for consumers, boosted by a reduction in disposable income, as consumers seek multi-functional products that offer longevity and present themselves as more of an investment for the more mindful post-covid consumer.

As we know it’s currently under the urban outfitters branch, the Free People stores don’t look as though they have their own individual identity. Incorporating a minimalist look to their stores will cater to the needs of the current consumer. By using fixtures and rails that can be moved easily, the space can be rendered as dual purpose; retail space and event holding.

Conclusion

As we come out of covid, we know that more people are going to be travelling. As gathered from our insights. During covid, activewear sales soared because people preferred comfort over style since being homebound.

Free people will build on the ongoing activewear trend. By incorporating in built tech and style, this in turn makes those products dual purpose, increasing their attractiveness to the consumer. We recommend examples like built in bluetooth technology and UV protection for our travelling Millenial’s.

Free People need to ensure that their garments will be high quality, look good and are comfortable. With all these three things in place it means that the consumer will buy them at a higher more premium price because they are seen as a worthwhile investment.