rebecca reich
CELL (208) 577-‐7817 • E-‐MAIL rebeccareich500@gmail.com • LinkedIn www.linkedin.com/in/rebeccareich500
PROFILE
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Success-‐driven personality with a passion for consumer culture Outstanding Business and Marketing academic performance Strategic and tactical planner for projects and organization-‐wide initiatives Persuasive communicator seasoned through several years of sales experience and earning of the National Forensic League’s Degree of Superior Distinction Industry experience in retail business and agency environments Competency in Windows, Mac, iOS and Android operating systems Fluent in Microsoft Office and basic familiarity of HTML, currently undertaking training for Adobe Creative Suite
EDUCATION
Boise State University
Jan. 2010 -‐ May 2014
B.B.A. Double Major in Marketing and General Business Cum Laude Honors Beta Gamma Sigma Business honor society
Student Spotlight Award October, 2013
Beijing Normal University
International Master’s Program “World Economy and China”
Learning Assistant/Tutor Legal Environment of Business
Sept. 2013 -‐ Dec. 2013
EXPERIENCE
Drake Cooper – Intern Jan. 2014 -‐ Present Assistance with various media buying and brand management tasks. Determining optimal placements for TV and radio ads based on spot data, compiling media recaps and ratings summaries. Composing briefs in regards to advertising strategy, brand perception, and social media best practices. Developing familiarity with tools such as Strata, Basecamp, Signal HQ, and JIRA. Gaining a holistic understanding of agency scope and structure through employee shadowing. Six Soldiers Clothing – Marketing Director
Jan. 2014 -‐ Present
Palm Beach Tan – Shift Leader
Jan. 2014 -‐ Present
Provides consultation for all aspects of the marketing mix. Manages brand strategy and positioning, social media accounts, and promotional activities.
Increases company revenue by generating retail and membership sales while ensuring high customer satisfaction and meeting daily/monthly quotas.
Boise State University – Technical Support Analyst Oct. 2010 -‐ Sept. 2013 Diagnosed and resolved computer and network access issues, software issues, and various other technical inquiries. Communicated solutions to customers in a user-‐ friendly professional manner. CELL (208) 577-‐7817 • E-‐MAIL rebeccareich500@gmail.com• LinkedIn www.linkedin.com/in/rebeccareich500