The Gun
Instagram Analysis
The Gun Instagram Analysis
Instagram Stories
The Gun 1. Cocktail & food Soties o. High quality imagery o. Cool graphics and overall image effect o. Highly styled and classy o. Cohesive imagery 2. Get Social o. Creates a relationship and community o. Embraces the clientele and their shared experiences at The Gun o. think that the best way to understand the consumer at The Gun is through the stories they share and how they experience The Gun 3. Winter o. You can see the uncohesiveness and loss of brand iden tity in this series o. More tacky than classy o. the audience is able to see that a new person is doing the socials 4. The Team Socials o. staff are a huge part of the atmosphere and ambiance and our clients appreciate that, should be shared more o. continues to build the brand culture hrough the relation ship between the brand, consumer and employees
Overall stories are a way to bring the brand closer to the consumer in a more natural spontaneous manner, however design and style should not be neglected in the same right. Its about building a stronger brand culture.
The Gun Instagram Analysis
Instagram Photos
The Gun
1. Overall style of the instagram is cohesive in the type of content that is choosen + 2. aesthetically the instagram is not cohesive in the various qualities of imagery and the way the photographs are edited 3. the new styled photographs do not represent the clientele of the gun
a. high quality photos + b. wrong overall styling and models -
4. Higher quality imagery in gerneral is needed a. spontaneous photos can be higher quality whilst remaining natural and candid b. a camera is needed for high quality vs. an iphone 5. an overall filter style needs to be established on the instagram page
a. i.e. all photos edited in the same way b. this will allow a more cohesive, flowing and aesthetically pleasing insta gram page c. instagram consumers follow aesthetically pleasing pages regardless of whether they are consumers of the brand
6. i think that featuring the staff in instagram content creates that human to human relationship that we as humans look for in content + a. this will further build that consumer brand relationship b. as well as “keep it real!�
The Gun Instagram Analysis
Before
The Gun
After
The Gun overall there is the potential for:
1. The guns instagram has a high following however very minimal brand consumer interaction with:
a. low likes and comments b. no brand consumer interaction c. very little call to action d. lack of marketing calls in terms of the 2 4 1 cocktails
2. higher quality and more cohesive instagram page 3. increase work with brands and influencers that are our clientele in order to increase brand awareness 4. drive sales through marketing activities on the brands page
a. giveaways b. call to action marketing strategies
5. a brands instagram for the following week should be predetermined and planned out: a. all images approved, edited and ready for upload b. including captions and hashtags c. a time should be determined based on when our main target audience are expected to be checking instagram d. a better social media strategy should be laid out e. posts made more often (i.e. morning and evening) - this will increase activity and in turn increase traffic by instagram adjusting is algorithm 6. better communication to clients through clear and more direct language 7. Display the brands instagram at the Gun More analysis needed on: 1. Language 2. Hashtages
The Gun