THE GUN SPITALFIELDS
THE GUN
THE BRAND //
The Gun has been an East London pub staple since the 17th century, reimagined today as a polished and plush new bar for the modern drinker. Expect to come in for one and stay for the many, with The Guns extensice selection of beer, alongside premium wines, gins and crafted spirits. Whether you are popping in for a leisurely lunch, your lunch time break or after work drinks with collegues, be ready to settle in with The Gun and its teams vibrant and relaxed atmosphere.
1.
PRIMARY TARGET THE CORPORATE CONVERSATIONALIST //
Our main consumer base is made up of the office escapees. Whether they are in for a quick meeting over lunch and a “few� beers or a bottle of wine, we will be sure to see them many a time. They work near by and are therefore our main loyal consumer base. They come in time and time and again; they become familiar faces and friends, and they always want a VAT receipt.
2.
SECONDARY TARGET THE DRESSED UP BAR CRAWLER //
Our secondary target is made up of those people buying into a lifestyle they believe they are creating through being diners and drinkers at The Gun. A well designed, stunning environment with all the vibes of class and cool, its a place the desirers want to experience. The dressed up bar crawlers are the first daters, trying to make a good first impression; they are the dolled up, dressed to the nines twenty-somethings on a couples or girls night out. Its a boys or girls special night out, a birthday celebration or hen do. It is a bar you pop in for a short while, and settle in for a long while.
THE GUN THE COMPETITION //
1.
FLAT IRON SPITALFIELDS GREAT STEAK FOR ALL //
2.
HAWKSMOOR RESTAURANTS BRITISH & SUSTAINABLE //
THE GUN THE COMPETITION //
3.
THE CULPEPER SPITALFIELDS A PUB //
COMPETITION INSTAGRAM ANALYSIS // 1. Brand talks and represents 1.1. Where their beef is 1.2. Charities that they 1.3. Represents and show
its values through instagram posts from, homemade qualities of food support etc. what they believe in
2. Only use #hashtags in the comments section 2.1. minimal hashtags / very specific 2.2. i.e. #flatironlondonbridge, #newbuger #weareopen 3. High traffic on pages 3.1. over 600 likes per picture 3.2. comments by consumers, questions and answered by brand 4. Designed and styled imagery, yet organic, high quality photos 5. Insta stories advertised in feed (call to action) 5.1. recipes and experiences shared 6. Advertise food and drink and the experience 7. Lots of staff imagery 8. Advertise promotional offerings
THE GUN WEEKLY INSTAGRAM PLAN // This part will outline a week in social media posts, inlcuding captions and #hashtages and ideas on daily timings. It will be based on current imagery on the instagram page, and include #hashtags that are widely used in the industry.
THE GUN Monday @08:30am
Come on in and “Keep it real” this week @TheGun! Opening times: Tuesday: 12pm - 8pm Wednesday: 12pm - 11:30pm Thursday: 12pm - 11:30pm Friday: 12pm - 11:30pm Saturday: 12pm - 11:30pm Sunday: 12pm - 8pm
#Keepitreal #burgersandbeers #2for1cocktails #open
Tuesday @11am
Thirsty? Quench your thirst this week with 2 for 1 cocktails between 12pm and 4pm Tuesday to Friday! You heard that right, 2 for 1 cocktails! Want to know the best part? Its mix and match!
#2for1cocktails #mixnmatch #cocktails
THE GUN Tuesday @2pm
The kitchen is open! Come in and sink your teeth into our famous @coqbull burger! #eatouttohelpout or The kitchen is open! Come on in and get your hands on our famous @coqbull burger! #eatouttohelpout
#Keepitreal #burgers #beers #2for1cocktails #open
Wednesday @11am
Lunch break you say? The Gun has the perfect spot in the sun waiting for you!
#open #sunny #beers #lunch #burgers #open
THE GUN Wednesday @2pm
Feeling that mid week slump? Come in for a pick me up @TheGun! 2 for 1 cocktails until 4pm today! You wont want to miss out! Did I mention it was mix and match cocktails?
#2for1cocktails #cocktials #mixnmatch #open
Thursday @11am
We Keep it Real at The Gun with countless cosy date spots! Cosy booth? Breezy forrest setting? Cool lounge area? We have you covered! Book your date night with us now!
#datenight #cosy #cocktails #niughtout
THE GUN Thursday @2pm
Youre not seeing double! Yet ;) 2 for 1 cocktails @ TheGun! Classic Aperol Spritz or The Guns Venetian Spritz? You decide, come on in to The Gun and why not try both!
#2for1cocktails #aperolspritz #cocktails #open
Friday @11am
Hungry? Counting down to 12pm to come in and try our famous @coqbul burger? We’ve got the perfect spot for you out in the sun, or a cool booth inside! You decide.
#bestburger #burgers #lunch #sun #open
THE GUN Friday @2pm
All of the friday feelings! Our bartenders are serving the best mix and match cocktails this Friday until 4pm! Negroni or a Pornstar Martini? Or both? Its Friday!
#friday #cocktails #2for1cocktails #weekend
Saturday @11am
Our amazing team at The Gun are ready and waiting for you this Saturday! Open today from 12pm to 11:30pm!
#Saturday #team #open #cocktails #burgers
THE GUN Saturday @2pm
It’s lunch time at @TheGun! Hungry yet? The best burget in Spitafields is waiting for you! Vegan? We also have the best vegan burger in Spitalfields! Dont believe me, come on down and try it for yourself!
#bestburger #lunchtime #burgers #hungry #open
Saturday @5pm
Cheers to that Saturday feeling! We are open until 11:30pm tongiht! The lights are down, the music is up and the drinks are flowing! We are waiting for you!
#saturdaynight #drinks #cocktails #open
THE GUN Sunday @11am
Hungover? We have your back! Extra hungover? Pair one of our famous Bloody Marys with our new @coqbul hangover burger! Beef patty, cheese, fried egg, brioche bun and the best part....bloody mary mayonnaise!!
#hungover #bloodymary #open
Sunday @2pm
Hair of the dog? If Bloody Marys dont do it for you. Dont worry, The Gun sports a great selection of draft beer, perfect for that hair of the dog sunday feeling! I told you we have your back today!
#hungover #hairofthedog #beers #draft #open