Brief The cover design needs to reflect that this is a fresh, witty and illuminating book which looks at the big – and the not so big – questions of life in an original and entertaining way.
It needs to hint at the very broad range of topics the book covers. It needs to convey that the Freakonomics way of seeing the world is at the heart of everything we see and do – these are the subjects that bedevil us daily: from parenting to crime, sport to politics, fat to cheating, fear to traffic jams. This book asks provocative and profound p questions about human motivation and contemporary living and reaches some astonishing conclusions. The cover is the ‘way in’ to how people will change the way they see the world
To try and communicate the broad range of topics and people the book covers but in a ‘witty’ way, i am going to explore the idea of creating a ‘dress dolly’ type of book cover. distinguishing the cover as a interactive paper based illustration, ti hope this will adhere to the briefs specification of a entraining, original idea.
What do estate agents and the Ku Klux Klan have in common? Why do drug dealers live with their mothers? What do schoolteachers and sumo wrestlers have in common? to communicate com how such opposite people have things in common, i am using the stereotypical appearances of such people and combing them togeth-