I am a 3rd year illustration student and would like to base my dissertation on organ donation, hopefully the research I gain will help establish a way to make more people aware of organ donation and the importance of being on the organ donor register. My aim is to create illustrative work, which could be used in the form of a campaign to influence people to sign up. I hope my research will inform me about the type of campaign needed and will be most effective. I also hope to discover which minorities are in the low percentage on the donor register and therefore I should aim to target. I would be most grateful if you would be willing to answer a few questions I have concerning organ. The data you share with me will go into my research. No name, age or location will be given, and if at any time you want your data to be removed I will do so. Questionnaire part 1 -‐ awareness questions 1st: 1. What is the organ donor register? 2. Are you signed up to be an organ donor? ·∙ yes – please state why, here are some possible reasons, tick as many as apply. • • • • • • • •
My organs could be given to someone who needs them to live I will not need my organs when I’m dead I know someone who has needed a transplant so understand the importance. If I needed an organ transplant I would take one. If you can help someone you should Other reason Prefer not to say Other reason – please state:
·∙ No – please state why, here are some possible reasons, tick as many as apply. • • • •
Religious or cultural beliefs Superstition Desire to maintain bodily integrity Mistrust of medical system
• • • • • • • •
Deservingness of the potential recipient – do not want my organs to go to someone who was responsible for there own illness or is a ‘bad person’ Belief in a black market sale or use of organs Belief that the organ donation allocation system favours patients who are wealthy or famous. Do not want to upset family members Have not got round to signing up Unsure of the organ donation process Prefer not to say Other reason – please state:
3. How do people sign up to the register? 4. Do you think all people should be placed on the register automatically and actively have to opt out? Yes – please state why, here are some possible reasons, tick as many as apply. • • •
Avoids further upset to the deceased’s family after they have passed. Avoids the problem of forgetting to sign up Other reason -‐ please state
No – please state why, here are some possible reasons, tick as many as apply. • • • •
People who do not wish to be an organ donor may forget to go through the opt out procedure. People may not know how to opt out People may not be well enough to opt out Other reason -‐ please state
5a. Do you know anyone who has either been an organ donor, or received an organ? Yes – please give details -‐ go to 5b No
5b. if yes, has this changed your opinion of going on the register? Please give details. 6. Do you think it takes personal experience, such as knowing someone who has given or received an organ, to make people take action regarding charity campaigns? Here are the current stats: • • •
From April 2015 1199 people have received an organ transplant, 6922 are still waiting for an organ transplant. Currently only one third of us have joined the organ donor register. Only 50% of patients will receive their organ transplant within 5 years of being on the waiting list.
7. Does knowing this information change your mind about organ donation at all? Questionnaire part 2 –advertisement imagery: Below are 4 types of campaigns, Please fill in the table below each image:
What element of this poster would make you take action and sign up to the register? Reason Explanation Striking visual Interesting concept (Positive outcome? thought provoking? hard-‐hitting? success story? etc.)
Clear charity information Straight forward Composition, layout, colour etc. Contemporary concept What element of this poster do you not like? What puts you off signing up? Reason Explanation Organisation/ charity is not immediately clear Too much/too little information. Inappropriate working Inappropriate Left feeling guilty/helpless Composition, layout, colour etc. Unsuitable for certain age groups
What element of this poster would make you take action and sign up to the register? Reason Explanation Striking visual Interesting concept (Positive outcome? thought provoking? etc.) Clear charity information Straight forward Composition, layout, colour etc. Contemporary concept
What element of this poster do you not like? What puts you off signing up? Reason Explanation Organisation/ charity is not immediately clear Too much/too little information. Inappropriate working Inappropriate Left feeling guilty/helpless Composition, layout, colour etc. Unsuitable for certain age groups
What element of this poster would make you take action and sign up to the register? Reason Explanation Striking visual Interesting concept (Positive outcome? thought provoking? hard-‐hitting? success story? etc.) Clear charity information Straight forward Composition, layout, colour etc. Contemporary concept
What element of this poster do you not like? What puts you off signing up? Reason Explanation Organisation/ charity is not immediately clear Too much/too little information. Inappropriate working Inappropriate Left feeling guilty/helpless Composition, layout, colour etc. Unsuitable for certain age groups
What element of this poster would make you take action and sign up to the register? Reason Explanation Striking visual Interesting concept (Positive outcome? thought provoking? hard-‐hitting? success story? etc. Clear charity information Straight forward Composition, layout, colour etc. Contemporary concept
What element of this poster do you not like? What puts you off signing up? Reason Explanation Organisation/ charity is not immediately clear Too much/too little information. Inappropriate working Inappropriate Left feeling guilty/helpless Composition, layout, colour etc. Unsuitable for certain age groups Which advertising image do you find the most effective and would take more notice of? 1 2 3 4 What do you think can be done to encourage people to sign up to the register? Thank you very much for your time.