Ouil603soi

Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice

Level

06

Credits 60

STUDIO PRACTICE Statement of Intent

Name Rebecca Williamson http://r-­‐williamson1316sp.blogspot.co.uk

Date 14/10/15

Rationale

I want to become more direct and selective with my work, allowing me more time to develop the professionalism of my chosen illustration techniques. as a result I hope this will save me time by dismissing certain techniques/ideas promptly and concentrate on ones which I can develop to there full potential.

From feedback from existing illustrators who have advised me to make sure I am not confusing potential clients with to many illustrated tones of voice, I want to make sure my practice is recognisable to me, showing a range of skill sets but to remain similar. as a result, I hope this will make potential clients feel more confident in knowing the type of work I could create for them.

Themes / Subjects

Social Emotive Delicate.

Products / Methods of Distribution Book covers, interior pages: i can produce these as stand alone illustrations or upload digitally to distribute online, or ready be re-­‐printed for commercial re-­‐sale.

Digital print – though I produce my work primarily by hand, scanning the work digitally will allow me to mass produce and digitally enhance work-­‐ideal for commercial work, branding etc.

Commercial illustration (Packaging/stationary) – applying illustrations to platforms/medias. i.e 3d packagings, or 2d print methods such as business cards, invitations.

Web-­‐based illustration – illustrations that can exists online i.e networking sites. online portfolios.

Practical Skills Media / Formats

My aim this year is to produce more practical work, instead of spending a lot of time planning and changing ideas.

I want to speed up my illustration making process in general – though I like capturing detail, I hope to still be able to do this but with particular and dedicated focus – not waste time in doing so!

Though I want to form a more precise tone of voice so it is recognisable for clients, I plan to develop on mix media using loose watercolour and detail pen/pencil work.

I also want to improve on and develop combing analogue work with digital colouring and layering of illustrations.

30th November Brief 1:

Deadline

Competition: Winston Churchill – pol roger

Rationale: • I enjoy research based projects, finding out things I perhaps did not know before to form a deeper understanding of the subject matter, allowing me to produce thorough well informed ideas and final resolutions– research • Patriotic –I feel I will enjoy this project as it is looking at any celebrating a historical figure of our/my country therefore I will have a responsibility to produce something that would make me proud of our history.

• Sophisticated outcome – has to be professional and luxurious which I think suites my precise style of work.

• will have to work with Constraint formats

Brief 2: Deadline TBC Responsive: Documenting Bradford – illustrations with 3d element.

Rationale: I have chosen this brief as it gives me a chance to collaborate with a fellow creative at leeds college of art (Will Kneewshaw photography), and will be a great opportunity for my work to be seen by other people/creative as it will be part of his end of year show. the illustrations required of me will exist as an interactive element on a website, something I have not done before so this will be a challenge as I will have to consider the resolutions of my images etc.

The style of the photography I will be collaborating with I feel will work well with my own visual style and aesthetic – delicate, thoughtful and emotive, focusing on social surroundings and spontaneous portraits.

Brief 3: Deadline TBC -­‐unspecified Responsive: Children’s book Illustrations

Rationale: I have been asked to produce book illustrations for a children’s book the client has decided to publish after the death of he’s granddad as a way of commemorating the story he made up and told him and he’s siblings as children.

I agreed to this brief as I feel its sentimental value will make me more dedicated and passionate about producing work to justify the memories they have from the story. because it is a delicate and sentimental story I feel my style of work will adapt well and express emotion through my drawings.

Brief 4: Deadline March Responsive: Wedding invitations, menu emblem and table names.

Rationale: I chose this brief because It will allow me to develop and take note from last years 505 module ‘applied illustration’. I will have to consider format and composition of my illustrations as well as a themed aesthetic required from the wedding day. because this is for my sisters wedding, I

have a emotional attachment to this brief so I am driven to making these illustrations perfect.

Brief 5: Deadline Authorial process / responsive: Design a personal branding body for local plastering and tilling tradesman mark casson Rationale: I choose this brief as it will force me to think in terms of branding/promoting, something I will need to consider within my own practice. it will challenge me to work with specific

guidelines /measurements. It is also design focused which means I will have to consider text as well as imagery. Because it is for branding, the design I come up with needs to be simple and recognizable. This in itself is a challenge for my skill set, as I will need to simplify my work ethic, making sure I do not over complicate illustrations allowing it to be easily immersed and remembered. Application of the design needs to be considered throughout my design process, making sure it is as just as effective on the required platforms as it does on paper/digitally.

Additional Project Proposals

Authorial/process: Business advertising article: create work to accompany an article about the history and lively hoof of woodlands garden centre in ‘country’ magazine.

Authorial process: campaign-­‐ ‘the bitter story behind the UK’s national drink’ campaign:-­‐ Brief: Create an editorial piece of illustration that can sit along side and visually communicate the issues raised in an article regarding the degrading and dangerous working and living conditions for tea pickers.

OR Create a campaign that can bring awareness to tea drinkers of the labour tea pickers go through on a daily basis just for our national drink, visually communicate the issues raised in the guardians article regarding the degrading and dangerous working and living conditions for ta pickers.

As this is a current issue I will be able to gain a substantial about of research and imagery on this topic and it will therefore allow me to produce a strong piece of visually truthful illustrations. I enjoy the challenge of conveying a deeper meaning through imagery. I feel this brief will also allow me to explore with figure drawing, as it is a social and cultural issue. Working to the format of a editorial piece I will have to work to the required dimensions so will have to consider the effectiveness of my design with these restrictions.

-­‐-­‐Spotify -­‐ Kenco advertise how they are training people to get them out of gangs

authorial process: Campaign (poster/article): Child tooth removal 'at crisis point', doctors warn.

Create a campaign that will be used to inform and warn people about the current dental crisis regarding the welfare of children dental care.

The campaign needs to target children yet still put across the severity of the message to parents.

The campaign would exist in dental practices and health environments. You should also think about how it can be applied into the shop environment, which sells dental products.

Why I have chosen this brief:

I have only taken part in one brief that is aimed at children (Alice in wonderland brief) as I prefer producing work with a more serious/ delicate tone, however I really enjoyed the brief as it allowed me to have more fun with color and child like, fun composition. However, as this is a serious matter that needs to be aimed at children, I think it will be a completely new challenge.

Competition/live: War horse book cover and 3 interior pages deadline: 18th January