2022 COUTURE LOOKBOOK
BONUS:
behindthe-scenes footage
THE STORY OF THE OVERSEAS TRIP
GIRL MEETS JOY . GLAM PUNK . MUSE . FIERCE FACTOR + MORE
EYES ON THE PRIZE This year's book is all about color, movement, and interactive elements. Inspired by the tiny Dutch-Carribean island off the coast of Venezuela, our hope is you will feel not only inspired, but invigorated by the designs as you move throughout this book.
DISCOVER MORE AT R E B E L AT H L E T I C . C O M
STEEL BLUE
PIXIE DUST
S I LV E R
CON TRI BUTOR S
DESIGN HEAD OF DESIGN/PROP CURATION Gordon Steinecke DESIGNERS Cesar Arzola, Anna Gmurowska, Tina Gu, Cherrie Luzon, Allison Mays, Latisha Ondiegi, Paige Oramas, Maria Romero, Kristen Scott, Heather Silva, Troy Smith, Gordon Steinecke, Neelam Taj, Natasha Tolley, Jennifer Watters, Charya Williams, Joye Wu, Sara Zarate, Maggie Zepeda, Minnie Zhang, Gill Zhu TECH COORDINATORS Cesar Arzola, Joanna Boucher, Bianca Camarena, Sarah Miller, Alaena Reed, Gordon Steinecke, Zachary Stubblefield, Diamond Irby-Tinsley PRODUCT COORDINATORS Maria Lombardo, Latisha Ondiegi STYLISTS Cherrie Luzón, Natasha Tolley
PRODUCTION LEAD VISIONARY
Karen Noseff Aldridge
TALENT MANAGER
Kellie Varga
PRODUCER
Michelin Culver
SCHEDULE COORDINATOR
Abby Hoeff ner
VISIONARY ASSISTANT
Julian Aldridge
CREATIVE DIRECTOR
Jen Childers
CONTRIBUTING PHOTOGRAPHERS Fran Boloni, Julian Aldridge, Abby Hoeffner, Giant Pixel Photography, Pasha Kalachev CONTRIBUTING VIDEOGRAPHER
Brian Childs
HAIR & MAKE-UP Teresa Carmona, Walter Fuentes, Cher Hukill, Mavel Traylor, Paige Anderson TALENT Adam Robinson, Angel Rice, Ava Bizzell, Bella Phipps, Brooklyn Newell, Gabi Butler, Haley Platt, Hannah Ethridge, Katherine Omo-Osagie, Katia Varga, Kendal Wooten, Lala Peraza, Lili Poland, Macy Ray, Maddie Brum, Mia Bella Daparre, Morgan Simianer, Samantha Ryan, Tayler Figo ASSISTANTS Candace Heckman, Cherrie Luzón, Kellie CadyVarga, Michelin Culver, Natasha Tolley, Alexa Daparre, Christina Pedersen, Erik Pedersen, Robyn McLaughlin, Eric Wooten, Jill Wooten, Donald Ray, Sarah Ray, Vivian Morejon
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F IRST GL ANCE
LET T ER F R OM THE C EO
HELLO FRIENDS, FANS, AND REBEL FAMILY,
What’s your dream vacation destination? If you are like most Americans – and many non-Americans – the Caribbean will be at the top of your wish list. Amazing beaches, tropical palm KAREN NOSEFF ALDRIDGE CEO & FOUNDER OF REBEL ATHLETIC
trees, azure blue water, a vibrant culture, colorful houses, and exotic food.
And so, after f ive years of crisscrossing Europe
Enjoy your very own private tour through
in search of the perfect backdrops for our
paradise, and use these breathtaking looks as
legendary Rebel Couture™ uniforms, we
inspiration for your very own magical uniform
decided to head somewhere tropical for the
creations.
2022 Lookbook shoot. To the Lesser Antilles… Curacao, to be precise. Oh, and in case you wondered, it’s pronounced kur-uh-sau. ;-)
We thank you for journeying with us on the path less traveled. It is because of your loyalty and support that Rebel continues to take risks
In the following pages you’ll see the f ruits
and innovate on behalf of your athletes and
of our team’s labor. And sweat. It was hot…
the sport we all love.
really, really hot. But what shines through in these images is how the vibrancy of the island accentuates the creativity of Rebel’s islandthemed designs.
We wish you all a fabulous year – in the gym and on the competition floor.
Let’s make it
another #RebelLevel year to remember!
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GABI BUTLER IS A REBEL. Discover the #RebelLevel difference. R E B E L AT H L E T I C C H E E R . C O M / F I N D - R E P
LET T ER F R OM THE CH I E F DE SI GN OF F I CE R
DESIGNED
BY REAL FASHION DESIGNERS
GORDON STEINECKE CHIEF DESIGN OFFICER AT REBEL ATHLETIC
D E A R R E B E L F A M I LY, Sweltering heat, check! Insane humidity, check! Gorgeous tropical views, check! Dozens and dozens of amazing uniforms in tow, absolutely check! Welcome to Curacao! As a World Heritage site, Willemstad, Curacao was so rich with history and breathtaking visuals it was the perfect backdrop for our 2022 Look Book shoot. As a Dutch colonial trading settlement, much of the architecture and urban area was still a modern-day reflection of that period. The beautiful buildings and wonderful rainbow of colors permeated through every street. Add in the stunning beaches, street art, diverse culture, and there was so much to be inspired by this little island. #RebelLevel is about always pushing the limits with our couture designs to showcase the exceptional and extravagant. We love taking these conceptual ideas to the extreme, experimenting with new ideas, and boy are we good at it! We do this to help inspire your own creativity and spark the imagination as you join us through this fantasy of fashion. Because as Rebels, we can absolutely turn fantasy into reality!
Thank you all for being a part of our Rebel family!
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JOIN THE
RE BEL FA MILY We’re here to bring your dream uniform to life. CONTACT US to set up a virtual live design session. TeamSales@RebelAthletic.com
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CU STOMER CHARTE R
10 GOL STANDA
O UR TE N G O L D STANDAR DS We developed the Rebel Customer Charter so that you, our customer, will always know what to expect from us. The charter comes from a simple place: our desire to exceed your expectations in everything we do.
GOLD STANDARD 1
GOLD STANDARD 6
We believe in honesty. We’ll tell you if we can do it, we’ll tell you if we can’t. We are in this to win your trust, and honesty is the first step in that process.
We fit every uniform – yes, your uniform – on live models. That’s the way the fashion industry does it, for a reason. Mannequins don’t win competitions, people do.
GOLD STANDARD 2
GOLD STANDARD 7
Our exclusive, proprietary fabrics are the foundation of every Rebel garment. We have allocated years of research and development to create the highest-performance, most luxurious materials ever used in cheer apparel.
We respond to every phone call and email within 24 business hours. You are our customer, and we’ll never be too big to forget that.
LD A RD S GOLD STANDARD 3
We provide the same level of service to every size of program, because we understand that passion should not be held hostage to money, location or relationships.
GOLD STANDARD 8 If you are not happy with our quality, service and performance, we’ll allow a competitor to produce your fill-in orders. That should always be your choice, not our hold over you.
GOLD STANDARD 9
Designs shouldn’t be limited by templates. They should be only limited by your imagination. That’s why we developed the Rebel Luxury Couture™ range – the first ever service to allow you to design without limits but within an affordable budget.
In an effort to maximize efficiency, provide topnotch quality, and exceptional delivery lead times, we proudly operate and manage a state-of-theart, vertically-integrated production facility. This full-service facility - employing skilled sewers, pattern-makers and artisans, and dedicated solely to producing luxury cheer and dance apparel - is the first of its kind in the industry.
GOLD STANDARD 5
GOLD STANDARD 10
Designs are intensely personal, which is why we prototype every uniform and warmup – regardless of size of order. That’s all part of Rebel’s Luxury Couture model.
We like being the upstart, the rebel, the challenger. It’s in our DNA. And we promise to offer you a real choice, a real alternative, a real solution to the compromises you’ve had to accept until now.
GOLD STANDARD 4
REBEL ATHLETIC CHEER.COM
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TA BLE OF CONTE NTS
WELCOME TO
CURAÇAO 2 0 2 2 COUTURE LOOKB OOK CAST & CREW
32
6
LETTER FROM THE CEO
8
LETTER FROM THE CHIEF DESIGN OFFICER
12
ON THE COVER 19 INSTA FAVES
20
BEHIND THE LENS
24
200
Island Girls:
The Story of Rebel Athletic's Overseas Lookbook Shoot 32
Dreamin' Tropical
46
MUSE: Unapologetically Powerful
56
Island Fever
72
Make the Mat
86
Girl Meets Joy
104
Everything We've Ever Wanted
122
Fierce Factor
144
Meet Me at Sunset
160
Glam Punk
170
Sea and Be Seen
190
As If! Clueless Inspired
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ON T HE COVER
ON THE COVER: HANNAH ETHRIDGE UNIFORM DESIGN: GILL ZHU PHOTOGRAPHER: ABBY HOEFFNER REBEL ATHLETIC CHEER.COM
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I N STA FAVE S
rebels
in curaÇao
FOLLOW US @REBELATHLETICCHEER
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REBEL AGAINST
BE A REBEL AGAINST BULLYING AND TAKE THE PLEDGE TODAY AT
WWW.REBELAGAINSTBULLYING.COM
WELCOM TO REBEL IN
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CuraÇ
WHERE REBEL MEETS THE RUNWAY
E
Çao
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BEHIND THE SEAMS
T H E STO RY O F R EB EL AT H L E TI C ’S OVE RSEAS SHOOT A CH A L L E N GE R TAL E OF PASSI ON, PL A N N I N G AND PE R SEVE R AN CE . AN D G R EAT PHOTO S . BY JUL IA N A L D R IDG E
A
s all Challengers know, it’s not the size of the dog in the fight that counts, but the size of the fight in the dog. Put another way, Challengers have to act tougher than they are, punch above their weight, and dream giant dreams to have any hope of overcoming the 8,000lb gorillas in their industry. Six years ago, Rebel Athletic - at the time still a small business with about 35 full time employees - decided to do something different. Well, actually, something else different. Since inception Rebel had lived up to its name by challenging pretty much every convention in the category in order to take on, and beat, Bain Capital’s Varsity Brands - the multi-billion dollar goliath in cheer. For instance: Did they employ cheerleaders to design uniforms like everyone else? No. Rebel recruited only fashion school trained designers – with zero cheer experience. Did they manufacture everything in the US? No. Rebel went overseas to ensure that the team’s incredibly intricate designs could be made at the quality and price their customers required. Did they choose to serve only the big, highprofile, and high-paying gyms? No. Rebel democratized access to premium apparel for everyone with level-playing-field service, design, choice, quality, and prices. So, when the big fish in the category chose to take the simple route every year and shoot a standard catalog in a studio, and on the streets of New York, featuring girls and boys from some of their top gyms, Rebel, as usual, zigged when they zagged. REBEL ATHLETIC CHEER.COM
And so began what is now an eagerly anticipated annual tradition: the Rebel Overseas Couture Shoot. A concept that has totally re-invented every facet of a ‘catalog shoot’, adding glitz, glam, and creating an entire experience that has taken on a life of its own. This is what Challengers do. They take the mundane and make it magnificent. They look at the ordinary and make it extra-ordinary. REBEL IN CURAÇAO | 25
BEHIND THE SEAMS
They reinvent the expected and create brand new expectations across the entire category.
Tactics that have worked so well that Rebel Athletic now controls well over 50% of the market in All Star Cheer.
Create Exclusivity. If you were an 18-year-old cheerleader or dancer would you want to go and shoot in an exotic location with another 15 or so girls, and post non-stop about your experience, as you create memories to
This, in a nutshell, is Rebel’s annual Couture shoot. It’s the one week each year that everyone looks forward to. It’s almost like
last a lifetime (and a few terabytes worth of photos)? Hmm. Tough question that one.
Christmas in September, for those who plan it, those who travel overseas, and the hundreds of thousands of cheer athletes and girls and boys who, for seven short days, live vicariously through the team’s constant social media posts, and get to experience the excitement of the unknown. However, Challengers don’t upend the established conventions of the category just for fun - although breaking and remaking rules is, in and of itself, a huge amount of fun for those imbued with the Challenger DNA. Rather, Challengers create change in order to add value to their communities, and their bottom line - a fact not lost on Karen Aldridge and the Rebel team. The Couture Shoot is expensive, time consuming, angst inducing (particularly in travel-restricted pandemic times) and all consuming. As are most good things. Here are five lessons from the Art of War tactics used by Rebel to keep the erstwhile market leader off balance.
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Each year, up to 7,000 hopefuls try out to become one of the Rebel Talent Team. sizes, abilities, and ethnicities. But less than
LEARN MORE ABOUT REBEL ATHLETIC TALENT & AMBASSADORS
twenty are chosen to represent the brand on
Scan the QR code to stay-up-
its most prestigious trip of the year. This is the
to-date on the Rebel Talent &
Many hundreds are accepted, of all ages,
Ambassador Casting Call and
stuff resumes and social media profiles are
Application.
made from. It is, for many cheer athletes, one of the pinnacles of their career in the sport. Becoming a Rebel Feature Model means you
REP A BRAND THAT LOVES YOU.
are the crème de la crème. There is no higher brand endorsement in the industry.
Create Anticipation.
Harness the Power of Your Influencers and Superfans.
Each year the buzz and mystery around the chosen
Rebel’s social media following is huge, despite the best
location builds over the summer as kids and adults
efforts of Facebook and Instagram to limit organic
anticipate where the Rebel team will be going this year.
growth. However, it dwarfs in comparison to the millions
The actual location is a closely guarded secret, that, to
of cheer athletes out there, the hundreds of thousands of
date, has never leaked.
parent-advocates, and the power of Rebel’s Influencers.
What started with Paris, then London, progressed to Venice, Barcelona and in pandemic year, Santorini.
This year those Influencers – also known as Rebel Feature Models – included the reigning Texas Miss Outstanding Teen, as well as three of the stars of Netflix’s hit docuseries, Cheer. The entire experience is designed to provide exciting, shareable, unmissable content from sun-up to well past sun-down. Content that Rebel shares, and that their fans
However, regardless of the location, building the
share for them. And content that the Influencers on the trip
anticipation starts nine months prior to the shoot,
post while tagging Rebel. Content that allows the brand’s
through the Rebel Casting Calls where youth from across
fans to win exclusive merchandise and behind the scenes
the US attend auditions to be one of the Rebel Talent
experiences. Content that has propelled the brand to the
Team. It continues as hints and contests tease the actual
top of the cheer industry – and that is now launching it
location. It concludes when the actual city is announced
into the mass market. Content that is brand and Influencer
live from said location.
created, and Influencer and super fan amplified.
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BEHIND THE SEAMS
Create a Must-See Spectacle. From pre-departure (this time at 2am for many of the team) to the wrap party, everyone vlogs, Instagrams, Tik Toks and posts across their various social platforms. And, at the allotted time, two of the Rebel spokesmodels (Adam and Katia) host the big location reveal live from the location. Those who guessed the correct location in
Bullying is a terrible blight on far too many children’s school experience, and, with the spotlight on Rebel for a week, it’s an amazing way to amplify the brand’s stance, and get firsthand stories and advice from the Influencers on the trip. Rebel is a purpose driven Challenger brand, and the shoot is a perfect way to get the message out and create conversation around an important topic.
one of Rebel’s many contests are entered to win exclusive tour jackets – the likes of which fetch thousands of dollars on the (highly discouraged) resale market.
But it’s not just the location that generates the buzz. It’s everything around the entire experience. From opening night and wrap parties that feature the now obligatory Living on a Prayer and Don’t Stop Believin’ anthems, to behind the scenes peeks and drone shots of the team on yachts, climbing up cliffs to get the perfect shots, or in the hair and makeup room at 3.30 am for the pre-dawn call times. It’s a like MTV’s Real World, except that it’s real, and there’s no drama or infighting!
Create Sales. Creating a spectacle is one thing. Creating sales from said spectacle is another. Enter Rebel’s daily exclusive
TAKE THE REBEL AGAINST BULLYING PLEDGE TODAY!
product drops, with everyday athleisure wear outfits inspired by the very uniforms that the team has been posting from the trip.
Scan the QR code to take
Rebel’s reveals feature the Custom Couture All Star Cheer
pledge, see real stories, or
Uniform, along with the retail wear-every-day version
find the resources you need.
the Rebel Against Bullying
that’s for sale. Not such a big deal? Rebel customers appear to disagree. In 2021 the biggest issue was sellout. On average, the retail drops sold out – of every size – in less than six minutes, with demand on day three as the excitement grew crashing the Rebel servers. A nice problem to have, and a testament to the excitement that
REAL REBELS . REAL STORIES . What started off for Rebel Athletic as a way to produce a better catalog – that was renamed a Look Book, based on
the brand produces.
fashion terminology – has morphed into a celebration of
Create Advocacy.
better, culture.
Since Rebel’s beginnings, the brand has promoted it’s
For Rebel’s fans across the world, it’s a chance to get a
anti-bullying and girl empowerment platforms. Each
sneak peek inside a company that many idolize. To see
year, with hundreds of thousands of kids, teens and
the glamor, as well as the grit, grime and graft that goes
adults tuned into the Rebel Couture Shoot to see the
into every shoot. To see Rebel’s founder and CEO Karen
action, the scenery, the new uniforms, the new retail
Aldridge holding lights or doing an ice-cream run to feed
drops and the celebrity Influencers, Rebel promotes
hungry mouths. To see their Chief of Design, Gordon
Rebel Against Bullying loud and proud.
Steinecke, lugging suitcases up steps in 96 degree heat.
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the Challenger spirit, and a can-do, will-do, will-always-do
WHERE REBEL MEETS THE RUNWAY
To see Abby Hoeffner, Chief Marketing Officer, sprawled on the ground to get the perfect shot. To see Kellie Varga, Chief Sales Officer, helping hair and make-up at 4am. Rebel has built its reputation by doing things the right way, by never cutting corners, and by sweating the small stuff. Sometimes, as on the 2021 shoot, quite literally. At Rebel everyone gets their hands dirty, and no-one is too high and mighty to do what it takes, whatever it takes. In 2020 Rebel took forty five people to Santorini at the invitation of the Greek government, despite no Americans being allowed into Greece at the time. It was an epic and much needed breath of fresh air for everyone involved, and everyone who viewed the epic adventure. It hinted at what a return to somewhat-normal might look like once the pandemic subsided. How then to top that in 2021? With most locations still off limits to Americans, and many others with inclement weather in September and October, the field was narrowed to six locations, out of which Curacao in the Netherland’s Antilles, rose to the top. Situated some sixty miles north of Venezuela, it’s a Caribbean paradise featuring wonderful, colorful architecture, incredible beaches, lush tropical scenery, and more murals than you can imagine. And, it’s very hot, very humid, and very sweaty. Curacao was equally demanding and rewarding. A trip of a lifetime for all concerned, and a miracle of passion, planning and perseverance. It wasn’t easy, but then Challengers wouldn’t have it any other way. As they say, ‘nothing ventured, nothing gained’. Yet another of the many tried, true and often terrifying Challenger mantras. Note: per Curacao regulations, all travelers were COVID tested prior to departure, on day three on the island, and prior to return to the US. There were zero positive tests, and all 55 participants returned to the US on time, safe, healthy, and probably exhausted.
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TREND ALERT
CHUNKY CRYSTALS Go BIG or go home! Level up your bling game with the very trendy chunky crystal look!
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It's a vibe, babe.
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Tra n s fo rm you r look i n a s n ap !
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TREND ALERT
REBEL ATHLETIC CHEER.COM
ADDING VOLUME Added fullness to sleeves, skirts, or bottoms with ruffles and tiered layers of ultra-luxe fabric.
REBEL IN CURAÇAO | 35
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RISK FREE ORDERING! Personalize for free with no-limit dye-sublimation graphics! See a prototype before you place your bulk order so there’s never any unwelcome surprises.
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EN G E R Y Tropical REBEL ATHLETIC CHEER.COM
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TROPICAL
DAY DREAMS
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KICK IT UP TO
REBEL LEVE L Creativity is the imagination running wild, and innovation comes f rom a desire to make things better. Step up to #RebelLevel creativity and innovation! Email TeamSales@RebelAthletic.com to get started.
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"Eyes, love how Sam’s eyes look in natural light and under our lights. Just stunning." GIANT PIXEL, PHOTOGRAPHER
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napologetically Powerful.
There's beauty in owning your power.
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"This location with all the pastel buildings made every shot feel like a Disney movie. Especially this one of Katia with a detatchable skirt worthy of Belle!" ABBY HOEFFNER, PHOTOGRAPHER
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Heavy on the sparkle, pretty on the eyes... that's what has us drooling over all-over crystal molds.
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TREND ALERT
INTRICATE ALL-OVER CRYSTAL MOLDS
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DISCOVER MORE AT R E B E L AT H L E T I C . C O M
SUGAR PLUM DIAMONDNET™
B L A C K FA U X S U E D E
O PA L E S C E N T D I A M O N D N E T ™ REBEL ATHLETIC CHEER.COM
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TH E REBEL ADVANTAGE
artwork to reality No surprises. Your custom Rebel ar twork translates seamlessly with th e produced design.
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"Mia Bella is afraid of the water and she was seasick the entire trip out in the ocean for that photo shoot. This doesn’t show in the image, quite the opposite. That’s why I love this image, it shows the resiliency of the model and the power to find a moment of bliss, relaxation, while in physical pain. I choose to shoot through the ladder and create an artificial frame for the model. Also, the sun is adding a punch of color to the uniform and a caress-like feeling to the face of the model." FRAN BOLONI, PHOTOGRAPHER
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"I like to get the girls – and boys – to jump, channel their inner Charlie’s Angels, pretend to be on a movie set, or in a pop video. Rebel’s uniforms are built for athletes – athletes who just happen to be amazing stunters, tumblers, flyers, bases, or dancers. I like to see those uniforms being put through their paces, even in steamy tropical temperatures. That may, or may not, make me super popular at mid-day in the Caribbean sun." JULIAN ALDRIDGE, PHOTOGRAPHER
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THE GEORGENE
C USTO M I ZE TH I S DESI G N !
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MAKE MAT THE
TREND ALERT
#rebellevel floor-ready couture designs
REBEL ATHLETIC CHEER.COM
CRYSTAL FRINGE We love a 'f it literally dripping in crystal. That's why we're naming this trend one of our favorites.
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THE ORLA
CU S T O M I ZE T HIS DES IGN!
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THE TAMBER
CU S T O MIZE T HIS DES IGN!
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THE ALISA
CU S T O M IZE T HIS DES IGN!
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THE MAGAN
CUSTOMIZE TH I S DESI G N !
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THE DANNA
CUSTOMIZE TH I S DESI G N !
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"Getting this shot was a true feat of teamwork! See behind the lens on page 206 for the treeclimbing antics!" ABBY HOEFFNER, PHOTOGRAPHER
THE INDIGO
C USTO M I ZE TH I S D ESI G N !
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TAKE MAT THE
in #rebellevel couture this season CONTACT YOUR REBEL ACCOUNT MANAGER TO START DESIGNING YOUR FUTURE TODAY.
THE KEELEY
C USTO M I Z E T H I S D E S I G N !
TH E R E B E L A DVA N TAG E
GOODbye FIT kits Fit you r e ntire team in Rebel with 99.6% a cc ura cy. S can , a d ju s t , sen d—orderin g with Rebel is that si m p l e. A ben ef it only Rebel has to offer. Sch edule your Fit Freed om session today !
g
irl
meets
For the fun-loving, over-the-top souls.
joy
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REBEL ATHLETIC CHEER.COM
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"On the island of Curacao, Carnival is celebrated annually, where the already intriguing streets illuminate even more with vibrant colors, elaborate costumes, over-the-top floats, and tropical music. I wanted to create a flamboyant design that captured everything this compelling celebration embodies.” N A T A S H A T O L L E Y, W H O L E S A L E C R E AT I V E D E S I G N D I R E C T O R
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JUMP UP TO
REBEL LEVE L Creativity is the imagination running wild, and innovation comes f rom a desire to make things better. Step up to #RebelLevel creativity and innovation! Email TeamSales@RebelAthletic.com to get started.
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PRICE PERFECT PRACTICE WEAR! starting at
$50
per set
THE PERFECT PRACTICE WEAR SETS! Get the quality you deserve on a smart-value budget! Endless customization options are available to each of these designs thanks to the power of dye-sublimation. Find out more by contacting us at teamsales@rebelat hlet ic.com. REB EL ATH LETICC HEER .CO M Contact your Rebel Account Manager today for more information.
ANGEL RICE IS A REBEL. Discover the #RebelLevel difference. R E B E L AT H L E T I C C H E E R . C O M / F I N D - R E P
E V E RY T H I N G W E ' V E
E V E R
WA N T E D,
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M O RE WOW.
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"Abby brings out the natural elegance of her models, and seems to be able to transport them to another, almost ephemeral, dimension." JULIAN ALDRIDGE, PHOTOGRAPHER
REBEL ATHLETIC CHEER.COM
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TH E R EBEL ADVANTAGE
no strings attached promise Free ar twork , f ree ar t revisions, an d a f ree sample of your uniform with n o commitm ent to purchase.
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REBEL ATHLETIC CHEER.COM
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TH E R E B E L A DVA N TAG E
forward THINKING Desi gns sh ouldn’ t b e limited by temp lates . Th ey s h ould only be limited by your im a g inati o n. Th at ’s why we developed th e Rebel Luxur y Couture™ ran ge – t h e f irst ever ser vice to allow you to desi g n wit h ou t limits but within an af fordable budg et .
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"Fran seems to nail it every time with a single shot, often with a completely unexpected prop that he’s ‘borrowed’ from some unsuspecting passer-by." JULIAN ALDRIDGE, PHOTOGRAPHER
"I’ve taken inspiration from the flag of Curacao by using royal blue and yellow stripes along with the 2 stars in the shape of the Rebel Star. The ruffles on the bottom and the feathered head piece add to the tropical feel that you might find at a Caribbean festival.” MARIA ROMERO, SENIOR C R E AT I V E D E S I G N E R
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contactless SIZING TH E R E B E L A DVA N TAG E
Fi t yo u r e nt ire tea m b ow to toe in Rebel with 99.6% a cc ura cy. S c an, a d jus t , s e n d — orde rin g wit h R ebel is that simple. A ben ef it only Re b el has to o f fer. Sch edule your Fit Freed om session today !
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F I E R C E
F A C T
L E T T H E M A L L TA L K . . .
T H E N M A K E T H E I R J A W S D R O P .
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O R
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"We love shooting in natural light, the wonderful weather in Curacao gave us beautiful soft light." GIANT PIXEL, PHOTOGRAPHER
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"When we think of CuraÇao we see an explosion of happy and vibrant colors. But the island also has a secret, hidden under the ground. CuraÇao is formed on layers of marine coral limestone, which accumulated over millions of years. After sea levels dropped, these layers were exposed to atmospheric corrosion. That is how Hato Caves were born. Located on the north side of the island, covering an area of 53,000 sq ft, it is a home to the beautiful limestone formations, romantic pools, and waterfalls of stalactites hanging from the ceilings of the caves. These caves inspired the idea for this fully layered stone fringe dress.” ANNA GMUROWSKA, PRODUCT C O O R D I N AT O R S M A N A G E R WHOLESALE
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TREND ALERT
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FLASH FABRIC Stop the show in something really flashy! Our flash fabric totally transforms your look!
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DISCOVER MORE AT R E B E L AT H L E T I C . C O M
"My focus, generally, is on fun. I’d never make a studio portrait photographer – they demand serious faces, power poses and intimidating auras." JULIAN ALDRIDGE, PHOTOGRAPHER
S I LV E R L E O PA R D DREAM BAG
IMAGINE BEAUTY BAG
B L A C K FA U X S U E D E DREAM LUGGAGE REBEL ATHLETIC CHEER.COM
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"Curaçao and its incredibly beautiful colorful walls. The drawing makes one think about dreaming, transporting to a different place, in a different mood. That’s what we tried creating with Lala by simply replicating the pose in the background." FRAN BOLONI, PHOTOGRAPHER
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m eet m e at
s u n se t
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THE R E BE L A DVA N TAGE
ABOVE and BEYOND Fi t yo u r e n t ire team u s in g Rebel’s FitFreedom ™ app with 9 9.6% a ccu ra cy. S can , a djust , sen d—orderin g with Rebel i s th at s imp le . A b en ef it only Rebel has to offer. Sch edul e your session tod ay !
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REBEL ATHLETIC CHEER.COM
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"This was our favorite shoot on the trip. The models were so excited to be on the water, under it and in the sun. This was a shoot we will never forget." GIANT PIXEL, PHOTOGRAPHER
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"Giant Pixel are the masters of light, elaborate set ups and drama. They can make the grungiest location seem aspirational, glamorous, and glitzy." JULIAN ALDRIDGE, PHOTOGRAPHER REBEL ATHLETIC CHEER.COM
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AVAILABLE NOW V IEW T H E
202 2 AL LSTAR LO O KBO O K
WE SAY RULES ARE
MEANT TO BE REINVENTED.
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TREND ALERT
HYPER RAINBOW COLORS Spice things up with hyper rainbow colors! This trend can be achieved with pastel, neon, or even primary colors!
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Strong looks that champion you.
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Sea be Seen
Snen
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TREND ALERT
REMOVABLE PIECES Looking to transform a look? Add something removable like belts, cuffs, capes, shoulder pieces, or overskirts!
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Captivate Them All CONTACT YOUR REBEL ACCOUNT MANAGER TO START DESIGNING YOUR CUSTOM DESIGN TODAY.
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D I S C O V E R M O R E AT R E B E L AT H L E T I C C H E E R . C O M
DREAM LUGGAGE
IN VINTAGE MERMAID
COUTURE BOW TAILLESS
REVOLT BLACKOUT
KNIT PERFORMANCE SHOE
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IT'S GOOD TO
BE A RE B E L We’re here to bring your dream uniform to life. CONTACT US to set up a virtual live design session. TeamSales@RebelAthletic.com
A LW AY S R E B E L L E V E L .
“IT’S A WRAP!”
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BEHIND THE LENS
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BEHIND THE LENS
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BEHIND THE LENS
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BEHIND THE LENS
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BEHIND THE LENS
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BEHIND THE LENS
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BEHIND THE LENS
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FA R EWE L L . . .
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REVOLUTION THE MID-RISE A L S O AVA I L A B L E I N B L A C K
BOOK YOUR DESIGN SESSION NOW. Find out how your team can be outfitted in the most luxurious custom practice wear in the world. Contact your Rebel Account Manager or visit www.RebelAthleticCheer.com. We’re ready to make your practice wear dreams come true.
#REBELMARKYOURPRACTICE
MISS AMERICA
EMMA BROYLES IS A REBEL.
CRYSTAL COUTURE REBEL ATHLETIC WOMEN AT R E B E L AT H L E T I C . C O M
SHOP STYLES NOW
Shop the Midnight Magic Dream Bag and more at RebelAthletic.com. For team orders, contact your Rebel Account Manager or email teamsales@rebelathletic.com.
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$35.00 £26.00
