3 minute read
CUSTOMER ANALYSIS
Costumer Analysis
THE ASPIRING INFLUENCER Lucca. 24 years old, wants to be a digital influencer, likes to travel the world. Comes from a middle to upperclass family. Doesn’t really understand much about fashion but knows the names of the brands that are trending and he goes after them to maintain an image and to try and show his “social status”. Buys the cheaper products like the belt and the jumpers that has GUCCI written in very big letters as he wants to be equal to the real celebrities and influencers that he admires.
Advertisement
THE YOUNG BUSINESS MAN Ahmed, 35 years old. Works in the family business. Has grown up in the UK or US. Likes to party 3 to 4 nights a week (maybe more) as a relief from his “stressful” business lifestyle. Can be seen often in the Londoner Night Clubs. Buys Gucci products for himself and for his girlfriends. He understands a little bit about fashion (way more than Lucca at least) and buys Gucci products for the quality instead of for maintaining status only. Buys the more expensive products even if there’s nothing written “Gucci” on it.
Costumer Analysis
THE FASHION STUDENT Corina, around 20. Studies fashion and loves Alessandro Michele’s vision. Wants to work with him one day. Loves everything about art. Has an expensive taste but only because she understands very well about quality and values it. She cannot buy everything but she works a lot to be able to buy her favourite (affordable) pieces. There is also the Corina 2.0 version, in this version this costumer comes from a high income family and is a very active consumer and might have a shopping addiction.
THE ORIGINAL GUCCI COSTUMER Mary, 65 years old (she might be older but that’s a secret). Has been a fan of the brand since a long time ago. She used to work in fashion but somehow left the career a couple of years after she got married. Loves the brand. She is not very much into the new collection but she keeps an eye always. Buys mostly the handbags and travel bags. Has a very good taste and values craftsmanship. Probably the mother or very similar to the mother of Ahmed (The young business man). She passed her good taste to her sons and daughters.
