2nd Year - Fashion Marketing - Digital Design - Project 1

VISUAL IDENTITY BFM 2 - DIGITAL DESIGN - IFA PARIS

REBEQUI, PRISCILA. 6|11|2020

DIGITAL DESIGN - CTV LTD LOGO REDONE I have chosen a London based Marketing and Communications start-up company to have their logo redone.

Their logo was cool and interesting before but I didn’t really see any message or strength in their design. I started by changing their type face. I chose “AVENIR” as it means future and it has a bold characteristic which empowers even more their brand message which is “To give our clients the power to create and share ideas and information digitally - in the best way - without barriers.”. Now their new logo means that they are a company that can take their clients to the future of communication with a strong and bold visual approach. The logo was made and combined to resemble a person speaking being seen by their face profile angle without loosing the feeling of a modern logo ready to be accepted by their “tech” oriented clients as they are a digital brand, it is not a blatant logo but rather subtle to be easy on the eyes and mind. Observation: By the completion of the creation of the logo I was actually able to present it to the founder of the start-up company and now the new logo is going to be the one they will be using from now on.

THE ORIGINAL LOGO :

Tacky and lacking power.

COMMUNICATION WITHOUT BARRIERS

COMMUNICATION WITHOUT BARRIERS

Created on the 22nd of October 2020 I have kept the colour red as it is their original colour, however, I have adapted to a bolder tone of red to empower the logo and the message.

Exemple One : Normal and tradicional Billboard with the logo, a QR code, a marketing message and the website + contact details.

This would obviously be strategically placed on places with a great number of companies that might benefit from a marketing agency to help them improve their image and boost their sells.

Exemple Two : Business cards. Instead of the actual details it comes with a QR code for the person to scan it in order to obtain every form of contact needed. That includes the contact numbers and social platforms.

Exemple Three : Social platform (instagram) usage of the logo.

THANK YOU