BRAND PROFILE
A HEART BEATING SINCE 2003 Sweet Years’ heart start beating thanks to spokesperson Christian Vieri and Paolo Maldini and becomes immediately a social phenomena. Exactly two champions were launching the brand by wearing the T-Shirts with the “heart” under their shirts and showing them after each goal scored or at the end of a match. Result of this impulse starts in 2003 from an business adventure of a group of friends which soon becomes a real and actual company, establishing Go Old ’50 srl
company and the “heart”, the beating element, source of love and passion, life and love symbol, become a real and actual brand. First Sweet Years clothing collection draw its inspiration from the fabulous fifties, authentic generation which made the whole world dreaming for fashion trends, characters and music. These are the values which brought many VIPs, in sport and entertainment world, to dress in their spare time
Paolo Maldini
Christian Viameri Fiorentina Te
AC Milan Team
Sweet Years clothes. After consolidating clothing collections – for woman, man and child – which are main theme of the brand, company development focuses on brand spreading by obtaining a huge success. SWEET YEARS’ brand is linked to values that Heart communicates and represents: Enthusiasm. Positiveness. Dynamism. Sport. Passion. Feeling. Sweet Years’ institutional slogan “You cannot live without heart” is a simple, effective and strong slogan
which gives the brand the possibility to widen its meaning. “You cannot live without heart” is a strategical concept which involves both product and target by creating a community made by young people who love a healthy and genuine lifestyle. These values brought many VIPs, in sport and entertainment world, to dress Sweet Years clothes in their spare time and becoming in this way indirect spokespersons of the Brand.
ARS E: FROM 14-40 YE • AGE AUDIENC • 10% MALE • 90% FEMALE IC ANTIC AND DYNAM • YOUNG, ROM , AND SEXY • FRESH, LIVELY H FUN • CHEERFUL WIT & POSITIVITY • ENTHUSIASM • DYNAMISM ELINGS • PASSION & FE D BRAND ORIENTE • EMOTIONALLY
Tar ge t
• A VERY YOUN G AN
D POPULAR STRE
ET FASHION BRAN D TARG & TRENDY CUST OMERS • EASILY RECOG NIZED LOGO: RE D SWEET HEART • MAKES A TREN DY STATEMENT GETED TO YOUN
B rand Philos op hy
DISTRIBUTION NETWORK • 4 FLAGSHIP STOR ES • 30 MONO BRAND SH OPS • MORE THAN 1.20 0 POS AROUND THE WORLD • SALES NETWORK: ITA
no to re , Mil a S p i h s g a l F
Pad ova F lagship Store,
LY, SPAIN, PORTUGAL , GREECE, FRANCE, GE RMANY, AUSTRIA, SWITZERLAND, HOLL AND, BELGIUM, LUXE MBURG, RUSSIA, EAST OF EU ROPE, EX JUGOSLAV IA, UNITED ARAB EMIRA TES, SAUDI ARABIA, EGYPT, APAN, HONG KONG, MACAU, CHINA MAIN LAND, TAIWAN, MALAYSIA & ETC
1,2 millions piecesccessories Sweet Years mobile a2003-2009 have been sold in
Kon g S Y Store, H on g
PRODUCTS
IMPO RTANT LINCESES SIGNED Important licenses have been signed in different production and marketing categories such as perfumes, jewels, watches, glasses, bags, shoes (man, woman and junior), socks, helmets, phone accessories, stationery, giftware. Nowadays we count on more than 22 active licenses and many co-marketing and co-branding projects with major Italian and international companies.
FGF INDUSTRY DIBIOTTANTA MEDICEA CAPPELLETTI CAL Z. ELISABET UBI GLOBAL WATCH IND. ARS OPTICAL GRUPPO CARTORA MA CODI SILGEST ITALIA H UTOPIA RUGGERI RAINBOW PEUGEOT
Some of the compa nies we work with
Trainers "Italy"
107 Peugeot Petite Best
Chocolate Sweet
Years
Sheets Coordinated
Scooter
Bangle
EVENTS Jeans-Nic Party Firenze, Italy
Party Sweet YearRops pong i Tokyo Tower,
rty
Years Pa Suite Swercetellona, Spain Ba
Suite Sweet Year Firenze, Italy
s Party
Party Suite Sweeenzte, YeItalyars Fir