incomingnews
CELLULAR ITALIA S.P.A.
amazing sound experience by
featuring A revolution in the
Voice and Music area!
# ISSUE-E 06/2012
NEW SOLUTIONS FOR NEW USERS Constant increase of Smartphones diямАusion.
The new functions of smartphones NAVIGATING COMMUNICATING ONLINE (SOCIAL NETWORKS) GAMING LISTENING TO MUSIC
New users THE NEXT GENERATION OF PHONE USE
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New expectations for accessories SOLUTIONS THAT SUPPORT THE AUDIO-VIDEO FEATURES OF SMARTPHONES INNOVATIVE SOLUTIONS DIFFERENT SOLUTIONS FOR DIFFERENT TARGET GROUPS
Smartphones are the new way of listening to music in motion!
A NEW VOICE & MUSIC PRODUCT LINE BASIC USERS
Functionality and practicality
High-quality sound and great design
amazing sound experience by
DIGITAL USERS
BASIC USERS
DIGITAL USERS
NET WORKERS
Over 40 Use of mobile phone to call and to text
15-35 anni Advanced use of smartphones for listening to music, surďŹ ng the Web, downloading Apps and watching movies
30-50 anni Advanced/business use of smartphones for d calling, writing and receiving emails, GPS navigating and listening to music
Looking for: basic headsets mostly for in-car use.
Looking for: advanced headphones/ headsets oering maximum compatibility with the multimedia features of their smartphones.
Looking for: headphones/headsets for mostly professional use of their smartphone
Requires: assured compatibility
Requires: great style and design
NET WORKERS
Requires: quality and modern features
GFK/EURISKO - may 2012
AUDIOPRO PRODUCT LINE Solutions that fully meet the needs of today’s new consumers.
EVOLUTION and PERFORMANCES Bluetooth headphones and speakers SELF-EXPRESSION and PERSONALITY Stereo headphones d
FREEDOM Stereo earphones
1 brand 5 product families 15 items
EVOLUTION and PERFORMANCES
MOSQUITO
SELF-EXPRESSION and PERSONALITY
every-wearing EARphones with microphone
FREEDOM
In-ear HI-FI stereo earphones with flat tangle-proof cable, built-in microphone and answer button. The ear-fit ergonomic design adapts perfectly to the shape of the ear for maximum stability, great comfort and clean, crisp sound.
APMOSQUITO1
APMOSQUITO2
In-ear hi-fi stereo earphones COL. Black - Dark Grey
In-ear hi-fi stereo earphones COL. Black - WHITE
APMOSQUITO3
In-ear hi-fi stereo earphones COL. Black - RED
COMPATIBLE WITH
iPhone
iPad
Smartphones
Tablets
iPod
MP3 Players
CD Players
DVD Players
d Mac / MacBook
Jack adapter for Nokia, Sony-Ericsson and Samsung included
APMOSQUITO4
In-ear hi-fi stereo earphones COL. Black - PURPLE
APMOSQUITO5
In-ear hi-fi stereo earphones COL. Black - GREEN
APMOSQUITO6
In-ear hi-fi stereo earphones COL. Black - BLUE
EVOLUTION and PERFORMANCES
BEE
SELF-EXPRESSION and PERSONALITY
ultra-LIGHT headphones with microphone
FREEDOM
Ultra-light Hi-Fi headphones with built-in microphone and answer button. The exibility of an adjustable arch and the softness of a foam covering make these headphones easy and comfortable to wear, and exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort. The earphones fold to reduce external dimensions and make the headphones easy to carry.
APBEE1
Folding, ultralight hi-fi stereo headphones d COL. Black
COMPATIBLE WITH
iPhone
iPad
Smartphones
Tablets
iPod
MP3 Players
CD Players
DVD Players
APBEE2
Folding, ultralight hi-fi stereo headphones COL. WHITE Mac / MacBook
Jack adapter for Nokia, Sony-Ericsson and Samsung included
APBEE3
Folding, ultralight hi-fi stereo headphones COL. PURPLE
APBEE4
Folding, ultralight hi-fi stereo headphones COL. GREEN
EVOLUTION and PERFORMANCES
bumblebee
SELF-EXPRESSION and PERSONALITY
ultra-experience headphones with microphone
FREEDOM COMPATIBLE WITH
Padded hi-fi stereo headphones with built-in microphone and answer button. Padded insulation and articulated earphones provide superior audio performance and a great listening experience, even in the noisiest urban areas. With their built-in microphone with answer button, these headphones are perfect for taking full advantage of the technology in smartphones of the latest generation.
iPhone
iPad
Smartphones
Tablets
iPod
MP3 Players
CD Players
DVD Players
APBUMBLEBEE1 d
Padded hi-fi stereo headphones COL. Black - Black Mac / MacBook
Jack adapter for Nokia, Sony-Ericsson and Samsung included
APBUMBLEBEE2
Padded hi-fi stereo headphones COL. Black - WHITE
APBUMBLEBEE3
Padded hi-fi stereo headphones COL. Black - RED
EVOLUTION and PERFORMANCES
FLY
SELF-EXPRESSION and PERSONALITY
WIRELESS PLAY & SPEAK headphones with mic.
FREEDOM
Hi-Fi stereo headphones with Bluetooth速 wireless technology. With its Bluetooth速 technology, remote control of audio/video functions and built-in microphone, FLY headphones are the most advanced solution for smartphones, tablets and computers. They are ideal for Hi-Fi music reproduction, viewing multimedia content, and making telephone calls and video calls.
COMPATIBLE WITH
iPhone
Smartphones
Tablets
iPad
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Mac / MacBook / Desktop / Laptop
APFLY
Bluetooth hi-fi stereo headphones COL. Black
EVOLUTION and PERFORMANCES
SCRABBLE
SELF-EXPRESSION and PERSONALITY
wireless play & speak SPEAKERPHONE WITH MIC.
FREEDOM
Amplified Bluetooth® wireless speaker with speakerphone. SCRABBLE’s wireless connection offers maximum freedom, since you can use your smartphone or tablet as a remote control to share your music by playing it out loud. With its handsfree capabilities and convenient answer button, this portable speaker is also ideal as a speakerphone for receiving and placing phone calls.
COMPATIBLE WITH
iPhone
Smartphones
Tablets
iPad
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Mac / MacBook / Desktop / Laptop
APSCRABBLE
Amplified Bluetooth� speaker with speakerphone COL. Black
A COMPLETE, HIGHLY COMMUNICATIVE PRODUCT LINE PACKAGING FORMATS
1 MOSQUITO SCRABBLE
FRONT
Only 2 package formats
Excellent space management Orderly product display with great impact
High perceived quality Style and quality that meet the consumer’s expectations
Complete communication d
A fine balance between image, style and content Clear, simple understanding of product strong points
Packaging in line with the style of the most demanding, dynamic consumers, but with full clarity about compatibility with smartphones
2 BEE BUMBLEBEE FLY FRONT
QR CODE
Immediate access - from the package to multimedia content and detailed technical information on the individual product.
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A COMPLETE, HIGHLY COMMUNICATIVE PRODUCT LINE
Functionality and practicality
Voice & Music
amazing sound experience by
High-quality sound and great design
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incomingnews is a journal of Cellular Italia S.p.A. Via Lambrakis, 1/A 42122 Reggio Emilia
CODE
DESCRIPTION
EAN CODE
APMOSQUITO1
In-ear hi-fi stereo earphones
8018080169212
APMOSQUITO2
In-ear hi-fi stereo earphones
8018080169229
APMOSQUITO3
In-ear hi-fi stereo earphones
8018080169236 8018080169311
APMOSQUITO4
In-ear hi-fi stereo earphones
APMOSQUITO5
In-ear hi-fi stereo earphones
8018080169267
APMOSQUITO6
In-ear hi-fi stereo earphones
8018080169274
APBEE1
Folding, ultralight hi-fi stereo headphones
8018080169540
APBEE2
Folding, ultralight hi-fi stereo headphones
8018080169557
APBEE3
Folding, ultralight hi-fi stereo headphones
8018080169564
APBEE4
Folding, ultralight hi-fi stereo headphones
8018080169588
APBUMBLEBEE1
Padded hi-fi stereo headphones
8018080169595
APBUMBLEBEE2
Padded hi-fi stereo headphones
8018080169601
APBUMBLEBEE3
Padded hi-fi stereo headphones
8018080169618
APFLY
Bluetooth hi-fi stereo headphones
8018080169786
APSCRABBLE
Amplified Bluetooth速 speaker with speakerphone
8018080169793
FOCUSAUDIOPRO12EN
www.cellularline.com