AudioPro headset

incomingnews

CELLULAR ITALIA S.P.A.

amazing sound experience by

featuring A revolution in the

Voice and Music area!

# ISSUE-E 06/2012

NEW SOLUTIONS FOR NEW USERS Constant increase of Smartphones diямАusion.

The new functions of smartphones NAVIGATING COMMUNICATING ONLINE (SOCIAL NETWORKS) GAMING LISTENING TO MUSIC

New users THE NEXT GENERATION OF PHONE USE

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New expectations for accessories SOLUTIONS THAT SUPPORT THE AUDIO-VIDEO FEATURES OF SMARTPHONES INNOVATIVE SOLUTIONS DIFFERENT SOLUTIONS FOR DIFFERENT TARGET GROUPS

Smartphones are the new way of listening to music in motion!

A NEW VOICE & MUSIC PRODUCT LINE BASIC USERS

Functionality and practicality

High-quality sound and great design

amazing sound experience by

DIGITAL USERS

BASIC USERS

DIGITAL USERS

NET WORKERS

Over 40 Use of mobile phone to call and to text

15-35 anni Advanced use of smartphones for listening to music, surďŹ ng the Web, downloading Apps and watching movies

30-50 anni Advanced/business use of smartphones for d calling, writing and receiving emails, GPS navigating and listening to music

Looking for: basic headsets mostly for in-car use.

Looking for: advanced headphones/ headsets oering maximum compatibility with the multimedia features of their smartphones.

Looking for: headphones/headsets for mostly professional use of their smartphone

Requires: assured compatibility

Requires: great style and design

NET WORKERS

Requires: quality and modern features

GFK/EURISKO - may 2012

AUDIOPRO PRODUCT LINE Solutions that fully meet the needs of today’s new consumers.

EVOLUTION and PERFORMANCES Bluetooth headphones and speakers SELF-EXPRESSION and PERSONALITY Stereo headphones d

FREEDOM Stereo earphones

1 brand 5 product families 15 items

EVOLUTION and PERFORMANCES

MOSQUITO

SELF-EXPRESSION and PERSONALITY

every-wearing EARphones with microphone

FREEDOM

In-ear HI-FI stereo earphones with flat tangle-proof cable, built-in microphone and answer button.

The ear-fit ergonomic design adapts perfectly to the shape of the ear for maximum stability, great comfort and clean, crisp sound.

APMOSQUITO1

APMOSQUITO2

In-ear hi-fi stereo earphones COL. Black - Dark Grey

In-ear hi-fi stereo earphones COL. Black - WHITE

APMOSQUITO3

In-ear hi-fi stereo earphones COL. Black - RED

COMPATIBLE WITH

iPhone

iPad

Smartphones

Tablets

iPod

MP3 Players

CD Players

DVD Players

d Mac / MacBook

Jack adapter for Nokia, Sony-Ericsson and Samsung included

APMOSQUITO4

In-ear hi-fi stereo earphones COL. Black - PURPLE

APMOSQUITO5

In-ear hi-fi stereo earphones COL. Black - GREEN

APMOSQUITO6

In-ear hi-fi stereo earphones COL. Black - BLUE

EVOLUTION and PERFORMANCES

BEE

SELF-EXPRESSION and PERSONALITY

ultra-LIGHT headphones with microphone

FREEDOM

Ultra-light Hi-Fi headphones with built-in microphone and answer button. The exibility of an adjustable arch and the softness of a foam covering make these headphones easy and comfortable to wear, and exceptionally light, too. And, the over-the-ear speaker enhances listening quality and comfort.

The earphones fold to reduce external dimensions and make the headphones easy to carry.

APBEE1

Folding, ultralight hi-fi stereo headphones d COL. Black

COMPATIBLE WITH

iPhone

iPad

Smartphones

Tablets

iPod

MP3 Players

CD Players

DVD Players

APBEE2

Folding, ultralight hi-fi stereo headphones COL. WHITE Mac / MacBook

Jack adapter for Nokia, Sony-Ericsson and Samsung included

APBEE3

Folding, ultralight hi-fi stereo headphones COL. PURPLE

APBEE4

Folding, ultralight hi-fi stereo headphones COL. GREEN

EVOLUTION and PERFORMANCES

bumblebee

SELF-EXPRESSION and PERSONALITY

ultra-experience headphones with microphone

FREEDOM COMPATIBLE WITH

Padded hi-fi stereo headphones with built-in microphone and answer button. Padded insulation and articulated earphones provide superior audio performance and a great listening experience, even in the noisiest urban areas. With their built-in microphone with answer button, these headphones are perfect for taking full advantage of the technology in smartphones of the latest generation.

iPhone

iPad

Smartphones

Tablets

iPod

MP3 Players

CD Players

DVD Players

APBUMBLEBEE1 d

Padded hi-fi stereo headphones COL. Black - Black Mac / MacBook

Jack adapter for Nokia, Sony-Ericsson and Samsung included

APBUMBLEBEE2

Padded hi-fi stereo headphones COL. Black - WHITE

APBUMBLEBEE3

Padded hi-fi stereo headphones COL. Black - RED

EVOLUTION and PERFORMANCES

FLY

SELF-EXPRESSION and PERSONALITY

WIRELESS PLAY & SPEAK headphones with mic.

FREEDOM

Hi-Fi stereo headphones with Bluetooth速 wireless technology. With its Bluetooth速 technology, remote control of audio/video functions and built-in microphone, FLY headphones are the most advanced solution for smartphones, tablets and computers. They are ideal for Hi-Fi music reproduction, viewing multimedia content, and making telephone calls and video calls.

COMPATIBLE WITH

iPhone

Smartphones

Tablets

iPad

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Mac / MacBook / Desktop / Laptop

APFLY

Bluetooth hi-fi stereo headphones COL. Black

EVOLUTION and PERFORMANCES

SCRABBLE

SELF-EXPRESSION and PERSONALITY

wireless play & speak SPEAKERPHONE WITH MIC.

FREEDOM

Amplified Bluetooth® wireless speaker with speakerphone. SCRABBLE’s wireless connection offers maximum freedom, since you can use your smartphone or tablet as a remote control to share your music by playing it out loud. With its handsfree capabilities and convenient answer button, this portable speaker is also ideal as a speakerphone for receiving and placing phone calls.

COMPATIBLE WITH

iPhone

Smartphones

Tablets

iPad

d

Mac / MacBook / Desktop / Laptop

APSCRABBLE

Amplified Bluetooth� speaker with speakerphone COL. Black

A COMPLETE, HIGHLY COMMUNICATIVE PRODUCT LINE PACKAGING FORMATS

1 MOSQUITO SCRABBLE

FRONT

Only 2 package formats

Excellent space management Orderly product display with great impact

High perceived quality Style and quality that meet the consumer’s expectations

Complete communication d

A fine balance between image, style and content Clear, simple understanding of product strong points

Packaging in line with the style of the most demanding, dynamic consumers, but with full clarity about compatibility with smartphones

2 BEE BUMBLEBEE FLY FRONT

QR CODE

Immediate access - from the package to multimedia content and detailed technical information on the individual product.

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A COMPLETE, HIGHLY COMMUNICATIVE PRODUCT LINE

Functionality and practicality

Voice & Music

amazing sound experience by

High-quality sound and great design

d

incomingnews is a journal of Cellular Italia S.p.A. Via Lambrakis, 1/A 42122 Reggio Emilia

CODE

DESCRIPTION

EAN CODE

APMOSQUITO1

In-ear hi-fi stereo earphones

8018080169212

APMOSQUITO2

In-ear hi-fi stereo earphones

8018080169229

APMOSQUITO3

In-ear hi-fi stereo earphones

8018080169236 8018080169311

APMOSQUITO4

In-ear hi-fi stereo earphones

APMOSQUITO5

In-ear hi-fi stereo earphones

8018080169267

APMOSQUITO6

In-ear hi-fi stereo earphones

8018080169274

APBEE1

Folding, ultralight hi-fi stereo headphones

8018080169540

APBEE2

Folding, ultralight hi-fi stereo headphones

8018080169557

APBEE3

Folding, ultralight hi-fi stereo headphones

8018080169564

APBEE4

Folding, ultralight hi-fi stereo headphones

8018080169588

APBUMBLEBEE1

Padded hi-fi stereo headphones

8018080169595

APBUMBLEBEE2

Padded hi-fi stereo headphones

8018080169601

APBUMBLEBEE3

Padded hi-fi stereo headphones

8018080169618

APFLY

Bluetooth hi-fi stereo headphones

8018080169786

APSCRABBLE

Amplified Bluetooth速 speaker with speakerphone

8018080169793

FOCUSAUDIOPRO12EN

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