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GUILLERMO LORENZO C. FUERTES / ARCHITECT + PUZZLE-SOLVER
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ARCHITECTURE INTERIORS DISPLAY SYSTEMS MODULAR DESIGN WAYFINDING
PROJECT BRANDING VISUAL IDENTITY LOGO & GRAPHICS
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AL BAYT / POETRY OF SPACE Architectural design for a 3-villa compound in Dubai. Client is an affluent businessman of modern sensibilities. The concept is Al Bayt which is “home� in Arabic, and also refers to a single line of poetry.
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AL BAYT / POETRY OF SPACE Architectural design for a 3-villa compound in Dubai. Client is an affluent businessman of modern sensibilities. The concept is Al Bayt which is “home� in Arabic, and also refers to a single line of poetry.
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LIFESTYLE STREET Design and planning for a concept lifestyle food strip within a luxury condo development at Surabaya, Indonesia. The context of the design is in response to the galaxy theme of the development in general, thus the motif of nighttime sky and borealis elements were used.
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MANAR MALL Architectural interiors and planning for a new wing of a preexisting mall in the Middle East. The look and form was inspired by the watefront location of the mall, with a material palette evoking an understated and refined language.
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MANAR MALL Architectural interiors and planning for a new wing of a preexisting mall in the Middle East. The look and form was inspired by the watefront location of the mall, with a material palette evoking an understated and refined language.
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REYES CONDO INTERIORS Design and planning for a condo unit, including the design of transforming furnitures and components that make best use of the limited space, converting the studio into essentially a one-bedroom with office and lounge. Featured in Real Living Magazine (May 2014)
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THE CANOPY Concept architecture design for a gateway mall development in Indonesia. The form motif is a series of lanceolate canopies inspired by the surrounding surburban parks, picking up from the palette of colors and textures of the locale.
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PODIUM LIFESTYLE Interior design and planning for concept lifestyle zone in Podium Mall. Provided various schemes for different looks, responding thematically to fashion styles.
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ARCHITECTURE INTERIORS DISPLAY SYSTEMS MODULAR DESIGN WAYFINDING
PROJECT BRANDING VISUAL IDENTITY LOGO & GRAPHICS
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DASANA LAKE Architectural and development branding for a masterplanned community in Indonesia. Includes branding for the various components of the development.
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DEIRA WATEFRONT Architectural and development branding for a masterplanned mixed-use community in Old Town Deira, Dubai. The branding composes of the overall concept for the development, including the story of the four waters that was used to translate the brand into physical architecure.
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URBANIZE Comprehensive brand design for an urban lifestyle store. Includes a complete set of brand assets for application to online presence, store look, and marketing.
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DAREDEVILRY Visual identity for literary blog and portal Daredevilry. Focus on the use of urban motifs, and a hard, bullish personality that’s reflective of the blog’s uncompromising adult subject matter.
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IPG Visual identity for the non-profit research organization Institute of Politics & Governance.
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OPEN MIC Brand design for Open Mic Podcast - using a flexible brand asset language that’s applicable in various forms across differnt media.
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BUSUANGA BAY LODGE Studies for the brand design for a luxury resort property at Coron, Palawan. Using subdues tropical palette to evoke elegance and refinement, while maintaining a hip, youthful vibe throghout.
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ARCHITECTURE INTERIORS DISPLAY SYSTEMS MODULAR DESIGN WAYFINDING
PROJECT BRANDING VISUAL IDENTITY LOGO & GRAPHICS
STORY FORM IDEA
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AL SOUQ AL KABEER Inpired by the context of the location, the building form is the physical translation of the idea of crossroads - a marriage betwen the cultural, operational, and urban relationships that inform the site. Both retail and hospitality components respond to an radial language that is a function of how this site relates to the rest of Dubai.
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ICD HEADQUARTERS Investment Corporation of Dubai is both a financial and cultural institution, it manages the investments and interests of the emirate while supporting programs that celebrate its culture. The story of the seven brother emirates, and the seven strands of sand that bind them was the main concept that gave the corporate tower both form and meaning.
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BANDUNG CONCEPT MASTERPLAN From the context of Bandung being a City of Dualities, the whole development was conceptualized in response to this contrast and delicate balance of nature & industry, and arts & technology that the city if known for. The resultant form is the union of soft organic forms, and sharp precise shapes, ordered in the context of a self-balancing hive of experiences.
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SHARJAH ENTERTAINMENT MALL Proposal for a destination mall in the emirate of Sharjah, with a key attraction component. The site is located in the vicinity of an interchange between the cultural/ educational zone and an industrial estate. This inspired the creation of a large ascending void in the building mass, creating the negatice space that responds to the interchange nearby while opening a volume within for linking all the levels.
SOFTWARE
ADOBE CREATIVE SUITE
COREL GRAPHIC SUITE
@ CONTACT GUILLERMO LORENZO C. FUERTES redthemod@gmail.com ejest3@yahoo.com +63 916 678 4243 +63 46 472 3897 CURRENT ADDRESS 28 Old Buenconsejo Street Barangay Plainview, Mandaluyong, City PERMANENT ADDRESS Block 2 Lot 6 Plaza Homes Subdivision, Barangay Anabu 2-a, City of Imus, Cavite
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