43C BAKERY
LOGO SCHEMATICS Development of logo schematics based on initial information from client kick-off and branding workshop.
SPACE BRAND CONCEPT
43C BAKERY
43C BAKERY
LOGOCONCEPT SCHEMATICS LOGO A
LOGO CONCEPT SCHEMATICS LOGO B
artistic, diverse, energetic
fun, cool
B A K E RY playful, personal
B A K E RY B A K E RY
honest
light, friendly
SCHEME A - trends, cool factor, emoji look Based predominantly on current trends in graphic design, this uses the approach of minimalism and negative space to create the graphic device of “43C,” using colors identified this year as millenial colors, and icons of baked goods relevant to the product line.
RED FUERTES redthemod@gmail.com Copyright © 2017 Red Fuertes - Nov 2017
SCHEME B - color theory, clean Using a more flat UI and line art approach, this scheme uses the contrast of a clean, minimimal graphic of a whisk against the playful, organic watercolor art splashes currently in season. The “43C” is embedded in the whisk, while colors used evoke the traits of fun, diverse, social and friendly, passionate and energetic. SPACE BRAND CONCEPT
RED FUERTES redthemod@gmail.com Copyright © 2017 Red Fuertes - Nov 2017
SPACE BRAND CONCEPT
43C BAKERY
LOGO CONCEPT SCHEMATICS LOGO C
43c
Bakery handmade
43c 43c 43c Bakery
Bakery
hip, exciting
Bakery indulgent
SCHEME C - personality, authenticity, richness This scheme takes from the strong graphic of a chocolate peanut butter cookie (Gen’s favorite), as the main canvass of the logo. This is paired with handwriting fonts for authenticity/ honesty, and a more simplistic approach to design using soft, feminine tones against the rich colors of the cookie.
RED FUERTES redthemod@gmail.com Copyright Š 2017 Red Fuertes - Nov 2017
SPACE BRAND CONCEPT