INSTITUTE OF POLITICS & GOVERNANCE L O G O
RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - April 2013
C O N C E P T S
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S T U D I E S
SPACE BRAND CONCEPT
INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN
PROJECT PROFILE & BRIEF
SCHOOL/ ACADEMIC
COMMUNITY/ SOCIAL WORK DIGNIFIED
IN S T IT U T E OF POLITICS & G OV ERN A N CE “ B r inging t he Cit izens in” 2 0 th An niversary of Championing & In n o va ting Participatory G overnance CURRENT LOGO
T R AININ G & RESOU RCE “ SC HOOL IMA G E” T HINK T AN K R E SE AR CH A RM
SYMBOLISM/ INSPIRATION IMAGE OBJECTIVES
C OLOR FUL MA KE - OV ER BOLD A G G RESSIVE PEOPLE - EMPOWERMENT & SOCIAL TRANSFORMATION
SYMBOLISM
RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - April 2013
SPACE BRAND CONCEPT
INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN
LOGO CONCEPT A
dimensional
lively, textured
ordered, clean
The logo is a dimensional interpretation of what the IPG represents - the building blocks of community-development which are political soundness and good governance. It is rendered in the palette of the national flag, and given depth with shadows, the same way that the IPG gives depth to governance framework through research.
RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - April 2013
SPACE BRAND CONCEPT
INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN
LOGO CONCEPT B
dynamic, festive
elegance, finesse The IPG brings the citizens in, the same way that our local fiestas are social equalizers inspiring community spirit & building. The festive buntings (banderitas) of our local fiestas, is the visual inspiration for the rosette form, while the font used balances the rich, full-bodiedness of a sans serif, with the flair of a dynamic, and modern termination.
RED FUERTES redthemod@gmail.com Copyright Š 2013 Red Fuertes - April 2013
SPACE BRAND CONCEPT
INSTITUTE OF POLITICS & GOVERNANCE LOGO DESIGN
LOGO CONCEPT C
nationalistic
classical
dignified
A more classical approach, it distills the objectives of the IPG into one strong graphic - that of a torch lighting the path to social reform and progress, focusing proponents through politics and governance. This is further strengthened by the use of the national flag’s palette, and a strong elegant font echoing romanesque serifs that symbolizes transparency & pride.
RED FUERTES redthemod@gmail.com Copyright © 2013 Red Fuertes - April 2013
SPACE BRAND CONCEPT