Wi nt er News l et t er 2010 Feat ur i ng: -L a t e s tWor k -Pr i ntDe s i gn -E Comme r c e -F l i c k rGa l l e r i e s -Re f e r r a l S c he me -T wi t t e rI nt e gr a t i on -S i t eRe de s i gns
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»VATI n Mer r yChr i s t masandaHappyNew Yeart oal lourcl i ent s . 2010s t ar t edunderacl oudofeconomi cdepr es s i on( accor di ng t ot hemedi aandGover nmentSt at i s t i cs )andal otofs mal l er compani eshadconcer nsaboutcons umers pendi ngandt he s us t ai nabi l i t yoft hei rbus i nes s .Manycompani eshavecutt hei r budget si nt hepl acet heybel i evei st heeas i es tt omake cut backs ,namel yt hei rmar ket i ng.Al t hought hi shass eenRed Abbeyl os es omeol dercl i ent si thasal s ol edt omor enew cl i ent s us i ngRedAbbeyf orwebdevel opmentascompani eshave movedf r om mor et r adi t i onalandexpens i vef or msofadver t i s i ng overt oonl i neadver t i s i ngwher econs umeract i vi t ycanbe gaugedwi t hs t at i s t i cpackages . Wi t haheal t hyor derbookatBAESys t emsandabr i ghtf ut ur ef or BNFL ,Iam conf i dentt hatt heFur nes sandSout hL akesr egi onhas apos i t i veeconomi cout l ookf or2011ands mal lbus i nes s eswi l l benef i t .Wear ecer t ai nl yl ooki ngf or war dt ot heNew Yearand wi t h appr oxi mat el y20new webs i t esi npr oduct i onal r eadywe f eelRedAbbeycangof r om s t r engt ht os t engt handcont i nuet o bet heNo. 1choi cef orwebandgr aphi cdes i gni nSout h Cumbr i a. Wewi s hal lourcus t omer ss ucces si nt heNew Yearandl ook f or war dt opr ovi di ngyouwi t has er vi cet omeetyourdemands . Al lt hebes tf or2011
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rCol i n Gar net thaspassed hi sl evel1 FA Coachi ng Cer t i f i cat ei n enabl i ng hi m t o coach an Under8st eam atHawcoatPar k. Aswel las g Col i ni sal so l ooki ng t of und t he devel opmentofa 3r d Gener at i on lPi t ch atHawcoatPar k and wi l lbe seeki ng f undi ng and sponsor shi pf or ectdur i ng 2011. AtRed Abbey we under st and t he i mpor t ance of ng l ocalgr oupsand i ni t i at i vesand overt he year shave been abl et o eci alr at est o notf orpr of i tgr oupsi nt he t own,cont actuson 01229 t o di scussyourr equi r ement s.
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ew YearRed Abbey wi l lbe wor ki ng wi t h Fur nessGol fCl ub t ol aunch w websi t e and mar ket i ng campai gn. We ar er eal l y pr oud t o be ng t he 6t h ol destl i nkscour se i n Engl and t o pr omot et hei rf ant ast i c o vi si t or sand member s. We al so l ook f or war dt o sponsor i ng a hol e on r se. I n 2009 we gave ki ck-boxi ng and sur f i ng a t r y,2010 gott he st af f squash and snow boar di ng,wi l l2011 be t he yearofgol f ?
Fur nessbased dr i vi ng i nst r uct or Dani el aJ onesdeci ded t o go i t al one i n November2010 and as such want ed a websi t et or ef l ect herst r ong per sonal i t yand ent husi asm f ordr i vi ng. Dani el a appr oached Red Abbey wi t h a di st i nctbr and and wasl ooki ng t o pr omot e herdr i vi ng l essons and par entr ef r eshercour se wi t ha new 3 page websi t e.The si t e al so i ncor por at esa Twi t t ercol umn al l owi ng Dani el at ot weetherf ol l ower sand web user swi t h cur r ent i nf or mat i on i ncl udi ng;r ecent passesand speci alof f er s. www. dani el aj ones. co. uk
Fol l owi ng t hei rsuccessdel i ver i ng soccer ski l l scour sest o young peopl ei nt he Fur nessar ea,I nsi deOutEnt er pr i seshas l aunched a new ar mt ot hei rcompany cal l ed I nsi deOutDance.The concepti s much t he same ast he soccersi de oft he busi ness,wi t h cour sesavai l abl ef or di f f er entage gr oupsdur i ng school hol i days,af t er schooland on weekends. W e di scussed havi ng t he dance i nf or mat i on on t hei rcur r entsoccersi t e,but f el tt hati twoul d become di l ut ed and l ost al ongsi de t he socceri nf or mat i on.W e al so f el tt he dance si de needed i t sown br andi ng and i mager y. Aswel las devel opi ng a new websi t ef orI nsi deOut Dance,we al so assi st ed I nsi deOutt o st ar t Facebookpagesf ort hei rbusi nessand use soci almedi a asa wayofget t i ng i nf or mat i on outt ot hei rcur r entcust omer base.
Vi si ti tnow at www. i nsi deout -dance. co. uk
Mar yW oodwar d appr oached Red Abbeyt o devel op an ecommer ce websi t ef orher f l edgl i ng ‘ Event i ng’websi t e. Event i ng St uf fsuppl i esal lt he cl ot hi ng,ki tand caboodl ei ndi vi dual sr equi r e f ort hei rdr essage,show j umpi ng and cr osscount r y needs.Event i ng St uf fpr ovi des a shoppi ng exper i ence t hat r el at est o an Event er ’ s Compet i t i on Day.Ever yt hi ng hasbeen l ai d outundert he r el evantdi sci pl i ne t o assi st i ndi vi dual st of i nd t he r i ght st uf feasi l y. The ecommer ce si t e usesand Act i ni cShoppi ng Car tsol ut i on. www. event i ngst uf f . co. uk
Debor ah' sFl or i st si sl ocat ed on Ai nsl i e St r eet , Bar r owi nFur nessand i spacked t ot he r af t er swi t h onl yt he f i nestqual i t y seasonalf l ower sand f ol i age. The pr oj ectbr i efwast o cr eat e a websi t e whi ch woul d enhance t he company i mage ofDebor ah’ s and i nspi r e cust omer st o use t he f l or i stf ort hei r weddi ng,f uner al ,speci aloccasi on orbouquet . The desi gn usessome phot or eal i st i ci deasand a Fl i ckri nt egr at i on al l owi ng Debor ah and hert eam t he f l exi bi l i t y ofchangi ng i mageson a r egul ar basi s. Vi si ti tatwww. deborahsf l ori st . co. uk
Cr ai g Sher r i ngt on had appr oached Red Abbey pr evi ousl yt o devel op a si t ef orhi sconsul t ancy busi ness,‘ Sher r i ngt onsCat er i ng’ . Bef or e he coul dr eal l y gethi sconsul t ancy busi nessup and r unni ng,he wast hen of f er ed t he oppor t uni t yt ot ake overt he managementoft he Gener al Bur goyne based i n Ur swi ck. Cr ai g wast hen f aced wi t h a di l emma ashi sconsul t ancy websi t e had now become r edundantand he had i nvest ed t i me and money on i t sdevel opment . Fol l owi ng di scussi onswi t h Red Abbey i twas deci ded t hatt he Cat er i ng websi t e coul d be amended t o pr omot et he Gener alBur goyne and wi t ha change ofcol our ,t ext ,i magesand navi gat i on woul d pr ovi de Cr ai g wi t h a mar ket i ng t oolf orhi snew vent ur e. Now att he Gener alBur goyne you getGood Food,Good Beer ,Good Company and a Good Websi t e at :www. general burgoyne. com
Vi si ti tatwww. searl audi o. co. uk
Sear l e Audi oi st he Sout h Lakesl eadi ng i ndependentel ect r i calr et ai l erbased i n Bar r owI nFur ness. Foral most40 year sSear l e Audi o has speci al i sed i n al laspect sofhome ent er t ai nment ,i ncl udi ng,t el evi si on, home ci nema and qual i t y hi f isyst ems. Thei rmoder n st at e oft he ar tshowr oom i sbased wi t hi n one oft he Nor t h West ' s l ar gestf ur ni t ur e st or es;St ol l er ’ sFur ni t ur e Wor l d,an i ndependent l y owned f ur ni t ur e r et ai l erest abl i shed over100 year sago. Sear l e Audi or equi r ed a hi gh qual i t y, pr of essi onalweb si t e desi gn t o enhance t hei rr eput at i on and enabl e cust omer st o l ear n aboutt he pr oduct sand ser vi ceson of f er .
Si l verBul l etmar ket i ng based i nt he Nor t h Eastcont i nue t o wor ki n par t ner shi p wi t h Red Abbey t o pr oduce websi t esf ort hei rcl i ent s. Si l verBul l ethave been wor ki ng wi t h Ar chi t ect sJ DDK on mar ket i ng and publ i ci t y mat er i aland wer el ooki ng f ora hi gh end websi t et o pr omot et he wor k ofJ DDK and al so al l ow t hem t o updat ei nf or mat i on on a r egul arbasi s. The websi t e act sasa showcase f ort hei rAr chi t ectPr act i ce and hi ghl i ght st he many sect or s t hey have wor ked i n si nce t hei ri ncept i on i n 1987. Vi si ti tatwww. j ddk. co. uk
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I nanut s hel lt hi smeans‘ don’ texpectyourwebs i t et oper f or m wonder sf oryouwi t houtdr i v your s el fas wel l ’ .AtRedAbbeyweunder s t andt hei mpor t anceofyourwebs i t ebei ngs een cus t omer sandt ar getaudi ence,wet her ef or ebui l dal lourwebs i t est obeSEO f r i endl y,wi t h des cr i pt i ons ,headert agsandbodyt extwi t hl ot sofr el evantwor dsandphr as eswi t hi nt hem s ucces swi t hr anki ngourwebs i t esonl eadi ngs er achengi ness uchasGoogl eandYahoo,h t her anki ngyoucandot hef ol l owi ngyour s el ves …
1)Assessyourwebsi t ei nt he sear ch engi nesand i dent i f yt he key wor dsand phr a yourt ar getaudi ence. Then consul twi t h Red Abbey t ot weak t he SEO wi t hi n your
2)Bui l dl i nkst o yourwebsi t e. These coul d be l i nksf r om Nat i onalBusi nessDi r ect o LocalDi r ect or i es,Rel evantWebsi t esorReci pr ocalLi nkswi t hf r i ends,suppl i er sorl mi nded busi nesses. The mor el i nksyou have i nt o yourwebsi t e,t he mor e chance cust omer swi l lf i nd you,butal so i twi l lhel p yoursear ch engi ne r anki ng.
3)Wr i t e pr essr el easesand submi tt hem t o onl i ne pr essr el ease si t es. I fyou have somet hi ng newswor t hy shar ei twi t h peopl e,t hi smay cr eat e a buzzaboutyour company and wi t hi nt er nalhyper l i nkst o yoursi t et hi scan al so hel p yoursear ch engi ne r anki ng.
4)Soci alMedi a such asTwi t t er ,Facebook and Li nkedi n ar e a gr eatway ofmaki n cont actwi t h pot ent i alcust omer s,new cust omer sand busi nesses. They ar e notal f orever y busi ness,butcan be a ver y costef f ect i ve way ofmar ket i ng yourbusi ne Dur i ng 2011 Red Abbey wi l lbe of f er i ng a soci almedi a pr ogr amme t o ourcl i ent s, a speci al i sti n Soci alMedi a( Rose Bugl er )wi l lwor k wi t h compani est o maxi mi se t h pot ent i alofsoci almedi a. 5)Adwor dscan be cost l y,buta wel lmanaged Adwor dscampai gn can t ar get cust omer syou may usual l y mi ss. An Adwor dscampai gn can al so hel p you t o pi ggy-back yourcompet i t or sand t r yt ot ake a sl i ce oft hei rmar ketshar e.
6)Tel lpeopl e. Once you have a websi t et el lpeopl e abouti t .Yourweb addr ess shoul dn’ tbe a secr et ,geti ton al lyourpaper wor k.vehi cl esand si gnage and be t ot al kt o peopl e abouti t .Rememberwor d ofmout hi st he bestf or m ofadver t i si ng use i tt o pr omot e yourwebsi t et oo.
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»Ref er r al sScheme AtRedAbbeywekeepourpr i cescompet i t i vebys pendi ngver yl i t t l eonadver t i s i ng andnoneonas al est eam!I ns t eadofs pendi ng heavi l yons al eswer el yonourwor kdoi ngt he t al ki ngf orusandpr ovi di ngourcus t omer s wi t hagr eats er vi ces ot heywi l lt al kabout ust ot hei rf r i ends . Ever yr ef er r alyoumaket hatt ur nsi nt oa pai dpi eceofwor k,( over£250) ,wi l lr es ul t i nyoubei nggi ven£25. 00!Nos t r i ngsat t ached,j us t£25. 00i nyourbackpocketf or t el l i ngyourf r i endwhatagoodcompanywear e. Ofcour s eyouneedt ogetyourf r i endt oment i onwher et her ef er r alcamef r om,but apar tf r om t hatyouneedt odonot hi ngel s e.Youcanal s obeas s ur edt hatRed Abbeywi l ldevel opawebs i t ef oryourf r i endst oourus ualhi ghs t andar dsandens ur e t hatt heygetaval uef ormoney,pr of es s i onal l ydes i gnedwebs i t et hatt heycant hen t al kaboutt ot hei rf r i ends .
»Twi t t erI nt egr at i on T wi t t eri sanext r emel yeas yt ous emi ninewss ys t em. Youcant ypeupt o140l et t er si none" t weet "ast heyl i ke t ocal li t .Yourt weeti st hendi s pl ayedonyourt wi t t erpr of i l e. I tcanber eadbyyourf ol l ower sont wi t t erorwecani nt egr at e t wi t t eront oyourexi s t i ngwebs i t e.Forexampl e,checkoutt he RedAbbeyhomepageatwww. r edabbey. co. uk Youcanus et wi t t ert oadver t i s eyourbus i nes ss i mpl ybyt weet i ngabout whatyouhavebeenupt o.I tdoes n’ tal wayshavet obeaboutyours er vi cesor pr oduct s ;youcanwr i t et hem aboutyourempl oyees :ws ht hem ahappybi r t hdayor congr at ul at et hem ont hei rweddi nganni ver s ar y.T heoccas i onali nf or malweeti sa l i t t l el es shar ds el landcanmakeyoumor eappr oachabl e. Redabbeycans etupandf ul l yi nt egr at et wi t t eri nt oyourwebs i t eatacos tof j us t£25,andt henwecant ut oryoui ni t ’ sus ef oranaddi t i onal£25.
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ÂťFl i ckrGal l er y Fl i ckri sal mos tcer t ai nl yt hebes tonl i nephot omanagementand s har i ngappl i cat i oni nt hewor l dandhast womai ngoal s : 1.T ohel ppeopl emaket hei rphot osavai l abl et ot hepeopl ewho mat t ert ot hem. 2.T oenabl enew waysofor gani zi ngphot osandvi deo. Weus eFl i ckri nt egr at i onsi nourwebs i t edes i gnast heypr ovi deour cl i ent swi t haneas yt ous es ys t em ofupl oadi ng,s t or i ngands har i ng i mageswi t ht hei rcus t omer s .Cl i ent sar eabl et ocr eat emul t i pl eal bums ofi magesandwecandevel opt heFl i ckrs ys t em s ocer t ai nal bums aut omat i cal l yappearonas peci f i cpageorar ea. Wi t hl ot sofdi f f er ents t yl esFl i ckri sagr eatwayt ocr eat eanonl i ne gal l er yatacos tef f ect i vepr i ce,whi chal s oal l owsyout ocons t ant l y addandr emovei mages . SomeFl i ckrexampl esi ncl ude: www. newwar dr obe. co. uk www. debor ahs f l or i s t . co. uk www. cumbr i anhomes . co. uk www. mus i ci nt hemaki ng. co. uk I fyouwoul dl i ket oi nt egr at eaFl i ckrgal l er yi nt oyourwebs i t e,gi veus acal lon:01229812813oremai l :enqui r i es @r edabbey. co. uk
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»Pr i ntDesi gn Al t houghRedAbbeyi sknownf orpr of es s i onal webdes i gn,al otofpeopl e ar en' tawar eofourexper t i s ei ngener al gr aphi cdes i gnandpr i ntdes i gn.At RedAbbeywedon' twantt obea' J ackofal l t r ades ' ,t her ef or eweconcent r at e onwebdes i gnwhi chi ncor por at esami xofgr aphi cdes i gn,br andi ng,us abi l i t y, i nt er act i on,mar ket i ngandofcour s e,pr ogr ammi ng.Al t houghwedon' tpr omot e t hef actt hatwedogr aphi corpr i ntdes i gnt ot heout s i dewor l d,wewantyou, ' ourwebcl i ent s ' t obeawar eofwhatwecandof oryou.
»Bu s i n e s sCa r d s Yourf i r s tpoi ntofcont actwi t hapot ent i al cus t omercanof t enbeyourbus i nes s car d,s oyouneedt omak es ur et hati tpr omot esyouandyourcompanyi na pos i t i veway.F i r s ti mpr es s i onsl as ts omak es ur et hatyourbus i nes scar dhast he des i r edef f ectofpr omot i ngyout oyourt ar getaudi ence. Al t houghabus i nes scar di sef f ect i vel yameansofpas s i ngoncont acti nf or mat i on, i tal s ot el l scus t omer sal otmor e.Br andi ngofyourcar dsi si mpor t ant ,asi st he des i gn.Doyougof orami ni mal i s tdes i gn,acont empor ar ydes i gn,acl as s i cal des i gn,ades i gnwi t hapi ct ur eors omet hi ngt hatmak esyous t andoutf r om t he cr owd. F r om £50. 00RedAbbeywon’ tj us tdes i gnyouacar d,wewi l l ens ur et hatyourcar d i sdes i gnedf oryou!Aswel l asdes i gni ngt hecar d,wewi l l al s owor kwi t hl ocal pr i nt er s t oobt ai npr i ntquot esandpr ovi det hem wi t hal l t hepr i ntr eadyf i l est heyneedt o pr oduceyouabus i nes scar dt obepr oudof .
»Po s t e r s , F l ye r s&Br o c h u r e s
RedAbbeyhasdes i gnedf l yer sandbr ochur esf orover8year swi t hcl i ent si ncl udi ng; F ur nes sEnt er pr i s e,War dgr oup,Pr emi erT i l esandBar r ow Car ni val aswel l asmany mor e. Aswi t hbus i nes scar ddes i gn,i ti si mper at i vet hatcl i ent si dent i f yt hei rt ar getaudi ence andas cer t ai nhow t heyar egoi ngt ogett hemar k et i ngmat er i al t ot hem.Wi t h pos t ageandpr i ntcos t si ncr eas i ngandcompani esl ook i ngf orenvi r onment al l y f r i endl ywayst ogett hei rmes s ageacr os sRedAbbeywi l l hel pyout ochoos ea br ochur eorf l yert omeetyourr equi r ement s . Wehavedes i gnedpos t car dswhi char eeas yt os endbymai l ,mul t i pagebr ochur es f ort hewebandpr i ntandf l yer st obedi s t r i but edandpl acedi nt our i s ms t ands . Des i gncos t soff l yer sandbr ochur escanvar y,butf oraguar ant eedhi ghs t andar dof des i gnt ocompl i mentyourbr andi ng,enhanceyouri mageandr eachyourt ar get audi enceRedAbbeyi sagr eatchoi ce. Aswi t hourbus i nes scar ddes i gns ,wewi l l al s owor kwi t hl ocal pr i nt er st oobt ai npr i nt quot esandpr ovi det hem wi t hal l t hepr i nt r eadyf i l est heyneedt opr oduceyoua br ochur eorf l yeryoucanbepr oudof .
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Thankyouf or r eadi ngour Wi nt er2010 News l et t er L OOKOUTF OR F UT UR EP UB L I CAT I ONS
Regi s t er edOf f i c e Uni t F3, Wat er s i deHous e Br i dgeAppr oac h Bar r owi nFur nes s Cumbr i a, LA142HE
t : 01229812813 e: enqui r i es@r edabbey . co. uk Compa nyNo. 4 6 7 5 1 3 6 Re gi s t e r e di nEngl a nda ndWa l e s