Marketing Update: Now More Than Ever

It shows a tremendous value when utilized with the selection of replacement females. This test can rank females for performance, maternal and carcass traits within the contemporary groups. This helps to identify the animals that may lack particular genetic merit for certain traits. This information can then be used to aid in the selection process and help to select the correct herd sires to offset deficiencies in the genomic profiles.

With a shift in quantifiable cattle starting to take shape in the industry, commercial producers can use these tools to identify the best sources of genetics for their programs and create feeder cattle that can top the markets along with females that will generate more profit in the future.

We have seen steady growth in the cow base for the breed when we look at the numbers for the active cow inventory in our database. Over the last 11 years we have seen an increase of 30,000 head and this number will continue the upward trend every year in future projections. This has been a result of the genetic trends increasing in every category during the same time period. These projections solidify the point that increasing the genetic quality of the Red Angus female is paramount.

Looking ahead, the breed has been placed in an attack position to gain a large market share in all segments in the industry. By producing and replicating better genetics on the commercial side, the Red Angus cow will solidify her place as the industry’s most-versatile female. This can be accomplished by utilizing genetic technologies to build upon quality cattle.

When we can more accurately predict the genetic outcomes for our commercial cow herd, the only consequence will be long term success in the marketplace. //

Value-Added Tag Prices Increase as of July 1, 2023

Due to increased material costs, prices for our value-added program tags have increased, effective July 1, 2023.

Please review the chart for the new pricing.

In the chart, we have indicated which tags are in-house that can be shipped within one to two business days, and which are custom-order tags and need to be processed through each respective tag company.

Please remember when ordering your tags that giving yourself some time will avoid any delays in receiving your program tags when you need them.

Please contact the value-added department at tags@redangus.org or 940-477-4593 for any questions or to enroll your calf crop and order tags. //