New Leadership Named in Red Angus Communications

The Red Angus Association of America has announced two internal promotions within its communications department. Lisa Bryant, Ada, Oklahoma, has been named RAAA director of communications while Katie Martin, Torrington, Wyoming, has transitioned into the role of assistant director of communications.

Bryant, whose farming and ranching roots trace at least seven generations deep, brings a wealth of marketing and communications experience to the team. She has owned Cowboy Connection Designs & Communications, a full-service agency specializing in the agriculture industry for 24 years. She has worked with more than 140 clients including several breed associations, industry checkoffs, ag groups and individual ranches.

Bryant has been a part-time contractor with RAAA for two years.

“The Red Angus breed has so much going for it with its value-added programs for commercial producers, industry-leading females and the quality breeders behind the cattle who are constantly striving to improve the end product. It’s exciting to be a part of a breed that is at the forefront of changing the beef industry for the better, and I hope to bring more widespread focus and industry awareness to those qualities in this role,” said Bryant.

The Oklahoma State University animal science and ag communications grad uate has been actively involved in the Livestock Publications Council and the OSU Animal Science Alumni Asso ciation, serving both organizations as president and director.

Bryant lives on her family farm in south central Oklahoma where she helps manage a diversified operation consisting of commercial cow-calf and Boer goat herds, pecans, hay and a retail pecan farm store.

Martin transitioned into the new position in communications from seven years of experience with RAAA. An integral member of the RAAA commercial marketing team since 2016, Martin most recently served as the assistant director of field services. She played a key role in the growth of RAAA’s value-added programs, and developed RAAA’s bull and female price database, which is second to none in the beef industry.

“Katie brings deep knowledge of the breed and cattle industry, along with solid writing and presentation skills