Attending Bull Sales Should Be a High Priority for JRA Members

by Cameron Ison, JRA Board

By attending annual bull sales, JRA members can develop valuable relationships and learn the marketing skills necessary to promote and market their own Red Angus herds.

As cattlemen, our programs will not be financially feasible if we simply collect the genetics produced by other breeders.

Sustainable success in the beef cattle industry requires that we employ good customer service techniques as we develop our customer base, that we know how to feed the cattle so that they are presented appropriately to meet the needs of our customers, and that there is cohesion between the digital and infrastructural components of hosting our own sale.

Instead of reinventing the wheel when it comes time to have their own sale, JRA members can learn from the experiences of established Red Angus breeders.