By Red Baton Design Studio
BrandImage: The brand’s image is how customers view a brand and reflect outward authenticity. This is based on how buyers perceive, connect and relate to a brand, and itis essentialin paving the way to achieving a set market target.
Brand Identity: Most people think that abrand identity modeldepends on its logo. Sure, an eye-catching logo plays an important role, but any brand’s identity and image depend on many more factors than just the logo.
BrandIdentityVsBrandImage
•Brand identity wraps all the visible elements of the brand like its logo, name, design symbol, colors, and so forth. In comparison, a brand image encompasses both visual aspects and brand associations like values, quality, reliability, etc.
•Brand identity depends on how the company presents itself in front of its target audience. On the contrary, brand image relies on the customer’s interaction and product experiences.
•Brand identity is an accumulation of all the brand components created by the Brand Design company to depict a desired image of the organization. On the other hand, the brand image depicts the impression of the product or brand in the consumer’s mind considering all the sources.
•While creating a brand’s identity, a company’s active participation is required, while the brand image is a product of real experiences.
•Brand identity conveys the firm’s reality, i.e., its mission, vision, core values, and objectives, whereas brand image depends highly on the connection with the individuals.
5 TIPS TO CREATE A POWERFUL BRAND IDENTITY Research your audience, value proposition, and competition Design the logo and a template Brand design system Content strategy to connect and Knowadvertisewhat to avoid
HOW TO MANAGE A BRAND IMAGE? • Present Your Brand Identity Strongly • Set yourself apart • Give a damn and keep up with the trends! • Engage
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