Brand Identity vs Brand Image

Brand Identity v/s Brand Image:

By Red Baton Design Studio

For any product or service to sell and do well in this cut-throat competitive market, it needs to be backed up by brand power.

Branding creates a much-required line of demarcation between the company’s product and other products in the market.

The terms brand identity vs brand image is generally juxtaposed in this context. While brand identity is how the owner defines his brand, and brand image determines how the ultimate consumer perceives the brand.

“Branding is simply a more efficient way to sell things.”

Definition of Brand Identity And Brand Image

• Brand Identity: Most people think that a brand identity model depends on its logo. Sure, an eye-catching logo plays an important role, but any brand’s identity and image depend on many more factors than just the logo. Brand identity is how a brand packages itself and the way it wants to be perceived by potential and existing customers.

• Brand Image: The brand’s image is how customers view a brand and reflect outward authenticity. This is based on how buyers perceive, connect and relate to a brand, and it is essential in paving the way to achieving a set market target. Although it connects more to organizational culture, a customer’s perception of the image is about the face behind the brand and its values.

Brand Identity Vs Brand Image

5 Tips To Create A Powerful Brand Identity

• Research your audience, value proposition, and competition

• Design the logo and a template

• Brand design system

• Content strategy to connect and advertise

• Know what to avoid

How To Manage A Brand Image?

• Present Your Brand Identity Strongly • Set yourself apart

Give a damn and keep up with the trends!

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