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INDEX Features Opinions Events Obits Sports Arkadelphian
No. 6
Vol. 4
1 2 2 3 4 4
February 17, 2022
Henderson boasts new sports media class Emberlynn Pendergraft
Staff Reporter
This semester marks the first time Henderson has offered Sports Media, and it paves the way as one of the only schools teaching the ins and outs of Name Image Likeness (NIL). The class is taught by Communication and Theater Arts Chair Michael Taylor, Broadcast Advisor Paul Glover, and Innovative Media Professor Scott McKinnon. The idea for the class came from Taylor, Glover, and McKinnon while trying to find new ways to innovate the communication department. “The idea of Name Image Likeness was coming into what it has become and the laws had been passed,” said McKinnon, “The NCAA had decided that they were going to follow the laws and athletes were starting to get deals. We started thinking about ways to incorporate that into a type of class that covers sports reporting, broadcasting, and marketing.” Sports Media focuses
Photo by Emberlynn Pendergraft
Professor Paul Glover introducing the class to the HTV studio
on NIL, an interim policy by the National Collegiate Athletic Association (NCAA) that allows collegiate athletes to monetize their name, image, and likeness. “[NIL] was created mainly for big-money division one schools, however, there are niches that Henderson and its athletes can use to further
their brand as a student athlete right now,” said Taylor. This class is more than just a first for Henderson, though. It’s a first for schools everywhere. “Pretty sure we’re one of the only schools teaching, and specifically targeting, Name Image Likeness in the country,” said McKinnon. “This is going
to be a very important thing going forward.” Sports Media expands across three different programs: writing, broadcast, and innovative media, one for each professor in the class. As each professor comes from a different background and brings different expertise to the program, the students benefit
from a multi-directional approach. “Any new class is an experiment, it may be successful, it may not,” said Taylor. “But I think the NIL is only going to get bigger and of greater concern even to division two athletes. If we’re successful in making a few trial ads… we might be able to work it into the
business model the IM department already has and set up sort-of agencies for our athletes. We would help protect and connect them to potential local employers and bring in money for them and the program.”
Ambrose's address to faculty senate Lance Brownfield OCE Editor-In-Chief
There were almost 200 in attendance at last Wednesday’s meeting between Dr. Chuck Ambrose and Henderson’s faculty senate. At the meeting, Ambrose fielded questions that he’d answered in a release to the faculty senate on Feb. 9. “I plan to present an update to the ASU System Board at the regularlyscheduled meeting
on March 11, 2022,” stated Ambrose in the document. “However, the Board will consider a decision regarding the financial exigency recommendation at a separate, speciallycalled meeting due to the 30-day window stated in the Faculty Handbook for this action.” At the meeting, it was revealed that ASU in Jonesboro and ASU Three Rivers in Malvern would help to “teach out” programs that may be on the chopping block during the financial
recovery process. “The Huron report, by your own admission, is faulty,” said Doctor Shari Valentine, professor of sociology, during the meeting. “You recognize the need for a viable criteria, yet you say in your responses that you are considering using the Huron agency to compile the data for our decision making. How does that reconcile?” According to Dr. Ambrose, the Huron report indicated that Henderson is currently making 298 credit hour
production, while ASU is making over 400 per instruction credit hour. A university like Henderson could be making as much as 600. “When signature programs are identified that usually means they are financial drivers for net revenue,” said Ambrose. Of Henderson’s 10,809 students enrolled in the last five years, only 3,597 have graduated. Nearly half who have enrolled since 2016 are no longer at the university at all. That’s
about 47%, whereas a similar-sized institution should expect 80%. The 47% accounts for over $7 million in unpaid accounts and is not sustainable. “I understand this realignment is probably inevitable, but what efforts were made to procure financial assistance now to extend the timeframe for meaningful program cuts and layoffs?” Asked professor Steve Listopad in the meeting’s chat. “It’s not about kicking the can down the road,
it’s about giving us the time now to make the hard choices in a meaningful way and to also honor the faculty handbook timeline.” Many on campus had internet issues as the meeting went on — indicative of the financial issues plaguing the university. “The financial decisions that need to be made, can’t be made in a vacuum,” said Ambrose.
Stripping down the old Sanders announces policy roundtable series on for a new strip mall empowering Arkansans
LITTLE ROCK, AR - Today, Sarah Huckabee Sanders announced a series of policy roundtables on empowering Arkansans. These will be a continuation of policy discussions with leaders and stakeholders across Arkansas in the areas of education, public safety, economic d e v e l o p m e n t , tourism and outdoor recreation, workforce development, and more. “As governor, I will
Photo by Clover Wagner
The blue church on Pine Street has been leveled and cleared off to make room for a new strip mall. The property is managed by Nelson Properties and could help to reinvigerate the area.
hit the ground running on day one with bold, conservative reforms to empower Arkansans and unlock our state’s full potential,” Sanders said. “These conversations will continue to help us lay the foundation to make Arkansas the best place to live, work, and raise a family.” Sanders will sit down with education leaders and stakeholders - including parents, teachers, and principals - on Thursday, February 10, to further
discuss improving childhood literacy, empowering Arkansas parents, closing the achievement gap, and other topics. With only 31% of Arkansas third graders reading at grade level, a growing achievement gap, and children falling further behind due to the pandemic, these topics will be critical areas that must be addressed in order to build a stronger Arkansas.
Info from Weather.com
FRI - Feb. 18 sunny
SAT - Feb. 19 sunny
SUN - Feb. 20 sunny
MON - Feb. 21 mostly cloudy
TUE - Feb. 22 scattered thunderstorms
WED - Feb. 23 showers
THU - Feb. 24 a.m. showers
54o 27
64o 31
67o 43
73o 58
74o 50
62o 36
58o 34
Precipitation: 0% Wind: NNW 5 mph Humidity: 39%
Precipitation: 4% Wind: SW 6 mph Humidity: 47%
Precipitation: 24% Wind: S 10 mph Humidity 45%
Precipitation: 24% Wind: S 11 mph Humidity: 68%
Precipitation: 57% Wind: S 12 mph Humidity: 84%
Precipitation: 42% Wind: WNW 11 mph Humidity: 73%
Precipitation: 31% Wind: NW 9 mph Humidty: 59%
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