WORLD CHAMPIONSHIP MOTOCROSS TEAM
2O15 PARTNERSHIP OPPORTUNITIES
THE TEAM Wilvo Forkrent KTM is one of Europe’s leading motocross teams, which from a modest starting point in 2008, has grown year on year to become one of the go-to teams in the paddock for riders and personnel alike. Having originally been formed to compete in domestic championships, the team made the move onto the world stage in 2012. In 2013 the team took the decision to move the workshop from its base in the north of England to a new purpose built facility in Holland, improving the team’s logistical capabilities substantially. For 2015 the team will contest the FIM MXGP World Championship, the FIM European 250 Championship and the ACU MX1 & MX2 British Championship. The team’s ambitious target for the 2015 season will be to finish in the top five in the MXGP World Championship, win the European 250 Championship and win both classes in the British Championship.
WORLD CHAMPIONSHIP MOTOCROSS The FIM World Championship represents the pinnacle of off-road motorcycle racing, offering a unique combination of excitement, glamour & pure action. With series promoter, Youthstream continually improving the spectator experience and expanding the series to take in countries such as Qatar & Thailand the fanbase continues to show continuous growth. The 2015 World Championship will see 30 riders in each of the MX1 & MX2 classes battling for supremacy over 18 rounds at circuits across the world.
• • • • • • • •
Unrivalled entertainment, up close and personal One of the six action sports recognised by the major brands of tomorrow Cult following, style focused, heavily influenced by brands Social media savvy audience International live and delayed TV coverage MXGP-TV - dedicated online channel Double-deck pit lane viewing reserved for team guests Ideal platform for B2B opportunities through VIP hospitality at locations across Europe, South America, Asia and the Middle East
BRITISH MOTOCROSS CHAMPIONSHIP
• 8 rounds fought across the length and breadth of the UK • One of the toughest domestic championships in the world • Attracts top international riders • Recognised by the industry as the pinnacle of UK motocross • Every round broadcast on Sky Sports Channel
PRESS & MEDIA RELATIONS 1,027,328,574 television viewers 2,265 hours of tv coverage 64 countries received motocross tv coverage live from the circuits
175
countries were reached by motocross tv coverage
5.35 million
unique visitors on www.motocrossMX1.com with 12 million page views
54 million
contacts on specialised websites worldwide
484,000 spectators at events 1,292,498 unique visitors and 4,435,262 page views on MXGP-TV
Source: IFM Sports Marketing Surveys World Championship
FIM MOTOCROSS WORLD CHAMPIONSHIP 2012 Attendance
TV Coverage
Crowd Attendance DATE
GRAND PRIX OF
WEEKEND ATTENDANCE
Valkenswaard
23.000
22/04/12 BULGARIA
Sevlievo
15.000
29/04/12 ITALY
Fermo
17.000
13/05/12 MEXICO
Guadalajara
25.000
20/05/12 BRAZIL
Beto Carrero
42.000
03/06/12 FRANCE
St Jean d'Angely
31.000
10/06/12 PORTUGAL
Agueda
18.000
17/06/12 BELGIUM
Bastogne
18.000
01/07/12 SWEDEN
Uddevalla
22.000
15/07/12 LATVIA
Kegums
21.000
22/07/12 RUSSIA
Semigorje
45.000
05/08/12 CZECH REPUBLIC
Loket
23.000
19/08/12 GREAT BRITAIN
Matterley Basin
35.000
02/09/12 BENELUX
Lierop (NL)
20.000
09/09/12 EUROPE
CittĂ di Faenza
24.000
23/09/12 GERMANY
Teutschenthal
40.000
30/09/12 MOTOCROSS OF NATIONS
Lommel (BEL)
65.000 TOTAL
Rede Globo - Brazil
484.000
Media Attendance
MX-LiFE.tv In 2012* MX-LIFE.tv reached 1,292,498 absolute unique visitors and 4,435,262 page and served a total of 7,895,777 visits from 127 countries worldwide.
LOCATION
09/04/12 THE NETHERLANDS
t 84
permanent journalist/photographers seasonally accredited
t 68
media sent their reporters and photographers to the whole Championship
t 823
media (international and National) sent their reporters and photographers to selected meetings of the 2012 Championship
t 1887
journalists and photographers covered the 2012 FIM Motocross World Championship (including MXoN)
t
more than 300 million was the approximate number of the affectionate readers throughout the year
t
over 21,000 was the number of the issues published and sold worldwide
*source: YS Media/ Google Analytics
COVERAGE & ATTENDANCE WORLD CHAMPIONSHIP
PARTNER BENEFITS There are a range of benefits available which can be tailored to suit sponsors individual requirements. Take advantage of excellent B2B opportunities whilst you and your guests enjoy an unforgettable motocross experience. Witness the adrenalin-fueled racing first hand and in-between the action enjoy the comfort of relaxed hospitality in the team awning, with food and refreshments available throughout the day. Or why not treat yourself and your guests to the full VIP experience in the exclusive Pit Lounge which is available at GP’s throughout the season.
PARTNER OPTIONS There are a variety of options available to potential Partners with linked branding opportunities. These can be tailored to Partners individual requirements. JOINT TITLE SPONSOR MAJOR SPONSOR SUPPORTING SPONSOR
BRANDING OPPORTUNITIES RACE TRUCK RACE BIKES RIDERS KIT TEAM WEBSITE TEAM TWITTER PRESS RELEASES ADVERTORIALS
AWNING TEAM EQUIPMENT TEAM PIT WEAR TEAM FACEBOOK RACE REPORTS SIGNING POSTERS TRACK BANNERS
WHAT OUR PARTNERS SAY “Through our partnership with Wilvo Forkrent KTM we have a unique association with a team known for its high level of professionalism and unquestionable commitment. Steve and the team deliver not only a unique experience for their partners, but also the chance to network in a dynamic environment. Additionally, the close links with the prestigious KTM brand add further value to the association and help to make this an incredible opportunity and a source of great pride for our company.” Louis Vosters, CEO - Wilvo “RFX are proud to be associated with a team like Wilvo Forkrent KTM. We have supported the team for a number of years now and each year we have grown our support. From initial product testing to season long endurance testing, the feedback we receive from the team is invaluable and has helped put RFX products at the top of the aftermarket hard parts business. Steve is always thinking of new ways to promote the companies that support him and his efforts will mean that he has my support for many years to come.” Paul Irwin, Managing Director - Race FX “Denicol Motor Oils NV is glad to support a team like Wilvo Forkrent KTM. Steve Turner and his team make sure that the Denicol brand has high visibility at every competition event. Whenever his name is mentioned, people speak of him as a very professional and kind person, who is very pleasant to deal with. A great opportunity for Denicol!” Jan Denies, Owner - Denicol
2O15 FIM WORLD CHAMPIONSHIP PROVISIONAL SCHEDULE QATAR FEB THAILAND MARCH ARGENTINA MARCH TRENTINO APRIL SPAIN APRIL BELGIUM APRIL RUSSIA MAY GREAT BRITAIN MAY FRANCE MAY ITALY JUNE GERMANY JUNE FINLAND JULY LATVIA JULY CZECH REPUBLIC JULY BRAZIL AUGUST AMERICAS (Arg) AUGUST HOLLAND AUGUST MEXICO SEPTEMBER FIM MOTOCROSS OF NATIONS
FRANCE
SEPTEMBER
SUMMARY
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Opportunity to benefit from a partnership with a leading world championship motocross team
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Low cost entry into a prestigious sporting activity
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Flexible menu of solutions designed to meet every partner’s marketing objectives
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Direct route to international markets for consumer products and services
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Strong association with other leading premium brands
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Dynamic multi-channel marketing and promotional platform
CONTACT For further information or to discuss a potential partnership please contact:
STEVE TURNER E:
steve@steveturnerracing.com
T:
+44 (0) 7703 728323
W:
www.steveturnerracing.com steveturnerracing @steveturnerraci
WORLD CHAMPIONSHIP MOTOCROSS TEAM