CELEBRATING FOOD AND DRINK IN SCOTLAND.
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WHAT IS TASTE MAGAZINE? Ta st e. b la s M a g a zine , the first and only magaz i n e dedi c at ed t o f o o d an d dri n k in W a le s ha s n ow la unched he re in Scotland as t as t e Magaz i n e S co t l an d; a joyo us c el ebr a ti o n o f t h e wonder ful food , d rink and hospi t al i t y l ands c ape t h at S co t l and h as t o o f f e r . M or e p eople a ppre c iate gre at food an d dri n k t han ever bef o re w h et h er at h o m e o r d i n i n g o ut, a nd S cotland p rod uc e s some o f t he bes t i n t he wo rl d. Our mi s s i o n is to s p r ea d t he wor d ab out Scottish grub an d enco urage readers , bo t h co n s umers a n d t r a de, to buy S co ttish p rod uc e .
CONTENT
Ta st e Ma g a z i ne Scotland is fe ature l e d m e a ni ng we provid e e ngaging f e a t u res on a va r ie ty of top ic s; s e a food, m ea t , dairy, d rink s, p rodu c ts, a nd vegan. We also
WINTER EDITION
EXCLUSIVE Why Gordon Ramsay chose Edinburgh for his new restaurant’s home
wor k wi t h a dver tise rs to e nsure t h e y d on’t mi ss out on an e d itorial o p por t uni t y too i n ord e r to
Our guide to the season’s
favourite drink Und th Gerr e i ll
p rofi l e s, sea sona l p rod uc e , p o pu l a r Di st i ller y Sp otlight. We
WHISKY!
Gin Dy n Our toasties: sensa p gin tions
Seafo od Scotla , nd’s bount iful larde r
cover f ood & dr i nk tourism, c he f r ec i pes, r evi ew s and our e ve r
WHISKY! WHISKY !
THE GREAT SCOTTISH FOOD (& DRINK) REVIVAL
SU MM
ER 20 21
The produce, the products - and the people
The Hebridean Baker | Recipes | News | Reviews | Interviews
ma x i m ise cover a ge .
REACH
Ta st e Ma g a z i ne i s availab le t h ro u gh outlets fre q ue nte d b y
OVERVIEW
- 5 0, 000 t arget ed audi enc e
con s u mer s w ho love food and d rink .
- 1 0, 000 pri n t run
S pec i fi ca lly r estaurants, c afe s, food and
- 75 % di s t ri but ed i n Gl as gow & E di n b u r g h
d ri n k reta i l, cookery sc hools, food
- 25 % di s t ri but ed aro u nd S co t l an d
f e st i va ls a nd selec te d Scotmid store s i n
- D i gi t al vers i o n avai l abl e f ree t o s u b s c r i b e r s
E di n b u rg h a nd Gl asgow p lus 25%
- Pri nt cover h as s c an s f o r t ake-aw a y d i g i ta l
d i s t r i buted t hroughout k e y site s in
- R eaders are i nt eres t ed i n qual i t y p ro d u c e ,
S co t l a nd. Would your b usine ss lik e to
s u s t ai n abi l i t y, S co t t i s h f o o d c u l t ur e ,
r ea c h a t a r g et ed aud ie nc e of 50,000
s t ay c at i o ns i n S co t l an d and t he l a te s t
a v i d f ood & dr i nk love rs?
pro du c t s and h o s pi t al i t y o peni n gs .
L E T ’ S TA L K D I G I T AL T h e p r i nted magazine is
a va i l able i n di g ital format a n d runs a fr ee s u b scr i pt i on i n ord e r to m a i n t a i n a n eve r grow i ng follow ing of avid f ood a nd dr i nk love rs as we l l as tr a de profe ssionals a n d b uyer s. Ou r d i g i t a l ver sion is gre at for re ac h i n g
Fo r advert i s ers , t hi s al l ow s yo u t o b e
t o u ri st s from othe r p arts of the UK a nd
mo re c reat i ve w i t h yo u r advert ,
a b ro a d a s well as from ac ross Scotlan d.
may be addi n g a ‘ bo o k n ow ’ but to n o n
We h a ve m a ny tourism group s and f o o di e
yo ur di gi t al advert o r overl ay i n g a v i d e o
grou p s w ho ha ve sub sc rib e d to the
t o be pl ayed by t he reader. The
m a ga z i ne to help targe t the right
po s s i bi l i t i es are endl es s .
rea der shi p.
WEBSITE
NEW S L ET T ER
A l t h oug h our magazine is fe ature le d, we
E ac h mo n t h , we pro duc e a mo nt h ly
con t inue to work c lose ly with PR ag en c i es
n ew s l et t er t o reac h o ur di gi t al
a n d i n-house mark e te e rs to re c e ive a hi gh
s u bs c ri bers w i t h t h e l at es t n ew s a n d
n u m b er of pr ess re le ase s on a we e k l y
art i c l es t h at are f eat ured i n bo t h th e
b a si s. O ur di g i tal te am work with e a c h o f
magaz i n e an d wes bi t e.
o u r adver ti ser s to p rod uc e a uniq ue new s s t or y ea ch month as an e x te nsion of t h e m a ga z i ne, thi s in turn he lp s d rive traf f i c , i n c r ea se a w a r ene ss of your b rand , a nd a c h i eve your g oals.The we b site d oe s no t s i t b ehi nd a pa ywall nor d oe s it ask rea der s to comp le te a surve y b e fore s h ow i ng t hem conte nt.
SOCIAL Ou r market i ng t eam w i l l en s ure to en gage readers o nl i ne, at t rac t n ew s u bs c ri bers an d hel p t al k abo u t yo u r brand by po s t i ng, s h ari ng and co mment i ng.
FEATURES
In each issue of Taste, we will have Meat, Seafood, Dairy*, Vegan* & Drinks specific features. These are great opportunities for brands of all different types to be integrated into the feature. For example; a seafood dish in a particular restaurant, traced via the supplier back to the source and type of fishing or farming practice involved. A similar meat story could be on the benefits of enjoying Scottish venison, where to enjoy some of the dishes and how produce is locally sourced. It gives readers stories they can sink their teeth into, one they care about and can discover new places to go, produce they can enjoy and to our advertisers; original content available in print and digital formats.
PRODUCT REVIEWS & FEATURES It wouldn’t be a food and drink magazine without reviews. The latest and best food and drink products are featured guiding our readers to discover Scottish products from a variety of producers. We also run a themed product specific feature in each edition; Summer Picnic, Spring Garden Party, Festive Hamper etc that features products hand picked from around Scotland.
COMPETITION We are able to run competitions in both the magazine and digitally (social media, email, website) to promote products, restaurants, hotels, events etc. These are a great way to attract our readers and new readers at the same time whilst providing an engaging marketing campaign.
DISTILLERY SPOTLIGHT Written by one of the world’s most renowned
whisky writers, each issue we look at a different whisky distillery, the history, the people and the story behind the brand. We’ll also be introducing Whisky Vaults feature shortly will look at the
RECIPES
vaults, cellars and back bars of some of the best
by our readers and are a great way to engage meat, seafood, vegan, bakery and drinks recipe in
HOSPITALITY REVIEWS
each issue and the option to add a video, such as
Taste will feature hospitality reviews that are
a cook-a-long, is available too. This enhances both
genuine reviews that our team have visited and
the print and digital versions.
recommend. Generally two of our hospitality
hotels and venues across Scotland.
Our recipe pages are visited time and time again with consumers. We generally try to feature a
reviews are tied in to our Roadtrip feature with the We’ll also be adding drinks pairings with each
remaining four being in different areas of
recipe.
Scotland.
ROADTRIP
UNDER THE GRILL
and our Roadtrip feature is our take on food and
chefs and chat with them about what matters
drink tourism. We explore a different area in each
the most to them. Whether its locally sourced,
edition; Crieff, Perthshire, Fife, Skye for examples.
ethically farmed, matching of ingredients or and
We visit food and drink producers, hotels and
overall experience, this gives some of the best
restaurants and tie these in with places to visit and
chefs centre stage to connect with their existing
things to do. This offers readers an invaluable
and new patrons.
resource for staycations, holidays and daytrips.
SCOTLAND FOOD & DRINK
Readers love to see where we visit each month
HOLD THE FRONT PAGE Have some news you want to share? We feature
We profile the very best Scottish and Scotland’s
Scotland is rich in stories behind brands, some
three pages of the latest food, drink and
unique to Scotland or unique to individuals,
hospitality news from around the country.
families or businesses. Our aim is to uncover
Whether it is a new menu, product or an award.
amazing stories that are waiting to be told with
Expanding to new premises or opening up your
a feature dedicated to just this which helps shine
first we have it covered with our news section in
a light firmly on the shop local message and
the magazine. We also expand upon this via our
explain why Scottish produce is the best in the
website with additional information, photos and
world.
video.
COVER PAGE In some occasions, the cover image will be available for our advertisers. This could be a chef, dish, or location. It must be able to connect immediately with our readers, draw the eye and be relevant to our content.
Marketing with Taste Magazine Scotland is engaging, for both you as an advertiser and for the consumer with a mix of relevant advertising, that connects brands and people through original content. We would love for you to become a regular advertiser, commit to four issues and we’ll work with you to capitalise on the available editorial opportunities here whilst offering you the best rates available.
A D V ERTIS ING INF ORMATION T ast e M a g a zine Scotland insp ire s l overs o f f o o d an d dri n k t o bu y S co t t i s h p roduce, ea t and d rink in Scottis h eat eri es and w an t t o co o k amaz i ng f o o d . S cot la nd a s a p rod uc e r and as a des t i n at i o n f o r f o o di es i s s eco nd t o no ne , we j u s t need t o shout ab out it. Whic h i s prec i s el y w hat Tas t e Magaz i ne w i l l do . Our messa g e is simp le . If you se ll t o l overs o f f o o d and dri nk i n S co t l and, o r to t h e t r a de, yo u ne e d to ad ve rtise i n Tas t e Magaz i n e.
ADV ERTIS ING RA TE S Pr i ces ba sed , p e r issue , on one i s s ue, t wo , t hree o r f o u r w i t h t h e bi gges t d i scount a vailab le for sup p ortin g f o ur i s s ues . x1
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Q u ar t er Pa g e
£320
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£ 2 45
Half Page
£625
£5 8 0
£5 35
£ 48 5
Full Page
£1 04 5
£970
£8 95
£820
Double P a g e Sp re ad
£1 8 95
£1 75 5
£1 61 0
£ 146 5
F u l l P a g e Fi r st Right or Outsid e B ac k
£1 25 5
£1 1 70
£1 08 5
£995
F u l l P a g e O ppo site C onte nts
£1 25 5
£1 1 70
£1 08 5
£995
Double P a g e Sp re ad Pre - C onte nts
£2095
£1 94 5
£1 795
£ 16 45
I F C Double Pa ge Sp re ad
£2295
£21 5 5
£201 5
£ 18 7 5
Premium Placement
W h e n booki ng your ad ve rt, p le ase d i sc u s s w i t h your sale s e x e c utive t h e o ppor t uni ti es availab le for p rint a n d d i g i t a l edi t o rial. Ad ve rtorial is a l so ava i la ble on re q ue st. Ou r gr a phi c des ign te am are ab le to wor k wi th cli ents to c re ate ad ve rts a s we ll i f needed. S p ea k to our team tod ay on 01 3 1 6 77 56 4 4 or d rop us an e mail at i n fo@ta st em a g azine scotland .com
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