Smartwatch Industry Overview

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Smartwatch Market Global Opportunity Analysis and Industry Forecast, 2013 - 2020 Global Smartwatch Market has a potential to reach $32.9 billion by 2020, registering a CAGR of 67.6% during 2014 - 2020, according to new research published by Allied Market Research. Popular highlights of the Smartwatch Market that are noteworthy are, based on type, the Extension Smartwatch sales was the source for approximately 4/5th of the revenue generated by the global Smartwatch market in 2013. Standalone smartwatch, which was nearly 1/10th of the market in 2013, would swiftly take over the extension smartwatch and would match with the market size of extension smartwatch by 2017. Android operating system, which is the most prominent OS preferred by Smartwatch manufacturers, would grow even further during the forecast period. Following the trends of the market, geographically, Asia Pacific region is expected to propel the global market supplemented by China, which is expected to evolve as a hub for low cost smartwatch manufacturing. The market of smartwatches is witnessing a double-digit growth globally. North America, due to favorable market conditions, is the highest revenue generating region for smartwatches. As per the estimates, North American region generated nearly 1/3rd of the market revenue in 2013. However, in the near future, the growth of this market is expected to be driven by the Asian region and China emerging as a popular hub, as it would evolve as a low-cost smartwatch manufacturer. Over the next decade, the market is expected to witness product based revolution with newer sensor technologies emerging. Further, since the market is still in its evolutionary phase, it would create opportunities for new companies to enter the market, eventually leading to an increased level of competitiveness. Considering the competitiveness in the market, Samsung is expected to refresh its offerings of the Galaxy Gear by replacing the Android OS by Tizen, a Samsung platform. Pebble, one among the leading companies, used to offer smartwatch at USD 150 with limited appeal as lifestyle accessory. However, recently the company has launched a second-generation device called Pebble Steel; thereby, offering a renewed appeal to the version, with enhancements in designs using brushed stainless steel and a black matte version, available at USD 249. Apple also has planned to integrate its Health Kit application with the smartwatch for the end users to monitor and keep track of their fitness and health. 17%. Android has gained edge, and is the most used OS platform for smartwatches; however, iOS is expected to emerge as a strong competitor for Android systems at a later stage, given the premium prices charged for the devices. Another factor adding to the growth of these devices is Apple's move to offer bundled products and sell smart watches in the market, leading to popularity of iOS smartwatches. The Personal Assistance segment is poised to grow at a steady rate through 2020. The Personal Assistance application contributed to nearly half of the overall smartwatch application market, by value in 2013. This application will remain as mainstream for smartwatch users. Wellness application is the second most dominant domain for the market and held nearly 1/5th of the market in 2013. Download PDF sample/490

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