SELLING YOUR HOME CAN BE EASY. Let Us Help You Make it Happen!
Sold by Curt and Heather | Clocktower Realty Group 1709 E. Franklin Street, Richmond, VA 23294 www.SoldByCurtAndHeather.com
CURT REICHSTETTER Associate Broker, REALTOR®, CSP, SFR, SRES
(804) 370-1210 Curt@CurtSellsRVA.com
HEATHER REICHSTETTER Associate Broker, REALTOR®, SRES, ABR
(804) 836-5042 Heather@HeatherSellsRVA.com
About Us
Curt Reichstetter Associate Broker, REALTOR®, CSB, SRS Past President, Richmond Association of Realtors Curt has been a licensed Realtor for over 30 years and an Associate Broker for over a decade. He has the experience to get even the most complicated real estate deals done. Curt served as the 2019 President of the Richmond Association of Realtors (RAR) and currently sits on the Board of Directors of the Virginia Association of Realtors (VAR) and is a member of the Housing Opportunity Committee at the National Association of Realtors (NAR). He also resides on the Legislative Committee of the Home Builders Association (HBAR). Curt is also an advocate for homeowner rights by serving as a trustee on the Realtors Political Action Committee at both the state and local level. Cell: (804) 370-1210 | Email: Curt@CurtSellsRVA.com
Heather Reichstetter Associate Broker, REALTOR®, SRES, ABR, SRS Heather joined Curt in the real estate business shortly after they were married after many years in research at VCU. She serves on the Legislative Committee of the Richmond Association or Realtors (RAR) and recently participated in the Leadership Development Academy. Together, they make up your real estate dream team. They both annually receive Outstanding Production and Honor Society Awards from their local association. This is a representation that they will work hard as your advisors and advocates throughout your transaction and continue to be there for you after the deal has closed. Cell: (804) 370-1210 | Email: Heather@HeatherSellsRVA.com
Licensed in the Commonwealth of Virginia
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About Us
Trinity Transactions LLC April Lane, Owner April is an accomplished REALTOR® with over 15 years of experience. She has a well rounded knowledge of the industry as she proficiently oversees over 100 transactions each year, contributing to the vitality in her work by leading by example. This gives her a tremendous insight to accurately forecast and resolve possible transaction problems and keep timelines on track. With April’s commitment to honest communication, expertise in the use of the latest technology and energetic approach, there is no wonder why we receive a steady stream of enthusiastic feedback from clients! April@AprilSellsRVA.com | www.TrinityTransactionsLLC.com
RE Digital Web Solutions Wendy L. Mills, Owner/Designer/Developer Wendy brings over 20 years of experience helping businesses develop on-line success with proven results. We have worked with Wendy since 2013 expanding the high level of marketing services we offer our clients to ensure their property is seen by as many potential buyers as possible. Wendy’s expertise in marketing for real estate is well recognized. In 2018, she was an invited speaker on digital marketing at a national conference attended by top producers in real estate from across the country. Her proficiency in also creatively “thinking outside of the box” and analyzing marketing trends has provided a strong marketing strategy when listing our client’s property. Wendy@REdigitalweb.com | www.REdigitalweb.com
Licensed in the Commonwealth of Virginia
www.SoldbyCurtandHeather.com
Laying the Foundation We know the real estate market inside and out in the Greater Richmond Area and surrounding counties. We are committed to making informed, strategic decisions when it comes to marketing your house to SELL in the shortest period of time with the best return for YOU.
Getting Started We like to start with an in person meeting to ask you questions about your motivation, your desires for your new home and your goals throughout the process. We are a results and satisfaction driven team and it is paramount to know what “results” means to you.
The Walk-Through Next, we’ll walk through your home together. This step is crucial—it’s where we will discuss recommended actions like staging or de-cluttering and also where we’ll talk openly and honestly about your home’s best features, as well as any potential drawbacks we see. It’s here where you’ll also provide insight about what drew you to the home in the first place. This will help us market your home most effectively.
Pricing Your Home Then we’ll talk about pricing and pricing strategies for your home. Pricing your home from it’s first day on the market is critical. We’ll sit down and talk about the pitfalls of pricing too high and pricing too low. Our goal is to price your home correctly from the getgo. Doing so will save you time and, most importantly, money. No one succeeds when your home is priced incorrectly. Our extensive experience and market knowledge along with your input are the solutions. Your home only gets one chance of making a first impression on the market, which is why we focus so much effort on doing market research, evaluating neighborhood comps and perfecting the way your home will show. It’s how we lay the foundation for selling your home.
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Marketing Your Home Buyer Profiling Every Property is Unique We will develop a marketing strategy as distinctive as your home.
We identify the potential home buyer for your property and develop a custom marketing campaign designed and targeted towards that group of individual buyers.
Professional Visual Marketing Most people are visual in nature and photos are often the first thing a potential buyer will see about your home. Arranging for a professional photographer is one of the service options we offer to our clients that sets us apart from our competition.
Professional Video & Drone Tours Many of today’s home buyers prefer to tour homes virtually before they tour it in person. In fact, 58% of home buyers say they expect to see videos when looking at houses on-line. We produce custom videos to highlight your home’s best features. These are then published with your listing information on MLS, Zillow, Trulia, Realtor.com and many other Listing Syndication and brokerage websites nationwide.
www.SoldbyCurtandHeather.com
Marketing MarketingYour YourHome Home Customized Multi-Media Marketing
94% of all Home Buyers start their new home search on the internet
Technology and the internet has evolved how buyers find their dream house— the more exposure your home receives, the more opportunity you have to sell your home in the shortest amount of time for the most amount of money. Simply listing your home in the MLS system is no longer enough
We are dedicated to making sure your home is seen by as many potential buyers as possible. Time is of the essence in a hot market — as soon as your home is listed your customized marketing campaign begins! You will receive an email of links to all of our on-line marketing for your home and a copy of your home’s property flier.
We Offer Our Clients:
Everyone may have access to these tools, but most don’t have the strategy to put them to work for you.
Multiple Listing Service (MLS)
Listing Syndication to 1000s of Websites
Video Tours
Multi-Channel Social Media Marketing
Facebook Advertising
Email Marketing Blasts to Agent Networks
Market Data Reports
Custom Property Fliers & Brochures
Claimed Listings on Zillow and Trulia with Accuracy Monitoring
Dedicated Website Page
WE DO!
www.SoldbyCurtandHeather.com
Marketing Your Home Multiple Listing Service (MLS) The MLS is the most comprehensive resource for up-to-date local real estate information. Only licensed REALTORS® can add your home to the listing database. We will write a creative narrative showcasing your home’s attributes to include pertinent information about your property. We add photos and video tours to the Virginia MLS CoOp, which consists of the Central Virginia Regional Multiple Listing Service (CVR MLS) and the Chesapeake Bay & Rivers Multiple Listing Service (CBRAR). This MLS is accessible to all licensed area agents. They can then match your home to clients they are working with who are searching properties similar to yours and contact us for private showings.
Listing Syndication When you list with us, your property and video tour are included in the listing feed from MLS into the National Information Data Exchange (IDX). This system posts your home on broker websites nationwide. Your home will not only be displayed on our website and Clocktower Realty Group’s website, but it will also be syndicated on the websites below —and 1,000+ more across the world!
Posting times will vary by website and are generally dependent upon the timelines created by the MLS and each website. Your listing will also be submitted to the IDX system, which posts your listing on other broker sites, as subscribed to by those brokers. Listings that the client chooses not to allow AVM or comments will not display on Zillow, Trulia, and many other sites. Listings that the client chooses not to allow address display will show on broker sites, but will not be syndicated otherwise.
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Marketing Your Home Social Media Networking Social Media is a powerful way to reach potential buyers for your home. Sites like Facebook, Twitter and Instagram get millions of hits per day. This is why they are such a powerful marking tool. Social sharing makes it possible to find listings, give helpful advice and provide local information passed along by friends and acquaintances. We’ve worked hard to build an active, engaged audience across all of the major Social Media channels to make our social network work for you. Ask us about our retargeting marketing!
Your Listing Photo Posts
Video Posts
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Marketing Your Home www.SoldbyCurtandHeather.com Our custom-designed website is a highly sophisticated real estate resource that is the perfect place to market your home to prospective buyers. We maintain a strong online presence where potential buyers can view detailed information about our clients’ homes. Our website is where we highlight:
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your home’s assets
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show off interior photos
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your video tour
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your neighborhood
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school information
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and much, much more!
Potential buyers can print a property flier, email your listing information and even schedule a showing— all directly from your property’s own webpage! As your local area experts, we’re committed to making our site a valuable resource for both our clients and our community.
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Print Marketing Property Brochures Informational flyers have been around for a long time because they work. Your customized flyer of property information and photos will help keep your home’s information easily onhand for potential buyers.
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Transaction Management ONE OF THE KEYS THAT SETS US APART FROM THE REST! We are dedicated to ensuring that your real estate transaction provides you an organized and smooth transaction. Each transaction is different and Trinity Transactions LLC has in place a very thorough plan that will put your mind at ease during this stressful, but exciting, time in your life. We want you to feel involved and engaged in the selling process every step of the way.
As Our Client Below are examples of the things we will do for you:
Ordering of HOA Documents (if applicable)
Ordering of Termite Inspection (must be within 30 days of closing)
Ordering Well & Septic Inspection (if applicable)
Coordinating any pro-rations for propane, oil, etc. that is needed
Sending you an address checklist so you don’t forget any of the many places that require an update
Community list and directions for how and when to have utilities take care of prior to close
Regular check-ins with the Buyer’s Lender to ensure we’re on schedule for closing
Handling of all documents that need to be sent to the Closing Attorney and/or Title Company,of your choice, throughout the entire process.
As The Seller You will also have a small list of tasks yourself:
Seeking moving quotes and when to schedule
Preparing for the final buyer walk through
Any scheduled work needed to satisfy inspection contingency
Coordinating with the Closing Attorney for your proceeds
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Showing Your Home
Showings and Scheduling We are always available to show your home to prospective buyers. Appointments can be made through our online service, Showing Time. You will be notified of an appointment request by text. This allows you to either confirm or deny the request and thereby fitting showings into your daily schedule when they are convenient. Showing Time puts you in control of your home's showing schedule.
Lockbox Access A lockbox will be placed on your home so it is accessible to agents to show their clients. This system tracks all agents and clients who have entered your home. Once an agent enters your home, the lockbox system emails our office immediately. We know who enters your home and we then follow up asking for feedback from the showing.
Feedback Feedback is one of the keys to our clients’ success. We take a two-step approach. Once an agent accesses the lockbox, we then immediately email them for feedback. We also call showing agents within 24-hours for verbal feedback. This is how we measure performance in the marketplace so we can adjust quickly for a faster sale. All feedback is shared with you in a timely manner.
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Preparing Your Home
Getting your home ready for showings is one of the biggest deciding factors in selling your home. First impressions are key and making sure Buyers stay in a positive mindset as they tour around your home can be difficult at times. Here are some things you should do when showing your home to potential Buyers.
TIP #1: Curb Appeal Real estate agents often refer to curb appeal as “staging your yard”, which is basically maintaining the exterior of your house. When home buyers drive up to your house, the first thing they see is your front yard. If what they see is an uncut lawn filled with weeds or dirt patches, they’ll instantly be turned off. Making sure the grass is cut is extremely important when wanting to make a good first impression. Adding a few other details, such as flowering plants, can also increase your curb appeal — just look at the difference!
BEFORE
AFTER
Grab a notebook and stand in front of your home. Anything that jumps out at you or looks like it needs attention, jot it down. Be sure your front yard is immaculate, first impressions are largely decided here.
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Preparing Your Home
TIP #2: De-Cluttering & De-Personalizing We often tell our home sellers to “de-clutter” and “de-personalize” their home before listing to sell. Buyers can be turned off by a lot of personal items on the bathroom sink or having to step over toys on the floor. Having a lot of stuff sitting out on your kitchen counters gives potential Buyers the impression there isn’t enough cabinet space for storage.
BEFORE
AFTER
De-personalizing your home generally means not having a large number of family photos or an excessive amount of personal items visible around the house — they can distract Buyers and make it harder for them to imagine themselves (and their own family) living in your house. Do a quick run through of each room and make sure that clutter is not a factor home buyers will notice. By getting rid of clutter and personal items, your home will look more appealing to buyers — a quick fix is to pack away non-essential items in boxes and store them until your move.
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Preparing Your Home
TIP #3: Color & Light If you have bold, dark colors on the walls in your home, you might want to consider repainting with warm, neutral tones. Soft grays and tan colors are among the most popular choices in helping Buyers picture their own furniture and items in the space.
Pulling back the curtains and/or opening blinds to let in more natural light before showings will instantly give your home a warmer feel.
TIP #4: Get Rid of Odors One of the biggest turn-offs to potential buyers is strong, lingering odors such as cigarette smoke and pet odors. You can get rid of many odors by having your carpets professionally cleaned, repainting walls, opening windows and airing out the rooms. You can also spray soft surfaces with a deodorizer to remove additional unwanted odors. On the day of your showings, you can bake cookies or boil water with apples and cinnamon to create an inviting scent.
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Closing Costs Closing Costs Closing costs are the various fees charged by the lender, the title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiable between the buyer and seller.
The Buyer Customarily Pays:
The Seller Customarily Pays:
Title insurance premiums
Real estate commission
Escrow fee
Document preparation for deed
Document Preparation (if applicable)
Documentary transfer tax
Notary fees
Payoff of all loans against property
Recording charges for all documents in the buyers’ names
Tax proration (from date of acquisition)
Interest accrued on loans being paid off, reconveyance fees, and repayment penalties
All new loan charges (except those required by lender for seller to pay)
Home warranty (if specified in contract)
Any judgement or tax liens again seller
Appraisal fee
Property tax proration
Interest on new loan from date of finding to 30 days prior to first payment date
Prorated HOA dues (if applicable)
HOA fee for providing all updated homeowner’s documents (if applicable)
Bonds or assessments
Assumption/change of records fees for takeover of existing loan
Beneficiary statement fee for assumption of existing loan
Delinquent taxes
Prorated HOA dues (if applicable)
Notary and recording fees
Inspection fees (roof, pool, property inspection, pest, geological, etc.)
Pre-sale inspection fees
Negotiated credits to buyer (if any)
Home warranty (according to contract)
Negotiated repairs (if any)
City transfer tax (according to contract)
NOTE: All funds from closing are usually delivered within 2 business days of recordization.
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Let’s Get Started
Useful Documents If you have the documents below, gathering them ahead of time may be helpful to save time and/or money:
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Copy of your Survey and/or Plat
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Copy of your Title Insurance Policy (1st page)
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Name of Termite Company, if applicable
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Name of Utility Companies (and the monthly averages)
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Homeowner Association information, if applicable:
Membership required
Cost of association fee
Period of fee (such as yearly or monthly)
What the fee includes (such as common area, pool, etc.)
Thank You for your time and consideration. We look forward to working with you!
www.SoldbyCurtandHeather.com
Testimonials "Beyond words of gratitude, the professionalism and trustworthy service this gentleman and his wife has shown towards me as a buyer of a home. I am overjoyed with satisfaction in buying my home because of Curt. Indeed a professional and highly recommend him to anyone in search of a home." ~ Xavier L. (Buyer)
"If you are on the fence about who to choose as your realtor, stop right here! Curt and Heather were so amazing when it came to handling our affairs buying our first home. They were a quick phone call, text or email away any time we needed them. Jesse and I couldn't of asked for a better experience or realtors!" ~ Alexandria P. (Buyer)
"Curt and Heather Reichstetter are the best! We relocated and had a extensive home search that lasted months, followed by an extremely difficult closing - with a seller's agent who was not helping either. Curt was patient, professional, responsive and extremely helpful through the entire process. I would never recommend a different realtor in the Richmond market. Hands down the best there is." ~ Michael S. (Buyer)
"Curt and Heather are world class. This is our 3rd home purchase, and far and away y'all are the best realtor's with whom I've worked. Great service from start to finish." ~ Mike (Buyer)
"They helped me get a house, when I doubted that I'd even qualify for a mortgage to begin with; Curt was great!" ~ Jen C. (Buyer)
"Curt Reichstetter recently helped us to buy a very unique historic property. The deal was extremely complex due to the innumerable eccentricities of the property. Curt's tireless persistence and attention to detail helped us to successfully leap various hurdles and make this purchase possible. He spent many, countless hours working on the deal for us and visited the property dozens of times to help us to gain access for contractors, inspectors, historians and to help answer our own questions. Even after closing, he has been extremely prompt in correspondence and eager to help us address the many complex details of this purchase. Curt has been friendly, courteous, knowledgeable, and helpful and I highly recommend his service as a real-estate agent. He takes his job seriously and works diligently for his clients, and it shows that he enjoys the work he does." ~ Gananath G. (Buyer)
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Testimonials "I couldn't have asked for a better selling experience with Curt. I sold my home only 12 hours after putting it on the market and ended up with an offer that was higher than asking price. I recommend Curt to anyone buying or selling in Richmond!" ~ Morganne P. (Seller)
"Curt and his team have been nothing but helpful during my first home-selling experience. Right away, they nicely made suggestions that would help with the sale of the house and seemed very knowledgeable of the area and had comps on hand to help come up with a good selling price during our first meeting. Even when it seemed that there wasn't much interest in my place after listing, they never gave up and pushed to find a buyer. My house actually sold quicker than I thought it would! The sale process went smoothly. Curt and his team were always quick to respond whenever I had a question, and if he was busy, he always let me know the soonest he'd be available. And just seems to be an all around nice guy. A pleasure to work with." ~ Melissa E. (Seller)
"Curt helped us buy and sell our homes. He made it all happen and advised us every step of the way. And it was great advice too. He worked through all of the inevitable issues with us. He was supported by April Lane who was also great and advocated for us. A very pleasant experience. And we strongly recommend the team including Blake Poore, April and Curt." ~ Joyce & Jeremy L. (Buyer & Seller)
“It has been great working with you! We really appreciate you going the extra mile for us in every way. Jeremy and I are really happy with the way things have worked out! Thanks for the champagne, nice touch!" ~ Joyce L. (Buyer)
"Curt was very accommodating throughout my home buying process. The deal was very complicated and unorthodox, and Curt was instrumental to our ability to make it happen. He gladly put in a lot of extra time helping us, and I would not hesitate to recommend him or to use him again if I am ever to purchase another home." ~ Kevin D. (Buyer)
"Curt did a wonderful job taking me around and showing me all of the houses that interested me. He spent a lot of time walking me through the home-buying process and giving me honest opinions to all of my questions. I could not have asked for better support." ~ Hadeel A. (Buyer)
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Testimonials “Curt was a joy to work with. He was always available and helpful. He steered me away from things he should have and ultimately helped me find the perfect house!" ~Jackie D.(Buyer)
"Many thanks go out to Curt for his help in my extensive property search. I was very picky and cheap. He remained patient throughout the process and exercised concern when he felt something was amiss or if he truly felt a certain property was not for me. He often thought of me first when previewing certain properties due to his preparation and extensive knowledge of what I was looking for in a house." ~ Jeffery & Elizabeth W. (Buyer)
“I just wanted to thank you for all the hard work. You guys did a great job managing the sale process and I couldn't be more pleased with the result. The sale price and time to close both exceeded my expectation and I am sincerely appreciative. Should you ever need a referral from a former client, please don't hesitate to reach out - you'll receive a glowing review.” ~ Bruce S. (Seller)
"Working with Curt Reichstetter and April [Lane] during my recent homebuying experience was really terrific. I'd recommend this team of professionals to anyone in search of a new home. April really stepped up and 'dug her heels in' on my behalf during the closing process, turning what might have been a loss into a win. I'm very grateful to both Curt and April for their knowledge and expertise to bring the sale over the finish line!" ~ Marilyn S. (Buyer)
"Curt [Reichstetter] helped us to purchase our sixth property and he is by far the best realtor we have ever used. He was extremely knowledgeable about the properties he showed us as well as informative about the area. Curt was very responsive to questions we had and was a pleasure to work with. He went above and beyond what we expected from an agent, even helping us to get settled in long after the closing. We highly recommend Curt to anyone and would certainly call on him in the future. " ~ Barry & Vanessa (Buyer)
"I don't really need to do much actually, and Curt [Reichstetter] taught me a lot of things on purchasing my own home. This is my first time purchasing my own place and it didn't take long for him to show me a place I like." ~ Terry S. (Buyer)
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Testimonials "Curt [Reichstetter] was great from the start, and I really felt that he went above and beyond my expectations. He was very knowledgeable about the various neighborhoods that we looked at and had a ton of great advice. I was looking primarily at some very old houses, and he had a mountain of information and insight into all of the extra complexities that that added as well. I felt that I was in very good hands throughout the search, negotiations, closing process, etc. Even after the closing when I had some minor issues with public works, he stepped in and helped take care of it for me so that I could concentrate on the move. I really can’t say enough positive things about Curt. If you’re looking for a home in the city of Richmond and you’re considering working with anyone else, you’re probably doing yourself a disservice... " ~ Tyler S. (Buyer)
"I just wanted to thank both of you (Curt [Reichstetter] and April [Lane]) for your hard work on this crazy transaction. I can't wait to do another under more conventional circumstances, but you both are the reason this closing happened. Thanks again!" ~ Mike, REALTOR® (Seller)
Well – we’ve done it again! I cannot thank you enough for the assistance with my daughter’s first home. I apologize for the sheer number of properties she wanted to see but thank you very much for being patient with her as she accomplished something so huge! She was very stressed and you all made her feel safe making such a life changing decision. Also wanted to thank you for exhibiting the same patience and helpfulness with my parents. They are very happy with their new place and it would not have happened had you not been so great about exploring our options every day. They too felt quite well cared for by your team. So I believe that makes a total of 5 or 6 transactions between my family and I. The only one left is my son….and I’m working on him. You guys are awesome! I wouldn’t think of using anyone else. Thank you for taking such good care of all of us!" ~ Theresa (Buyer)
"Your team did a great job selling our condominium. They put together a professional website, interfaced with prospective buyers and their agents, and negotiated effectively on my behalf" ~ Tom & Mary (Seller)