Premier Magazine PH Vol. 1.10 France Special Issue by Premier Digital Life

Pr emier SAPERE AUDE ISSN2799-0702 Vol. 1

OCTOBER, 2021 FRANCE ISSUE

inspiration à la vitesse de la lumière

ABOUT THE COVER The "Patrouille de France" (Patrol of France) is a French Air Force aerobatic team and includes a commander (who commands but does not fly) and nine pilots. One of these nine pilots is the flight leader (who leads the formation in the air but is not necessarily the pilot with the longest experience at the team. This makes the French aerobatic team unique because most of the other aerobatic teams in the world, the leader is always the pilot with the longest experience on the team. The team also includes two solos (numbers "7" and "8") plus one reserve pilot (who typically has the longest experience on the team but flies only when it is absolutely necessary to replace one of the existing team pilots). All pilots use the call sign "Atos". The team is supported by 30 ground crew, who are responsible for good working order of all the aircraft. The team has nine Alpha Jet airplanes, one of which is a spare and carries the number "0". The aircraft of Patrouille de France differ from standard trainers by their coloring (a white, blue and red color scheme) and by the smoke generator on the bottom of the fuselage between two engines which releases white, blue and red smoke. The aerobatic demonstrations of the "Patrouille de France" typically last only 20 minutes which is less than some of the other aerobatic teams in the world. Source / Photos Courtesy of Patrouille de France FRANCE

Patrouille de France 2021

IN THIS ISSUE W hy air crafts on the cover page? The answer is "purely elemental". We will explore earth, walk on water, get high with fire, dance in the air, and fill the space once more with excitation and make France, our pièce de résistance. It is noteworthy to mention that our name Premier, Sapere Aude was inspired not only by Immanuel Kant's philosophy but by the French Revolution's Age of Enlightenment. In our previous issues, we have always included the history of our theme country, the same ethos follows this month but we chose a different focal point on our cover, the French Air Force aerobatic team. France has always been regarded to be the standard of sophistication when it comes to living "the life". Brands, places, food, fashion, nothing but the best in this culturally gifted country but we will take you on a different path to The Hexagon, (L'hexagone) the nickname of France for French people, because their land is roughly six-sided. (Just as we call Australia the Land "Down Under") As the sixth-largest economy in the world and the third strongest economy in Europe, the French also holds the most Nobel Prize winners in Literature with 15 individuals having won the award since 1901; when French poet and essayist Sully Prudhomme became the first-ever winner of the award. Jean-Paul Sartre was also given the prize in 1964 but voluntarily declined it for fear that it would limit the impact of his writing. Going back to the pilots and airplanes, they reminded us how the entire world almost stopped revolving as the tourism industry has been halted in most parts of the world over the past year and a half. We all miss going places and perhaps, in our own little way , we can bring France to you as an inspirat ion at t he speed of light . After the recently concluded Tokyo Olympics, it is France's turn to host the event in 2024. That for us was a good sign - when the skies turned red, white and blue. That's when we knew, there's always HOPE. One day, we can all fly again. The Publisher

Est ablished in 1931, La Pat rouille is t he oldest aerobat ic precision display team in t he world along w it h t he USA Navy Blue Angels in 1946, Philippine Air Force' Blue Diamonds in 1952, t he United St ates Air Force Thunderbirds in 1953. The Red Aces is t he current and act ive team of Philippine Air Force since 1971. Get to know t he men flying t he Alpha Jet s of France and t heir team and see w hat t hey're made of.

Before there were astronauts, there were pilots.

Philippine Air Force' Blue Diamonds 1952 Insignia

patrouille de france 2021

"Unt il you spread your w ings, you?ll have no idea how far you can fly. " - Napoleon Bonaparte

Bell & Ross ? the reference brand in Aviation watches ? was chosen by the armée de l'Air et de l?Espace (French Air and Space Force) to become the official watchmaking partner of the Patrouille de France (French Acrobatic Patrol). Considered one of the most precise and aesthetic acrobatic trainings in the world, the Patrouille de France has flown around the world with grace and elegance for more than 67 years. And every year it continues to impress and move new generations of spectators. Bell & Ross has made aviation, especially aeronautical instruments, its main specialty. The year 2021 marks a new milestone in the brand?s history. It rewards the legitimacy and the excellence of the brand in the field of aviation watches and professional watchmaking.

Bruno Belamich ? Creative Director and Co-Founder of Bell & Ross - adds: "This token of trust is the fruit of a rich and prestigious history between Bell & Ross and military aviation. It is a recognition and an honor to be able to display La Patrouille de France to our professional references. " As a partner of the Patrouille de France, Bell & Ross who shares its values of performance and authenticity officially becomes an ambassador of French aeronautical excellence.

TECHNICAL SPECIFICATIONS Limited Edition of 500 pieces Movement: calibre BR-CAL.301. Automatic mechanical. Functions: hours, minutes, small seconds at 3 o'clock and date. Chronograph: 30-minute counter at 9 o'clock, central chronograph seconds. Tachymeter scale on the flange. Case: 42 mm in width. Matt black ceramic. Bi-directional rotating black ceramic bezel with 60-second scale. Dial: blue. Patrouille de France logo at 6 o'clock. Numerals and indices painted in Super-LumiNova®. Metal skeletonised Super-LumiNova®-filled hour and minute hands. Crystal: sapphire with anti-reflective coating. Water-resistance: 100 metres. Straps: black rubber and ultra-resilient black synthetic fabric. Buckle: pin. Steel with black PVD (Physical Vapor Deposition) finish. bellross.com

ATHOS Leader

1 Fir st Nam e: SAM UEL Age: 35 M ech an ics: ADC Ch r ist oph e & ADJ Ar n au d Gr ade: Com m an dan t Fligh t Hou r s: 2500 Sen ior it y: 3r d Year CURRICULUM : - Bac S - Air Sch ool in 2004 - Cer t if ied f igh t er pilot in 2009

CHRISTOPHE MECH SPECIALTY: VECTOR ASSOCIATED PILOT: ATHOS 01

Mechanic Rank Chief Warrant Officer

ARNAUD MECH SPECIALTY: VECTOR ASSOCIATED PILOT: ATHOS 01

Mechanic Rank Warrant Officer

ATHOS Interior Right

2 Fir st Nam e: GRÉGORY Age: 37 M ech an ics: ADJ Ph ilippe Gr ade: Capt ain Fligh t Hou r s: 2500 Sen ior it y: 2n d Year CURRICULUM : - Bac S - Pr epar at or y class M PSI - EOPN in 2003 - Cer t if ied f igh t er pilot in 2006

ATHOS Interior Left

3 Fir st Nam e: CÉDRIC Age: 39 M ech an ics: SGT Jer em y Gr ade: Capt ain Fligh t Hou r s: 3000 Sen ior it y: 2n d Year CURRICULUM : - Bac S in 1999 - EOPN in 2002 - Cer t if ied f igh t er pilot in 2006 © Patrouille de France

PHILIPPE MECH SPECIALTY: VECTOR ASSOCIATE PILOT: ATHOS 02

Mechanic Rank Warrant Officer

JEREMY MECH SPECIALTY: VECTOR ASSOCIATE DRIVER: ATHOS 03

Mechanic Rank Sergeant

Pour marquer les 75 ans de la publication du Petit Prince en France, la Fondation Antoine de Saint Exupéry pour la Jeunesse et l?Armée de l?Air et de l?Espace (AAE) ont décidé d?apposer des visuels, inspirés des aquarelles du Petit Prince, sur les 10 dérives des Alpha jets de la Patrouille de France.

The Patrouille de France pays tribute to Antoine de Saint Exupéry and The Little Prince To mark the 75th anniversary of the publication of The Little Prince in France, the Antoine de Saint Exupéry Foundation for Youth and the Air and Space Army (AAE) have decided to add visuals, inspired by watercolors du Petit Prince, on the 10 daggerboards of the Alpha jets of the Patrouille de France.

ABOUT THE AUTHOR Antoine de Saint-Exupéry (29 June 1900? 31 July 1944) w as a French w riter and aviator and is most famous for his novella, The Lit t le Prince (1943). He w as a real life hero w ho looked at advent ure and danger w it h poet 's eyes? somet imes from t he view point of a child. During World War II Saint-Exupéry served as a pilot and went missing w hile flying in a Lockheed P-38 Light ning on a reconnaissance mission over France in 1944 In 1998, a fisherman named Jean-Claude Bianco was working in the Mediterranean Ocean off the coast of Marseille, France. As a storm approached, he hauled in his trawling net and found an engraved bracelet entangled in it. Upon examining the item, Bianco was startled to see a man?s name that he recognized immediately. Authorities who also looked at the bracelet decided that the item probably was a fake? that is, until a scuba diver later working near Bianco?s fishing area discovered the bracelet?s source: an airplane wreck on the ocean floor. The damaged plane was a reconnaissance aircraft from World War II. And the name on the bracelet was none other than that of the French author and flyer Antoine de Saint Exupéry,Saint Exupery?s actual life did not turn out as happily as that of the little prince. As the Allied cause strengthened, his French reconnaissance squadron was reconstituted, and he rejoined the group in North Africa. In light of his flight injuries, he continued to face opposition from senior officers about flying. In July of 1944, he was scheduled for one of his last flights. On July 31, he took off from an Allied airbase in Borgo, Corsica, headed for the Grenoble region in southern France to take reconnaissance photos. His plane, a Lockheed P-38 Lightning, disappeared that same day. His squadron declared him officially missing on September 8.

In the days and weeks that followed, various parties speculated that Saint Exupéry was shot down over the Mediterranean, had a flight accident, or even committed suicide. The latter theory grew out of the fact that the flyer had felt isolated from his squadron and was pessimistic about the future. On a previous mission, however, he had simply had trouble with his oxygen mask and almost passed out. At his death, Saint Exupéry left behind an unfinished book that eventually appeared in France as La Citadelle. In 1948, after Saint Exupery?s American publisher Curtice Hitchcock died, Eugene Reynal merged their publisher firm into Harcourt Brace. 1n 1950, Harcourt Brace published La Citadelle in English under the title The W isdom of the Sands. Saint Exupery?s mother outlived her son and died in 1972, at age 92. His widow, Consuelo, died seven years later. She is buried in the famous Pere-LaChaise cemetery in Paris, next to her first husband. In 1986, Harcourt Brace published a collection of the flyer?s wartime writings. But what? precisely? caused the pilot-author?s death? In 2000, a diver named Luc Vanrell located the remains of Saint Exupery?s P-38. A Luftwaffe pilot from World War II, Horst Rippert, hearing that Saint Exupery?s plane had been found, said that he had shot down the French flyer. In modern-day interviews, Rippert says that? as a youth? he had read the flyer?s writings and would not have fired on Saint Exupéry if he had known who the Frenchman was. However, military records and interviews with other surviving Luftwaffe pilots raise doubts about Rippert?s claim. In 2003, a salvage team brought major pieces of the aircraft to the ocean?s surface. Accident examiners confirmed the plane?s identity by its serial number. But the examiners also found no bullet holes or other combat damage in the remains. Luc Vanrell believes that Exupéry purposely crashed his plane, but most historians say that the specific cause of the famous pilot-author?s death remains a mystery to this day. Excerpt from David Langley's article in Aviation History

THE ALPHA JET ORIGINS This training and tactical-support twin-jet tandem two-seater was designed for a program jointly run by France?s and Germany?s air forces. It was the first aircraft produced conjointly by Dassault and Breguet. Planned to succeed the Fouga Magister and the Lockheed T 33, it was undertaken in cooperation with the German Dornier Corporation. Specifications were changed during the development. On April 1971, the program was the following: a French training version, as simple as possible ; a German close air support and battlefield reconnaissance version, with the extra cost being borne by the German government. The first flight of prototype 01 took place at Istres on October 26, 1973 with Jean-Marie Saget at the controls. The aircraft maneuvered well and had no difficulties at transonic speeds.

PRODUCTION AND OPERATIONAL EXPERIENCE The first production Alpha Jet E intended for the Air Force which had ordered 175 models, made its first flight at Istres on November 4, 1977, and went into operational service on January 30, 1979. The tactical support version selected by the Luftwaffe which had also ordered 175, was delivered starting in 1980. The performance and dependability of the Alpha Jet designated it as the replacement model for the Fouga Magister for the Patrouille de France aerobatics team as of 1981. In Total, 512 Alpha Jets were produced (of which 329 were exported); for ten Air Forces (Belgium, Cameroon, Egypt, France, Ivory Coast, Morocco, Nigeria, Qatar, Togo, West Germany). They now have over a million flying hours to their credit.

https:/ / www.dassault-aviation.com/

ATHOS Charognard

Fir st Nam e: LAURENT Age: 34 M ech an ics: SGC Loïc Gr ade: Com m an dan t Fligh t Hou r s: 1900 Sen ior it y: 2n d Year CURRICULUM : - Bac S - Pr epar at or y class M P / PSI - Air sch ool in 2006 - Cer t if ied f igh t er pilot in 2011

ATHOS Premier Solo

5 Fir st Nam e: JULIEN Age: 39 M ech an ics: SGC Ar n au d Gr ade: Capt ain Fligh t Hou r s: 3800 Sen ior it y: 4t h Year CURRICULUM : - BAC S - EOPN in 2000 - Cer t if ied f igh t er pilot in 2003 © Patrouille de France

LOÏC MECH SPECIALTY: AVIONICS ASSOCIATE PILOT: ATHOS 04

Mechanic Rank Sergeant

ARNAUD MECH SPECIALTY: AVIONICS ASSOCIATE PILOT: ATHOS 05

Mechanic Rank St aff Sergeant

ATHOS Second Solo

6 Fir st Nam e: ROM AIN Age: 41 M ech an ics: SGC Gr egor y Gr ade: Capt ain Fligh t Hou r s: 3600 Sen ior it y: 3r d Year CURRICULUM : - Bac S - Pr epar at or y class in h igh er m at h em at ics - DUT Ph ysical M easu r em en t s - Licen se in aer ospace t h r u st er s - EOPN in 2002 - Figh t er pilot cer t if icat e in 2005

ATHOS Exterior Left

7 Fir st Nam e: M ICHAEL Age: 39 M ech an ics: SGC Nicolas Gr ade: Capt ain Fligh t Hou r s: 3600 Sen ior it y: 4t h Year CURRICULUM : - Bac S - EOPN in 2001 - Cer t if ied f igh t er pilot in 2003

GREGORY MECH SPECIALTY: VECTOR ASSOCIATED PILOT: ATHOS 06

Mechanic Rank St aff Sergeant

NICOLAS MECH SPECIALTY: VECTOR ASSOCIATE DRIVER: ATHOS 07

Mechanic Rank St aff Sergeant

The Patrouille de France flies over the Champs-Élysées

É motion en mouv

uvement

After a year without a parade, the Patrouille de France has returned to its traditions for this 2021 edition last July 14. The Patrouille de France inaugurated the parade by flying over the avenue des Champs-Élysées in ?Big Nine?formation , a procession in the shape of a point led by nine pilots traveling in their wake a tricolor. And this thanks to a tank called a ?smoke pod?and attached to the Alphajets, these emblematic patrol aircraft.

ATHOS Exterior Right

8 Fir st Nam e: JEAN-PHILIPPE Age: 40 M ech an ics: SGT Tr ist an Gr ade: Capt ain Fligh t Hou r s: 3200 Sen ior it y: 3r d Year CURRICULUM : - Bac S - EOPN in 2001 - Cer t if ied f igh t er pilot in 2005 © Patrouille de France

ATHOS Remplacant

9 Fir st Nam e: CYRIL Age: 38 M ech an ics: ADJ Vin cen t Gr ade: Capt ain Fligh t Hou r s: 3500 Sen ior it y: 6t h Year CURRICULUM : - Bac S in 2001 - PCSI pr epar at or y classes f r om 2001 t o 2002, t h en PC f r om 2002 t o 2003 at t h e Gay Lu ssac h igh sch ool in Lim oges - EOPN 2003 - Pat en t ed f igh t er pilot 2006

TRISTAN MECH SPECIALTY: VECTOR ASSOCIATE DRIVER: ATHOS 08 © Patrouille de France

Mechanic Rank Sergeant

VINCENT MECH SPECIALTY: VECTOR ASSOCIATE PILOT: ATHOS 09

Mechanic Rank Warrant Officer

entre l'espace et le temps...

The Track Team ADC Christophe leads the track team. It ensures the operation of aircraft in the winter period during daily training flights, as well as in the summer period during transit flights and demonstrations for the benefit of the public. The track mechanics, reinforced by four mechanics from the breakdown team, accompany the Patrouille de France on its travels. They work on the plane before and after each flight in order to ensure the smooth running of the performances. A unique tradition in the Air Force, it is the mechanics who choose their pilot during the winter season before starting the meeting season. During the ferrying phase between each meeting, they fly with their pilot in the rear seat of the Alphajets. Like its pilot, the name of the mechanic is written on the plane.

Inspirat ion at t he s

Wit n ess t h e aer ial sh ow of t h e Pat r ou ille de Fr an ce f r om Expo

Fr an ce Nat ion al Day on Oct ober 2 t h an k s t o t h e pilot s of t h e Pat r ou ille de Fr an ce w h o w ill of f er Expo visit or s an except ion al aer ial dem on st r at ion . ? Un der t h e blu e, w h it e, r ed cock ade, t h e Pat r ou ille de Fr an ce is t h e sym bol of t h e savoir -f air e an d excellen ce of t h e Fr en ch Air For ce t r ain in g.

speed of light .

Oct ober 2 - Du bai - Un it ed Ar ab Em ir at es - Par ade an d dem on st r at ion f or t h e open in g of t h e Un iver sal Exh ibit ion Oct ober 4 - Abu Dh abi - Un it ed Ar ab Em ir at es - Dem on st r at ion

Join EXPO 2020 on 2 October 2o21 for an exceptional duplex with Thomas Pesquet, live from the International Space Station

The highlight of the day will be a duplex with Thomas Pesquet, Ambassador of the French Pavilion, live from the International Space Station. The 15-minute exchange between the astronaut of the space station and the French delegation will close this blue - white - red. This duplex will be held in Al Wasl and is of course open to all! The duplex will be introduced by the world premiere of an immersive sound experience by ArianeGroup and Devialet, at Al Wasl Plaza in collaboration with ESA.

The 2024 Olympic logo was created based on three symbols, the Flame, the Medal and Marianne

The Games of t he 32nd Olympiad t aking place in Tokyo from July 23rd are a chance to reconnect w it h t he Olympic at hletes w hom we missed so much last summer. These Games w ill also be an opport unit y to rediscover t he shared emot ions of sport on a worldw ide scale. We owe enormous respect and grat it ude to our colleagues in Tokyo and all of Japan for t heir ext raordinary effort s to enable t his much-needed global celebrat ion, w hich comes after t he long mont hs of separat ion and rest rict ion. We look forw ard to Games t hat w ill mark history. We are ready to bring t hem to life t hroughout France ? and we have t aken t he baton w hen our moment came during t he Closing Ceremony last August 8t h. One hundred years after t he last summer Games in France, we have huge ambit ion for Paris 2024. Our aim is to offer a new event model t hat is in t une w it h people?s aspirat ions, especially t hose of t he younger generat ions. Paris 2024 w ill be a spect acular celebrat ion t hat t akes sport into new and unexpected places: to t he foot of t he Eiffel Tower and on t he Champ de Mars, inside t he Grand Palais, in front of t he Invalides, on t he Place de la Concorde, in t he park of t he Château de Versailles? There w ill also be interact ive Games ? t he first in Olympic history to include mass part icipat ion event s alongside programmes to open t he Games up to all t he communit ies, sport s st akeholders and cit izens w ho aspire to be part of t his once-in-a-lifet ime journey. They w ill be responsible Games, w it h maximum use of exist ing infrast ruct ure ensuring we only build facilit ies t hat t he local populat ion really needs. And t hey w ill be useful Games, w hich mobilise polit ical, economic, communit y and cult ural decision-makers, as well as t he sport s movement , to put more sport into people?s daily lives. As we prepare have received t he Olympic and Paralympic flags from our Japanese friends, everyt hing is in place to bring our ambit ion to life. Already, we have more t han 20 worldw ide and nat ional part ners by our side; more t han 20,000 businesses registered to tender for Games cont ract s; more t han 1,800 local communit ies engaged in promot ing sport and t he Olympic and Paralympic values; more t han 140,000 members signed up to t he Paris 2024 Club and every part of t he French sport s movement engaged. All of France is get t ing ready to welcome t he world in 2024.

TONY ESTANGUET PRESIDENT OF PARIS 2024

Sam ir Aït Said, San dr in e M ar t in et , St éph an e Hou det an d Clar isse Agbegn en ou (f r om lef t t o r igh t ) ar e t h e f ou r Fr en ch f lag bear er s at t h e r ecen t ly con clu ded Olym pic an d Par alym pic Gam es in Tok yo. (M ILLEREAU PHILIPPE / KM SP / AFP)

According to Liane G Benning, professor of interface geochemistry at the German Research Centre for Geosciences in Potsdam, red snow is becoming more common due to global warming. "The rise in the atmospheric carbon dioxide levels increases the temperature, which leads to more snow melting," she says. "The moment there is liquid water on the snow, the algae start growing." During a recent two-day expedition to the Lautaret pass in Hautes-Alpes, southeastern France, in June this year Maréchal and his colleagues in the ALPALGA consortium of five French institutes dedicated to the study of mountain algae, collected their first samples of 2021. Unlike previous years, however, the snow didn't have its typical red hue. Instead, it was dominated by ochre yellow. The yellow tinge, they believe, was due to the presence of sand on the snow that interfered with the colour imparted by the algae. While not an unusual phenomenon, this year was exceptional as strong winds carried plenty of Saharan sand to the Alpine heights. Their research is helping to build a picture that although snow might appear to be inert, it is in fact teeming with life. Source: Future, BBC

Watermelon Snow or Snow Algae The most common cause of colored snow is the growth of algae. One type of algae, Chlamydomonas nivalis, is associated with red or green snow that may be called watermelon snow. Watermelon snow is common in the alpine regions worldwide, in the polar regions or at altitudes of 10,000 to 12,000 feet (3,000?3,600 m). This snow may be green or red and has a sweet scent reminiscent of watermelon. The cold-thriving algae contain photosynthetic chlorophyll, which is green but also has a secondary red carotenoid pigment, astaxanthin, which protects the algae from ultraviolet light and absorbs energy to melt snow and provide the algae with liquid water. - Anne Marie Helmenstine, Ph.D.; Chemistry Expert , Ph.D., Biomedical Sciences, University of Tennessee at Knoxville ; B.A., Physics and Mathematics, Hastings College

?Water does not resist. Water flows. When you plunge your hand into it, all you feel is a caress. Water is not a solid wall, it will not stop you. But water always goes where it wants to go, and nothing in the end can stand against it. Water is patient. Dripping water wears away a stone. Remember that, my child. Remember you are half water. If you can't go through an obstacle, go around it. Water does.? ? Margaret Atwood, The Penelopiad

E vian-les-B ains 576km (357 miles) SW of Paris; 42km (26 miles) NE of Geneva On the château-dotted southern shore of Lac Léman (Lake Geneva), Évian-les-Bains is one of the leading spa resorts in France. Its lakeside promenade, lined with trees and lawns, has been fashionable since the 19th century. Évian?s waters became famous in the 18th century, and the first spa buildings were built in 1839. Bottled Evian is considered useful in everything from spa products to salt-free diets and is seen as a treatment for gout and arthritis. In the days when Marcel Proust came to enjoy the Belle Epoque grandeur, Évian was the haunt of the very rich. Proust modeled his ?Balbec baths?on Évian?s.

evian

NUDE LABEL - FREE >100% RECYCLABLE Created for evian water by Premier as content partners ; Concept & Title : VITRUVIAN

Carbon Neut ral, Every Step of t he Way evian. A natural mineral water brand originating from a spring in the French Alps that was 100 million years in the making. The water is naturally purified through a 15 year journey where the water travels from the snow-capped peaks of the Alps through the spring rich glaciers and rocks eventually ending at the source of Evian spring. Évian-les-Bains The water emerges at the foot of the alps in the town of Évian-les-Bains, where the evian mineral water was first discovered over 230 years ago. For over 25 years, evian Water has been in partnership with the local community to continue to protect their natural resource. evian Label-free bottle evian's latest innovation in packaging and sustainability is their first circular designed bottle. It is a major milestone in their ambition to become a fully circular brand by 2025. Two years in the making in their innovation lab, the design of this new bottle is created using 100% recycled* and recyclable plastic. As evian journeys to becoming a B Corp company, it is satisfying to know that a brand can evolve into something more. B Corp recognizes companies meeting the highest standards of social & environmental criteria. By getting the B Corp accreditation, evian is being recognized for being fully transparent about their water and what it takes to bottle it. @evianwater #evian #eviannolabel

Aiguille du midi, Vallee blanche, Chamonix, France Created for evian water by Premier as content partners. Concept & Title: Footprints

"I wanted to create a shape that was as iconic as the evian brand, whilst representing how the product has been reinvented using old bottles," said Abloh. "My new hammer motif reflects how this new design has been reconstructed from waste materials, which in itself was a whole new challenge and a new step in my partnership with evian." - Virgil Abloh © evianwater

LVMH ? t he world?s most influent ial luxury conglomerate ? had t aken a majorit y 60 percent st ake in Virgil Abloh?s Off-W hite? t rademark. Abloh will maintain a 40 percent interest in the company he founded in 2013, while keeping his current role as Off-White? ?s Creative Director, and Artistic Director of Louis Vuitton Men?s ? a title he?s held since March 2018. New Guards Group will remain an operating partner for Off-White? . LVMH and Abloh have signed an agreement which will see the creative director launch new brands under LVMH and partner with a selection of the group?s dozens of existing ones beyond the realm of fashion, including its Wines & Spirits division (Dom Perignon, Moet & Chandon, Hennessy), Perfumes & Cosmetics (Acqua Di Parma, Guerlain, Marc Jacobs Beauty), Watches & Jewelry (Tiffany & Co., Tag Heuer, Bvlgari), Selective Retailing (Le Bon Marche, Sephora, La Samaritaine), and Other Activities. Exact details of the scope and timeline of Abloh?s expanded role within the French group weren?t disclosed. ?For nearly a decade, we?ve been building Off-White? to be a brand designed to empower our generation and challenge the status quo. LVMH brings to the table the additional firepower and scale to accelerate our momentum and evolve Off-White? into a truly multi-line luxury brand,? said Abloh. ?I?m also honored to use this partnership to deepen my longstanding commitment to expand opportunities for diverse individuals and foster greater equity and inclusion in the industries we serve. This is an incredible new platform to take the disruption we?ve achieved together to a whole new level.? Photo : Bertrand Rindoff Petroff

Danone appoint s Antoine de Saint-Affrique as Chief Execut ive Officer Dan on e an n ou n ces t h e appoin t m en t of An t oin e de Sain t -Af f r iqu e as Ch ief Execu t ive Of f icer , ef f ect ive Sept em ber 15, 2021. Th e decision of t on igh t ?s Boar d f ollow ed a r igor ou s select ion pr ocess led by t h e Gover n an ce Com m it t ee. An t oin e de Sain t -Af f r iqu e w ill su cceed t h e join t in t er im leader sh ip of Vér on iqu e Pen ch ien at i-Boset t a an d Sh an e Gr an t . Th e Boar d of Dir ect or s also decided t o pr opose An t oin e de Sain t -Af f r iqu e as a n ew m em ber t o t h e Boar d of Dan on e f or appoin t m en t at t h e n ext an n u al sh ar eh older s?m eet in g in Apr il 2022. An t oin e de Sain t -Af f r iqu e join s Dan on e f r om global ch ocolat e m ak er an d cocoa pr ocessor , Bar r y Callebau t , w h er e h e w as appoin t ed Ch ief Execu t ive Of f icer in Oct ober 2015. Pr ior t o Bar r y Callebau t , An t oin e de Sain t -Af f r iqu e h eld a ser ies of sen ior execu t ive posit ion s at global con su m er goods com pan y Un ilever , w h er e h e n ot ably led t h e Foods division . Gilles Sch n epp, Ch air m an , said: ?As a Boar d w e h ave deliver ed on ou r pr om ise t o sear ch an d f in d sw if t ly t h e best per son t o lead Dan on e t h r ou gh t h e n ext ph ase of ou r evolu t ion . Th is m ar k s a n ew ch apt er of leader sh ip an d a con t in u at ion of h ow w e, as a Boar d, h ave been t r an sit ion in g gover n an ce at t h e com pan y f or a f ew w eek s alr eady. We u n an im ou sly agr ee t h at An t oin e de Sain t -Af f r iqu e is a st an dou t leader in t h e con su m er goods w or ld. He h as a dist in gu ish ed t r ack r ecor d of in n ovat ion an d deliver y. Im por t an t ly, h e br in gs t h e r igh t blen d of st r at egic vision , in t er n at ion al con su m er goods exper ien ce, an d oper at ion al execu t ion sk ills t o Dan on e. Th e Boar d is con f iden t t h at An t oin e, t oget h er w it h t h e r est of t h e leader sh ip t eam , w ill deliver su st ain able valu e f or sh ar eh older s, an d all ou r st ak eh older s. An t oin e?s pr oven abilit y t o su ccessf u lly deliver a pu r pose-led gr ow t h st r at egy in a su st ain able w ay f it s w ell w it h ou r M ission an d lon g-t er m goals. He w ill h ave all t h e r oom an d r esou r ces a CEO can h ave t o best assess an d dir ect Dan on e?s st r at egy f or t h e f u t u r e. In w elcom in g h im , I w ou ld also lik e t o t h an k Ver on iqu e an d Sh an e, on beh alf of t h e Boar d, f or t h eir diligen ce an d su ppor t in t h e join t in t er im leader sh ip of t h e com pan y t h ey w ill h old u n t il Sept em ber 15.? An t oin e de Sain t -Af f r iqu e said: ?I am pr ou d an d h on or ed t o join an d soon lead a com pan y w h ich h as alw ays been an in spir at ion f or m e. I h ave t r em en dou s adm ir at ion f or Dan on e?s r ich h er it age an d pion eer in g spir it in all f ields: it s st r on g an d in n ovat ive por t f olio of br an ds t h at h ave br ou gh t h ealt h t h r ou gh f ood t o people ar ou n d t h e w or ld f or so lon g; t h e du al social an d econ om ic pr oject w h ich h as been at t h e h ear t of t h e com pan y ?s pu r pose f or decades; an d it s st r on g an d u n iqu e people cu lt u r e w h ich r espect s bot h diver sit y an d in clu sivit y. I believe Dan on e h as sign if ican t pot en t ial t o con t in u e t o sh ape an d con t r ibu t e t o h ow people eat an d dr in k globally, an d I am look in g f or w ar d t o, t oget h er w it h all Dan on er s, t h e Execu t ive Com m it t ee an d t h e Boar d, w r it in g ou r n ext ch apt er of gr ow t h an d f u r t h er pr ogr essin g Dan on e?s M ission .?

Shweta Harit, VP of Marketing at evian

evian natural mineral water has announced the achievement of B Corp. last April, 20, 2021 as it joins a growing movement of established companies using business profits and growth as a force for good, challenging the way business is done and meeting the highest standards across governance, employees, environment, community and customers. By becoming B Corp accredited, evian is now part of a pioneering group of less than 4% of companies that have engaged with the B Impact Assessment online and achieved the score required to become B Corp. B Corp status also marks recognition for evian?s full transparency about its water and what it takes to bottle it. To mark the announcement, evian launched a digital dashboard for consumers to track its progress towards becoming circular by 2025* * , reaching a new brand milestone in committing to this level of transparency. Commenting on evian?s new status, Shweta Harit, VP of Marketing at evian, said: ?I am so pleased that evian is now part of the B Corp community and that we are now more committed than ever to transparency. As a brand, we know we must strive to keep doing more and going further for people and planet, so we are truly honoured to join a global movement of responsible organisations that want to accelerate progress on the shared challenges we face.

EVIAN M ARKED EARTH DAY WITH B CORP? ANNOUNCEM ENT AND DIGITAL DASHBOARD TO TRACK JOURNEY TO CIRCULARITY

Katie Hill, CEO at B Lab Europe

?At evian, being B Corp goes way beyond our sustainability credentials, it?s also about our commitment to working together as a group of companies to drive change and advance company standards to benefit people, communities and the planet. We?re also aware of the need for transparency, acting as a force for good that wants to be accountable, learn and improve constantly, which is why we have also launched our dashboard to help us achieve this. Katie Hill, CEO at B Lab Europe, said: ?We are delighted to welcome evian to the B Corp community. This global movement of nearly 4000 companies from over 70 countries and 150 sectors is helping to change the way business operates, and in so doing, they redefine the qualities of success in business. evian's commitment to circularity in its operations, and the transparency with which it will share this progress towards this goal, will inspire other companies to follow suit. Now more than ever, it is crucial for both companies and individuals to operate for the benefit of all and use business as a force for good." evian?s accomplishment of B Corp status is a tangible proof point of the brand?s commitment to transparency, a concept closely linked to its new global campaign, Drink True, featuring the Drink Water 60-second film which is an ode to nature, depicting the truth of evian water - a celebration of purity* * * and honesty. evian has further underlined its commitment to transparency by going above and beyond B Corp standard and voluntarily sharing its BIA questionnaire, making it available publicly. Whilst evian is not obliged to disclose this information as an Entreprise à Mission, the move represents a commitment to bolster the brand?s transparency.

The Evian Q & A We asked ... How do you define a circular brand or product? A circular brand or product is a part of the circular economy. This means that resources are used for as long as possible, rather than being made, used and then disposed of and therefore turns waste into a valuable resource; keeping plastic within the economy and out of nature. Our partner, The Ellen McArthur Foundation defines the circular economy as a model that is ?restorative and regenerative by design?. The commitments announced on 18th January 2018 will see evian become a truly circular brand, with all its plastic bottles made from 100% recycled plastic by 2025. This September, evian has launched a new recycled plastic (rPET, or recycled polyethylene terephthalate) prototype bottle using revolutionary technology from clean technology company Loop Industries (Nasdaq: LOOP). This marks a significant milestone in evian?s 2025 circularity journey, which will see it accelerate the transition to 100%* recycled plastic in all its plastic bottles. Are you recognizing evian direct responsibility in marine/nature littering? What do you think about the fact that marine animals are dying by swallowing plastic debris? What initiatives are you planning to avoid your products being dumped in the sea? What concrete actions are you taking to address this problem? Plastic in our oceans is a serious issue and complex challenge. 8 million tons of plastic are finding their way into the oceans every year. The current way plastics are made and used currently requires a fundamental rethink. Big global brands need to take a leadership role to help drive solutions that enable progress towards UN SDGs (specifically goals 12, 13, 14); being part of the solution to change the approach to plastic. Becoming a 100% circular brand: That is why evian transforms its approach to plastic to become a 100% circular brand by 2025, making all its plastic bottles from 100% recycled plastic by 2025. evian plans to achieve this through pioneering partnerships to redesign its packaging, accelerate recycling initiatives and seek zero plastic bottle waste.

How can you talk about creating a positive movement on plastic while planning to put on the market 2 billion bottles per year by 2020? Today, a new range of evian bottles, available in France, Germany, Switzerland, Belgium and the United Kingdom, are now made from 100% recycled plastic* . This plastic, called ?rPET? for short, is made of previously used material that was collected and fed back into the recycling loop, cleaned and transformed to then be used to make bottles again. * excluding cap and label That is why we want to transform our approach to plastic to become a 100% circular brand by 2025, making all our plastic bottles from 100% recycled plastic by 2025. evian plans to achieve this through pioneering partnerships to redesign packaging, accelerate recycling initiatives and seek zero plastic bottle waste in nature. 1. Re-designing packaging: Today, all evian bottles are designed for circularity, meaning they are 100% recyclable and globally contain on average across the range 30% rPET. In order to achieve its 2025 ambition, evian is partnering with breakthrough technology companies, one of which is Loop Industries. Loop Industries has developed a technology that enables a continuous loop for recycling at a large scale, transforming all types of PET plastic waste into the high-quality plastic required by evian. 2. Accelerating recycling initiatives: evian is collaborating both globally and locally with governments, recycling industry partners such as Veolia and consumers in the markets where it operates to increase collection and recycling rates of waste plastic bottles. evian will keep identifying and supporting recycling solutions to ensure plastic bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of recycled plastic. 3. Seeking zero plastic bottle waste: evian also seeks to further help reduce the amount of plastic waste finding its way into the environment. To do that, evian, through its parent company Danone, is taking part in a research mission with The Ocean Cleanup, a Dutch non-profit start-up that has developed scalable advanced technologies to help rid the oceans of plastic.

Plast ic bot t les ar e an en vir on m en t al disast er , do you plan t o f in d alt er n at ives t o plast ic bot t les t o be a su st ain able bu sin ess in t h e f u t u r e? Su st ain abilit y is an in h er en t par t of evian?s DNA: We h ave a 25-year com m it m en t t ow ar ds pr eser vin g w at er ecosyst em s & 10 year s of pr ogr ess low er in g car bon em ission s w it h a com m it m en t t o be a globally car bon -n eu t r al br an d by 2020. M ovin g f or w ar d on ou r su st ain abilit y t h in k in g, w e w an t t o adopt a cir cu lar appr oach t o plast ic m ak in g all ou r plast ic bot t les f r om 100% r ecycled plast ic by 2025. M ain t ain in g pr odu ct in t egr it y: Ou r pack agin g is k ey in m ain t ain in g t h e saf et y an d qu alit y of evian bu t t h e cu r r en t w ay plast ics ar e m ade r equ ir es a f u n dam en t al r et h in k . Th e r apid advan cem en t of t ech n ology allow s u s t o act an d m ove t o r edesign t h e w ay ou r pr odu ct s ar e m ade. Wh y ar e you u sin g PET f or you r bot t les? Saf e, con ven ien t an d af f or dable w ay. Today PET is t h e best m at er ial t o pr eser ve t h e qu alit ies of n at u r al spr in g w at er f r om t h e sou r ce t o con su m er : pu r it y pr ot ect ion an d ligh t n ess qu alit ies. PET is an in er t , st able an d n eu t r al plast ic, validat ed by all h ealt h an d saf et y agen cies. Wh at abou t ot h er m at er ials? At evian , w e believe t h er e is en ou gh plast ic w ast e ou t t h er e. In st ead of cr eat in g n ew m at er ials, w e n eed t o st ar t t o t r an sf or m plast ic w ast e in t o r esou r ces, w h ich is w h y evian is t r an sf or m in g it s appr oach t o plast ic t o becom e a 100% cir cu lar br an d. Wh at is t h e per cen t age of plast ic bot t les globally r ecycled t oday? 14%* of t h e w or ld plast ic (t ot al plast ic) is r ecycled t oday. Today, 50 t o 55%* of global PET bot t les ar e r ecycled w or ldw ide

Dior proudly announces its new partnership with Paris Saint-Germain as official tailor to the football team for the next two seasons. In shades of navy and black, formal and casual looks have been designed by Kim Jones, Artistic Director of the Dior men's collections, to respond to the players' requirements, mixing the best of the House's savoir-faire in construction, cut and subtle detailing across a core selection of clothing, shoes, and woven and leather accessories. Get an up-close look at this exclusive collection and the world-class sportsmen for whom it was created on. © Brett Lloyd

PSG revealed the video dior.com/ dior-psg. announcing the exciting collaboration, featuring some of the club's players including forward Neymar Jr., midfielders Marco Verratti and Leandro Paredes, defenders Abdou Diallo and Sergio Ramos, as well as goalkeeper Gianluigi Donnarumma.

A Fast Car Story Through Numbers 350 - The number of car manufact urers t hrough out t he years, it w as clear w hy car racing in France became a major sport ing event .

1894 - The year motor racing st arted in France w it h t he Paris?Rouen race as t he first organized automobile compet it ion and took place on July 22, 1894.

1,178 - The Paris-Bordeaux Race, t he first , t rue automot ive race w as headed by a commit tee of journalist s as well as automot ive pioneers including Armand Peugeot and t he contest w inner Emile Levassor. The contest had a dist ance of 1,178 km and t he w inner completed t he course w it h an impressive speed of 24.15 km/ h (15 mph).

11 - The first place t hen went to a Peugeot t hat finished t he course 11 hours behind him during t heThe Paris-Bordeaux Race in 1895.

1898 - Tow n-to-tow n race in France or from France to ot her count ries w as t he norm back t hen in Europe unt il it w as stopped due to a large number of accident s. Course de Périgueux w as t he first closed-circuit road race in 1898 governed by t he Automobile Club de France.

worldgoo.com

Photo by Jeff Cooper

4 - During t he Gordon Bennet t Races ? 1900, of t he six races held t ill 1905, France w as t he most successful count ry w inning four of t he six. The remaining t wo were won by a Brit ish Napier (in 1902) and a German Mercedes (in 1903).

100 - In May 1903, Paris?Madrid race w as organized by t he Automobile Club de France (ACF) and t he Spanish Automobile Club or Automóvil Club Español. Racing in public w as an early experiment in auto racing and proved to be very difficult . Cars hit t rees, cars overt urned and caught fire, inexperienced drivers crashed on t he rough roads and ot her accident s cont inued t hroughout t he day. The race w as t hen called off w it h half of t he cars eit her crashed, over 100 wounded and eight people dead. Marcel Renault , a French racing driver and co-founder of t he carmaker Renault , w as included in t hese eight people w ho died in t he Paris-Madrid Race.

1904 - Fédérat ion Internat ionale de l?Automobile (FIA) or Internat ional Automobile Federat ion w as founded on June 20, 1904, and know n as t he governing body of many auto racing event s. FIA promoted safe, sust ainable and accessible mobilit y for all road users across t he world.

24 - The oldest and t he most famous endurance race in t he world w as t he prest igious 24 hours of Le Mans st ill held every year. Over t he years, t he race has been a seat for professional compet it ion and personal rivalries. Henry Ford made huge invest ment s to develop superior race cars and vowed to defeat Ferrari on t his race t rack after his unsuccessful at tempt to buy t he It alian st allion.

1 - Grand Prix motor racing began in France and event ually evolved into formula racing w it h Formula One (Formula 1 or F1) seen as it s direct descendant . Formula 1 is st ill referred to as Grand Prix racing and each Formula One World Championship event is st ill called a Grand Prix.

NEW PEUGEOT 9X8 HYPERCAR DESIGNED TO RACE PEUGEOT u n veils t h e pr ot ot ype of t h e Hyper car 9X8, it s all-n ew -gen er at ion com pet it ion car , set t o debu t in 2022 in t h e FIA ??Wor ld En du r an ce Ch am pion sh ip (WEC). Hyper -ef f icien t , pow er ed by a h ybr id en gin e an d equ ipped w it h all-w h eel dr ive, t h e PEUGEOT 9X8 is par t of t h e Neo-Per f or m an ce st r at egy developed by PEUGEOT, w h ich aim s t o of f er m or e vir t u ou s an d r espon sible

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veh icles t h an in com pet it ion . An u n pr eceden t ed con ver gen ce of t h e w or k of t h e PEUGEOT Spor t s en gin eer in g t eam an d t h e PEUGEOT Design t eam w as im plem en t ed t o give bir t h t o 9X8. It is af t er in t en se m on t h s of join t w or k t h at t h e developm en t en gin eer s u n der t h e r espon sibilit y of Olivier Jan son n ie, t ech n ical dir ect or of PEUGEOT Spor t , an d t h e design er s led by M at t h ias Hossan n , PEUGEOT design dir ect or , r eveal t h e m ain lin es an d t h e aer odyn am ic con cept of t h is PEUGEOT 9X8. Th e PEUGEOT 9X8 w ill su cceed t h e PEUGEOT 905 an d PEUGEOT 908 in t h e disciplin e, vict or iou s at t h e 24 Hou r s of Le M an s r espect ively in 1992 an d 1993, an d in 2009. Wit h 9X8, Peu geot is deployin g a r eal br an d pr oject ar ou n d t h e con cept of Neo-Per f or m an ce, com bin in g u lt im at e

spor t in ess,

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Th e Fédér at ion In t er n at ion ale de l'Au t om obile is an associat ion est ablish ed on 20 Ju n e 1904 t o r epr esen t t h e in t er est s of m ot or in g or gan isat ion s an d m ot or car u ser s. To t h e gen er al pu blic, t h e FIA is m ost ly k n ow n as t h e gover n in g body f or m an y au t o r acin g even t s, su ch as t h e w ell-k n ow n For m u la On e.

* Th e FIA Wor ld En du r an ce Ch am pion sh ip (WEC) is t h e of f icial w or ld ch am pion sh ip f or spor t s car s.

"Everyone w as wondering w hat a Hypercar w as. Now it 's real. This look, aggressive and innovat ive, t his brand ident it y, it w ill surprise."

Scot t ish, 35, ex-Formula 1 Driver and 2010 DTM Champion

"There are cars w here we say to ourselves: Ah t his one, it is beaut iful from 3/ 4 front , t his one from t he side, t his ot her from t he front , t his one from t he back. I circled around t he 9x8, and it looks really good all over t he place!"

French, 39, w inner of t he 24 hours of Lemans and World Endurance Champion 2013

Th e n ew Le M an s Hyper car (LM H) r egu lat ion s, set u p by t h e FIA ??an d t h e ACO t o su cceed t h e pr em ier LM P1 cat egor y, of f er m or e f lexibilit y in t h e t r eat m en t of aer odyn am ic su r f aces, it pr om ot es a r adically n ew r ef lect ion an d t h e design of in n ovat ive car s, an d m or e open t o t h e in t er ven t ion of design t eam s. En gin eer s an d design er s seized t h is oppor t u n it y t o in ven t n ew cr eat ive pr ocesses, t o br eak t h e codes an d cr eat e a f ou n din g PEUGEOT Hyper car of a n ew k in d.

Le n ou veau r èglem en t Le M an s Hyper car (LM H), m is en place par la FIA et l'ACO pou r su ccéder à la cat égor ie r ein e des LM P1, of f r e davan t age de sou plesse dan s le t r ait em en t des su r f aces aér odyn am iqu es, il f avor ise u n e r éf lexion r adicalem en t n ou velle et la con cept ion de voit u r es in n ovan t es, et plu s ou ver t es à l'in t er ven t ion des équ ipes de design ..

Danish, 26, Endurance Driver, 2019 ELMS LMP3 Champion

"We've never seen t hat . It really is t he fut ure of t he racing car. This is t he first t ime t hat a racing car has been designed at t his level of design. I w as surprised by t he lack of t he rear spoiler. It 's a new era."

Danish, 28, ex-Formula 1 Driver, Endurance Driver in IMSA

Qu an t au 8, c?est le ch if f r e qu i pon ct u e t ou t es les appellat ion s con t em por ain es de PEUGEOT : 208 et 2008, 308, 3008, 5008 et , bien sû r 508, t ou t r écem m en t passée en t r e les m ain s de la m êm e équ ipe d?in gén ieu r s et de design er s qu e l?Hyper car , pou r deven ir le pr em ier m odèle à por t er le label PEUGEOT SPORT ENGINEERED.

Th e in it ial 9 ch ar act er izes t h e br an d's ext r em e com pet it ion veh icles, su ch as t h e PEUGEOT En du r an ce 905 (1990-1993) an d 908 (2007-2011), t w o icon ic m ach in es f r om t h e m an u f act u r er . Th e X evok es all-w h eel dr ive t ech n ologies an d t h e h ybr idizat ion f it t ed t o t h e n ew PEUGEOT Hyper car , w h ich ext en ds t h e br an d's elect r if icat ion st r at egy in com pet it ion . As f or t h e 8, t h is is t h e n u m ber t h at pu n ct u at es all of PEUGEOT's con t em por ar y appellat ion s: 208 an d 2008, 308, 3008, 5008 an d, of cou r se, 508, ver y r ecen t ly passed in t o t h e h an ds of t h e sam e t eam of en gin eer s an d design er s as t h e Hyper car , t o becom e t h e f ir st m odel t o car r y t h e PEUGEOT SPORT ENGINEERED label.

"9x8 opens a new page in motorsport . The last ten years have been marked by LMPI protot ypes, it is t ime to build an iconic fut ure w it h 9x8."

American, 26, W EC and ALMS Driver, victorious at Le Mans and 2016 LMP2 World Champion

"I didn't expect t his level of creat ivit y. It 's a real break! W it h t his Hypercar, PEUGEOT is set t ing new limit s."

Briton, 37, ex-Formula 1 , ALMS and Super GT Driver

"The PEUGEOT 9x8 is completely revolut ionary. The teams have gone in a direct ion t hat has not been seen in motorsport for a very long t ime. She is magnificent !"

French, 31, ex-Formula 1 Driver, Double Formula E Champion

BREATHTAKING STYLE ?I k n ow t h e qu alit y of w or k an d in n ovat ion of t h e PEUGEOT Design an d PEUGEOT Spor t t eam s, bu t I m u st adm it t h at t h ey su r pr ised m e w it h t h is m agn if icen t 9X8: t h u s com bin in g a pow er f u l br an d iden t it y, an d su ch a f lu id lin e. an d in n ovat ive, it 's ju st br illian t , ? says Lin da Jack son , PEUGEOT CEO.

« Je con n ais la qu alit é de t r avail et d?in n ovat ion des équ ipes du Design PEUGEOT et de PEUGEOT Spor t , m ais je dois r econ n aît r e qu ?elles m ?on t su r pr ise avec cet t e m agn if iqu e 9X8 : com bin er ain si u n e iden t it é de m ar qu e pu issan t e, et u n e lign e au ssi f lu ide et n ovat r ice, c?est t ou t sim plem en t br illan t », déclar e Lin da Jack son , dir ect r ice gén ér ale de PEUGEOT.

Inspired by Art Nouveau and the regionalist movement, the Hôtel Royal in Évian-les-Bains was designed by architect Jean-Albert Hébrard. Intended for a well-to-do clientele, it was built to be a haven of peace in close proximity with nature. The interior decoration had been entrusted to Gustave-Louis Jaulmes and Adrien Karbowsky.

HÔTEL ROYAL IN ÉVIAN AND THE REDEVELOPMENT OF A RESORT HOTEL INTO A 5-STAR PALACE

Modified on its upper floors in 1958 following a fire, the hotel required a complete overhaul of its 150 bedrooms, reception spaces, and technical areas, as well as its attic and roofing, in an architectural style compatible with the original work.

This was a project of extreme complexity given the deadlines and the imperative of reopening while the works were ongoing to accommodate the Master's golf championship. It was thus divided into three functional phases. In addition to the restoration of the hotel, the project included the creation of a set of conference rooms on the hillside beneath the terrace, as well as a new technical building beneath the car park.

It was necessary to reconnect with the spirit of the place, and to form a continuity with its history in order to exalt its potential and perpetuate its appeal. Its redevelopment was completed in 2016 and the Hôtel Royal became one of the rare establishments in France to be awarded the status of ?Palace?.

Cover by Italian team : @nicholas.fols @siermond @ivanomarino Photo courtesy of Eurovision

Barbara Pravi's Debut Album Titled "We Don't Lock The Birds" Is Here! Because life makes waves. Because we often get invaded. Because it takes courage to swim against the current, strength to say no, stop, and how much will to remain fair, integrity and benevolent, to yourself and others. Because it's terrifying to jump in the void. But ??Jump!!" scream the little voices in our heads. Because it's scary to face things, looking to keep dignity and light. Because there are continuously directions to readjust, battles to gain gently, and sometimes more savagely. Because everywhere there are birds flying in the sky of absolute freedom Because you learn to accept to be everything, and especially few things. Because you can find yourself ??less than ??and doubt a lot, but you can also choose to look at yourself with tenderness. Because it's okay. We fall, we rise. We jump, we transform. Because there is faith. Because nothing is more majestic than spreading your own wings

The ITER Tokamak machine is seen in Saint-Paul-Lez-Durance, France, on Thursday. Scientists at the International Thermonuclear Experimental Reactor in southern France took delivery of the first part of a massive magnet so strong its American manufacturer claims it can lift an aircraft carrier. Photo by: Daniel Cole

Th e Race Is On f or t SAINT-PAUL-LES-DURANCE, France ? Scient ist s at t he Internat ional Thermonuclear Experiment al Reactor in sout hern France recent ly delivered t he first part of a massive magnet intended to master nuclear fusion to fight climate change. Almost 60 feet t all and 14 feet in diameter w hen fully assembled . It is reported to be as st rong as American manufact urer claims it can lift an aircraft carrier. On t he ot her hand, Massachuset t s Inst it ute of Technology scient ist s and a private company announced separately t hat t hey, too, have hit a milestone w it h t he successful test of t he world?s st rongest high-temperat ure superconduct ing magnet t hat may allow t he team to leapfrog ITER in t he race to build a ?sun on eart h.? https:// www.telegraphherald.com/

h e Gr eat est 35 n at ion s at t em pt t o m ast er n u clear f u sion t o f igh t clim at e ch an ge Scient ist s say ITER is now 75% complete and t hey aim to fire up t he reactor by early 2026. ?Each complet ion of a major first-of-a-kind component ? such as t he cent ral solenoid?s first module ? increases our confidence t hat we can complete t he complex engineering of t he full machine,? said ITER?s spokesman Laban Coblent z. The ult imate goal is to produce 10 t imes more energy by 2035 t han is required to heat up t he plasma, t hereby proving t hat fusion technology is viable. Proponent s of t he project argue t hat even if it fails, t he count ries involved w ill have mastered technical skills t hat can be used in ot her fields, from part icle physics to designing advanced materials capable of w it hst anding t he heat of t he sun. All nat ions cont ribut ing to t he project ? including t he United St ates, Russia, China, Japan, India, Sout h Korea and much of Europe ? share in t he $20 billion cost s and benefit joint ly from t he scient ific result s and intellect ual propert y generated. The cent ral solenoid is just one of 12 large U.S. cont ribut ions to ITER, each of w hich is built by American companies, w it h funds allocated by Congress going tow ard U.S. jobs.

Marion and her Music We all recognize her, the face that graced hundreds of magazine covers and movie screens through the years. A name that is synonymous with fine acting; a multi-awarded French actress that became the standard for young women in films. Marion Cotillard indeed deserves the accolades and awards. But our interest was caught by her music. Little of it is talked about now but is so worth a story. With talents and gifts such as hers, who wouldn't admire such a woman. She sings, plays guitar, bass guitar, keyboard and tambourine. She co-wrote and performed the song "La Fille De Joie" for her 2001 film Pretty Things (Les Jolies Choses), in which she played a singer and also performed the song "La Conne" for the film. Canadian singer Hawksley Workman, said in interviews about his album Between The Beautifuls that he worked and wrote songs with Cotillard while they both were in Los Angeles during the 2007?2008 movie awards season. In 2008, she co-wrote and performed the song "The Strong Ones" with Hawksley Workman for Olivier Dahan's short film for Cartier's Love range. In 2010, Cotillard recorded the songs "Five Thousand Nights" and "Happy Crowd" with the French Rock band Yodelice for their album "Cardioid". She also went on tour with the band in different cities in France and Belgium, under the pseudonym "Simone", which is her maternal grandmother's name. In the same year, she appeared in the video "More Than Meets the Eyes" from Yodelice. She also recorded the song "The Eyes of Mars" with Franz Ferdinand especially for Dior. In 2012, she wrote and performed the song "Lily's Body" for the fourth episode of the Lady Dior Web Documentary with the same title, and in 2014, Cotillard wrote and performed the song "Snapshot in LA" alongside John Cameron Mitchell, Metronomy's Joseph Mount and Villaine. She also wrote and co-directed the video for the song, made for Lady Dior's advertising campaign "Enter the Game ? Dior Cruise 2015. On 17 February 2020 Cotillard was announced as the new face of the Chanel No. 5 fragrance. In the TV ad she sings "Team" (originally performed by Lorde). Marion Cotillard is one of France's greatest treasures indeed.

Timot hée Hal Chalamet One of the Finest Actors of his Generation He grew up in an artistic family, we all know that by now. His constant presence at prestigious international film awards is enough proof to say he deserves the citations. But before his rocket career began, he dreamed of becoming a professional football player. During the French summers, he used to be the coach of a football team between the ages of six and 10, writes Factinate. Frank Ocean asked about his role model in one of his interviews, he shared that he has great respect for Joaquin Phoenix who influenced him as an actor . And like other actors, he had his share not only of hits but also of misses; and one of them is the role of Peter Parker in Spider-Man in Captain America: Civil War and Spider-Man: Homecoming. Timothée grew up in the city in which the films take place, thus , his fans thought the role should have been great for him.

Head

Call Me By Your Name became a big hit worldwide and was nominated for several awards, including the Acadamy Award for best screenplay. At 22, he was nominated for Best Actor that made him the third youngest ever, and the youngest to be nominated since Mickey Rooney in 1939.

Timothée Hal Chalamet was born in Manhattan, to Nicole Flender, a real estate broker and dancer, and Marc Chalamet, a UNICEF editor. His mother, who is from New York, is Jewish, of Russian Jewish and Austrian Jewish descent. His father, who is from Nîmes, France, is of French and English ancestry. He is the brother of actress Pauline Chalamet, a nephew of director Rodman Flender, and a grandson of screenwriter Harold Flender.

His impeccable record continues to flourish as his most recent films premiered this year at the most prestigious award giving bodies ; Cannes and Venice Film Festivals to name a few for big films like The French Dispatch, Don't Look Up and Dune. We are expecting more films and awards in years to come as we haven't seen the best of him yet. Truly, one of the finest actors of his generation.

Photo courtesy of Cannes and Sony Nominee Dinner Party

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Historic Anecdotes and Tales About A Magazine

Initially selected in 2020, The French Dispatch has been presented In Competition during the 74th edition of the Festival de Cannes. In his unique and inimitable style, director Wes Anderson?s new project is a series of accounts of the lives of a number of French personalities of the twentieth century, as recounted by an American journalist.

For h is t en t h f eat u r e f ilm , t h e dir ect or of M oon r ise Kin gdom , select ed In Com pet it ion in 2012, t u r n s h is at t en t ion t o Fr an ce. Th e st or y, a ser ies of ch apt er s ? as is of t en t h e case w it h t h is f ilm m ak er ? t ak es place in a f ict ion al cit y in Fr an ce called En n u i-su r -Blasé (a w or d play m ean in g ?bor edom in blasé?) w h er e t h e Am er ican m agazin e Th e Fr en ch Dispat ch , ir on ically def in ed in t h e f ilm as?a w eek ly an alysis of in t er n at ion al polit ics, t h e ar t s (f in e or n ot ), an d ot h er r an dom bit s of n ew s? h as been r elocat ed.

In t h is collect ion of h ist or ic an ecdot es t h at Can n es paged t h r ou gh in past el colou r s an d black an d w h it e, Wes An der son deligh t ed au dien ces w it h a pr est igiou s in t er n at ion al cast , com posed of Ben icio del Tor o, Fr an ces M cDor m an d, Jef f r ey Wr igh t , Adr ien Br ody, Tilda Sw in t on , Tim ot h ée Ch alam et , Léa Seydou x, Ow en Wilson , M at h ieu Am alr ic, Lyn a Kh ou dr i, St eph en Par k , Elisabet h M oss, Gu illau m e Gallien n e, Edw ar d Nor t on , Willem Daf oe, Saoir se Ron an , Ch r ist oph Walt z, Cécile de Fr an ce, Den is M én och et , Vin cen t M acaign e? Th ey all w or k ed ar ou n d t h e icon ic Bill M u r r ay, in t h e r ole of edit or -in -ch ief of t h e m agazin e.

A slapst ick ch r on icle of Fr an ce in t h e year s 1950 t o 1970, f ilm ed in An gou lêm e, Th e Fr en ch Dispat ch t ak es u s on ce again in t o t h e dir ect or ?s im agin at ion , w it h it s sym m et r ic an d r et r o aest h et ic, en h an ced by set s cr eat ed by Adam St ock h au sen , cost u m es by M ilen a Can on er o, an d m u sic by Alexan dr e Desplat . - Fest ival de Can n es https://www.festival-cannes.com/

Inspirat ion at t he speed of light .

France Nat ional Day at Dubai World Expo celebrated on October 2, 2021 Fr an ce w ill sh in e at t h e Du bai Wor ld Expo, on Oct ober 2, t h e day af t er t h e open in g of t h e Wor ld Expo. Th is except ion al day w ill be celebr at ed in t h e pr esen ce of Jean -Yves Le Dr ian , Fr en ch M in ist er of Eu r ope an d For eign Af f air s, Fr an ck Riest er , Fr en ch M in ist er Delegat e in ch ar ge of For eign Tr ade an d Econ om ic at t r act iven ess, t h e spon sor s an d st ak eh older s of t h e Fr an ce Pavilion , an d m an y Fr en ch ar t ist s.

The France Pavilion, located in the Mobility District of the World Expo, is intended to be a place of emulation, reflection and inspiration for international visitors. For six months, the France Pavilion will offer a rich visitor experience whose slogan is, ?France, Lightspeed Inspiration," which reflects its ambition and program. The France Pavilion at the Dubai World Expo will be an unforgettable showcase of French excellence and savoir-faire for six months, promoting its innovations, talents and assets. The Pavilion's visitors?journey takes visitors on an experience highlighting unique and daring French innovations and creations in all the fields that have made the history of humanity a journey of progress: science, research, technology, arts, crafts, and education. The visitor experience revolves around light. This unifying theme has been present since the project's inception, both in the architecture of the Pavilion - whose building was designed by the architectural firms Atelier Perez Prado and Celnikier & Grabli Architects - and in the themes of its exhibitions and its events program. This event program will also promote French innovations and provide a platform for the internationalization of our companies.

The France Pavilion: France, Light speed Inspirat ion

The day after the opening of the World Expo, France will celebrate its flagship day: the France Pavilion is preparing an exceptional program for visitors, highlighting the diversity of the French performing arts and street arts and the innovative character of France by hosting unforgettable shows. It is also an exceptional opportunity to recall the strong ties that have united France and the United Arab Emirates since 1971. Indeed, the bilateral relationship between the two countries is strong in the fields of culture, education and diplomacy - and the World Expo and France National Day will be the highlights of this solid and lasting partnership. As such, Jean-Yves Le Drian, Minister of Europe and Foreign Affairs, and Franck Riester, Minister Delegate in charge of Foreign Trade and Economic attractiveness, will be present to celebrate this important event.

The event ful, cult ural and innovat ive program of France Nat ional Day on land, in t he air and in space - On earth w it h per f or m an ces an d h igh ligh t s f u ll of au dacit y, lau gh t er an d su r pr ise an im at ed by : o Ber yw am , dou ble w or ld beat box ch am pion s, o Th e Fabu lou s M ist er Sigr id, a m ad h at t er w h o w ill w an der ar ou n d t o m eet t h e visit or s, o La Zizan ie, a com pan y of st ilt w alk er s f r om elsew h er e, o Par ade gat h er in g st u den t s f r om seven Fr en ch sch ools in t h e Un it ed Ar ab Em ir at es. - In the air w it h u n pr eceden t ed aer ial dem on st r at ion s by t h e Pat r ou ille de Fr an ce, w h ich w ill f ly over t h e Wor ld Expo sit e w it h loops an d ot h er f igu r es, - Into space w it h an except ion al du plex w it h Th om as Pesqu et , Am bassador of t h e Fr an ce Pavilion an d Fr en ch ESA ast r on au t , live f r om t h e In t er n at ion al Space St at ion .

The France National Day performances will take place at 10 sites of the World Expo, from 10:00 am to 9.30 pm (detailed program below). The ambition of the France Pavilion to make artists shine throughout the World Expo site, on stage or in the public space, stands out above all, as well as the joy and emotion for the artists to reconnect with the show, to find the public and to make visitors from all over the world discover new artistic practices.

The France Pavilion was designed by the Atelier Perez Prado and Celnikier & Grabli architectural firms, which are both engaged in innovation and sustainability. Light is the architectural theme for the France Pavilion and this underlying theme will be expressed in various forms throughout the visitors?journey, offering a truly unique and unforgettable experience. At the heart of the project lies a key idea: starting the visitor experience right at the France Pavilion esplanade so that the entrance queue becomes an experience in its own right, thereby ensuring a fully immersive experience from the moment each visitor sets foot in the France Pavilion. The France Pavilion?s architects have also designed the official postal stamp of the France Pavilion issued in June 2021 by the French national postal service.

The Atelier Perez Prado, whose work covers all architecture-related fields, positions itself as a modern business that does not consider change as a constraint but as an opportunity to innovate. Examples of projects conducted by the Atelier du Prado: Gare Maritime de Croisières (Marseille), Nouvel Hôpital d? Ajaccio. Celnikier & Grabli Architectes Celnikier & Grabli Architectes positions itself as a firm with a strong sense of rigor aiming to give meaning to its projects and to implement them in their environment with harmony. Examples of projects conducted by Celnikier & Grabli Architectes: Campus AgroParisTech-INRA (Paris-Saclay), Institut de Recherche en Santé, Environnement et Travail (Rennes).

France Pavilion's Architect ure: "Light , Enlightenment "

HH Sh eik h M oh am m ed bin Zayed Al Nah yan pict u r ed w it h Fr en ch Pr esiden t Em m an u el M acr on w ear in g Expo 2020's 'Oppor t u n it y ' w r ist ban d. Wit h sm all r ipples of oppor t u n it ies t h ey can cr eat e big w aves. Photo Courtesy of EXPO2020

The France Pavillon's Solar Tiles Remaining loyal to its commitments regarding Sustainable Development Goals, the France Pavilion has decided to take advantage of the UAE?s sun, mobilizing its Excellence sponsor Akuo Energy to install 2,500m² of Sunstyle® solar tiles on the building. These tiles greatly participate in the achievement of the Pavillion?s goal to produce 60% of the energy that it consumes. Sunstlye International produce, commercialize, and distribute the Sunstyle® solar roof that combines production of green electricity, weather protection, and aesthetics while generating long-term savings for the building. The Sunstyle® solar roofs address the needs of future cities by allowing buildings to be more sustainable and energetically autonomous while remaining fully integrated in the urban landscape. In addition to ensuring the traditional role of a roof, the Sunstyle® tiles generate clean electricity, thus contributing to the energetic and ecological transition, adapting to the needs of cities and their inhabitants.

Ordre des Arts et des Lettres Filipino Recipients Created in 1957, the Ordre des Arts et des Lettres is one of France?s highest awards established to recognize men and women, both French citizens and foreigners, for their significant achievements in the field of arts or literature or for their contribution to the promotion of French arts and literature in the world. The Order has three grades: Chevalier (Knight), Officier (Officer), and Commandeur (Commander) as the highest honor. Over the past decades, outstanding Filipinos deserving of the prestigious award have been a source of inspiration to many and continued the warm cultural diplomacy between the Philippines and France.

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N apoleon A bueva, Chevali er, 1984 Photo Credit: Ayala Museum

Photo Credit: Daily Tribune

A llan Cosi o, Chevali er, 2002

J ai me Z obel de A yala, Chevali er, 1979

Photo Credit: thediarist.ph

A rturoLuz, Offi ci er, 1987

R osali nda Orosa, Offi cer, 1993

Photo Credit: The Manila Times

Lulu Tan- Gan, Chevali er, 2003

Photo Credit: Daily Tribune

A mbeth Ocampo, Offi ci er, 2008 Photo Credit: IMDB.com

J uvenal Sanso, Offi ci er, 2008

Photo Credit: Coconuts Manila

Photo Credit: Pressreader.com

Lourdes M onti nola, Offi ci er, 2008

Ti koy A gui luz, Chevali er, 2003

Photo Credit: tribune.net.ph

D eanna Ongpi n- R ecto, Offi ci er, 2008 Photo Credit: tinajacinto.com

Photo Credit: ICOMOS Ph

A ugustoVi llalon, Chevali er, 2012

F. Si oni l J ose, Chevali er, 2001; Corazon A lvi na, Chevali er, 2002; D i rector Bri llante M endoza, Commander, 2014

Photo Credit: https://ph.ambafrance.org/

DID YOU KNOW t h at t h e h ot -air balloon is t h e f ir st su ccessf u l h u m an -car r yin g f ligh t t ech n ology ? Th e f ir st u n t et h er ed m an n ed h ot -air balloon f ligh t w as per f or m ed by Jean -Fr an çois Pilât r e de Rozier an d Fr an çois Lau r en t d'Ar lan des on Novem ber 21, 1783, in Par is, Fr an ce, in a balloon cr eat ed by t h e M on t golf ier br ot h er s. Th e f ir st h ot -air balloon f low n in t h e Am er icas w as lau n ch ed f r om t h e Waln u t St r eet Jail in Ph iladelph ia on Jan u ar y 9, 1793 by t h e Fr en ch aer on au t Jean Pier r e Blan ch ar d. Hot -air balloon s t h at can be pr opelled t h r ou gh t h e air r at h er t h an sim ply dr if t in g w it h t h e w in d ar e k n ow n as t h er m al air sh ips.

Photo Credit: Kyle Hinkson

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Photo by: Roman Joe

Premier Magazine PH Vol. 1.10 France Special Issue

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Premier Magazine PH Vol. 1.10 France Special Issue