Internacional del Español Spanish Day

language on business, education is increasing across the country, but at LSG we wanted to go a step further to understand how the upward trend of Spanish-speakers in the US is affecting the perceptions and priorities of potential Spanish-speaking and non-Spanish-speaking voters,” added Juan Ignacio Guenechea Rodríguez, Director of LSG. “These new data help us understand how the Spanish-speaking community views the key issues that affect their daily lives.”

Press Release

SG, a Washington, D.C.-based impact agency, has released a new national survey highlighting the growing influence of the Spanish language in the United States.

• El 78% de los votantes hispanohablantes y el 60% de los no hispanohablantes creen que el español es importante para la cultura estadounidense.

• Independientemente de su idioma la and public policy,” said Phillip Morris, partner from LSG.

“This research shows that both Spanish and nonSpanish speakers value the impact of Spanish on American society and that businesses and political parties can benefit by communicating, educating, and engaging in conversation in Spanish.” Survey results include:

L• 78% of Spanish-speaking voters and 60% of non-Spanish-speaking voters believe that Spanish is important to American culture.

• 85% of Spanish-speaking voters and 70% of nonSpanish-speaking voters believe it is important for their children to be bilingual or multilingual.

• Most Spanish-speaking (82%) and nonSpanish-speaking (71%) voters believe it is important that Spanish be taught in school.

According to the latest data from the Census Bureau, the Hispanic population is the largest minority group in the United States. Almost 42 million people in the United States are native Spanish speakers and, furthermore, more than half (55%) of these had already been born in the country. On the other hand, this trend continues to rise. In fact, according to the most recent data from the Cervantes Institute, in the year 2060, the United States will be the second country in the world with the largest number of Spanish-speakers, only behind Mexico.

Methodology

Public opinion poll of n=1,000 frequent voters nationwide (n=500 Spanish-speaking frequent voters and n=500 non-Spanishspeaking frequent voters) conducted online by LSG from March 17-29, 2023; MOE +/-3%.

mayoría cree que es probable que EEUU elija un presidente en los próximos 25 años cuya primera lengua sea el español.

Published to celebrate and commemorate International Spanish Language Day on April 23, the survey reveals the top perceptions, priorities and expectations regarding the Spanish language among frequent voters in the United States.

“As the United States becomes more ethnically and culturally diverse, it is essential to understand how the rapid increase in Spanish speakers is impacting perceptions about the impact of

• 72% of Spanish-speaking voters and 52% of non-Spanish-speaking voters have a more positive impression of companies that advertise or report in Spanish.

• 72% of frequent Spanish-speaking voters and 59% of frequent non-Spanish-speaking voters believe it is important for non-Spanishspeaking elected officials to communicate with Spanish-speaking voters in Spanish.

• 58% of Spanish-speaking voters and 48% of non-Spanish-speaking voters believe that the United States is likely to elect a president whose first language is Spanish in the next 25 years.

“Much research shows that the use of Spanish

About LSG

LSG is an impact agency that works with its clients to grow, evolve and protect their brands and reputations. Our experts in brand building, corporate reputation management and public affairs help solve the most communication challenges. With experience in Strategic Insights, Stakeholder Engagement, Public Relations and Community Marketing, we are leaders in connecting with diverse audiences in the United States and around the world to obtain results and achieve impact. Founded in 2008, LSG is headquartered in Washington, DC, with offices in Boston, Denver, Houston, and New York.