Media Pack 2014

Page 1

YOUR INDUSTRY NEWS

PROJECTS OGP

REACH SOCIAL MEDIA FURTHER

RED MIST MEDIA

NEWSLETTERS & SURVEYS

THE reach>> CABLE further DIRECTORY

PUBLICATIONS

YOUR INDUSTRY MEMBER PROFILE PROFILES



Introduction

RED MIST MEDIA

Online marketing is a powerful tool for building your business brand, connecting to customers and sourcing valuable leads for business growth. But while the internet provides a myriad of opportunities, the rapid pace of change and wide range of mediums can be complex and time consuming to manage, if you wish to ensure you are represented and clearly visible within your business sector online. That is where we at Red Mist Media can help! Red Mist Media is a leading online provider of business news and information related to a broad range of markets within the energy sector. We offer our clients a range of services and products including online marketing, advertising, brand awareness, industry news and business intelligence.

Our mission Red Mist Media’s mission is to provide a range of premium and result oriented online media services for the energy industry, to increase our clients online profile, brand awareness, product and service enquiries and to provide added value to their business.

Our vision Red Mist Media’s vision as an online and print media partner is to provide solutions that cater for our clients’ business-to-business marketing, business intelligence, press and advertising requirements, and add credibility to their brand. We also aim to retain our reputation as a global leader in business news and information within the energy industry.


Our Products

RED MIST MEDIA

Red Mist Media’s products encompasses 100+ news and media channels through Your Industry News, The Cable Directory, Your Industry Profile and social media. ProjectsOGP is our premium, subscription only, project tracking database, which has over 4,300 live global oil, gas and petrochemical projects.

Your Industry News Your Industry News is a global marketleading online industry news group. The group encompasses news channels and sections covering all sectors related to the energy industry. The main energy sectors we cover include, oil & gas, subsea, petrochemical, LNG, marine, shipbuilding, power, renewable, and nuclear.

YOUR INDUSTRY NEWS

34,067

100+

FOLLOWERS

CHANNELS

31,702

SUBSCRIBERS

1,754,567 PAGEVIEWS

We update the websites daily with all of the top industry news headlines, with local and international coverage, from all of the market leading newswires, company news alerts, client press, PR and in house editorials. This has helped keep us on the front page of Google for oil and gas, subsea and petrochemical news.

Your Industry Profile Red Mist Media provides a range of corporate profiles which can be listed and searched for within our membership profiles. Our membership profiles provide clients with a corporate logo, contact information, keywords and tags, products, profiles, features, case studies, technical white papers, corporate videos, geographic locations, jobs and events. The profiles can be found within 20 sections and areas of our industry news websites, so that you market your company’s products, services and corporate information to a very targetted audience. Our corporate profiles are accompanied by 250x250 box adverts, 728x90 and 468x60 pixel banner advertising.


RED MIST MEDIA

The Cable Directory The Cable Directory is the market-leading international cable, wire and electrical news website, operating 11 news channels and industry sections. The website is updated daily and is a premium source of information for the cable, wire and associated industry sectors. Our membership packages offer a range of 12 month online services, including corporate profiles, advertising, press releases, technical white papers, features, interviews, case studies, jobs, events and corporate videos.

ProjectsOGP ProjectsOGP is a global online project tracking database, which tracks the life cycle of oil, gas and petrochemical projects. The tracker is a valuable tool for business development, project managers and key decision makers to keep up-to-date with market developments and competitor activity.

PROJECTS OGP 4,000+

150

COUNTRIES

PROJECTS

15,130 UPDATES

5,731

COMPANIES

ProjectsOGP is a premium, subscription only service offering clients a streamlined, personalised dashboard and CRM with analytical and alert tools, to help manage project data, produce reports, forecast on areas of interest around the world, and update projects with notes.

Publications Red Mist Media produce two quarterly publications, which are a summary of the news and updates from ProjectsOGP, Your Industry News and The Cable Directory. We also highlight our featured clients and advertisers. ePublications are sent to our global mailing list as well as being available to download from all of our websites. Online, our magazines are available on Flipboard, ISSUU, Pulse, PDF and Wordpress formats. As media partners at the premier industry exhibitions globally, our printed publications are available at the media zones, to all the exhibition visitors, delegates and exhibitors.


Our Services

RED MIST MEDIA

Online Business and Market Intelligence ProjectsOGP and Your Industry News provide invaluable project data, news and information on the oil, gas and petrochemical industry. Our business and market intelligence can help clients discover and investigate new opportunities to grow their business both locally and internationally. Red Mist Media can also provide market reports, company data and lists to help with your strategic marketing effort.

PROJECTS OGP 4,000+

150

COUNTRIES

PROJECTS

15,130 UPDATES

5,731

COMPANIES


RED MIST MEDIA

Social Media Marketing

Newsletter Open Rate

Gain traffic and attention to your company’s products and services through social media channels to improve your online presence. Red Mist Media offers an affordable social media management service. With 50+ social media channels comprising of Twitter, LinkedIn and Facebook, Red Mist Media can save you time and ultimately ensure you are maximising your company’s online potential, using our large social media audience.

10% higher than National Average

Digital Marketing Red Mist Media is a market-leading provider of targeted online and digital marketing, operating 100+ industry news websites and channels. With a range of online advertising and promotional services on offer, Red Mist Media is geared to get your company authoritative links, targeted impressions and drive traffic to your business. As well as catering for your markets, Red Mist Media mirror this value with our social media networks, allowing your company to REACH a larger audience, with topical posts and press release reposts.

KEY STATS

34,067

FOLLOWERS

100+

CHANNELS

31,702

SUBSCRIBERS

1,754,567 PAGEVIEWS


Our Services

RED MIST MEDIA

Brand Exposure We can help you make the right people within relevant industry sectors aware of your brand identity and message. Whether you are trying to build your brand visibility, to be seen next to the big players within the major energy industry sectors, or you are a blue chip giant reaffirming your brand as the industry leader, Red Mist Media can provide a range of solutions that meet your needs. We offer various products which will provide excellent and targeted brand awareness, such as box, banner and leader board advertising, featured corporate videos, featured news headlines, newsletter exposure, sponsorship, front page and advertorial magazine features.


RED MIST MEDIA

Newsletter Management We can create email campaigns for your brand which are mobile friendly and fully compatible with all major email programs. We will manage your newsletter lists, subscriber status, report on usage and give you full reporting on each campaign. Red Mist Media will manage this process for you, allowing you to focus on business.

Description Account set up

Cost

Design newsletter, import lists, review sign up process and respond to emails.

£750

Per issue

£150

List management

£100

Ongoing support and cleansing.

Survey Services Understanding what your customers think about your services will help your company improve its business and practices - to create positive responses towards your company and improve reputation. We can help set up customer surveys and even manage the process for you. Creating a professional and easy to use solution will help response rates and help promote the professional image of your business.

Description Account set up

Cost

Communicate with customers regarding survey and set up template.

£750

Per survey

£150


Our REACH

RED MIST MEDIA

YOUR INDUSTRY NEWS

34,067

100+

FOLLOWERS

CHANNELS

ď ’

31,702

SUBSCRIBERS

The importance of quality inbound links to your website may never diminish. Search engines value quality inbound links, especially Google. They also help generate traffic to your website and improve your website rankings.

1,754,567 PAGEVIEWS

Our solution improves your organic search results by allowing your news, your member profile and blog entries to be found by the search engines. We have also introduced a quarterly online magazine to add even more exposure for our clients. Our online magazines are Flipboard, ISSUU, PDF and Pulse compatible, exposing them to an even wider audience.


Web Exposure and Positioning

RED MIST MEDIA

What is REACH FURTHER? Red Mist Media is uniquely placed to offer a range of online promotional services that help clients REACH FURTHER into new, local and online markets with our quarterly magazines, social media network, industry blog and link building abilities. With Google placing added importance on social media, Red Mist Media is strategically placed to assist in providing targeted online channels to market your company, by reposting our clients press, sending announcements and providing well managed and timely updates to our large network.

Best practice - check list Quality inbound links Social bookmarking Raise your profile Keyword rich URLs Tag your content Free downloads Job listings Niche market targeting Authoritative relevant links Drive traffic

         

We tick all the boxes so you don't have to

We have added 2 solutions for this: REACH and REACH FURTHER.

REACH

£1,500

Your news is added to all the websites of relevance and our blog Indexed through the global search engines Your news is added to the relevant newsletters, ProjectsOGP, TCD Review and Your Industry News

REACH FURTHER

£2,500

Everything you get in REACH plus: Set up client blog for your news on relevant blog sites, plan topics and countries to target. To ensure products and services are targeted to specific areas Your news will be posted on the relevant social media channels (50+ comprising of Twitter, LinkedIn, Facebook, StumbleUpon and Reddit) Your news will be used in the relevant quarterly publications, ProjectsOGP and TCD Review


Profile Packages DESCRIPTION

STARTER

STANDARD

PROFESSIONAL

PREMIUM

Industry Sections and Areas We have 50+ sections and 7 geographical areas.

1 Section & 1 Area

3 Sections & 3 Areas

8 Sections & 7 Areas

20 Sections & 7 Areas

1

2

3

4

Contact Page Your company contact details and logo to show on the selected sections and geographical areas of the site. Keywords and Tags Helping you specify words to describe your business without being limited to fixed directory category listings. Profile Pages Build up to 4 different profile pages to focus on sections of your business or specific products. Events Listing Submit your events to our events calendar. Client Feature This page will feature on the website, newsletter link and featured in one of our Quarterly Magazines.

+ Discounted Ads

Website Advert Advert will be placed on the selected sections and geographical areas of the new site.

1 month

3 months

6 months

£2,500

£4,000

£6,000

Upload Content Upload your latest white papers, case studies, jobs, “On the Move” news and links to your video content. Upload Images Upload your banners adverts to your profile page and company images. Press Releases Upload your press to your profile and selected sections. REACH Your news is added to websites of relevance and our blog, indexed through search engines and is added to the relevant newsletters, ProjectsOGP, TCD Review and Your Industry News. REACH FURTHER Everything you get in REACH plus: Set up client blog for your news, plan topics for each month and countries to target, post news on the relevant social media channels. News will also be used in the relevant quarterly publications.

£1,000


RED MIST MEDIA

Premium Member advert 728 x 90

Principal Sponsor Solus advert 250 x 250 Premium Member advert 250 x 250 Professional Member advert 250 x 250 Standard Member advert 250 x 250


Project Inteligence

RED MIST MEDIA

ProjectsOGP is a global oil, gas and petrochemical project database designed as an online business information tool.

PROJECTS OGP 150

4,000+

COUNTRIES COUNTRIES

PROJECTS

15,130 UPDATES

ProjectsOGP provides up-to-date and comprehensive profiles on thousands of international projects. The cloud based application was created to be user friendly and have an accessible interface, allowing subscribers to search for projects and

5,731

COMPANIES define markets by project type, contract type or geographically. Complimenting the project database are interactive features allowing users to identify and track projects of choice, receiving live updates and alerts sent directly to their registered email address.


RED MIST MEDIA

ProjectsOGP Features

Projects in all major economic oil and gas regions: North America, South America, Europe / Caspian, Middle-East, Asia, Africa and Oceania / South Pacific. Contracts can be searched by: On / Offshore - Onshore, Offshore Project type - Exploration, Drilling, Subsea, Production, Processing & Storage, FPSO Newbuild, FPSO Upgrade, Petrochemical, LNG, Pipeline, Construction, Rig Newbuild, Rig Upgrade. Contract type - FEED, EPC, O&M Projects status - Appraisal, Tender, Awarded Project stream - Upstream, Midstream, Downstream All the latest information is updated REGIONS 1 USER 2 USERS daily, which informs you of who’s doing what, where and when.

1

£1,400

£2,200

2

£2,400

£3,600

3

£3,000

Call

4

£3,600

Call

GLOBAL

£4,000

Included

£6,000

More than 50 Call

GLOBAL Multi Up to 50 users

We list contact details of all the project operators, contractors and subcontractors.


Advertising

RED MIST MEDIA

Newsletter Advertising We have 3 main channels for newsletters: ProjectsOGP, Your Industry News and The Cable Period P/W 1 2 Directory. £280 Advertising on our newsletter is one marketing £200 £200 1 week tactic that continues to gain momentum. £180 £720 £1,008 1 month These adverts allow you to send a targeted message to a select group and help increase your 1 Quarter £162 £1,944 £2,721 bottom line while building the brand awareness 6 Months £145 £3,790 £5,307 of your business. Our newsletters are published weekly to a global £131 £6,823 £ 9,552 1 year audience of subscribers. For many busy people, an ‘at a glance’ newsletter directly in their inbox with a summary of the relevant industry headlines is preferable to time spent sourcing this news themselves. This is a great opportunity to send your news to interested parties and to advertise your company’s products and services. Alternatively, we can also advise on and manage your own mailing list and create a newsletter campaign for your company.

3 £420 £1,296 £3,499 £6,823 £12,282


RED MIST MEDIA

High impact banner adverts get your message seen Through adverts on our websites and publications, we can put your message in front of the right people. The “Your Industry News” group of sites attract around 654,228 unique visitors every year, generating over 1.6 million page views, from a targeted audience of professionals in your industry.

Banner Advert Options

Premium Member advert 728 x 90

Leaderboard position A premium member position with the option to use the 250 x 250 box position as part of the campaign. Principal Sponsor Solus position This is an exclusive 250 x 250 position and is not shared with any other advertiser, to ensure maximum exposure in the selected section. Premium Member position Has the option to use the Leaderboard position as part of the campaign. Professional Member position 250 x 250 box position Standard Member position 250 x 250 box position

Principal Sponsor Solus advert 250 x 250 Premium Member advert 250 x 250 Professional Member advert 250 x 250 Standard Member advert 250 x 250

Months

Cost

1 Site

2 Sites 3 Sites

1

£350

£350

£490

£630

3

£300

£900

£1,260

£1,620

6

£270

£1,620

£2,268

£2,916

9

£250

£2,250

£3,150

£4,050

12

£200

£2,400

£3,360

£4,320

Page peel


Quarterly Magazines

RED MIST MEDIA

Our quarterly publications summarise the news and updates from the ProjectsOGP, Your Industry News and The Cable Directory news streams. We also highlight our featured clients and advertisers. ePublications are sent to our global mailing list and are also available to download, indefinitely, from any of our 50+ news channels. Our publications will also be Flipboard, ISUU, PD Fand Pulse compatible, ensuring maximum exposure online. As media partners with many of the premier industry exhibitions globally, printed publications are available for collection at these events, giving your company exposure to key personnel. Circulation 7,600: • 1,000 Aberdeen and North-east of Scotland • 600 UK Areas • 6,000 International • Online readership is estimated to be over 10,000

Advertising Package ProjectsOGP typical schedule February - AOG Australasian Oil & Gas Exhibition May - OTC Offshore Technology Conference August - ONS (in rotation with OE) Offshore Northern Seas September - OE (in rotation with OE) Offshore Europe November - ADIPEC Abu Dhabi International Petroleum & Exhibition & Conference TCD Review typical schedule February Middle East Electricity Exhibition Dubai April Wire Dusseldorf June - CRU CRU Wire and Cable November Advanced Cable Asia

DESCRIPTION

Web advertising Projects OGP

Cost

YourIndustry News

Cover

£3,000

Inside front

£2,500

Back cover

£2,500

Full page

£2,000

Half page Quarter page

£1,100 £600


Magazine Specification

RED MIST MEDIA

For the best results, a high resolution .jpeg or PDF should be supplied ready to be placed into the magazine in the sizes specified below. • All adverts need to consider a readable 10mm margin on the left and right sides. This is to ensure important text will not be too close to the centre fold. • Inside front and back cover use the full page specifications. Cover Page - 210mm (width) X 115mm (height) • Ensure 3mm bleed* (all sides) – in this case the final size should be 216mm X 206mm • Additional Editorial – Maximum 800 words without images Full Page - 210mm (width) X 297mm (height) • Ensure 3mm bleed* (all sides) – in this case the final size should be 216mm X 303mm • Additional Editorial – Maximum 800 words without images 1/2 Page - 210mm (width) X 148.5mm (height) • Ensure 3mm bleed* (all sides) – in this case the final size should be 216mm X 154.5mm • Additional Editorial – Maximum 400 words without images 1/4 Page - 210mm (width) X 74mm (height) • Ensure 3mm bleed* (all sides) – in this case the final size should be 216mm X 80mm • Additional Editorial – Maximum 180 words without images 1/4 Page - 105mm (width) X 148.5mm (height) • Ensure 3mm bleed* (all sides) – in this case the final size should be 111mm X 154.5mm • Additional Editorial – Maximum 180 words without images

Website advert specification • Acceptable formats: GIF, JPG, PNG, SWF. All colours saved in RGB for web. • Leaderboard: 728 x 90 pixels, File size: 50k max • Box: 250 x 250pixels, File size: 30k max


RED MIST MEDIA

CLIENTS BP EXXON MOBIL FERGUSON GROUP CLAXTON ENGINEERING SEATRONICS GROUP PANALPINA AGGREKO FORUM ENERGY GENERAL CABLE KONGSBERG MARITIME AFL CMP PRODUCTS NAUTRONIX FUGRO SUBSEA NYLACAST AVEVA BOWTECH PRODUCTS CYGNUS INSTRUMENTS OIL & GAS JOB SEARCH Red Mist Media INTERKAB House Links Place Aberdeen AB11 5DY

OIL STATES MCS SILVER FOX DELOITTE DECOMWORLD EZTEK INDUCTOTHERM MAREX MARINE OSIRIS PROJECTS RUD CHAINS VALEPORT McDERMOTT MARINE TECHNIP UNIQUE GROUP PULSE MONITORING AEI COMPOUNDS SCAPA CABLE BOREALIS HUBER+SUHNER GLOBAL ENERGY GROUP

t: +44 (0) 1224 582902 e: info@redmistmedia.com w: www.redmistmedia.com

Company Registration Number: SC275893, GB VAT Registration Number: 942519614 Registered office: 18 Bon Accord Square, Aberdeen, AB11 6YP


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