MAKING “THE ASK” Where’s the Money? EDAA Summer Conference 2009
You’ve done your part: • Defined the project and its feasibility • Built support • Defined budget • Identified funding sources HOW WILL YOU ASK FOR THE FUNDING??
We don’t recommend this:
Or this…
Develop a professional funding request package: • Visually compelling • BRIEF • Makes funding your project a no‐brainer
CASE STUDY #1 Streetscape Funding Request
Streetscape Project Funding Request • For: Decatur Downtown Redevelopment Authority • Streetscape project included street improvements, trees and landscaping, benches, planters, lighting, etc. • Requested $350,000 from federal delegation (project budget in package was much higher) • 12‐page request package
Streetscape Package Features:
Show support of project by multiple groups
Streetscape Package Features:
Project Scope: Bullet lists & maps
Streetscape Package Features:
Project Budget & Progress
Streetscape Package Features:
The Inspiration and Long Term Plan
Streetscape Funding Request RESULTS • Requested $350,000 in June 2008 • $570,000 funding approved in May 2009
CASE STUDY #2 Infrastructure Funding Request
Streetscape Project Funding Request • For: City of Decatur, Alabama • Requested funding for 4 projects (ALDOT, Federal, Stimulus money, 2009 Transportation Bill) – Hwy 20 Regional Corridor improvements – Sewer expansion along commercial corridor – Roadway improvements/new road construction – Resurfacing projects
• 17‐page request package
Infrastructure Package Features:
Overview, Maps, “if this is all they read” text
Infrastructure Package Features:
Visual Economic Impact & Budget
Infrastructure Package Features:
Population Growth, Low Income Neighborhoods
Contact Red Sage www.redsageonline.com www.CommunityResults.org Ellen Didier edidier@redsageonline.com (256) 560‐0098