10 Data Flow Patterns4

4.10 Data Flow Patterns

The BlackBerry graphic palette consists of several “Data Flow” patterns that reference the BlackBerry symbol. The three patterns–Macro, Micro and Nano–can each be applied in a number of ways to create tone-on-tone effects or to bring additional visual interest when layered against a photographic background. The Macro pattern, which references momentum and technological advantage, is preferred for applications that feature more atmosphere and less copy.

The Micro pattern is flexible and appropriate for a variety of communications. It suggests speed and fluidity. The Nano pattern is preferred for applications that are text heavy or feature complex imagery. It references focus, clarity and the ability to craft a solution.

The Data Flow patterns are templates and should not be recreated. To obtain these templates, please contact RIM Marketing Communications (marcomm@rim.com).

Macro Micro Nano

Note: Shapes may be deleted from Macro pattern only to suit individual composition.