4.11 Alternate Data Flow Patterns

4.11Alternate Data FlowPatterns

To add to the flexibility of the Data Flow patterns, each can be reproduced in a few different styles. One alternative to a solid Macro or Micro pattern is to apply only the outlines of the individual graphic elements. The Nano pattern should never be outlined. When utilizing photography, the Micro and Nano patterns can be reversed to draw visual interest to a specific point or points in a layout. As shown in the examples below, reversing a pattern to create focus in an otherwise blurred photograph is especially effective at communicating the benefit of a BlackBerry product or service. The Data Flow patterns are templates and should not be recreated. To obtain these templates, please contact RIM Marketing Communications (marcomm@rim.com).

Macro Outline Micro Outline Micro Reverse Nano Reverse

Note: Shapes may be deleted from Macro pattern only to suit individual composition. Unlike the preferred version of the Data Flow patterns, the Micro Reverse and Nano Reverse patterns are clear or blank to allow the photograph underneath to show through and the space outside the pattern has a transparency applied to it.