Graphic Design Branding +
Red Square Design portfolio
Selected Client List
About Us
Branding & Corporate Graphics
We are a New York based design firm with clients in the US, Europe, Middle East and Asia. We are involved in all areas of visual communications including: brand developement and maintenance, graphic identity, interactive media, promotional print and publication design, environmental graphics, wayfinding sign programs, exhibit and retail design.
Benetton, Treviso, Italy Brown Harris Stevens Csango Corp, India Flûte champagne bar GAVI (Global Alliance for Vaccines and Immunization) Gefinor Banking Group, Geneva Lehman Brothers MasterCard International Middle East Capital Group Reich & Tang Sasha Primak Jewelry Saudi Arabian Airlines (with Diefenbach Elkins) Skidmore, Owings & Merrill SwigBurris The Athena Group The Vaccine Fund US Fund for UNICEF
Approach We carefully listen to our clients’ objectives, analyze their needs and goals. We take the time to plan sensible strategies to achieve results. Only then we work to create simple and elegant solutions. Process Our process is unique in that it is entirely modular: we bring together the best talent required for each project, calling on the specialists who know and understand our clients' businesses and who can execute quickly and efficiently. The result is exceptional flexibility in meeting our clients’ communication needs.
First International Financial Center, Mumbai, India Brandmark design and comprehensive corporate signage program
The First International Financial Center is a major new landmark office building – a home to Citibank, Oracle and Apple Corporation. Designed by Kohn Pedersen Fox Architects, the building provides approximately 61,000 sqm of Grade-A office space with 800 parking spots. With the use of advanced mechanical/electrical systems, lighting, the latest in elevators technology and comprehensive graphic/wayfinding system, FIFC sets the standard within Mumbai’s prestigious Bandra Kurla Complex. Our assignment was to design a comprehensive corporate and wayfinding sign systems for the building and the surrounding property – elegant and simple graphic solution to compliment the stone, glass and steel architecture. In addition the system was required to meet Mumbai fire and safety codes, withstand harsh climate, poor maintenance conditions and vandalism common to the city.
Skidmore, Owings & Merrill Capabilities brochure Skidmore, Owings & Merrill LLP (SOM) is one of the largest and most influential architecture, interior design, engineering, and urban planning firms in the world. Founded in 1936, SOM has completed more than 10,000 projects across 50-plus countries. They are renowned for their iconic buildings and steadfast commitment to design excellence, innovation, and sustainability.
We were asked to design the company's capabilities brochure to compliment SOM’s new look & feel that was recently implemented across other communication vehicles. Working directly with senior partners in charge and their team of marketing specialists, our design evolved around bilingual text, in this case Chinese and English, and carefully selected images of the company’s projects. The new design is conceived to provide
clarity of written information together with an impactful presentation of the visuals, project by project. The design’s flexibility allows use of other foreign languages, which gives the layout its versatility and flexibility to be used again and again addressing different world markets.
Sasha Primak Jewelry Branding strategy and graphic standards design, including: naming, brandmark design, international advertising campaign, brochures, catalogs, website, corporate stationery, traveling tradeshow booth.
To help Sasha Primak reach a wider audience we created a website that introduced the new brand and the company’s full product collection, as well as a national advertising campaign that was featured in W, W Jewelry, Town & Country, Departures magazines.
Reven Wurman Photography Responsive website design “Thanks to Red Square Design for overhauling my website. I now have a great looking responsive site where images are optimized for sharpness and detail on all screen sizes – essential quality to showcase professional photography. Minimal design is easy to navigate and emphasizes the content. I love the warm gray background that subtly offsets the images. Simple and intuitive editing system allows for easy and quick updates, email submission form is secure to use and cuts down on spam.” www.wurmandesigns.com
Bella Marsky, Surface Design Website design Bella Marsky is a painter and surface designer with a passion for beautiful textiles. She is working in New York City with the leading textile design studios realizing her artistic vision. Her portfolio represents a vast variety of colors, textures, patterns as well as styles. www.bellamarsky.com (optimized for desktop computer display)
Red Square Design Responsive Website Design
Website design showcasing our own work. It was designed to accommodate different types of devices, from desktop computer to various screen resolutions of tablets and smartphones. The visual elements of the website are constant with the rest of the company’s graphic elements that apply to printed and electronic materials: corresponding fonts, layout and image treatment, all this projects a constant and systematic presentation style.
Hannover-Reed Brochure website and stationery for a Real Estate management firm The company’s main areas of expertise are: acquisition and development, financing and debt/equity structures, management and dispositions. Most of their business is in and around New York.
We created a bold logotype supported by a classic and elegant secondary typeface. Both reflect the company’s strong commitment to traditional values and upstanding business ethics. On the website the bold strokes of the logotype act as windows on the world of New York real estate – a visual suggestion that our client is the go-to authority in their field.
Edmund H. Stoecklein estoeckein@hanover-reed.com : e- mail 230 Park Avenue, Suite 1000, NewYork, NY 10169-1099 (212) 808 - 6543 : telephone www.hanover-reed.com : web
Investment and Asset Services for Real Estate Property
The MetLife Building, 200 Park Avenue, New York Naming, corporate signature, corporate and wayfinding signage programs. Retail concourse signage graphics standards guidelines.
Kohn Petersen Fox Architects were commissioned to update and restore the 80,000 sf lobby of this modern architecture icon with extensive foot traffic; estimated 500,000 tenants, commuters from adjacent Grand Central Station and visitors pass through the building’s lobby daily. KPF chose Red Square Design to design the corporate and wayfinding programs. For three years we worked closely with the architects and their client studying traffic flow patterns, security issues and making sure that the future signage program was ADA-compliant. Once the design was approved we advised on the selection of fabricators and supervised all phases of the fabrication and installation process, from checking quality and color of the bronze to helping the fabricator resolve structural details, ensuring the job was done well, on time and on budget.
Snowdance Farm, New York State Brandmark design and its applications for a family owned and operated organic meat and poultry farm Since 2002, Mark and Susan Joffe raise free-range heritage livestock and poultry to supply the New York choice restaurants and private customers in the tri-state area. As the business grew and the product line expanded, the owners planned taking their produce nationally. When they felt the need for a unique identity, they called us. A rustic iron brandmark, as a symbol of unique craftsmanship and heritage, inspired us. The animal pyramid together with the egg-shaped frame represent the farm's full range of products. Like the traditional old signs do, we opted to include the date of origin that will mark the passage of time, increasing the brand’s equity with every passing year. To insure best and consistent reproduction of the brandmark we produced Graphic Standards Guidelines that set the standard for the design of all client’s future business communications.
alBustan Brandmark and stationery design A high-end middle-eastern restaurant. The name means orchard in Arabic. The pictograms represent crescent and sun on top and a fruit bearing tree on bottom — symbols of fertility and good luck, were borrowed from an ancient Phoenician tombstone located in Lebanon.
Flute Champagne Bar & Lounge Brandmark and stationery design We created a unique and proprietary brandmark by adding a few hand-drawn squiggles around middle letter “U� creating a pictogram of a champagne flute. This simple visual trick identifies the nature of the establishment.
High Falls Collection Brandmark and printed matter design, photography art direction Purveyors of high-end European fabrics and home furnishings. The acronym HF is represented as waft & warp of the textile weave.
Movie Library Company Brandmark and stationery design A startup company specialising in restoration and conversion of classic films and historic film footage into digital format
Steiner Studios, Brooklyn Navy Yard, New York Brandmark, graphic identity, corporate and wayfinding signage programs, collateral material and advertising. Before Steiner Equities broke ground at the construction site, they asked us to create a new brand and its graphic representation. The client wanted to convey an image of a long-standing tradition of American filmmaking industry paired with innovative technology – the two major values that will make the new East Coast film studio the “Hollywood on the Hudson.” Today, Steiner Studios is located in the Brooklyn Navy Yard along the East River. The 15-acre campus is a full-service production studio for major motion pictures, independent films, television, music videos and commercials. Our solution to put Steiner Studios on the New York map was to create a 60 ft. triangular obelisk with the new brandmark at a pivotal location of the campus, making it visible from the major locations: Manhattan and Williamsburg bridges, and the Brooklyn Queens Expressway.
Prescriptives, New York Retail design: graphic and construction standards including illuminated signage system, color scheme, innovative materials and hardware. Prescriptives revolutionized the cosmetics industry when they introduced a customblend counter. The new concept and the service it provided called for a total redesign of the store island. We helped the in-house design team create a new visual vocabulary and new corporate standards, including: illuminated signage system, innovative materials and construction, color scheme, lighting, hardware.
Saudi Arabian Airlines Cultural research, concept development for new brand identity program, aircraft signage, print and signage applications. (with Futurebrand)
The airline was losing a large part of its market share to regional competitors. Futurebrand asked us to consult on subjects of local culture and traditions, as well as the significance of symbolism, color and calligraphy within Islam. We also consulted on development of a custom-lettering ‘twin-set’ for the new logotype’s Latin and Arabic fonts.
B the Change Media Logo design, graphic identity standards manual, magazine, website, stationery and literature systems design, various publication formats
This Graphic Standards Manual sets design standard for all B the Change Media communications: the new brandmark and it's usage, stationary system, promotional literature, media kits, presentation stacks designed for MS Power Point, Google Slides and Google Docs
The style guides are compulsory for all B the Change employees and outside contractors producing communications. It explains the elements of the graphic identity for the organization and indicates their proper use in order to achieve a consistent and proprietary “look and feel� throughout different media.
US Fund for UNICEF Brand strategy, graphic identity program, graphic standards guidelines, print applications. Top left: Modified brandmark Bottom left: Annual report spread Bottom right: New corporate identity graphic standards manual
Suffering from compassion fatigue and losing ground to competitors, the U.S. Fund for UNICEF felt the pressure to restructure its image. Interviews with stakeholders – and audits of existing materials lead our team to develope the following: create a tagline to reinforce UNICEF’s positioning “Saving children’s lives – Building children’s futures”; adopting a more upbeat tone of the corporate voice; changing imagery style from showing starving children to showcasing interaction, progress and achievement.
Kikkerland Design Brand identity program, graphic standards guidelines, packaging, Brand Spirit Book. Below: Cover and spreads from the Graphic Standards Guidelines manual Bottom: Cover and spread of the Brand Spirit book
Red Square Design + 1 212 620 0363 : telephone contact @ redsquaredesign.com : email www.redsquaredesign.com : website