Marketing Materials - Home Sellers

Page 1

HOME SELLERS


THANK YOU

Thank you for placing your trust in your agent and ReeceNichols to guide you through the home buying and selling process. At ReeceNichols, our goal is to go above and beyond to deliver an experience that is fulfilling for our consumers. We realize our business is based on relationships and that every individual interaction makes a difference. Every member of the ReeceNichols team, including your agent, embodies the characteristics we believe foster those relationships: expertise, loyalty and motivation. Therefore, we provide a platform for success and the opportunity to motivate and emotionally connect with every person we serve. We take pride in our unique skillset, our motivations and our dedication to the people of Kansas City, recognizing the fact that we aren’t just selling four walls and a roof, but the place where people can relax and be themselves. That’s why ReeceNichols diligently works with the people we serve, to guide you to the life you always wanted. Because you are people first and clients second. ReeceNichols is all about rewarding lives — the lives of our agents, our employees and all the families who put their trust in our hands. We know the combination of your amazing agent and our state-of-the-art real estate technology and tools will result in a very rewarding home buying and selling experience.

Linda Vaughan President & CEO

Last Updated 07.17


OUR STORY

MISSION A Kansas City mainstay since 1905, ReeceNichols is a professional home and lifestyle services firm with a rich heritage in the community for optimistic, motivated people seeking to elevate their lives. With our comprehensive suite of personalized resources and professional expertise, we better equip our partners to realize success. We specialize in rewarding experiences for our consumers, agents and employees.

VISION ReeceNichols delivers rewarding, transcendental experiences for employees, agents and consumers. We understand that each individual interaction adds up throughout the entire home and lifestyle journey and seek to exceed your expectations throughout the process. As a partner for life, we are never finished equipping you with the tools you need. We honor the significance of your home by developing branded solutions that support our agents and consumers as they move through that journey.

Last Updated 07.17


REECENICHOLS YEAR IN REVIEW ReeceNichols is proud to lead the real estate market in Kansas City. With the help of our Family of Services – HomeServices Lending, Kansas City Title, HomeServices Insurance and A.B. May – we provide a home buying and selling experience like no other.

Last Updated 07.17


OUR NETWORK Throughout the Kansas City area, we have 18 offices and nearly 2,300 agents, but that’s not all. ReeceNichols Alliance Inc., HomeServices of America and Leading Real Estate Companies of the World expand our reach and connect us worldwide.

REECENICHOLS REAL ESTATE

REECENICHOLS ALLIANCE, INC.

Throughout Kansas City, ReeceNichols Real Estate services 18 offices and nearly 2,300 agents.

With over 300 agents and 28+ regional offices, ReeceNichols Alliance serves 280 Kansas and Missouri communities. These communities stretch north to St. Joseph, MO, south to Lake of the Ozarks, east to Columbia, MO and west to Junction City, KS.

HOMESERVICES OF AMERICA

LEADING REAL ESTATE COMPANIES OF THE WORLD

Comprised of 30+ companies in more than 25 states, HomeServices of America is the second-largest full-service residential real estate company in the United States. As a Berkshire Hathaway Affiliate, our entire network of companies focuses on delivering the best service to our consumers.

Our partnership with Leading Real Estate Companies of the World expands our reach and exposure to over 500 companies with 3,500 offices in nearly 50 countries.

Last Updated 07.17


REECENICHOLS OFFICES ReeceNichols offices span throughout the Kansas City area in both states. As your local experts, our agents pride themselves on delivering an outstanding experience — no matter where you live.

7

10

14

18

5 2

17

13

11

3

6

16

4

9 8

12 15

1

18 OFFICES THROUGHOUT THE KANSAS CITY AREA 1 Cedar Tree Square

7 Kansas City North

13 Overland Park

2 Blue Springs

8 Leawood

14 Parkville

3 College Blvd

9 Lee’s Summit

15 South

4 Central/Town Center

10 Liberty

16 Southgate

5 Country Club Plaza

11 The Village

17 West

6 East

12 Olathe

18 Wyandotte

Last Updated 07.17


ALLIANCE OFFICES ReeceNichols Alliance provides over 25 office locations outside the Kansas City metro to serve your needs. Selected for their knowledge and commitment to their local communities, each Alliance office is an independently owned and operated member of the Reece & Nichols Alliance, Inc.

KANSAS LOCATIONS Basehor, KS

Kansas City, KS

Ottawa, KS

Gardner, KS

Lawrence, KS

Topeka, KS

Boonville, MO

Knob Noster, MO

St. Joseph, MO

Centralia, MO

Lake Ozark, MO

Sunrise Beach, MO

Columbia, MO

Lawson, MO

Warrensburg, MO

Excelsior Springs, MO

Odessa, MO

Warsaw, MO

Fulton, MO

Pleasant Hill, MO

Weston, MO

Harrisonville, MO

Richmond, MO

Kearney, MO

Smithville, MO

Junction City, KS

MISSOURI LOCATIONS

Last Updated 07.17


COMMUNITY INVOLVEMENT

The ReeceNichols Home is the Heart Initiative focuses on providing individuals in our communities a safe and happy home. Through our partnership with the United Way, we have identified over 60 programs in the Kansas City metro area that benefit directly from the Home is the Heart Initiative. We hold community events throughout the year to bring awareness to these organizations through volunteer activities and charitable contributions. ReeceNichols is proud to help improve the lives of the individuals and families in the communities in which we live and work. Together, we can help provide a safe and positive home experience.

Last Updated 07.17 Last Updated 05.17


MARKET SHARE CONSISTENTLY RANKING #1 FOR 16 YEARS AND COUNTING As the most recognized real estate company in the Kansas City area, ReeceNichols consistently ranks #1 in leading publications. In 2016, we sold 17,306 homes, totaling $4.61 billion in volume.

TOP AREA RESIDENTIAL REAL ESTATE FIRMS (Ranked by dollar volume of 2016 closed sales) Rank 2016

Company Name

GROSS SALES 2016

TRANSACTIONS 2016

REAL ESTATE AGENTS

1.

ReeceNichols Real Estate

$4.61 billion

17,306

2,233

2. 3.

BHG Real Estate Kansas City Homes

$1.34 billion

4,607

445

Keller Williams Realty Partners

$1.13 billion

4,686

476

4.

Keller Williams Realty Kansas City North

$837.98 million

4,522

417

5.

Realty Executives of Kansas City

$691.17 million

3,389

238

6.

Keller Williams Platinum Partners

$504.22 million

2,754

NA

7.

RE/MAX Innovations

$458.99 million

2,094

105

8.

Keller Williams Realty Diamond Partners

$425.19 million

2,138

295

9.

Keller Williams Key Partners

$391.13 million

1,517

180

10.

Keller Williams Legacy Partners

$375.75 million

1,931

208

11.

Chartwell Realty

$292.82 million

1,591

135

12.

Crown Realty Inc.

$290.41 million

1,017

130

13.

Re/Max State Line Real Estate

$283.09 million

1,225

NA

14.

Re/Max Premier Realty

$228.45 million

809

NA

15.

Re/Max Results

$193.19 million

905

44

16.

Berkshire Hathaway HomeServices Kansas City Realty

$191.62 million

809

66

17.

Coldwell Banker Reilly & Sons

$148.58 million

612

38

18.

RE/MAX Elite, REALTORS

$144.52 million

750

25

19.

Weichert, Realtors Graham-Welch

$141.1 million

315

45

20.

Coldwell Banker Good Life

$120.46 million

460

27

21.

Keller Williams Southland Partners

$108.29 million

668

100

22.

Century 21 All-Pro

$101.02 million

894

100

23. 24.

United Real Estate Group

$78.93 million

447

119

Your Future Address Team

$65.47 million

266

5

25.

ReeceNichols Shewmaker

$57.72 million

348

20

Last Updated 07.17


MARKET SHARE

MARKET LEADER AMONG THE TOP 25 COMPANIES Consistently ranking #1 for 16 years and counting.

35%

n

ReeceNichols Real Estate

35%

n

BHG Kansas City Homes

10%

n

Keller Williams Realty Partners

8%

n

Keller Williams Kansas City North

6%

n

Realty Executives of Kansas City

5%

The above chart and market share percentages are based on closed residential sales volume as reported in the Kansas City Business Journal, March 2017 “Top 25 Area Residential Real Estate Firms.” Figures include both corporate and independently owned and operated ReeceNichols offices.

As the most recognized real estate company in the Kansas City area, ReeceNichols consistently ranks #1 in leading publications. Our agents’ expertise and support combined with ReeceNichols’ tools and resources give you a smooth, personalized home buying and selling experience.

Last Updated 07.17


REECENICHOLS.COM

TOTAL LOCAL WEB TRAFFIC ReeceNichols Better Homes & Gardens Platinum Realty Keller Williams OP

77%

Keller Williams KC North

Source: SimilarWeb, 2016

ReeceNichols.com is Kansas City’s top destination for real estate expertise and home searches. Check out our website to search for a new home, discover your home’s value, catch up on the latest home ownership advice and more!

Last Updated 07.17


MARKET LEADER 2016 CASS COUNTY

Our 2016 numbers are in, and we’re proud to be Cass County’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$223,483,000

ReeceNichols Real Estate Keller Williams Platinum Partners $67,718,000

TOTAL SALES - VOLUME

Keller Williams Southland $66,421,000 Platinum Realty $30,729,000 Coldwell Banker All American $28,216,000 Keller Williams Realty Partner $20,478,000 BHG Kansas City Homes $15,109,000 American Heritage $15,105,000 Re/Max Heritage $12,096,000 Chartwell Realty $8,512,000

0

50000000

$100,000,000

150000000

1,131

200000000 250000000 $250,000,000

ReeceNichols Real Estate Keller Williams Southland 368 Keller Williams Platinum Partners 330

TOTAL SALES - UNITS

Platinum Realty 191 Coldwell Banker All American 158 Keller Williams Realty Partner 109 American Heritage 108 Re/Max Heritage 67 BHG Kansas City Homes 66 Chartwell Realty 49

0

200

400

600

800

1000

1,200 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zone 208


MARKET LEADER 2016 CONDOS AND LOFTS

Our 2016 numbers are in, and we’re proud to be the top real estate resource for condos and lofts. We look forward to continue rewarding lives in your neighborhood and beyond!

$85,759,000

ReeceNichols Real Estate BHG Kansas City Homes $40,335,000

TOTAL SALES - VOLUME

Chartwell Realty $18,777,000 Keller Williams Key Partners $18,200,000 Re/Max Premier Realty $16,292,000 Boveri Realty Group $13,912,000 Keller Williams Realty Partners $11,387,000 Keller Williams KC North $8,846,000 Platinum Realty $6,763,000 Keller Williams Platinum Partners $3,891,000

0

20000000

$40,000,000

462

60000000

80000000 100000000 $100,000,000

ReeceNichols Real Estate BHG Kansas City Homes 170 Chartwell Realty 97

TOTAL SALES - UNITS

Keller Williams Realty Partners 79 Keller Williams Key Partners 71 Keller Williams KC North 66 Boveri Realty Group 59 Platinum Realty 57 Re/Max Premeir Realty 55 Keller Williams Platinum Partners 37

0

100

200

300

400

500 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Condo/Loft Listings


MARKET LEADER 2016 THE CORRIDOR

Our 2016 numbers are in, and we’re proud to be the Corridor’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$335,907,000

ReeceNichols Real Estate BHG Kansas City Homes $144,848,000

TOTAL SALES - VOLUME

Re/Max Premeir Realty $48,046,000 Keller Williams Key Partners $47,630,000 Chartwell Realty $39,704,000 Keller Williams Realty Partners $38,151,000 Platinum Realty $31,402,000 Re/Max State Line $22,459,000 Keller Williams KC North $18,888,000 Brookside Real Estate Co. $12,633,000

0

50000000

1,220

100000000

$150,000,000

200000000

250000000

300000000 350000000 $350,000,000

ReeceNichols Real Estate BHG Kansas City Homes 488 Keller Williams Realty Partners 196

TOTAL SALES - UNITS

Chartwell Realty 187 Keller Williams Key Partners 187 Re/Max Premeir Realty 175 Platinum Realty 172 Re/Max State Line 102 Keller Williams KC North 101 Brookside Real Estate Co. 55

0

300

600

900

1200

1,500 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zip codes 64108, 64109, 64110, 64111, 64112, 64113, 64114


MARKET LEADER

2016 EASTERN JACKSON COUNTY Our 2016 numbers are in, and we’re proud to be Eastern Jackson County’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$723,822,000

ReeceNichols Real Estate Keller Williams Platinum Partners $324,930,000

TOTAL SALES - VOLUME

Chartwell Realty $150,632,000 Realty Executives of KC $136,152,000 Platinum Realty $110,620,000 Re/Max Heritage $103,379,000 Re/Max Elite $96,400,000 BHG Kansas City Homes $86,157,000 Keller Williams KC North $52,104,000 Realty Professionals Heartland $42,631,000

0

100000000 200000000 300000000

3,601

$400,000,000

500000000 600000000 700000000 800000000 $800,000,000

ReeceNichols Real Estate Keller Williams Platinum Partners 1,736 Chartwell Realty 820

TOTAL SALES - UNITS

Platinum Realty 669 Re/Max Heritage 661 Realty Executives of KC 591 Re/Max Elite 533 BHG Kansas City Homes 392 Keller Williams KC North 352 Realty Professionals Heartland 334

0

500

1000

1500

2,000

2500

3000

3500

4,000 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zones 204, 205, 206, 207


MARKET LEADER

2016 EXCEPTIONAL PROPERTIES Our 2016 numbers are in, and we’re proud to be the top real estate resource for exceptional properties. We look forward to continue rewarding lives in your neighborhood and beyond!

$921,135,000

ReeceNichols Real Estate BHG Kansas City Homes $349,768,000

TOTAL SALES - VOLUME

Keller Williams Realty Partners $177,206,000 Keller Williams Key Partners $72,830,000 Weichert Realtors Graham Welch $61,753,000 Re/Max Premier Realty $60,903,000 Keller Williams KC North $52,018,000 Realty Executives $49,822,000 Platinum Realty $43,263,000 Prime Development Land Co. $39,478,000

0

200000000

1,234

$400,000,000

600000000

800000000 1000000000 $1,000,000,000

ReeceNichols Real Estate BHG Kansas City Homes 458 Keller Williams Realty Partners 264

TOTAL SALES - UNITS

Keller Williams Key Partners 98 Weichert Realtors Graham Welch 90 Re/Max Premier Realty 78 Keller Williams KC North 76 Realty Executives 73 Prime Development Land Co. 65 Platinum Realty 62

0

300

600

900

1200

1,500 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Listings $500,000 and above


MARKET LEADER 2016 JACKSON COUNTY

Our 2016 numbers are in, and we’re proud to be Jackson County’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$1,158,917,000

ReeceNichols Real Estate Keller Williams Platinum Partners $355,189,000

TOTAL SALES - VOLUME

BHG Kansas City Homes $262,682,000 Platinum Realty $165,481,000 Chartwell Realty $160,358,000 Realty Executives of Kansas City $141,025,000 Keller Williams Realty Partners $127,313,000 Re/Max Heritage $107,012,000 Re/Max Elite $101,274,000 Keller Williams KC North $82,390,000

0

$200,000,000

$400,000,000

5,503

$600,000,000

$800,000,000

$1,000,000,000 $1,200,000,000 $1,200,000,000

ReeceNichols Real Estate Keller Williams Platinum Partners 2,008 Platinum Realty 1,115

TOTAL SALES - UNITS

BHG Kansas City Homes 1,084 Chartwell Realty 908 Keller Williams Realty Partners 749 Re/Max Heritage 699 Realty Executives of Kansas City 634 Keller Williams KC North 592 Re/Max Realtors 568

0

1,000

2,000

3,000

4,000

5,000

6,000 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zones 202, 203, 204, 205, 206, 207


MARKET LEADER 2016 JOHNSON COUNTY

Our 2016 numbers are in, and we’re proud to be Johnson County’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$2,260,920,000

ReeceNichols Real Estate Keller Williams Realty Partners $842,174,000

TOTAL SALES - VOLUME

BHG Kansas City Homes $744,358,000 Platinum Realty $237,318,000 Keller Williams Key Partners $233,959,000 Keller Williams Diamond Partners $211,716,000 Re/Max State Line $190,766,000 Realty Executives $153,484,000 Re/Max Realty Suburban $131,305,000 Keller Williams Legacy Partners $105,553,000

0

500000000

$1,000,000,000

6,986

1500000000

2000000000 2500000000 $2,500,000,000

ReeceNichols Real Estate Keller Williams Realty Partners 3,000 BHG Kansas City Homes 2,168

TOTAL SALES - UNITS

Platinum Realty 969 Keller Williams Diamond Partners 946 Keller Williams Key Partners 785 Re/Max State Line 741 Realty Executives 522 Remax Realty Suburban 515 Keller Williams Legacy Partner 419

0

1000

2000

3000

4,000

5000

6000

7000

8,000 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zones 310, 315, 320, 325, 330, 335, 340, 345, 350, 355, 360, 370


MARKET LEADER 2016 KANSAS CITY NORTH

Our 2016 numbers are in, and we’re proud to be Kansas City North’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$822,471,000

ReeceNichols Real Estate Keller Williams KC North $611,320,000

TOTAL SALES - VOLUME

Re/Max Innovations $399,146,000 BHG Kansas City Homes $184,058,000 Re/Max Results $167,484,000 Platinum Realty $125,198,000 Re/Max Revolution $76,803,000 Realty Executives of Kansas City $69,869,000 Re/Max 1st Choice $68,372,000 Re/Max House of Dreams $57,365,000

0

200000000

$400,000,000

3,776

600000000

800000000 1000000000 $1,000,000,000

ReeceNichols Real Estate Keller Williams KC North 3,069 Re/Max Innovations 1,733

TOTAL SALES - UNITS

BHG Kansas City Homes 845 Re/Max Results 749 Platinum Realty 685 Re/Max Revolution 419 Realty Execs. of Kansas City 350 Re/Max House of Dreams 346 Re/Max 1st Choice 316

0

500

1000

1500

2,000

2500

3000

3500

4,000 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zones 101, 102, 103, 104, 105, 106, 107, 109, 110, 112, 113, 114, 115, 425


MARKET LEADER 2016 LEE’S SUMMIT

Our 2016 numbers are in, and we’re proud to be Lee’s Summit’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$435,840,000

ReeceNichols Real Estate Keller Williams Platinum Partners $186,809,000

TOTAL SALES - VOLUME

Realty Executives of Kansas City $87,367,000 Chartwell Realty $62,872,000 BHG Kansas City Homes $57,542,000 Platinum Realty $47,504,000 Re/Max Elite $41,258,000 Keller Williams Realty Partners $35,102,000 Re/Max Heritage $26,255,000 Keller Williams KC North $20,107,000

0

100000000

1,701

$200,000,000

300000000

400000000 500000000 $500,000,000

ReeceNichols Real Estate Keller Williams Platinum Partners 791 Realty Executives of KC 267

TOTAL SALES - UNITS

Chartwell Realty 257 Platinum Realty 204 BHG Kansas City Homes 190 Re/Max Elite 155 Keller Williams Realty Partners 138 Re/Max Heritage 125 Keller Williams KC North 82

0

500

1,000

1500

2,000 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zone 204


MARKET LEADER 2016 WYANDOTTE COUNTY

Our 2016 numbers are in, and we’re proud to be Wyandotte County’s top real estate resource. We look forward to continue rewarding lives in your neighborhood and beyond!

$105,599,000

ReeceNichols Real Estate Keller Williams Realty Partners $32,264,000

TOTAL SALES - VOLUME

Platinum Relaty $25,117,000 Lynch Real Estate $18,680,000 Realty Executives $18,435,000 BHG Kansas City Homes $17,828,000 Keller Williams Legacy Partners $13,344,000 Re/Max Realty Suburban $12,154,000 Chief Properties $12,141,000 Keller Williams Diamond Partners $11,202,000

0

20000000

40000000

722

$60,000,000

80000000

100000000 120000000 $120,000,000

ReeceNichols Real Estate Keller Williams Realty Partners 266 Platinum Realty 240

TOTAL SALES - UNITS

Realty Executives 151 BHG Kansas City Homes 139 Lynch Real Estate 109 Chief Properties 106 Keller Williams Legacy Partners 98 Keller Williams Diamond Partners 97 Re/Max Realty Suburban 92

0

100

200

300

400

500

600

700

800 Last Updated 07.17

* 2016 Heartland Multiple Listing Service data from Trendgraphix - Zones 401, 403, 405, 407, 409, 411, 413, 415, 417, 419, 421, 423


LUXURY HOMES

THE MARKET LEADER In Luxury Properties Sold 500,000,000

400,000,000

ReeceNichols sold 43% of all Luxury Properties in Kansas City!

300,000,000

More than the next 3 companies combined!

200,000,000

100,000,000

0.000 ReeceNichols Real Estate $433,322,000

BHG Kansas City Homes $163,409,000

Keller Williams $107,883,00 (All in Market)

Re/Max $72,613,000

* 2016 Heartland Multiple Listing Service data from Trendgraphix: 1/1/16- 12/31/16 Luxury propertties defined as: properties sold for $750,000 or more

In 2016 alone, ReeceNichols agents sold 43% of all luxury properties in the Kansas City area. As the unrivaled market leaders in luxury homes, ReeceNichols agents are your local experts in upscale properties. From private rural retreats to chic condos in the heart of downtown Kansas City, luxury homes are available throughout the metro. Using our specialized, extensive experience in luxury homes, we’ll help you navigate the market to sell your current home and find your dream home.

Last Updated 07.17


THE TOOLS YOU NEED Both your agent and ReeceNichols focus on providing you the best tools so your home buying and selling process runs as efficiently and enjoyably as possible.

REECENICHOLS WEBSITE ReeceNichols.com updates every 15 minutes, giving you the latest data available on all properties for sale within the MLS. It also provides home buying and selling resources. Benefit: The ReeceNichols website shares the most upto-date, accurate information and receives more web traffic than any other real estate brand in the Kansas City metro, thus elevating your listing.

MOBILE APP

HOME MATCH

Search the complete Kansas City metro home inventory from anywhere by downloading our app for iPad, iPhone or Android.

Search, save and view homes for sale from your home computer or mobile device, through both ReeceNichols.com and our mobile app. Home Match also tracks showings, feedback, market activity and open houses for sellers.

Benefit: Whether you’re driving through neighborhoods or searching from home, the ReeceNichols mobile app gives you access to the complete listing inventory with the touch of a button.

Benefit: Easily organize your home search and receive notifications whenever new information is available. Home Match also gives sellers 24/7 access to follow the progress of their home sale.

Last Updated 07.17


THE TOOLS YOU NEED

REVERSE PROSPECTING

DOTLOOP

This tool allows your agent to cross reference Home Match users for buyers looking for a home like yours.

No more frantic trips all over the area just to complete your paperwork on time. Our agent use Dotloop, an online meeting room that allows you and your agent to conveniently complete, review and sign paperwork.

Benefit: Your ReeceNichols agents can quickly and easily network with agents who have a potential buyer match for your listing.

LISTING ALERT When you take advantage of our HomeMatch tool, you will receive email notifications of upcoming ReeceNichols listings before they are on the market. Benefit: As a ReeceNichols client, you are the first to know of new listings — giving you the first chance to preview before the rest of the metro.

Benefit: You and your agent can sign documents from anywhere, leading to a smoother and more organized home buying and selling process.

MYNEIGHBORHOOD REPORT Customized to your neighborhood, this complimentary report provides up-todate market information, including recent home sales. Benefit: This free report keeps you updated on real estate activity in your neighborhood at any point before, during and after the home buying and selling process.

Last Updated 07.17


THE TOOLS YOU NEED TRENDGRAPHIX

This program provides informative and timely charts, graphs, and statistics on the Kansas City real estate market. Benefit: Your agents uses these reports to provide you with an accurate analysis of the current market, allowing them to more accurately price your home for the best value.

OPEN HOUSE CELEBRATION

One weekend a month, our team hosts hundreds of open houses throughout the metro area. Benefit: Sellers get even larger exposure to potential buyers, while buyers gain access to hundreds of open houses over the course of one weekend.

ZILLOW PARTNERSHIP

ReeceNichols works directly with Zillow to provide up-to-date and accurate listing information. Your listing agent will be shown as the first point of contact with your home’s detailed information. Benefit: Up-to-date and accurate listing information ensures your home can be found by a larger group of potential buyers. The prominent placement of your listing agents helps to easily connect potential buyers in the shortest amount of time.

ENHANCED LISTINGS

Your ReeceNichols listing receives extra care with more information, higher quality images, video tours and direct contact to the listing agent. Benefit: We flesh out your listings, allowing them to stand out with more detail and attention.

Last Updated 07.17


THE TOOLS YOU NEED ESTIMATED HOME VALUES With our estimated home values tool, you can instantly see estimated home values at any time. This tool uses automated data modeling techniques to provide you with three different value estimates to review. Benefit: This report can help you keep tabs on your home and other properties.

LISTING FLYERS Once a home is listed, your agent can create and display high-quality listing flyers to potential buyers. Benefit: These flyers provide potential buyers with a take-away that continues to market your home after they have completed their tour.

MARKETING PIECES

BUYER’S TOUR

ReeceNichols partners with Xpressdocs to create top notch print marketing pieces. These postcards, flyers and brochures can be created and printed for open houses or mailed to target neighborhoods.

Your agent will prepare a detailed and organized plan that maps out properties you and your agent will view.

Benefit: These professionally printed pieces showcase your home to potential buyers before, during and after they view the home.

CMA We equip our agents with a comprehensive system that creates and delivers an accurate Comparative Market Analysis. Benefit: Your agent has the most accurate, up-to-date neighborhood listing information, helping them accurately price your home to sell.

Benefit: This plan allows you to take notes and keep an organized record of your home search.

SOCIAL MEDIA SHARING Did you find your dream home on reecenichols.com? Or do you want to let your friends know your home is for sale? You can share that property to various social media channels. You can even ‘pin’ home images. Benefit: Easily share homes for sale straight from reecenichols.com to gain more exposure.

Last Updated 07.17


MARKETING TOOLS OVERVIEW REECENICHOLS.COM

ENHANCED LISTINGS

ReeceNichols.com updates every 15 minutes, giving you the latest data available on all properties for sale within the MLS. It also provides home buying and selling resources.

Your ReeceNichols listing receives extra care with more information, higher quality images, video tours and direct contact to the listing agent.

Search the complete Kansas City metro home inventory from anywhere by downloading our app for iPad, iPhone or Android.

ZILLOW PARTNERSHIP

HOME MATCH Search, save and view homes for sale from your home computer or mobile device, through both ReeceNichols.com and our mobile app. Home Match also tracks showings, feedback, market activity and open houses for sellers.

REVERSE PROSPECTING This tool allows your agent to cross reference Home Match users for buyers looking for a home like yours.

LISTING ALERT When you take advantage of our HomeMatch tool, you will receive email notifications of upcoming ReeceNichols listings before they are on the market.

DOTLOOP No more frantic trips all over the area just to complete your paperwork on time. Our agent use Dotloop, an online meeting room that allows you and your agent to conveniently complete, review and sign paperwork.

MYNEIGHBORHOOD REPORT Customized to your neighborhood, this complimentary report provides up-to-date market information, including recent home sales.

TRENDGRAPHIX This program provides informative and timely charts, graphs, and statistics on the Kansas City real estate market.

OPEN HOUSE CELEBRATION One weekend a month, our team hosts hundreds of open houses throughout the metro area.

ReeceNichols works directly with Zillow to provide up-to-date and accurate listing information. Your listing agent will be shown as the first point of contact with your home’s detailed information.

LISTING FLYERS Once a home is listed, your agent can create and display high-quality listing flyers to potential buyers.

CMA We equip our agents with a comprehensive system that creates and delivers an accurate Comparative Market Analysis.

BUYER’S TOUR Your agent will prepare a detailed and organized plan that maps out properties you and your agent will view.

SOCIAL MEDIA SHARING Did you find your dream home on reecenichols. com? Or do you want to let your friends know your home is for sale? You can share that property to various social media channels. You can even ‘pin’ home images.

ESTIMATED HOME VALUES With our estimated home values tool, you can instantly see estimated home values at any time. This tool uses automated data modeling techniques to provide you with three different value estimates to review.

MARKETING PIECES ReeceNichols partners with Xpressdocs to create top notch print marketing pieces. These postcards, flyers and brochures can be created and printed for open houses or mailed to target neighborhoods.

Last Updated 07.17


YOUR HOME OFFICE TEAM EXECUTIVE TEAM

MARKETING & IT CENTER

REECE COMMERCIAL

Comprised of respected industry leaders and experts, our leadership team assists, coaches and motivates your agent in order to maximize their success at ReeceNichols.

Comprised of Marketing, Digital Strategies and Technology experts, our marketing and IT team develop innovative marketing and support tools, many of which are exclusive to ReeceNichols agents.

Our commercial real estate division is dedicated to helping your clients get the best return on their asset(s). This team of specialized commercial agents can help your clients buy, sell, or lease commercial buildings or land anywhere in the Kansas City metro area.

Benefit: Each member of the team is devoted to helping ensure our ReeceNichols agents jumpstart their career and continue to build towards a fulfilling and lasting profession for you — their client.

LEGAL CENTER Our legal team assists agents and brokers on real estate transactions, training, contracts and claims by focusing on proactive solutions before issues become problems. Real estate is a heavily regulated industry at the local, state and federal levels, and the legal department is available for your agent to ensure the process runs smoothly from beginning to end. Benefit: ReeceNichols is the only residential brokerage in Kansas City with an in-house legal department. You can have peace of mind knowing your agent is backed by a team of experts.

CENTRALIZED PROCESSING CENTER Our company has designed and implemented the first automated system in the Kansas City metro to accurately assist you and your agent from the listing agreement to the closing documents. Benefit: You receive the assurance that the transactions are completed quickly and correctly to expedite the closing.

CAREER DEVELOPMENT TRAINING CENTER The training department is made up of the training directors, brokers/coaches and agents/coaches who are focused on your agent’s career. They strive to employ the best trained agents in the industry and constantly bring new ideas and systems. Benefit: Your agent will have the knowledge and understanding of the best tools and technology to best assist you with the home buying or selling process.

Benefit: The ReeceNichols website is updated every 15 minutes to ensure the most accurate data in the Kansas City metro.

BUSINESS & LEAD DEVELOPMENT CENTER Our business & lead development teams offer Relocation and Rental services. Our relocation team serves as the conduit for all outgoing referrals for ReeceNichols, globally. Our rental department As the only large broker in town with a full-service rental department, they provide you with leasing options. This team has also joined forces with Home Partners of America, which gives you an opportunity for a Lease with a Right to Purchase program. Benefit: Our reach gives you the opportunity for your listing to be accessible both nationally and globally.

NEW HOMES CENTER Our new homes division will support you every step of the way—from land development, to groundbreaking, right through the final sales of the finished construction. Benefit: Our team will make sure your agent is informed about the housing and pricing trends in the area and knows how to formulate a comprehensive marketing strategy, ensuring that the lots and homes get sold for the best possible price.

REECENICHOLS ALLIANCE With 28+ office locations outside the Kansas City metro, Alliance reaches from St. Joseph to Sunrise Beach, MO and Ft. Scott, KS to Fulton, MO. Benefit: If you move outside of the Kansas City metro, your agent can refer you to work with another qualified market expert in any part of Kansas or Missouri. Some Alliance locations also handle vacation properties.

Benefit: As a ReeceNichols agent, if you refer commercial opportunities to them, you will receive a 25% referral fee on all closed transactions with your client.

FAMILY OF SERVICES Our ReeceNichols Family of Services includes Reece & Nichols Insurance, Kansas City Title, HomeServices Lending and AB May. Conveniently located all across the Kansas City metro, each company works together to provide a smooth and efficient transaction that is unmatched by nonaffiliated service providers. Benefit: Surveys by the National Association of Realtors consistently show that when offered, clients want one-stop shopping in their real estate transactions – let the ReeceNichols Family of Services help you during your buying or selling process!

HOMESERVICES OF AMERICA HomeServices of America is the parent company of ReeceNichols and is comprised of an ever-expanding family of real estate companies that are redefining the home buying and selling experience from coast to coast. As part of Berkshire Hathaway, HomeServices is now the second largest real estate brokerage in North America and has the financial strength and reputation that real estate professionals are proud to partner with. Benefit: As part of the HomeServices and Berkshire Hathaway network of companies, your agent will have the latest technology and innovative tools to grow their business and increase opportunities to do business with our family of companies anywhere in the United States.

Last Updated 07.17


OPEN HOUSE CELEBRATION 2017 SCHEDULE

We’ve designated one weekend of every month as our company-wide Open House Celebration. That means hundreds of open houses are available to tour on your own or with your agent. Visit open.reecenichols.com to start planning your weekend tour, or find an agent and let one of our experts help you search, plan and tour your next open house.

JANUARY

FEBRUARY

S

M

T

W

T

F

S

1

2

3

4

5

6

7

8

9 10 11 12 13 14

15 16 17 18 19 20 21

S

M

T

W

5

6

7

MARCH

T

F

S

1

2

3

4

8

9 10 11

12 13 14 15 16 17 18

S

M

T

W

T

F

S

5

6

7

1

2

3

4

8

9 10 11

12 13 14 15 16 17 18

22 23 24 25 26 27 28

19 20 21 22 23 24 25

19 20 21 22 23 24 25

29 30 31

26 27 28

26 27 28 29 30 31

APRIL S

M

T

W

T

MAY F

S

S

1 2

3

4

5

6

7

8

7

JUNE

M

T

W

T

F

S

1

2

3

4

5

6

8

9 10 11 12 13

S

4

M

5

T

6

W

7

T

F

S

1

2

3

8

9 10

9 10 11 12 13 14 15

14 15 16 17 18 19 20

11 12 13 14 15 16 17

16 17 18 19 20 21 22

21 22 23 24 25 26 27

18 19 20 21 22 23 24

23 24 25 26 27 28 29

28 29 30 31

25 26 27 28 29 30

30

JULY S

M

T

W

AUGUST T

F

S

S

M

1 2

3

4

5

6

7

8

6

7

SEPTEMBER

T

W

T

F

S

1

2

3

4

5

8

9 10 11 12

S

3

M

4

T

5

W

6

T

7

F

S

1

2

8

9

9 10 11 12 13 14 15

13 14 15 16 17 18 19

16 17 18 19 20 21 22

20 21 22 23 24 25 26

17 18 19 20 21 22 23

23 24 25 26 27 28 29

27 28 29 30 31

24 25 26 27 28 29 30

10 11 12 13 14 15 16

30 31

OCTOBER S

NOVEMBER

M

T

W

T

F

S

1

2

3

4

5

6

7

8

9 10 11 12 13 14

S

M

T

W

5

6

7

DECEMBER

T

F

S

1

2

3

4

8

9 12 11

S

M

T

W

T

F

S

1

2

3

4

5

6

7

8

9

15 16 17 18 19 21 22

13 14 15 16 17 18 19

10 11 12 13 14 15 16

23 24 25 26 27 28 29

20 21 22 23 24 25 26

17 18 19 20 21 22 23

30 31

27 28 29 30 29

24 25 26 27 28 29 30 31

Last Updated 07.17


CORPORATE RELOCATION OUR EXTENSIVE NETWORK OF CONTACTS

CORPORATE CLIENTS Nearly one third of all home sales involve corporate relocation. At ReeceNichols, we expose your property to a huge network of relocation clients. 3M Abbot Labs ADM ADP AIG Allstate Ally Amazon AMC Theatres Ameren American Airlines American Century American Home Shield American Italian Pasta Amerisource Bergen Anheuser-Busch Aon Applebee’s Aptuit AT&T Bausch & Lomb Bank of America Bayer Best Buy Black & Veatch BNSF Boehrenger-Ingleheim Bureau of Prisons Burns & McDonnell Butler Cargill Carmax

Catalent Pharma Solutions, Inc. Caterpillar Cerner Children’s Mercy Cintas Circuit City CitiBank Colgate Palmolive-Hills ConAgra Corbion Caravan Corning Coventry Daimler-Chrysler DalTile Dell Computers Deloitte & Touche LLP Delta Airlines Delphi DeVry Education Group Dollar General DST Systems DuPont Eastman Kodak EDS Embarq Enterprise Leasing Ernst & Young Everest Connections Farmers Insurance Farmland Industries Federal Express

Federal Reserve Bank Federal Government Fleming Foods FMC Technologies Ford Garmin General Electric General Mills General Motors Goodyear H & R Block Haldex CVS Harrah’s Hallmark Harley Davidson Helzberg Jewelers Hillspet Home Depot Honeywell Hormel Foods Hostess Brands, LLC IBM InterContinental Hotels Interstate Brands J. E. Dunn J. C. Penney Johnson & Johnson Johns Manville John Deere KC Southern Kemper Insurance Kiewit

Kohl’s Kraft Foods KU Medical Center Lafarge Liberty Mutual Lockton Insurance Lowes Marriott Mass Mutual Merck Metlife Motorola Multivac Nabisco NationsBank Nationwide Insurance Nebraska Furniture Mart Nestles Purina Nissan Norfolk Southern Northwest Airlines O’Reilly Automotive, Inc. Owens Corning Paychex Payless Shoes Penske Pepsi Pfizer Phillips Petroleum Procter & Gamble Quest QuikTrip Corporation

Radio Shack Raytheon Samsung Electronics America, Inc Schlumberger Sears S. C. Johnson Wax Southwest Airlines Sprint St. Jude Medical, Inc. St. Luke’s Hospital State Farm Insurance Stuart Hall Target Time Warner Toyota Traveler’s Insurance Tyson Foods, Inc Unilever Union Pacific Railroad UnitedHealth Group United Parcel Service Verizon Walgreen’s Walmart Wells Fargo Weyerhauser YRC Worldwide

RELOCATION COMPANIES Company moves are a rich source for motivated buyers. ReeceNichols has developed strong relationships with large third-party relocation companies that transfer quality buyers to the Kansas City area. ADP Aires Corporate Relocation Services Allegiance Relocation Altair Global Relocation American Relocation Connections B/E Aerospace Brookfield GRS CapRelo LLC Cartus Corporation CityPoint Compass Relocation Inc. Cornerstone Relocation

Corporate Relocation Crown Relocations Crown World Mobility Elderlife Real Estate Holdings Focus Relocation Global Mobility Solutions Government Relocation Group, Inc Graebel Relocation GRSW Realty Services Home Depot HomeServices Relocation HSF Affiliates, LLC

Lawrence Relocation Services Lexicon Realty, LLC MobilityMatters MoveTrek Mobility MSI Mobility Nationwide NEI Global Relocation Neighborhood Scout/ Location Inc. NRI Relocation NuCompass OnePoint Solutions OneSource Relocation

Paragon Relocation PLUS Relocation Porchlight Rental Premier Transitions Prime Alliance Real Estate Services Quantum Relocation Relo Direct Relocation Advantage Partners, LLC Relocation America Relocation Management Worldwide Relocation Synergy Group

Sibcy Cline Relocation Signature Relocation SIRVA Summit Relocation Services, Inc. The Relocation Center TheMIGroup TRC Global Weichert Workforce Mobility WHR Group Wiechert/WRRI Xerox Relocation & Assignment

Last Updated 07.17


HOME INSURANCE

PLANNING ON TAKING A MORTGAGE OUT ON YOUR NEW HOME? HomeServices Insurance is a full service independent insurance agency, representing many top rated insurers.

You must have home insurance in place prior to your closing date. And even if you won’t have a mortgage, it’s still a good idea — home insurance protects you from a variety of both common and rare home issues. As a full service independent insurance agency, HomeServices Insurancere presents many top-rated insurers. An affiliate of ReeceNichols, they work

hand-in-hand with your real estate agent, mortgage officer and title professional to ensure your coverage is in place for an on-time closing. To learn more, contact a HomeServices Insurance agent at Insurance@ ReeceNichols.com. We can even find you an umbrella policy to provide another layer of liability coverage and find coverage for your other assets.

Last Updated 07.17


HOME WARRANTY PLUS ReeceNichols partners with Kansas City’s service leader, A.B. May, to provide buyers and sellers the protection they deserve.

THE POWER OF PLUS We’re proud to place a warranty on every listing at no charge. The Home Warranty Plus program through A.B. May — exclusive to ReeceNichols clients — protects you throughout the listing term, giving you the peace of mind that with one phone call you can schedule a repair and keep your home on the market. All Home Warranty Plus customers can also take advantage of special discounts through our partnership with Ferguson Bath, Kitchen & Lighting Gallery.

FREE SELLER COVERAGE INCLUDES: • Pre-existing conditions • Coverage and support on items identified during mechanical inspection • 15-point HVAC inspection and half-price maintenance at the time of contract • 24-hour emergency service, seven days a week, including holidays • Trade call fee $95

A.B. May surpassed my expectations today! Along with the help of the best sales rep in Kansas City - thanks Joe Gurera. No other warranty company can compare. - Leawood Agent With one phone call and a $95 service fee, A.B. May discovered the “mother board” on the oven was not working. It was quickly replaced, the transaction closed and the buyers and sellers were all delighted. Thanks A.B. May! - West Agent

FOR BUYERS, THE $469 WARRANTY INCLUDES: • 13 months’ coverage • HVAC systems • Faucets, humidifiers, hose bibs and drain line cleaning • Sewer line cleaning to the property line

We had two A.B. May techs out the same day - one for the furnace and one for the water heater. I was very impressed with their professionalism, courtesy and the quality and speed of the work. It was worth the call and service fee. - Home Seller

• Recapture and disposal of refrigerants • 24-hour emergency service, seven days a week, including holidays • Trade call fee $75

Last Updated 07.17


WHY YOU SHOULD WORK WITH A REALTOR® REALTORS® are trained in all aspects of the real estate transaction, from pricing and marketing, to closing and legal documents. Working with a REALTOR® can save you time and frustration throughout the buying and selling process. A REALTOR® brings valuable expertise to the table, ensuring a smooth and successful transaction. Here are some reasons it pays to work with a REALTOR®. YOU’LL HAVE AN EXPERT TO GUIDE YOU THROUGH THE PROCESS.

Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multipage settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.

GET OBJECTIVE INFORMATION AND OPINIONS.

REALTORS® can provide local community information on utilities, zoning, schools, and more. They’ll also be able to provide objective information about each property. A professional will be able to help you answer two important questions: First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?

FIND THE BEST PROPERTY OUT THERE.

Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your REALTOR® to find all available properties.

BENEFIT FROM THEIR NEGOTIATING EXPERIENCE.

There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.

PROPERTY MARKETING POWER.

Real estate doesn’t sell due to advertising alone. In fact, a large share of real estate sales comes as the result of an agent’s contacts through previous clients, referrals, friends, and family. When a property is marketed with the help of a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally pre-screen and accompany qualified prospects through your property.

REAL ESTATE HAS ITS OWN LANGUAGE.

If you don’t know a CMA from a PUD, you can understand why it’s important to work with a professional who is immersed in the industry and knows the real estate language.

REALTORS® HAVE DONE IT BEFORE.

Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you’ve done it before, laws and regulations change. REALTORS®, on the other hand, handle hundreds of real estate transactions over the course of their career. Having an expert on your side is critical.

BUYING AND SELLING IS EMOTIONAL.

A home often symbolizes family, rest, and security - it’s not just four walls and a roof. Because of this, home buying and selling can be an emotional undertaking. And for most people, a home is the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on both the emotional and financial issues most important to you.

ETHICAL TREATMENT.

Every member of the National Association of REALTORS® makes a commitment to adhere to a strict Code of Ethics, which is based on professionalism and protection of the public. As a customer of a REALTOR®, you can expect honest and ethical treatment in all transactionrelated matters. It is mandatory for REALTORS® to take the Code of Ethics orientation and they are also required to complete a refresher course every four years.

Last Updated 07.17


ZILLOW PARTNERSHIP COMPARISON Our Zillow partnership enhances the exposure of all ReeceNichols listings, allowing your listing to stand out from the rest.. 1. Every ReeceNichols Listing Agent is shown as Listing Agent 2. “Listed by ReeceNichols” logo near the contact box 3. Mortgage text link 4. ReeceNichols brand advertising on every listing detail page 5. Additional ReeceNichols brand advertising opportunities, including mobile

REECENICHOLS LISTING

NON-REECENICHOLS LISTING

1.

3.

2. 4.

Last Updated 07.17


YOUR LISTING List your home with ReeceNichols, and our agents will use the latest and most effective technology to market it in a variety of ways.

Just listed

1234 Main Street, City, ST 56789

Just sold

1234 Main Street Kansas City, MO 56789

Last Updated 07.17


HOME SELLING PROCESS

LISTING AGREEMENT

MARKET PROPERTY

COORDINATE SHOWINGS

Once your ReeceNichols agent has met you, viewed your home and completed a detailed Comparative Market Analysis, a listing price will be determined and listing agreement will be signed.

The marketing of your property will begin with a number of activities established by you and your agent.

Open houses and showings will allow potential buyer a firsthand look at your home. Your ReeceNichols agent will coordinate all of the showings with you

NEGOTIATE TERMS

INSPECTIONS AND APPRAISALS

Your agent will work to negotiate the terms of the contract, always keeping your best interests in mind.

Part of the offer and negotiations will include inspections and appraisals. Your agent will communicate what’s needed during this phase of the process.

CLOSING

NEVER FINISHED

It’s time to close and move on to your next adventure.

Your agent and ReeceNichols are never finished. While your home sale is complete, your agent remains a continued resource for home-related questions.

RECEIVE OFFER Once a potential buyer makes an offer on your home, your ReeceNichols agent will contact you to review the offer and discuss next steps.

FINALIZE NEGOTIATIONS There could be more contract negotiations after the inspections and the appraisal. Your agent will continue to work for you to keep the selling process moving.

Last Updated 07.17


SUITE OF SERVICES - SELLER As a trusted partner with ReeceNichols, you gain access to a robust suite of services designed to guide you through each step of the home buying process. Your agent collaborates seamlessly with HomeServices Lending, Kansas City Title, HomeServices Insurance and A.B. May to ensure an efficient and enjoyable home sale.

HOMESERVICES LENDING • Conveniently located in most ReeceNichols offices • Highly competitive loans with no hidden or unnecessary costs • One of the nation’s highest ranked mortgage brokers

KANSAS CITY TITLE • Competitive rates for both title insurance and closing services • Closing centers throughout the Kansas City metro area

HOMESERVICES INSURANCE • Home and auto insurance • Complimentary insurance review • Partnerships with national leaders in insurance brokerage

A.B MAY’S HOME WARRANTY PLUS ReeceNichols has partnered with Kansas City’s service leader, A.B. May, to provide buyers and sellers the protection they deserve. The $469 Warranty — only available to ReeceNichols buyers — includes: • 13 months’ coverage • HVAC systems • Faucets, humidifiers, hose bibs and drain line cleaning • Sewer line cleaning to the property line • Recapture and disposal of refrigerants • 24-hour emergency service, seven days a week, including holidays • Flat trade call fee of $75

Last Updated 07.17


TAKING YOUR HOME FROM LISTED TO SOLD Did you know over 40% of homes are sold by an agent’s center of influence — other real estate agents, friends, relatives or past client? The other 60% of buyers find their home online. Either way, we have you covered. With nearly 2,300 agents, our collective center of influence adds more potential buyers for your home. And ReeceNichols.com constitutes 90% of local web traffic — more than any other brokerage. SELL ER’ S ED PRICE ESIR D ’S

ED PRICE

When setting the price for your home, the listing level must strike a balance between the seller’s need to achieve the best possible return and the buyer’s need to get a good value.

SIR DE

PRICING FOR COMPETITIVE MARKET

BUY ER

MORE BUYERS

ASKING PRICE

+15%

+10%

A competitive price will attract more buyers. If you price your property at market value, you expose it to a much greater percentage of prospective buyers, thus increasing your chances for a sale.

10%

PERCENTAGE OF BUYERS 30%

MARKET VALUE 60%

-10%

75%

-15%

90%

LISTING BROKER

MORE AGENTS A competitive commission will attract more agents. Understanding and adjusting accordingly can create larger exposure to the REALTOR® community.

LISTING AGENTS

SELLING BROKER

SELLING AGENTS Last Updated 07.17


WHAT’S NEXT

To help your agent expedite the listing and sale of your home, please help us get to know your home better by reviewing the following list. Some of these items you already have, and your agent will provide others.

Seller’s Property Disclosure

Copies of paid receipts for recent repairs, cleaning and updates

Copies of permits for recent additions or remodels

Lead-Based Paint Disclosure

Home warranty information

Utility information: Past (12) months of gas/electric/ water bills

Current loan information and payoff amounts

Name and phone number for Homeowner’s Association contact

Copies of covenants and restrictions

Copy of survey or plat

Keys for front door and entry codes for security panel and keypad

Previous title policy

School information

Neighborhood information

House plans, if you bought new

Recent appraisal

Appliance or systems warranties

Additional liens against property

Letter telling why you loved or purchased this home

Last Updated 07.17


REAL ESTATE COMMISSION

HOW REAL ESTATE COMMISSION WORKS

Listing Broker

Selling Agent Listing Agent

Selling Broker

After your property successfully closes, all who assisted in the sale or purchase of your home share the real estate commission. Generally, a percentage of the commission goes to four different parties: the listing broker, the listing agent, the selling broker and the selling agent.

Last Updated 07.17


MY COMMITMENT - SELLERS With your agreement, I will pursue a marketing and financing plan to provide you exceptional service and superior results. I am so sure you will be satisfied — I guarantee it! As your real estate agent, I commit to provide you: •

Professional listing flyers and listing alerts

CMA/MyNeighborhood Reports

Showing feedback when available

Expert negotiations of your contract and offers

Regular communication and scheduled updates

Honest advice and respect for your decisions

Regularly scheduled Open Houses

Access to mortgage calculators

A review of all buyers’ preapprovals

A review of all closing documents

My personal attendance at your closing

Sales Associate_______________________________ Date_______________ Client_______________________________________ Date_______________

SHARE YOUR EXPERIENCE ReeceNichols goes above and beyond to deliver a rewarding experience. We understand that every individual interaction matters throughout the entire home and lifestyle journey. As a partner for life, we are never finished. After your home closing, you will receive an email from our customer service partner, RealSatisfied. This simple survey can be completed online in a few minutes. Thank you in advance for sharing your feedback! After the survey is complete, your agent will receive the results, allowing them to evaluate their service and continue to offer a rewarding home buying and selling experience.

Last Updated 07.17


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.