Your Hispanic Newspaper Southwest Florida’s ONLY Spanish Language Weekly Newspaper
Your Connection to the Hispanic Market! 2015 Media Kit Bonita Springs Cape Coral Estero Fort Myers Immokalee Lehigh Acres Naples
Who Are We? Imagen Semanal was founded by innovative
entrepreneurs Luis Bravo and Roxana Roca, in 2010. Luis and Roxana were determined on finding ways to provide better news and information to the Hispanic community in Southwest Florida. They are a team composed of experienced professionals in communications and social media.
Imagen Semanal’s editorial priority is to provide news
and information of a local, national and international perspective, and of importance to the Hispanic community in Southwest Florida. We consider it our duty to inform, educate, entertain, and serve as a vehicle of fraternal union for our Latino community, while at the same time maintaining the strong traditions, culture and our Hispanic pride. We endeavor to raise the name of our Latin community and highlight the contributions of immigrant Hispanics in education, politics, business, sports and entertainment, and the positive impact they have made in the history and growth of the United States.
Imagen Semanal Newspaper brings you the Hispanic Market!
Why Imagen Semanal? Imagen Semanal is the ONLY Spanish language weekly newspaper covering news and information of interest to the Hispanic community in Southwest Florida. Imagen Semanal provides the community with facts and information that helps them make educated decisions that affect their lives. We focus on local news every week, reporting on events in our community, our readers want to know about. Imagen Semanal provides MORE News, Sports coverage and covers more local events than most Spanish language media companies in Southwest Florida. Our focus is and always will be impartial, presenting the good news and the not so good news, with a Latin focus, but in a concise and unbiased way. We realize we are servers and communicators, serving as the voice of our readers, and we have the obligation to respect their views, ideas and opinions. The community depends on us to bring them the latest breaking news, with honesty and integrity!
Imagen Semanal Newspaper brings you the Hispanic Market!
Reader Demographic & Profile Male
49%
Female
51%
Spanish Dominant
78%
Married
59%
Average HHI
$55K
Percentage of Children in HH
63%
% Own Home
48%
% HS Graduate
82%
% Ages 18-34
34%
% Ages 35-54
41%
% Ages 55+
25% Source: Imagen Semanal 2014
Imagen Semanal Newspaper brings you the Hispanic Market!
Imagen Semanal’s Market In Southwest Florida
A constantly growing market of over 242,000 Plus
Young market, average age of 28 years old
Loyal brand customers
Buying power of $3.8 Billion just in SWFL
Buying power of $1.5 Trillion in the USA
New Hispanic residents moving to SWFL every month
Hispanic household income between $55,000 - $77,000
Rising per capita income / Desire for spending & Buying
Higher graduation rates and increased enrollment in local colleges and universities Source: U.S. Census Bureau 2013 / Nielsen Report
Imagen Semanal Newspaper brings you the Hispanic Market!
Southwest Florida Hispanic Market Mexicans
45%
Puerto Ricans
21%
Cubans
19%
Other Hispanics
15% Source: U.S. Census Bureau 2013
242,000 Hispanics Call Southwest Florida Home! Imagen Semanal Newspaper brings you the Hispanic Market!
Our Weekly Circulation Imagen Semanal offers Total Market Coverage within its distribution area, distributing 10,000 copies weekly, delivering the highest number of papers to the most heavily populated Hispanic concentrated areas.
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PUBLICATION DATE: Every Thursday afternoon
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RESTAURANTS & ENTERTAINMENT: Imagen Semanal delivers copies to Hispanic owned restaurants and entertainment establishments, where the Hispanic community congregates. They include: Restaurants, bakeries, coffee shops and dance clubs.
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RETAIL OUTLETS: Imagen Semanal delivers copies to Hispanic owned and operated retail establishments with high traffic. They include: retail outlets, banks, spas, salons, tire shops, auto care, grocery stores, supermarkets and local flea markets.
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PRIVATE OFFICES: Imagen Semanal delivers copies to private offices and lobbies throughout Lee and Collier Counties to places like: doctor’s offices, clinics, lawyers, dentists, and hospitals.
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GOVERNMENT OFFICES: Imagen Semanal delivers copies to local government offices in both Lee and Collier Counties. Hundreds of copies are also delivered weekly to all Lee county Libraries.
Imagen Semanal Newspaper brings you the Hispanic Market!
Our Distribution Details BULK DROPS: Imagen Semanal BULK drops 10,000 copies to 500 locations throughout seven cities in Lee and Collier County per week. Currently, we have no direct home delivery or mail drops. In the future, those services will be available for our readers. CIRCULATION: 10,000 Copies are delivered to the following cities: Bonita Springs, Cape Coral, Estero, Fort Myers, Immokalee, Lehigh Acres, and Naples. ZIP CODES WE CURRENTLY SERVICE: Collier County Zip Codes 34102
34103
34104
34108
34109
34113
34116
34119
34120
34142
34112
Lee County Zip Codes 34135
33901
33903
33904
33905
33907
33909
33912
33916
33919
33936
33967
33971
33973
33990
33991
Imagen Semanal Newspaper brings you the Hispanic Market!
Additional Fees Structure INSERT RATES As low as $60 - Per 1000 per run (10,000 = $600 a week)** ** Please see Rate Sheet for pricing.
Top ROS Banner Ad: Bottom ROS Banner Ad: Left Side Banner Ad: Right Side Banner Ad: Online Video:
ONLINE RATES AND SPECS (728 X 90) in pixels (728 X 90) in pixels (350 X 350) in pixels (350 X 350) in pixels (30 sec spots)*** (up to 5 minutes)***
$250.00 per month $150.00 per month $ 95.00 per month $ 95.00 per month $350.00 per month $595.00 per month
File Types: GIF, JPG, SWF, PNG, FLASH. Max. file size: Up to 150 Kb URL Link: Provide an active URL *** Client provides video spots to run / ** Based on a 8.5” x 11” page.
Imagen Semanal Newspaper brings you the Hispanic Market!
Our Publication
facebook  2,000 visitors every week
Imagensemanal.com 2,500 unique visitors every month
10,000 copies every week 40,000 – 50,000 copies every month Source: Imagen Semanal 2015
Imagen Semanal Newspaper brings you the Hispanic Market!
Contact Imagen Semanal Imagen Semanal Newspaper Imagen Media Florida Corp. 1250 Tamiami Trail North Naples, Florida 34102 Tel. 239.444.4305 Sales. 239.231.0643 Email: sales@imagensemanal.com
www.imagensemanal.com Executive Staff: Luis Bravo President Email: luis@imagensemanal.com Roxana Roca General Manager Email: roxana@imagensemanal.com Publisher Bob Encarnacion Email: robert@imagensemanal.com
Imagen Semanal Newspaper brings you the Hispanic Market!