Bonita Springs Cape Coral Estero Fort Myers Immokalee Lehigh Acres Naples
2015 Media Kit Southwest Florida’s ONLY Spanish Language Weekly Newspaper
On Time, Concise and Well Read Weekly!
Who Are We? Imagen Semanal was founded by entrepreneurs Luis
and Roxana Bravo, in 2010. Luis and Roxana were focused on finding ways to provide better news and information to the Hispanic community in Southwest Florida. They are a team composed of experienced professionals in communications and social media.
Imagen Semanal’s editorial priority is to provide news
and information of a local, national and international perspective, and of importance to the Hispanic community in Southwest Florida. We consider it our duty to inform, educate, entertain, and serve as a vehicle of fraternal union for our Latino community, while at the same time maintaining the strong traditions, culture and our Hispanic pride. We endeavor to raise the name of our Latin community and highlight the contributions of immigrant Hispanics in education, politics, business, sports and entertainment, and the positive impact they have made in the history and growth of the United States.
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Why Imagen Semanal? Imagen Semanal is the ONLY Spanish language weekly newspaper covering news and information of interest to the Hispanic community in Southwest Florida. Imagen Semanal provides the community with facts and information that helps them make educated decisions that affect their lives. We focus on local news every week, reporting on the happenings in our community, our readers want to know about. Imagen Semanal provides MORE News, Sports coverage and covers more local events than any other Spanish language media company in Southwest Florida. Our focus is and always will be impartial, presenting the good news and the not so good news, with a Latin focus, but in a concise and unbiased way. We realize we are servers and communicators, serving as the voice of our readers, and we have the obligation to respect their views, ideas and opinions. The community depends on us to bring them the latest breaking news, with honesty and integrity!
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Reader Demographic & Profile • Male
53%
• Female
47%
• Spanish Dominant
68%
• Married
57%
• Average HHI
$47K
• Percentage of Children in HH
68%
• % Own Home
43%
• % HS Graduate
72%
• % Ages 18-34
34%
• % Ages 35-54
43%
• % Ages 55+
23% Source: Imagen Semanal 2013
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Imagen Semanal’s Market In Southwest Florida • • • • • • •
A constantly growing market of over 240,000 Young market, average age of 28 years old Loyal brand customers Buying power of $3.5 Billion just in SWFL Buying power of $1 Trillion in the USA New Hispanic residents moving to SWFL every month Hispanic household income between $43,000 - $76,000 • Rising per capita income • Higher graduation rates and increased enrollment in local colleges and universities Source: U.S. Census Bureau 2013 / Nielsen Report
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Southwest Florida Hispanic Market Mexicans
47%
Puerto Ricans
18%
Cubans
14%
Other Hispanics
21% Source: U.S. Census Bureau 2012
240,000 Hispanics living in Southwest Florida! Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Our Weekly Circulation Imagen Semanal offers Total Market Coverage within its distribution area, distributing 10,000 copies weekly, delivering the highest number of papers to the most heavily populated Hispanic concentrated areas. •
PUBLICATION DATE: Every Thursday afternoon
•
RESTAURANTS & ENTERTAINMENT: Imagen Semanal delivers copies to Hispanic owned restaurants and entertainment establishments, where the Hispanic community congregates. They include: Restaurants, bakeries, coffee shops and dance clubs.
•
RETAIL OUTLETS: Imagen Semanal delivers copies to Hispanic owned and operated retail establishments with high traffic. They include: retail outlets, banks, spas, salons, tire shops, auto care, grocery stores, supermarkets and local flea markets.
•
PRIVATE OFFICES: Imagen Semanal delivers copies to private offices and lobbies throughout Lee and Collier Counties to places like: doctor’s offices, clinics, lawyers, dentists, and hospitals.
•
GOVERNMENT OFFICES: Imagen Semanal delivers copies to local government offices in both Lee and Collier Counties.
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Our Distribution Details BULK DROPS: Imagen Semanal BULK drops 10,000 copies to 500 locations throughout seven cities in Lee and Collier County per week. Currently, we have no direct home delivery or mail drops. In the future, those services will be available for our readers.
CIRCULATION: 10,000 Copies are delivered to the following cities: Bonita Springs, Cape Coral, Estero, Fort Myers, Immokalee, Lehigh Acres, and Naples. ZIP CODES WE CURRENTLY SERVICE:
Collier County Zip Codes 34102 34113
34103 34116
34104 34119
34108 34120
34109 34142
34112
Lee County Zip Codes 34135 33909 33971
33901 33912 33973
33903 33916 33990
33904 33919 33991
33905 33936
33907 33967
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Additional Fees Structure ADDITIONAL RATES & FEES Guaranteed Position Fee: 20% over current rate Proofs: 10% surcharge after 3 proofs INSERT RATES $60 - Per 1000 per run (10,000 = $600 a week) Run of Site Banner Ad: Bottom ROS Banner Ad: Right Side Banner Ad: Email Blast Banner: Online Video:
ONLINE RATES AND SPECS (728 X 90) in pixels (728 X 90) in pixels (350 X 350) in pixels (468 X 60) in pixels (30 sec spots)*** (up to 5 minutes)***
$250.00 per month $150.00 per month $ 95.00 per month $295.00 per week $350.00 per month $595.00 per month
File Types: GIF, JPG, SWF, PNG, FLASH. Max. file size: Up to 150 Kb URL Link: Provide an active URL *** Client provides video spots to run / *** Based on a 8.5” x 11” page.
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Our Products facebook  2,000 visitors every week imagensemanal.com 2,500 unique visitors every month y week r e v e s copie h 10,000 ry mont e v e 0 0 40,0
Monthly s e im T opies 2 10,000 c 00 every month 40,0 Source: Imagen Semanal 2013
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Our Mission To be the main source of information for our Southwest Florida Hispanic community. Informing and educating our residents with news and information that impact their lives. To assist our advertisers in accomplishing their financial and business objectives, while they provide our community with the goods and services they need.
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
At Imagen Semanal Newspaper‌
We value your trust in us, and look forward to a mutually beneficial and successful relationship. -  Imagen Semanal
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!
Contact Imagen Semanal Imagen Semanal Newspaper Imagen Media Florida Corp. 1250 Tamiami Trail North Naples, Florida 34102 Tel. 239.444.4305 Sales. 239.231.0643 Email: sales@imagensemanal.com
www.imagensemanal.com Executive Staff: Luis Bravo Roxana Roca President General Manager Publisher Bob Encarnacion
Imagen Semanal Newspaper brings you the Hispanic Market! On Time, Concise and Well Read Weekly!