Vision West Brochure by Reed Exhibitions

Continuing Education Program

YOUR FIELD OF VISION Vision Expo West Conference: Wednesday, September 30 – Saturday, October 3, 2009

Exhibition: Thursday, October 1 – Saturday, October 3, 2009 Las Vegas, NV | Sands Expo & Convention Center www.visionexpowest.com/ce

Endorsed by:

WELCOME

TO VISION EXPO WEST 2009

How Will Vision Expo Help You Thrive in a Tough Economy? Work smarter not harder, increase efficiency and avoid costly mistakes

WE ARE GETTING DOWN TO BUSINESS. In these troubled economic times, eyecare professionals are constantly looking for new ways to run efficient businesses, cut expenses and generate more income. Traditional business models are not always the answer for eyecare practices and businesses, which has left a large void in our overall education system. The entire conference advisory board, as well as outside consultants, have put their heads together to produce the best overall business program for eyecare professionals.

WELCOME, VISIONOMICS Visionomics is an appropriate name for the new management series of courses that Vision Expo West offers. Courses providing tips for surviving during these economic downtimes, studies in understanding profitability, enhancing service outcomes to patients and customers, doing reviewbased staff compensation and several others will offer you the very latest in management concepts. Staff management procedures and marketing also offer the current principles in medical officebased concepts. While Vision Expo continues to offer the best in disease-based courses, we now are the recognized industry leaders in business education. Don’t miss the free KEYNOTE speaker, a well-known business consultant, on Thursday at noon. It will fill up quickly — so register early!

FREE KEYNOTE: OBAMA HEALTH CARE DISCUSSION What does health care reform mean for you? This summer’s biggest debate on Capitol Hill is over health care reform and action being taken to make CHANGE in America. On Friday, October 2 from 5:00 PM–6:00 PM, join us in the Medical & Scientific Theater to find out what the Obama White House and department of Health and Human Services have in store for health care reform. Listen to policy insiders explain how America will be entering a new era of health care. The session is free, the topic is hot, so register early.

From practice management to inventory assessment to the newest advancements in diagnosis, patient care and treatment, International Vision Expo & Conference delivers world-class curriculum with immediate, measurable results for your patients or customers. Combine classroom learning with show-exclusive discounts from every major manufacturer and you are guaranteed to leave Vision Expo with a full toolbox to manage the economic slowdown and keep your business flourishing.

Exclusive Courses You Will ONLY Find at Vision Expo Guaranteed to boost your profit margin and improve efficiencies. There is no other medical meeting offering as many options and packages, or as much value!

free keynote addresses

DRY EYE, CONTACT LENSES AND SOLUTIONS continue to be topics of great interest for all eyecare providers. Several courses have been assembled that discuss all of the current science involved with the knowledge base currently understood in dry eye and anterior segment disease. OSSO (Ocular Surface Society of Optometry) debuts with its first educational presentation at Vision Expo West. Join top educators in the review of current concepts in ocular surface disease. Nutrition and macular pigment density continue to be the talk of the town and Vision Expo has no shortage of these courses.

Medical & Scientific Pavilion Theater Booth MS6115

VALUE PRICING

Course 20-503-V

The more you take, the less it costs. That’s right. With Vision Expo’s new value pricing plan you can sign up for more CE and pay less than at other meetings. With all of the available CE, our classes fill up fast and attendees pay less by the hour. Be sure to check out the registration page and see how much you can save. Get all of your CE requirements fulfilled at Vision Expo West this year.

Health Care Reforms

Kirk L. Smick, OD, FAAO Chairman, Conference Advisory Board

Meet the members of the Conference Advisory Board who have been actively involved in the development of this year’s continuing education meeting:

VISIONOMICS

Thursday, October 1, 12:00 PM Paul Tiffany, a well-known non-optical business consultant, will deliver a timely and highly valued address to work in today’s state of the economy.

The Sky IS Falling…So What…Now What? Friday, October 2, 5:00 PM This summer’s biggest debate on Capitol Hill is over health care reform and action being taken to make CHANGE in America. Listen to policy insiders explain how America will be entering a new era of health care.

Jack Schaeffer, OD

Edward DeGennaro, MEd, ABOM

Peter Shaw-McMinn, OD

Mark Dunbar, OD

Kirk Smick, OD, FAAO, Chairman

David Edwards, LDO, ABO, NCLE

Michael Ward, MMSc, FAAO

Eunice Myung Lee, OD

Vincent Young, MD

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

“Achieving 20/20 Productivity” Workshop

Achieving 20/20 Productivity — How Behavior Affects Performance

Cracking the Social Networking Code to Generate New Business Course 34-701-V

OCULAR SURFACE SOCIETY OF OPTOMETRY DEBUT Course 33-106-S

OSSO debuts this exclusive course. Join top educators for a comprehensive dry eye diagnosis and management seminar that will cover all aspects of diagnosis and treatment strategies.

Social Networking 101 — What the Tweet Is Facebook?

LUNCH WITH THE EXPERTS ROUNDTABLE

OPTICAL BOOT CAMP TRAINING SESSIONS

Course 30-503-V

The exclusive and popular Optical Boot Camp new dispenser immersion programs make their return. Course 21-301-S

Optical Boot Camp Level 1 — Immersion Training for New Dispensers Optical Boot Camp Level 2 — Top Gun Course 31-301-S

Contact Lens Boot Camp

The Achieving 20/20 Productivity workshop develops the interpersonal skills that lead to higher performance for both the individual and the organization. Course 10-305-S

Learn the basics of social media to discover how to get your business more involved.

Course 41-301-S

Obama’s Health Care Plan: Making Sense of New Reforms

Jenean Carlton, ABOC, NCLC

SOCIAL MEDIA Course 13-301-S

Course MS-200-0

Conference Advisory Board

Vision Expo is proven and it’s affordable Choose the pricing tier that fits your needs: Standard Packages for individuals, Total Office Packages for each member of your team and A La Carte options that provide maximum flexibility to focus on a specific interest. Compare our cost for 5 hours of continuing education against the cost of the other national optometric conferences that charge $300 to $500 for registration fees even before you purchase a course.

ALLIED HEALTH PERSONNEL EDUCATION

Do you need to renew your licensure for JCAHPO or learn how to become a high-performance ophthalmic technician? Vision Expo offers 9 hours of CE submitted to JCAHPO for accreditation. Courses: 31-507-V, 32-507-V, 33-507-V, 34-507-V, 35-507-V, 42-507-V, 43-507-V, 44-507-V

Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment.

FRAME BUYER’S CERTIFICATE PROGRAM

Maximize your dispensary’s profit potential. Upon completion of 8 Inventory Management continuing education hours, you will be awarded a Frame Buyer’s Certificate. Hours may be combined over multiple years. Courses: 12-205-S, 21-507-V, 23-507-V, 24-805-V, 31-805-V,32-705-V, 32-805-V, 33-104-S, 34-705-V, 42-705-V, 43-705-V

GLAUCOMA CERTIFICATE PROGRAM

If you took 9 hours of glaucoma courses at Vision Expo West 2008 and take 9 more hours this year, you will receive a certificate of completion. This program is supported by an unconditional educational grant by Allergan. Glaucoma Symposium courses: 21-201-S, 22-601-V, 23-601-V, 24-601-V, 33-304-S, 34-807-V

Free Education

right inside the exhibit hall All Medical & Scientific Theater courses are FREE. Registration is required. Check our Web site www.visionexpowest.com for full course descriptions. Located in Exhibit Hall, Medical & Scientific Pavilion Theater: Booth MS6115.

Thursday, October 1

innovative

medical

eyecare?

Expand your scope of care. Vision Expo debuts the most modern medical technology for eyecare practitioners. Maximize chair time and enhance patient care by incorporating in-office diagnostic and testing capabilities. Broaden your knowledge by earning free continuing education credits in the Medical & Scientific Theater. Find answers and expand the scope of care for healthy patients and a healthy practice. • Innovations in contact lens and anterior segment science • Efficient and profitable diagnostic technology • Opportunities to add or expand low vision care • Software to streamline your patient care systems • Pharma knowledge to effectively manage ocular conditions

11:00 am–12:00 pm MS-100-2 www.marco.com My Success Story in EMR Implementation: The Marco Refraction System and OfficeMates ExamWRITER Lorie Lippiatt, OD EMR deployment is no longer a matter of “if,” but a matter of “when.” Learn the secrets for a successful EMR implementation, how to create an efficient and totally paperless practice with Marco and OfficeMate, all while qualifying for your fair share of the $44K–64K government stimulus money. Not for Credit

3:30 PM–4:30 pm MS-100-4 www.eyefinity.com Are You As Tech Savvy As Your Patients? A panel of doctors will discuss technology that is readily available to help you become more tech savvy. The panel will discuss free Internet marketing tools and how to efficiently use technology tools in your office. You will leave this presentation with ideas on how to make your office more tech savvy --- showing your patients that you too are tech savvy. ABO Pending empowering private eyecare practices

a vsp company

Friday, October 2 10:00 am–11:00 am MS-200-1 www.marco.com

E X P AND YOUR F I E L D O F V I S ION

Maximizing Patient Care and Your Bottom Line with the RTA 5 John Warren, OD Learn how to leverage the clinical information from the RTA 5 as well as maximizing its positive impact on your bottom line. From clinical care to coding and billing, this course will help you realize the benefits of the RTA 5 to your patients and to your practice. COPE #: 25231-SD

11:30 am–12:30 pM MS-200-2 www.eyefinity.com I Speak Your Language Valerie Manso, President, Manso Management Resources, Inc. Do you speak the language of your patients and your associates? Are you giving them the correct information but saying it in the wrong way? Have you ever felt that you weren’t “speaking the same language” as your patients or associates? This course, based on the nationally acclaimed I-SPEAK program, is a powerful workshop that will teach you how to recognize the four basic communication styles, identify your own style and adapt it to improve effective communication with others. ABO Approved

Interested in lens

technology?

FASHION Your Focus?

empowering private eyecare practices

a vsp company

2:30 pm–3:30 pm MS-200-4 www.ophthonix.com Use Wavefront Technology to Improve Your Patients’ Vision Peter Shaw-McMinn, OD This course will tell you how to prescribe the new iZon Lenses to address the vision problems associated with higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients and how to order the lenses. CE Credit: 1 hour

Shop smarter at Vision Expo.

If it’s new, if it’s hot, it’s here.

Preview the largest assembly of advanced ophthalmic technology unveiled by the world’s leading manufacturers. Only at Vision Expo can you compare products and equipment side-by-side and capitalize on show-only pricing. Implementing new technology can increase efficiency, reduce errors and boost the profitability of your practice. The benefits are clear!

In one energetic venue, you’ll discover emerging trends from every major designer. From high couture to high value, take in thousands of fashion products that will dazzle your customers and differentiate your optical offerings. Gain firsthand insight on today’s frames and accessories and transfer that knowledge into superior customer satisfaction and higher profits.

• Revolutionary advances in lens designs

• International designers you won’t find anywhere else

• Efficient solutions to streamline your workflow and increase productivity • High tech products ensure risk-free processing of modern materials

• E xclusive access to new product launches, and show-only pricing

• Broad selection of tools and supplies

• S unwear solutions from high end to value priced, for performance and fashion

• Practice management solutions

• Multiple shopping destinations from the hot Galleria to the serene Suites

5:00 pm–6:00 pm MS-200-0 Obama’s Health Care Plan: Making Sense of New Reforms What does health care reform mean for you? This summer’s biggest debate on Capitol Hill is over health care reform and action being taken to make CHANGE in America. Listen to policy insiders explain how America will be entering a new era of health care.

•C hic accessories to boost incremental income

V ision E xpo west Exhibit Hall Ho urs Thursday, October 1: 9:30 AM–6:00 PM Friday, October 2: 9:30 AM–6:00 PM Saturday, October 3: 9:30 AM–5:30 PM REGISTER TODAY, CALL 1.800.811.7151 OR VISIT WWW.VISIONEXPOWEST.COM/CE

Use the CE pricing packages to get value pricing for Visionomics courses

LEVERAGE THE UP SIDE OF A DOWN ECONOMY Last year sent shockwaves to business owners everywhere as the economic landscape changed and priorities shifted. However, difficult economic times create unique opportunities to assess your business, establish benchmarks and increase efficiencies.

Wednesday, September 30

To help your business despite the challenges, International Vision Expo has created Visionomics, packaging more than 25 hours of economy-based programs with a focus on strong business principles.

9:45 am–11:45 am

Course 12-205-S

A, P, NYS-D

The Power and Profits in Sports Performance Sunwear Cindy Elkin Sunwear, both plano and Rx, provide eyecare professionals one of the best opportunities for revenue enhancement. There is increasing awareness on the part of consumers that the protection and performance enhancement offered by sunwear are a good investment. How can you be part of this growing market? Many of the popular technologies available remain a mystery to eyecare professionals. Learn to embrace the rewards offered by these products, and take your office to the next level!

3:45 pm–5:45 pm Course 13-205-S

A, P, NYS-D

10 Strategies to Implement in a Flat Economy

Optometry’s Economic Stimulus for 2009: Medical Eyecare Craig Thomas, OD Tough economic times demand that optometrists find new ways to practice optometry. Learn how to transform your practice from a vision care model to one that includes the delivery of medical eyecare.

12:00 pm–1:15 pm F REE Course 20-503-V

KEYNOTE The Sky IS Falling…So What… Now What? Paul Tiffany, Adjunct Professor, Haas School of Business, University of California, Berkley and Wharton School of Business, University of Pennsylvania

Cindy Elkin Whether the economy stays flat, continues to recede or strengthens, one thing is for sure: change is inevitable, and to succeed in today’s business environment, the key to survival is the ability to respond rather than to react. Learn practical tips to enable you to take informed, purposeful action that will help you thrive in any economic environment.

Tips for Thriving During Economic Downturns Carole Burns, OD Create an action plan for moving your practice forward. Get tips to increase the medical portion of your practice, improve your top and bottom lines and ensure appropriate medical coding occurs.

Enhancing Service and Increasing Revenue Using the Disney® Management System

Jay Binkowitz, Licensed Optician Designed to provide owners and decision makers a detailed methodology in identifying the unique operational costs and profitability of your professional and dispensary businesses. You will learn how to financially monitor and operate both of your businesses individually, in addition to determining your true bottom line.

Mark Wright, OD Learn how to utilize practice demographic information, create a usable service theme, implement service standards, as well as utilize staff, setting and policies to deliver the service theme. Most importantly, we’ll show you how to integrate this all together to enhance service and increase revenue.

2:45 pm–4:45 pm

1:30 pm–3:30 pm

Course 24-205-S

Course 33-205-S

Become the CEO of Your Practice: Manage People, Process and Expenses

Ten Tips for Thriving Not Just Surviving in Managed Care

Neil Gailmard, OD The best thing you could do for your practice is see fewer patients! You’ll see how making time for management will increase your practice growth and revenue. Business topics covered will include: strategic planning, business operations, human resources, organizational behavior, information technology, marketing, accounting, finance and budgeting. Specific attention will be given to delegation and national expense norms.

Mark Wright, OD A primary goal for seeing third party patients is to screen out of the general population those people needing additional care not covered by the third party. In order to do this effectively, there must be efficient in-office policies and procedures. Receive practical suggestions on how to thrive in a managed care environment by properly managing third party patients. This course will give you the tools to decide which third parties should be included in your practice and when to leave third parties.

Course 31-205-S

This free keynote address will deliver a timely and highly valued “First Aid Kit” to identifying customers, understanding the competition, avoiding common business blunders and putting in action a plan that works in today’s state of the economy. Paul Tiffany holds a BA from Loyola University, an MBA from Harvard Business School, and a PhD from the Haas School of Business at the University of California, Berkley. He teaches courses in strategy, business and public policy, and business and economic history. Not for Credit

Course 32-205-S

1:30 pm–3:30 pm Course 33-505-V C

Five Ways to Increase Profits Moderator: Peter Shaw-McMinn, OD Panelists: Carole Burns, OD; Neil Gailmard, OD; Gary Gerber, OD Many doctors and staff seem to be working harder and enjoying less profit. Three practice management experts share their ideas on how to increase profits in your office. Each will give a 30-minute presentation allowing plenty of time for discussion and questions. Come join them and learn how to make your practice more efficient by controlling expenses, increasing revenue per patient and bringing in more patients to build your practice.

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

The accreditation is pending. The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval – if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

3:45 pm–4:45 pm

A Forensic Study to Assist You in Understanding Your Profitability

8:30 am–10:30 am

8:30 am–9:30 am

Course 23-205-S

10:45 am–11:45 am

Friday, October 2

Thursday, October 1 Course 21-205-S

A — ABO N — NCLE P — AOA Paraoptometric J — JCAHPO C — COPE T — TQ/CEE NYS-D/CL — New York State Optician — Dispensing/ Contact Lens

1:30 pm–2:30 pm

Course 22-205-S

1:30 pm–3:30 pm

ACCREDITATION LEGEND

Patient Communication and Sales Strategy for Today’s Environment

Course 34-205-S

12:45 pm–2:45 pm C

Course 43-205-S

Review-Based Staff Compensation Strategies and Benchmarks

The Great Debate: Staff Management Tactics

Jay Binkowitz, Licensed Optician In today’s business environment, it is crucial to create an atmosphere that supports marquee customer service and patient loyalty. This course will present new ways to evaluate and reward performance based on specific and measurable elements that support increased productivity and profitability by strengthening job knowledge and accountability. You will learn a new method of creating compensation packages for your entire staff, along with setting up a quarterly review structure to ensure compliance with and implementation of your practice goals. This will all be tied into a shared incentive pool for your staff that is based upon individual merit and results.

Moderator: Peter Shaw-McMinn, OD Panelists: Carole Burns, OD; Neil Gailmard, OD; Gary Gerber, OD When doctors and office managers get together, the main topic of complaint often involves human resource management. Three practice management experts share their secrets in hiring staff, training staff, motivating staff, and building a team which provides excellent patient care and few problems. Thirty-minute presentations will be given by each panel member followed by a question and answer period. The audience is encouraged to come with questions relative to their own situation.

3:00 pm–4:00 pm

Saturday, October 3

Course 44-205-S

8:30 am–9:30 am Course 41-205-S

Adding Scribes to Your Clinical Routine Neil Gailmard, OD This course will present the advantages of utilizing chairside assistants in the eyecare practice, such as increased office efficiency, improved patient service and higher optical and contact lens sales. Practical aspects of scribing will be covered, such as patient flow, staff training, using paper records, EMR data input and more.

Cheap Marketing That Pays Off Big Time Gary Gerber, OD Effective marketing doesn’t have to break your budget. Learn the secrets this well-known consultant uses with his clients. Secrets that have little cost yet reap huge returns.

9:45 am–11:45 am

Jay Binkowitz, Licensed Optician It is absolutely imperative to seize the moment and make the changes now that are needed to survive and thrive despite unfavorable market or economic conditions. You will learn the tools, special techniques and experience to strengthen your practice and continue to secure measurable growth.

Course 42-205-S

20 Tips for Maximum Practice Revenue Neil Gailmard, OD Learn the most important concepts for building a practice with a high gross and net income. The secrets of building patient volume and increasing optical sales will be covered, as well as maximizing office efficiency, developing a great staff, setting your fees and smart use of clinical instrumentation. You will leave this lecture motivated for unprecedented success!

All courses are in Room 205-S, except for the Keynote which is in Room 503-V and Course 33-505-V which is in Room 505-V.

1:00 pm – 3:00 pm 9:45 am – 11:45 am Effective 12:15 pm –Buying 2:15 pm am – 12:15Business pm Select Manage Monitor Promote Benchmark Frame 10:15 Inventory Financial >> Eyewear Pricing >> Power Panel – >> Retail Formulas and >> Manage Your Frame Managing Blind Business Financials for the Board – Don’t Let Frame It Maximize Potential Select Manage Monitor Promote Benchmark Inventory Strategies Course 1110 Dates And Breakups Optical Dispensary Manage You International Vision Expo gratefully acknowledges these Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Course 3208 Course Frame 4311 Course 2210 Continuing Education companies for their support of the Continuing Education Join International 12:45 Manage pm – 2:45 pm Monitor Promote 2:00 pm – 3:00 pm Select Program. These sponsors play a vital role in allowing us to Inventory Business Financial Effective Buying Maximize Potential >> Frame Technology >> Power Vision Expo Panel – & Conference provide the highest level of education possible. However, & Design – What’s Retail Potential Select Benchmark Frame Financial Effective Buying Maximize please Inventory note that the sessionsBusiness and speakers have been on These Sites to Qualify for Special Offers New, What’s Now Merchandising selected using strict guidelines and are not a commercial 2309 Manage Monitorsales Promote Benchmark Frame InventoryCourse Business Financial Buying CourseEffective 3308 opportunity.

Sponsored by:

Thursday, October 1 22-106-S Roo m 106-S 9:45 AM–11:45 AM Two Hours

Therapeutic Review: Systemic Management of Ocular Disorders Alan Kabat, OD, FAAO Therapeutic Review provides an overview and insight into numerous ocular conditions. We’ll focus on systemic medications and their use in managing ocular disorders, including infectious, allergic and inflammatory disorders; glaucoma; and neurogenic ocular conditions.

22-201-S Room 201-S 9:45 AM–11:45 AM Two Hours

Neuro-Ophthalmic Grand Rounds Robert Wooldridge, OD Patients with neuro-ophthalmic problems often present to the optometric office. These problems range from benign routine concerns to serious emergencies. We’ll present case examples of such problems in an interactive format with emphasis on diagnostic pearls and management regimens.

22-203-S Ro o m 203-S 9:45 AM–11:45 AM Two Hours

What’s New in Eyecare? Moderator: Peter Shaw-McMinn, OD Panelists: Eunice Myung Lee, OD; Kirk Smick, OD; Mark Dunbar, OD, FAAO This will be a unique overview of new technologies that are now, or shortly will be, available to improve patient care. We will introduce you to new exam instrumentation and treatment strategies, as well as the latest changes in Medicare coding and billing. A panel of experts will discuss changes in eyecare in the areas of instrumentation, lenses, therapy procedures, medications and surgical procedures to improve and maintain vision. Web sites for additional information will be provided and courses within the Expo curriculum that go into more detail will be recommended.

22-207-S Room 207-S 9:45 AM–11:45 AM Two Hours

Managing by the Numbers Mark Wright, OD, FCOVD You can manage your practice by gut feelings or you can take a scientific, business approach. You’ll learn how to manage your practice by utilizing industry-standard, objective benchmarks to instantly analyze practice data, and to make practical action plans for what you need to do.

22-30 4-S Ro om 30 4-S 9:45 AM–11:45 AM Two Hours

The Turn-Key Low Vision Exam: Exam Protocol

22-503-V Room 503-V 9:45 AM–11:45 AM Two Hours

The Greatest Anterior Segment Disease and Medical Management of Contact Lenses Course — Ever! Moderator: Jack Schaeffer, OD Panelists: Paul Karpecki, OD; Charles Ficco, OD; Ben Gaddie, OD World renowned experts in anterior segment eye disease and contact lenses will present a unique program to enhance your clinical diagnostic and treatment abilities. The new medical vision correction options will also bring new complications. We will present the medical management strategies for the complications so you will feel comfortable when they present in your office.

23 - 2 0 3 - S Ro om 2 0 3 - S 1:30 PM–2:30 PM One Hour

Offer Better Vision by Correcting Higher Order Aberrations with Contact Lenses Peter Shaw-McMinn, OD Learn how to prescribe the new Wavetouch contact lenses to correct higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients and how to order the lenses. Case examples will be reviewed and your participation will be encouraged.

22-505-V Room 505-V 9:45 AM–11:45 AM Two Hours

23 - 3 0 4 - S Ro om 3 0 4 - S 1:30 PM–2:30 PM One Hour

Is Glaucoma Surgery Finally Changing?

Reimbursement: Third Party Players in Low Vision

Derek Cunningham, OD Glaucoma surgery procedures have largely gone unchanged in the last 20 years, but recent developments threaten to change this. New technology and a greater understanding of the pathophysiology of glaucoma have led to several new glaucoma surgery developments. Rationale for traditional surgeries will be discussed along with current practice patterns. Traditional surgeries will be used as a benchmark to measure the efficacy and utility of newer surgeries.

Rebecca Kammer, OD, FAAO Helping low vision clinicians navigate through the top players in insurance reimbursements, we’ll pay particular attention to VSP (services and materials) and Medicare (services for OD and OT). Overview of other funding agencies will also be provided, including state rehabilitation programs and Medicaid.

22-601-V Ro o m 601-V 9:45 AM–11:45 AM Two Hours

23 - 5 0 3 - V Ro om 5 0 3 - V 1:30 PM–2:30 PM One Hour

Foundations for Building Solid Glaucoma Care

The Young and the Restless: A Pediatric Contact Lens Course

Glaucoma symposium

John McSoley, OD We will review and expand fundamentals of visual field interpretation and optic nerve assessment. Clinical application will be emphasized.

23-106-S Roo m 106-S 1:30 PM–2:30 PM One Hour

A Model for Managing Vision Therapy Cases Mark Wright, OD, FCOVD Excellent communication is essential for a successful vision therapy program. Communication between the doctor, therapist, patient and parent is essential. Discover a practical model showing how to integrate therapy goal setting, therapy progression, proficiency testing and documentation.

23-201-S Room 201-S 1:30 PM–2:30 PM One Hour

Michael Politzer, OD, FAAO, FCOVD Clinically relevant protocol for evaluating the low vision patient. All areas of the examination process from initial history intake to the description of low vision aid alternatives will be presented in a clear, concise and interactive format. You will take away the tools and confidence needed to perform a low vision examination.

related endotheliopathy. Emphasis will be placed on the utilization of specular endothelial microscopy and the interpretation of specular photomicrographs.

Posterior Corneal Disorders Craig Thomas, OD Join us for an introduction to diseases of the posterior cornea. Topics will include primary corneal endotheliopathies such as Fuch’s dystrophy and corneal guttata, and secondary disorders such as contact lens-

Eunice Myung Lee, OD Pediatric contact lens patients provide unique challenges to the practitioner. Contact lens management considerations and exam strategies will be presented through five cases involving aphakia, corneal trauma, high astigmatism and displaced pupils. Interspersed will be tips on managing the whole family, billing and coding, communication and more. Optometry students and paraoptometrics would also benefit from hearing about this specialty niche.

23 - 5 0 5 - V Ro om 5 0 5 - V 1:30 PM–2:30 PM One Hour

Electronic Medical Records — The Good, the Bad and the Ugly Jason Bailey, OD We’ll briefly review the Evaluation and Management Guidelines as mandated by CMS and how electronic health records can benefit your practice from a compliance standpoint. We will also cover improved efficiencies that can be utilized to make your office more productive, E/M documentation benefits, consultation documentation benefits, as well as procedural (CPT) benefits based on real-world clinical data. If you are still paper charting and are curious if EHRs could benefit your practice, this is a course that you will want to attend.

REGISTER TODAY, CALL 1.800.811.7151 OR VISIT WWW.VISIONEXPOWEST.COM/CE ©2009 Essilor of America, Inc. All Rights Reserved. Essilor and Varilux are registered trademarks and Crizal Avancé is a trademark of Essilor International. Scotchgard is a trademark of 3M. Used under license.

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Thursday, October 1 23-601-V Roo m 601-V 1:30 PM–2:30 PM One Hour Glaucoma symposium From Yesterday’s News to Today’s Headlines: Updating the Glaucoma Studies

Joseph Sowka, OD, FAAO The Ocular Hypertension Treatment Study, Collaborative Normal Tension Glaucoma Study, Advanced Glaucoma Intervention Study and Early Manifest Glaucoma Treatment are well-designed, well-performed glaucoma studies that have advanced the understanding of glaucoma greatly. While most practitioners are very familiar with the initial publications and outcomes, it must not be forgotten that new information from these studies are published on an ongoing basis. The data represents an even greater understanding of glaucoma based upon the follow-up results from these landmark studies.

24-106-S Roo m 106-S 2:45 PM–4:45 PM Two Hours

99 Marketing Techniques for Your Practice

8:45 pm Comfortably terrified. Contact lenses shouldn’t compete for your patient’s attention—especially during evening activities. And with ACUVUE® OASYS™ Brand Contact Lenses with HYDRACLEAR® Plus, they won’t. Consider this: • Discomfort is the main reason 80% of wearers discontinue their contact lenses before age 50* • Nearly 80% of patients rate ACUVUE® OASYS™ Brand excellent or very good in “comfort at the end of the day”† • Traditional hydrogel lenses make patients 50% more likely to discontinue than newer technologies such as ACUVUE® OASYS™ ‡ • Numbers that tell the story: more than 9 out of 10 patients stay in ACUVUE® OASYS™*

Ask your patients when their contacts become uncomfortable, and fit them with a lens that starts and stays comfortable until the end of the day—ACUVUE® OASYS™.

Lenses also available for ASTIGMATISM!

LIFE HAPPENS BEYOND THE CHAIR.™

ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting jnjvisioncare.com. *HPR data, 2008. † ACUVUE® OASYS™ Brand Contact Lenses Fitting Study Consumer Evaluations. Rothstein-Tauber Inc. Market Research and Brand Strategy. ‡ Data on file, Johnson & Johnson Vision Care, Inc. ACUVUE®, ACUVUE® OASYS™, HYDRACLEAR®, LIFE HAPPENS BEYOND THE CHAIR™, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc. ©Johnson & Johnson Vision Care, Inc. 2009.

Peter Shaw-McMinn, OD Research has shown that very few eyecare professionals actively market their practices, and those that do use only a few of the techniques available to them. This course will identify 99 techniques used in marketing other industries and relate them to marketing your practice. Many of the marketing methods cost little or nothing to implement. By the conclusion of the course, you will have identified what techniques you have used in the past, and what techniques you would like to use in the future.

24-30 4-S Ro om 30 4-S 2:45 PM–4:45 PM Two Hours

Let’s Get Practical! From Theory to Practice with Interactive Case Management Rebecca Kammer, OD, FAAO We will provide a roadmap to patient treatment and management using simulated cases and featuring the latest low vision devices and tools of the trade. Utilizing a variety of levels of low vision case complexity; evaluation tips, prescribing, referrals and practice management. Topics will be covered in an energized and interactive group forum.

24-503-V Room 503-V 2:45 PM–4:45 PM Two Hours

Glaucoma Grand Rounds: Emerging New Technologies and the Relationship of Structure and Function

24-505-V Room 505-V 2:45 PM–4:45 PM Two Hours

Anterior Segment Disease: How to Treat it, How to Bill it

24-601-V Ro o m 601-V 2:45 PM–4:45 PM Two Hours

Joseph Sowka, OD, FAAO One of the greatest challenges in eyecare is managing atypical ocular pathology. Discuss favorite cases involving ocular inflammation, infection, neuroophthalmic disease, glaucoma and retinal disease.

Derek Cunningham, OD This course will review primary diagnosis and treatment of common injuries that walk into eyecare offices with emphasis on prompt diagnosis and triage of presenting cases. Scenarios covered will include immediate referral for vision/life threatening injuries, common diagnostic tests to be ordered and interpreted, as well as long-term management of in-office treatable conditions.

Dave Kading, OD We will touch on the latest trends in the contact lens industry. The topics of the course will include: aberration controlled contact lenses, sports contact lenses, keratoconus contact lens options, scleral shells, large diameter contact lenses, modern methods of piggybacking, hybrid contact lenses, orthokeratology and corneal reshaping, presbyopic lens options and silicone hydrogels place in the contact lens world.

Tales from the Trenches: Posterior Segment

Case Discussions in Ocular Disease: “My Greatest Hits”

First Line Treatment — Sports Injuries and General Trauma

31 - 2 01 - S Ro o m 2 01 - S 8:30 AM–10:30 AM Two Hours

24-201-S Room 201-S 2:45 PM–4:45 PM Two Hours

24-207-S Room 207-S 2:45 PM–4:45 PM Two Hours

31 - 10 6 - S Roo m 10 6 - S 8:30 AM–10:30 AM Two Hours

New and Innovative Uses for Contact Lenses

Robert Wooldridge, OD A variety of cases will be presented to demonstrate how to treat anterior segment disease. Cases reviewed will include dry eyes, conjunctivitis, blepharitis, post-op care, etc. Billing for the exams will also be reviewed.

Mark Dunbar, OD, FAAO Interesting cases from over two decades in an ophthalmology academic referral center will be presented in a grand rounds case presentation format. Topics will include diseases associated with retinal vascular disease, central serous retinopathy, vitreomacular traction and posterior uveitis, among others.

Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment. Not for Credit $50, includes lunch

Point/ Counterpoint in Glaucoma

Glaucoma symposium

Murray Fingeret, OD; John McSoley, OD We will review controversial areas regarding the diagnosis and management of glaucoma. Items addressed will include: what is the best adjunctive medication for the treatment of glaucoma, what are contemporary models of care, is there any role for surgery as an initial therapeutic modality and are the new diagnostic instruments (optic nerve imagers, different perimeters) useful in our diagnostic armamentarium.

friday, October 2 30-503-V Ro om 503-V 12:00 PM–1:00 PM One Hour Lunch With the Experts Roundtable See page 26 for list of topics and speakers.

Murray Fingeret, OD We will describe new technologies used to diagnose glaucoma and explain their ability to detect either structural or functional loss. New imaging instruments, such as spectral OCT and retinal nerve fiber layer imaging devices, will be discussed. Also, new perimetric tests, such as the FDT and Heidelberg Edge Perimeter (HEP), will be described. The concept of the glaucoma continuum and the natural history of glaucoma development will also be described.

31 - 2 0 3 - S Ro om 2 0 3 - S 8:30 AM–10:30 AM Two Hours

Masquerade Syndromes: The Ultimate Challenge Robert Wooldridge, OD There are few clinical conditions more challenging than those which fall into the category of masquerade syndromes. We will present a series of unique and challenging cases in the area of vascular disease, systemic concerns, neurologic abnormalities, unusual glaucomas and other clinical findings. Special emphasis will be placed on the necessary testing for appropriate differential diagnoses of these problems as well as their management.

31 - 3 0 4 - S Ro om 3 0 4 - S 8:30 AM–10:30 AM Two Hours

Optometry ER Andrew Archila, OD, MBA, FAAO; Kevin Jackson, OD Ocular emergencies can occur at any time and in a variety of forms. Whether you see these types of patients in your office on a regular basis or infrequently, this knowledge can be extremely useful when emergencies do arise. The presenters are both Navy optometrists who have served in locations without local ophthalmologic support and served as the primary eyecare consultants to their hospital’s emergency room. Through case studies and didactic presentation, informed by current literature, the primary topics of emergent and urgent eyecare will be explored.

COUR SE Desc ri ption s

COUR COURSE SE Desc Descri ripti ptio ons ns

Opt o met r i s t s/ Op h t halm olo gi s t s

friday, October 2 31-503 - V Ro o m 5 0 3 - V 8:30 AM–10:30 AM Two Hours

Clinical Grand Rounds Ron Melton, OD; Randall Thomas, OD, MPH Challenges in treating a wide variety of anterior and posterior segment diseases will be shared in a clinical rounds format. We will cover both common and not-so-common ocular disorders in a clinically practical manner. An interactive approach will be used to discuss diagnosis and management strategies involved with each case presentation.

31-505 - V Ro o m 5 0 5 - V 8:30 AM–10:30 AM Two Hours

Therapeutic Review: Retinal and Uveal Disorders Alan Kabat, OD, FAAO; Joseph Sowka, OD, FAAO Therapeutic Review provides an overview and insight into numerous ocular conditions. We’ll focus on the latest therapeutic considerations for various disorders of the retina and choroid. Case histories will highlight the discussion.

Oph thalmic Prof essi Opon t o als met ris — Opt t s /Op iciahth ns /alm Parolog as/s ta isftfs

31 - 6 01 -V Room 601-V 8:30 AM–10:30 AM Two Hours

31-807-V Ro om 807-V 8:30 AM–10:30 AM Two Hours

32-201-S Room 201-S 10:45 AM–11:45 AM One Hour

32-601-V Ro o m 601-V 10:45 AM–11:45 AM One Hour

Learn to Comanage the Complex and Unusual

Diagnosing and Managing Diabetic Retinopathy: Essentials for the Primary Care OD

Itching to Help: Managing Ocular Allergy in the 21st Century

Anthony Cavallerano, OD This course will consider the diagnosis and primary care management of the patient with diabetes. Emphasis will be placed on identification of risk characteristics and comanagement of the patient with diabetic retinopathy.

William Townsend, OD We’ll discuss the possible origins of allergy in humans, diagnostic tolls and treatment options (systemic and topical) in managing the spectrum of allergic ocular disease.

The Importance of Nutrition and Dry Eye Syndrome and Macular Degeneration

32-106-S Roo m 106-S 10:45 AM–11:45 AM One Hour

32-203-S Ro o m 203-S 10:45 AM–11:45 AM One Hour

Presbyopes in Your Practice

Macular Protective Pigment Density and AMD

Maynard Pohl, OD Patients with corneal disorders or glaucoma requiring surgical intervention are not uncommon in clinical optometric practice. By understanding and mastering the preoperative, intraoperative and postoperative components of corneal transplant surgery, pterygiectomy and glaucoma filtering surgery, you can develop solid interprofessional relationships with surgical specialists that benefit the patient’s overall outcome.

31 - 6 0 6 -V Roo m 606-V 8:30 AM–10:30 AM Two Hours

Retinal GPS Diana Shechtman, OD; William Townsend, OD Several retinal disorders with similar histological features occur in both the posterior and peripheral retina. An example would be retinoschisis, which occurs in both central (juvenile) and peripheral (degenerative) forms. We will discuss this and a number of other retinal conditions that may share a similar pathophysiology but vary drastically in their clinical presentation based on their location.

Rhonda Robinson, OD The patient population is changing. The aging of the Baby Boomers brings a unique set of eyecare problems to be addressed. The largest generation in history is now experiencing age-related eyecare issues. How will you tailor your practice to accommodate this dramatic change? Currently, presbyopic contact lens corrections are commonly exemplified by an initial treatment of monovision in upwardly increasing stages until either clear vision or binocularity is rejected. Increased sophistication in optical designs and modern manufacturing methods has transformed your options when choosing the appropriate modality of presbyopic contact lens correction. A variety of multifocal lenses will be discussed, as will the different theories of bifocal contact lens device application.

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Learn About

Low Vision

Low Vision: High Potential Course 21-304-S

9:45 am to 11:45 am >> The Turn-Key Low Vision Exam: Exam Protocol Course 22-304-S

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

Reimbursement: Third Party Players In Low Vision Course 23-304-S

2:45 pm to 4:45 pm >> Let’s Get Practical! From Theory To Practice With Interactive Case Management Course 24-304-S

David Eldridge, OD This will be an in-depth review of etiology of AMD and associated risk factors, including macular pigment (MP) density. Literature review of peer review articles pertaining to AMD, and new technologies to detect atrisk patients will be discussed.

32-606-V Room 606-V 10:45 AM–11:45 AM One Hour

Spin Doctors: Clinical Cases That Differ from Initial Impression

32-503-V Room 503-V 10:45 AM–11:45 AM One Hour

Ocular Potpourri Ron Melton, OD; Randall Thomas, OD, MPH We will provide current information about issues relating to diagnosing and treating patients with ocular diseases utilizing the spectrum of medical therapies now available. Case presentations will be an important aspect of this course.

32-30 4-S Ro om 30 4-S 10:45 AM–11:45 AM One Hour

Utilizing Spectral Domain OCT

David Nelson, OD Changing demographics and lifestyle choices in the United States will cause more patients to present with eye disease from systemic conditions as well as eye specific pathology. Research and clinical care in the future will shift from treatment of acute disease to the treatment of chronic disease with the focus of preventive measures. This course will discuss why supplements may be beneficial to patients’ long-term health and enables primary eyecare and medical optometry practitioners to have greater confidence in recommendations and guidance of important supplements.

Richard Madonna, OD We will describe the principles of spectral domain OCT (SD-OCT) and compare it to its predecessor, time domain OCT. Case presentations utilizing images from commercially available SD-OCTs will illustrate its use in clinical practice.

32-505-V Room 505-V 10:45 AM–11:45 AM One Hour

Headaches, Dry Eye, Eyestrain: Building New Practice Profit Centers Jeff Krall, OD Headaches remain one of the most common complaints in ophthalmic care. New research has given us a better understanding of headaches associated with near work and how they relate to eye fatigue and dry eyes. You will have a better understanding of the mechanism that can trigger headaches and the relationship with dry eyes and prolonged near work.

Paul Karpecki, OD A grand rounds, participation approach is used to diagnosis and therapeutic management of various anterior segment conditions. We will review a series of cases that are common, but atypical, with special emphasis on diagnostic skills and effective treatment and management.

pathophysiology of a PVD, including partial and total PVDs. OCT allows for a view of the vitreous and retina never seen clinically before. There is vitreous traction on the macula, retina and disc long before and long after a PVD. The type and extent of this traction is just now being understood. Complications to be discussed include: macular disruption, epiretinal membrane formation, macular hole, macular edema and serous tractional detachment. The vitreous traction will be examined by ocular coherence tomography and ultrasonography. A discussion of the proper method of following an acute PVD will be provided. Vitrectomy will be briefly covered.

33 - 2 0 3 - S Ro om 2 0 3 - S 1:30 PM–3:30 PM Two Hours

Management of the Young Child in a Primary Care Practice Graham Erickson, OD An overview of management issues in pre-school children will be presented with emphasis on effective management of refractive errors. Appropriate age-related optical corrections for ametropias will be presented with consideration of amount of refractive error, age of the patient, developmental milestones, binocular vision status and visual acuity. Clinical decisions concerning wear time and type of correction will be discussed. An overview of management of strabismic, amblyopic and ocular health conditions will also be presented.

33 - 3 0 4 - S Ro om 3 0 4 - S 1:30 PM–3:30 PM Two Hours

32-807-V Ro om 807-V 10:45 AM–11:45 AM One Hour

New Ideas in Glaucoma

Creating the Specialty Practice Niche Carole Burns, OD This course will help you answer the question: why should a patient choose your practice over all others. You will learn how to use effective tools to differentiate your practice, how to identify your target market, how to implement systems to help your target market find your practice, and effective tools for managing patients within your specialty practice niche.

Murray Fingeret, OD Recent advances in diagnostic technologies (optic nerve imagers, pachymetry, perimetry) and therapeutic modalities (prostaglandins, lasers) have altered how glaucoma is diagnosed and managed. In addition, new information with regard to the pathophysiology of glaucoma is leading to neural protectant agents that may spare the optic nerve in the future. We will review some of the new technologies, medications and philosophies and how they impact glaucoma care.

33-106-S Roo m 106-S 1:30 PM–3:30 PM Two Hours

33 - 5 0 3 - V Ro om 5 0 3 - V 1:30 PM–3:30 PM Two Hours

Current Concepts in Ocular Surface Disease: The Dry Eye, Corneal Dystrophy and Lid Disease

Concepts and Controversies in Surgical Dry Eye

Glaucoma symposium

Jack Schaeffer, OD; Alan Kabat, OD, FAAO; William Townsend, OD Join us for a comprehensive dry eye diagnosis and management seminar that will cover all aspects of diagnosis and treatment strategies.

Jim Owen, OD We will cover dry eye in the surgery patient, including treatments prior to surgery, patients at risk for dry eye, intraoperative causes of dry eye and their treatments after surgery. We will cover both refractive and cataract surgery.

33-201-S Room 201-S 1:30 PM–3:30 PM Two Hours

33 - 6 0 6 - V Ro om 6 0 6 - V 1:30 PM–3:30 PM Two Hours

Vitreo-Macular, -Retina, and -Disc Traction: What Every Eye Doctor Should Know

Acquired Macular Disorders

William Jones, OD, FAAO We will discuss vitreo-macular, vitreo-retinal and vitreodisc traction. There will be an extensive discussion on the

Anthony Cavallerano, OD We will consider the risk factors and natural history of acquired maculopathies, including vitreomacular disorders. We will take a look at the application of technology in a primary care environment in diagnosing maculopathies.

COUR SE Desc ri ption s

COUR COURSE SE Desc Descri ripti ptio ons ns

Opt o met r i s t s/ Op h t halm olo gi s t s

friday, October 2 33-807 - V Ro o m 8 07 - V 1:30 PM–3:30 PM Two Hours

Aspiring to Be a Million Dollar Practice Howard Braverman, OD; Peter Liane, OD; David Nelson, OD Learn how to deal with managed care, maximize staff efficiency, differentiate the private practice from a retail practice, and understand the metrics of measuring staff training and performance.

Oph thalmic Prof essi Opon t o als met ris — Opt t s /Op iciahth ns /alm Parolog as/s ta isftfs

34 - 2 01 -S Ro om 201-S 3:45 PM–4:45 PM One Hour

34-30 4-S Ro om 30 4-S 3:45 PM–4:45 PM One Hour

34-505-V Room 505-V 3:45 PM–4:45 PM One Hour

Using Retinal Cameras As Screening and Diagnostic Tools

Differentiating Bacterial vs. Viral Conjunctivitis

Presenting Fees and Prices So the Patient Recognizes the Worth of the Expense

Murray Fingeret, OD A new paradigm is emerging in the practice of optometry with the use of nonmydriatic, wide-angle retinal photography as part of the examination routine. We will discuss the use of retinal photography as both a screening and diagnostic tool. If done at the onset, screening allows the images to alert the clinician if a problem is present that warrants further investigation.

34-106 - S Ro o m 10 6 - S 3:45 PM–4:45 PM One Hour

34 - 2 0 3 -S Room 203-S 3:45 PM–4:45 PM One Hour

Multi-Focal IOL’s and Comanagement

The Role of Nutrition in Primary Care Practice

Maynard Pohl, OD Medicare’s ruling surrounding presbyopia-correcting IOL’s has resulted in a huge opportunity for optometric practices. To help you meet the increasing visual expectations of the Baby Boomer and older patient population, the latest presbyopia-correcting IOL technologies, perioperative comanagement and reimbursement issues will be addressed.

Jeffrey Anshel, OD Many patients prefer the “natural” approach to their eye condition. This course will review the role of nutrition counseling in the care and prevention of many of the eye conditions that present to our offices every day.

Andrew Archila, OD, MBA, FAAO Participate in a thorough review of conjunctivitis. Detection, management, treatment and the differential diagnosis of adenoviral conjunctivitis with respect to bacterial conjunctivitis will be covered in detail. It will highlight point of care testing and briefly cover other types of conjunctivitis as well.

Mark Wright, OD, FCOVD Value, not price, is the driver for most patient decisions. Discover practical suggestions on how to set and present fees so that the patient recognizes the value of the experience. Learn how to pre-set patients to accept your fees even before they are presented. After this course, you will be able to handle questions such as “how much are your eye exams?” and objections to fees with ease.

34-503-V Roo m 503-V 3:45 PM–4:45 PM One Hour

34-601-V Roo m 601-V 3:45 PM–4:45 PM One Hour

Strategies for Choosing Premium IOL’s for Your Patients

Technology within a Technology Orientated Office

Jim Owen, OD Review the necessary pre-operative testing for premium IOL’s. There will be an emphasis on putting the proper patient with the proper lens. Therefore, the course will also include the functions and limitation of the various Bring your practice up FDA approved IOL’s.

Lorie Lippiatt, OD Legislation from the federal government has dramatically changed the digital landscape for optometric practice forever. We will describe how to achieve maximum efficiencies using integrated technology with the practice management and electronic medical record systems.

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saturday, October 3 41-106-S Roo m 106-S 8:30 AM–9:30 AM One Hour

Retina Review for the Primary Care Practitioner Shannon Steinhauser, OD, FAAO We will cover commonly encountered posterior segment conditions found in a primary care setting: hypertensive and diabetic complications, macular degeneration, retinal holes, tears and detachments, vitreal and peripheral degenerations. Review of etiologies, management strategies and referral criteria will be discussed.

41-201-S Room 201-S 8:30 AM–9:30 AM One Hour

Examination Strategies for Young Children Graham Erickson, OD Learn assessment protocols and testing strategies for evaluation of young children. Administration and interpretation of diagnostic testing procedures will be emphasized. Prevalence and clinical characteristics associated with young children will be highlighted.

34-606-V Room 606-V 3:45 PM–4:45 PM One Hour

41-203-S Roo m 203-S 8:30 AM–9:30 AM One Hour

Diagnostic Technology: Where Do We Go from Here?

E-Prescribing and Incorporating EMR into Your Practice

Anthony Cavallerano, OD Digital imaging has taken the ophthalmic profession by storm, and deciding if and when technology might work in your practice can be unsettling. We will demystify digital retinal imaging and present an overview of the emerging trends in the clinical application of diagnostic technology in primary eyecare settings. Our discussion will include a summary of digital imaging systems; their integration into patient care settings; billing and coding; and the important role of new devices in establishing new standards of care for diabetes, glaucoma, age-related macular degeneration and other posterior segment disorders. Case studies will be used to illustrate clinical diagnostic and management principles with each of the technologies.

34-807-V Ro o m 807-V 3:45 PM–4:45 PM One Hour

Mark Wright, OD, FCOVD We will discuss how to do E-prescribing. Incorporating electronic medical records into our practices is something that we all have to do eventually. You’ll identify minefields to avoid and the features you should consider when selecting electronic medical record software. Keys for successful implementation will be discussed.

41-30 4-S Ro om 30 4-S 8:30 AM–9:30 AM One Hour

Ocular Allergy: New Perspectives on a Growing Problem Arthur Epstein, OD Today, allergic conjunctivitis is one of the most prevalent conditions seen by optometrists. Come hear about some new approaches to managing patient allergies.

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particular emphasis placed on differential diagnoses and commonly made misdiagnoses. Several cases will be presented of presumed normal tension glaucoma that were ultimately correctly ascribed to other diseases. Learn a detailed diagnostic strategy to employ with patients who initially present with findings suggestive of normal tension glaucoma.

Eric Schmidt, OD Iritis is a commonly seen disease. We will highlight the varied presentations of iritis and deal with the associated complications coincident with it. Using case studies, this course will detail treatment options and templates. Time will be devoted to when and how to order laboratory studies when indicated. Alternative treatments will also be discussed.

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41 - 6 01 - V Ro o m 6 01 - V 8:30 AM–9:30 AM One Hour

Update in Clinical Management of Diabetes David Shein, MD Abstract Diabetes is commonly encountered in optometric and primary care practices. A mutual understanding of diabetes care provided in other settings is essential for all providers involved in the care of diabetic patients. We will begin with updates on recent epidemiologic trends in diabetes, then review recently published research studies in peer-reviewed medical journals which are relevant to the care of type 2 diabetes. Finally, we will utilize a case-based methodology to integrate the latest research findings into clinical primary care. The focus will be on the more commonly encountered type 2 diabetes.

41 - 8 07 - V Ro o m 8 07 - V 8:30 AM–9:30 AM One Hour

Nutritional Genomics: Genes, Nutrition and Chronic Eye Disease Jeffrey Anshel, OD Though still in its infancy, nutritional genomics, or “nutrigenomics,” has revealed much about the complex interactions between diet and genes. But, it is in its potential applications that nutrigenomics promises to revolutionize the ways we manage human health and combat chronic eye disease in the years ahead. Great progress already has been made in modeling “personalized” nutrition for optimal health, as well as in genotype-based dietary interventions for the prevention, mitigation or possible cure of a variety of chronic diseases. This presentation will provide an integrated overview of the cutting-edge field of nutritional genomics. Dr. Jeffrey Anshel will lead an in-depth discussion of the fundamental principles and scientific methodologies that serve as the foundation for nutritional genomics and explore recent advances in the treatment of chronic eye disease.

42 - 10 6 - S Roo m 10 6 - S 9:45 AM–11:45 AM Two Hours

Prescribing Contact Lens Solutions: Making Informed Decisions William Townsend, OD We will address the complex issues posed by the question, “Which solution should I prescribe for this patient?” We will look at lens material-solution compatibility, effects of solution components on lens comfort and ocular surface health, and present problemsolving strategies for solution-related problems in contact lens wear.

42 - 2 01 - S Ro o m 2 01 - S 9:45 AM–11:45 AM Two Hours

Retina Grand Rounds William Jones, OD, FAAO We will discuss a number of retinal conditions and cover differential diagnosis methods, pathophysiology, management and treatment strategies. Peripheral retina, macula, vascular, inflammatory, pigmentary and mass lesion cases will be included. Case presentations will be enhanced using high-resolution digital images.

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COUR COURSE SE Desc Descri ripti ptio ons ns Oph thalmic Prof essi Opon t o als met ris — Opt t s /Op iciahth ns /alm Parolog as/s ta isftfs

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saturday, October 3 42-203-S Ro o m 203-S 9:45 AM–11:45 AM Two Hours

The MUST HAVE Systemic Medications Bruce Onofrey, RPh, OD This discussion will cover the best of the best. The systemic drugs that provide the greatest therapeutic usefulness and success, including side effects, adverse effects and dosages of selected therapeutic agents, will be discussed.

42-505-V Room 505-V 9:45 AM–11:45 AM Two Hours

Future of Contact Lenses: New Realities Regarding Patient Safety Arthur Epstein, OD The contact lens care product recalls of 2006 and 2007 have prompted clinicians and regulatory agencies to reconsider strategies for ensuring patient safety. We will review relevant risk factors and new directions in mitigating risk in contact lens wear.

42-601-V Roo m 601-V 9:45 AM–11:45 AM Two Hours

Pharmaceutical Update: Management of Ocular Pain and Inflammation Bruce Onofrey, RPh, OD A thorough review of the indications, contraindications, side effects and dosages of major analgesic/antiinflammatory agents will be given. Drug selection criteria of both narcotic and non-narcotic medications will be discussed.

43-30 4-S Ro om 30 4-S 12:45 PM–2:45 PM Two Hours

Blood, Guts and Glory: An Optometrist’s Guide to Lab Testing Andrew Archila, OD, MBA, FAAO; Kevin Jackson, OD Receive insight into ordering and performing labs, cultures and cytologic smears. Instruction in seeking an agreement with a laboratory and in obtaining materials needed to begin this service will be given. Tests available to eyecare providers to diagnose and treat patients will be explained to include blood work, cultures, smears and in-office labs. Finally, specific ocular conditions and corresponding appropriate diagnostic labs, cultures and smears will be presented.

43-505-V Room 505-V 12:45 PM–2:45 PM Two Hours

Retinal Manifestations of Systemic Disease Diana Shechtman, OD; David Shein, MD Ocular manifestations of systemic disease are commonly observed in the optometric and medical practices, ranging from HTN to blood dyscrasias. A co-management approach is crucial. We will discuss the appropriate ocular/systemic management of various diseases that manifest in the eye, emphasizing the OD’s as well as an MD’s perspective.

42-807-V Ro o m 807-V 9:45 AM–11:45 AM Two Hours

Smart Medicine for Your Eyes: The Role of Nutraceuticals in the Primary Eye Care Practice Jeffrey Anshel, OD Recent studies show that over 158 million consumers use nutritional supplements. We must not overlook this major trend in our society. This is a course on the latest research into the nutritional effects of foods and supplements on the most common chronic eye diseases. This course will review the role of nutraceuticals in the care and prevention of many of the eye conditions that present to your office on a daily basis.

43-106-S Roo m 106-S 12:45 PM–2:45 PM Two Hours

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43-203-S Roo m 203-S 12:45 PM–2:45 PM Two Hours

Vision Care for Athlete Patients Graham Erickson, OD A task-analysis approach is used to support testing of specific visual performance skills. Management considerations for refractive compensation, protective eyewear, enhancement filters, contact lenses and refractive surgery for athletes will be highlighted. Visual performance training procedures that can be used to enhance essential visual skills will be presented.

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up-to-date on these agents. We will concentrate on new pharmaceutical agents used to treat eye disease. Specific attention will be paid to the pharmacology of the drugs as well as the clinical indications for these agents. Time will also be devoted to new clinical indications for existing drugs and novel delivery systems will be discussed.

4 4 - 2 01 - S Ro o m 2 01 - S 3:00 PM–4:00 PM One Hour

Not So Fast! Some Cases That Might Fool You Eric Schmidt, OD Some cases present as seemingly routine when, in reality, there are underlying complicators to the case. You will learn when these cases are not the routine presentations. Clinical and history clues will be detailed to increase your level of suspicion for more complicated cases. Ancillary testing and therapeutic treatment options will be detailed.

4 4 - 3 0 4 - S Ro om 3 0 4 - S 3:00 PM–4:00 PM One Hour

C.S. Eye — A Clinical Investigation of Real Malpractice Cases Arthur Epstein, OD Investigate real-world legal cases involving eyecare practitioners in this popular course. Each case will be dissected and examined to explore the sequence of events and the underlying clinical and legal issues. Malpractice avoidance strategies will be discussed.

4 4 - 5 0 5 - V Ro om 5 0 5 - V 3:00 PM–4:00 PM One Hour

Effective Communication with the Pediatric Patient

Sharon Carter Do you have your staff in the right positions? Every employee has a different personality, and for an office to be effective, you must know what personality your employees have and what position is best suited for them. We will determine personality types, define where these types are most effective and determine what causes personalities to clash. Your patients also have unique personalities and we will address how to interact and meet the needs of each personality type. Not for Credit

Graham Erickson, OD The theory and practice of doctor-to-patient communication with pediatric patients will be presented. Methods to augment skills in patient communication, patient management, consultation and case presentation will be emphasized. Issues involving challenging patients, pain and compliance will be highlighted to improve the clinical care of young children.

43-601-V Ro o m 601-V 12:45 PM–2:45 PM Two Hours

Ocular Allergy Overview

It’s the Retina Stupid!! Maynard Pohl, OD Interesting actual patient cases will be presented to illustrate the importance of a comprehensive examination in definitively diagnosing and managing a variety of retinal disorders encountered in clinical optometric practice.

43-807-V Ro om 807-V 12:45 PM–2:45 PM Two Hours

Walk Softly and Carry a Big Stick: New Therapeutics in Disease Management Eric Schmidt, OD New therapeutic regimens for treating ocular disease continually arrive and it is incumbent upon you to remain

4 4 - 6 01 - V Ro o m 6 01 - V 3:00 PM–4:00 PM One Hour Shannon Steinhauser, OD, FAAO We will review ocular allergy therapies, including over-the-counter and prescription allergy medications, behavior changes and palliative treatments, and the appropriate application of these treatment strategies.

4 4 - 8 07 - V Ro o m 8 07 - V 3:00 PM–4:00 PM One Hour

Megatrends in Medicine and Their Implications for Optometry Bruce Onofrey, RPh, OD The most recent trend in health care is the application of treatment techniques derived from clinical research to patient management. This results in a more rational approach to patient care and less reliance on empirical decisions. It is most important that treatment not be based solely on empirical or testimonial evidence.

www.allergan.com

and ™ marks owned by Allergan, Inc.

ZYMAR® is licensed from Kyorin Pharmaceutical Co., Ltd., Tokyo, Japan.

APC61SW09

901490

Experience the Most

More Courses, Covering More Topics, Than You Will Find Under One Roof, Anywhere Else in the World

ACCREDITATION LEGEND

ABOUT ACCREDITATION

CONFERENCE UPDATES

A — ABO

The accreditation designations serve as a guide to assist you with course selections. The courses listed are “pending CE approval.” Please refer to www.visionexpowest.com under the Continuing Education tab for current CE Approvals. You can change a course selection after you register by calling Client Services at 1.800.811.7151.

• Course handouts are available online prior to the Conference. They will not be available onsite for pre-registered conferees. After you register for your courses, you will be able to print your own course handouts and bring them to the conference.

N — NCLE P — AOA Paraoptometric J — JCAHPO C — COPE T — TQ/CEE NYS-D/CL — New York State Optician – Dispensing/Contact Lens The accreditation is pending. The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval – if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

International Vision Expo is not responsible for courses that do not receive accreditation. Do not assume that the courses you register for will be approved. You will not receive credit if you are late to a course. Course approval will also be available onsite in the Conference and Registration areas.

• You will no longer receive duplicate course tickets. You will now receive one ticket per course. • After the conference, you will receive a letter verifying your course attendance. Please submit this letter to your state board/national accreditation agency for license renewal.

Comprehensive Conference Serving All EyeCare Professionals

Wednesday, September 30 Optometrists/Ophthalmologists 12:15 pm– 1:15 pm

11-503-V

11-106-S

11-201-S

11-203-S

11-303-S

11-601-V

Strategies for Minimizing Risk Factors for Your Contact Lens Patient: The Science and Facts

Ocular Manifestations and Treatment of Allergic Disorders

Evidence-Based NonPharmaceutical Treatments for the Eye

Evolving Standards in Glaucoma Care

AMD: A Proactive Approach

EHRs Practical Applications: Making the Last Few Pieces of Paper Go Away!

Caldwell

Hom

Brujic

1:30 pm– 3:30 pm

Grow Your Practice with

The Vision Council To learn more, visit www.thevisioncouncil.org/ecp or call us at (703) 740-1096.

3:45 pm– 5:45 pm

Henry ®

12-503-V

12-106-S

12-201-S

12-203-S

12-303-S

12-601-V

Protecting Your Ocular Surface and Your Practice

Cracking the Code: The Myths, Mysteries & Essentials of Medical Eye Care Coding — Part 1

Retina Disease Detection

Oral Pharmaceutical Agents for the Treatment of Ocular Pathologies

Exploring the Posterior Segment: Fluorescein Angiography and Other Techniques

Ocular Pharmacopeia Update

Brujic/Kading

Gerson

Caldwell

Rumpakis

Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management ventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management nventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow raining Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control The Vision Council offers custom solutions for your training and education Sales Marketing Build Grow Training Education Business Management Inventory needs. From business management to inventory control to sales and marketing Control Sales Marketing Build Grow Training Education Business strategies andManagement tactics, The Vision Council can provide the tools and training to get your practice on the right track. nventory Control Sales Marketing Build

Gaddie

Gerson

Hom

T, C

13-503-V

13-106-S

13-201-S

13-203-S

13-305-S

13-601-V

Good Tears, Bad Tears and Contact Lens Dryness

Cracking the Code: the Myths, Mysteries & Essentials of Medical Eye Care Coding — Part 2

The Marathon of Long-Term Glaucoma Care

Anterior and Posterior Segment Case Presentations: Enough Pearls to Make a Necklace

Gonioscopy & Punctal Plugs Hands-On Workshop

Advances in the Management of AMD

Myung Lee/Ng

Dunbar

Hom

McSoley

Rumpakis

Caldwell

$150

Limited Seating Located in Room 305-S

N, C

T, C

“Achieving 20/20 productivity” workshop

Wednesday, September 30 Ophthalmic Professionals (Opticians/Paras/Staff)

1:30 pm– 3:30 pm

12-104-S

12-301-S

12-507-V

Clinical Pearls in Creating a Premier Contact Lens Practice

Your Brand: More Than a Slick Logo

Free-Form and Wavefront Lens Technology

Abramson

Johnson

N, J, P, NYS-CL

A, P, NYS-D

13-104-S

13-301-S

13-507-V

An Interactive Assessment of Your Premium Lens Knowledge

Cracking the Social Networking Code to Generate New Business

High-Tech Dispensing

Record

Abramson

A, P, NYS-D

Ward

3:45 pm– 5:45 pm

Johnson

A, P, NYS-D

T, C

12-205-S 1:30 pm– 3:30 pm

The Power and Profits in Sports Performance Sunwear Elkin A, P, NYS-D

13-205-S 3:45 pm– 5:45 pm

10 Strategies to Implement in a Flat Economy

wednesday, september 30 9:00 AM–12:00 PM 10-305-S

Achieving 20/20 Productivity — How Behavior Affects Performance Ratway

Elkin

Limited Seating ABO & COPE Pending

A, P, NYS-D

A, C

See Visionomics course descriptions on pages 6 and 7. The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

PROGRAM-AT-A-GLANCE Thursday, October 1 Optometrists/Ophthalmologists 8:30 am– 9:30 am

Thursday, October 1 Ophthalmic Professionals (Opticians/Paras/Staff)

21-503-V

21-106-S

21-201-S

21-203-S

21-304-S

21-505-V

21-601-V

The MRSA Epidemic

Use Wavefront Technology to Improve Your Patient’s Vision

glaucoma symposium Adjuntive and Combination Glaucoma Therapy Management

Marginal Issues: Putting a Lid on Blepharitis

Low Vision: High Potential

Build My Contact Lens Practice?! Sure, It’s Worth It!

The Next Retina Super Drug?

Ficco

Shaw-McMinn

Politizer

Kabat

Robinson

Cunningham

21-205-S 8:30 am– 9:30 am

Tips for Thriving During Economic Downturns Burns

8:30 am– 9:30 am

Gaddie

9:45 am– 11:45 am

22-503-V

22-106-S

22-201-S

22-203-S

The Greatest Anterior Segment Disease and Medical Management of Contact Lenses Course — Ever!

Therapeutic Review: Systemic Management of Ocular Disorders

Neuro-Ophthalmic Grand Rounds Wooldridge

Kabat

C, N

22-207-S

22-304-S

22-505-V

22-601-V

22-205-S

What’s New in Eyecare?

Managing by the Numbers

Is Glaucoma Surgery Finally Changing?

Moderator:

Wright

The Turn-Key Low Vision Exam: Exam Protocol

glaucoma symposium Foundations for Building Solid Glaucoma Care

Shaw-McMinn

Politizer

Cunningham

Panelists:

Myung Lee/Smick/ Dunbar

Moderator:

Schaeffer

9:45 am– 11:45 am

Optometry’s Economic Stimulus for 2009: Medical Eyecare

9:45 am– 11:45 am

C. Thomas C

McSoley

21-301-S

21-507-V

21-701-V

21-705-V

21-805-V

Optical Boot Camp Level 1 — Immersion Training for New Dispensers

How to Create & Implement a Successful Frame Buying Strategy: For Beginners

Set Yourself Apart from Your Competition

Selling Your Agenda at Work: Motivation and Leadership

Sunglasses, Polarization and Polarized Lenses

Young/Elkin

This course is 8:30 AM– 11:30 AM

This course is 8:30 AM– 11:30 AM and continues 1:30 PM– 4:30 PM $199/$219 Not for Credit

Della Pesca

A, P, NYS-D

12:00 pm– 1:15 pm

Karpecki/Ficco/ Gaddie

Record

A, P, NYS-D

22-104-S

22-701-V

22-703-V

22-705-V

22-805-V

Contact Lens Management of Irregular Astigmatism

Performing Thorough & Reliable Visual Fields

Don’t Remake: PRE-Think!

Work Habits: Miracle-Makers or Deal-Breakers?

Ward

Graves/Luebbert

Panelists:

The One-Minute Optician: Rapid Fire Tips for Optical Dispensing

Carlton

20-503-V

Panelists:

Boyd

Moderator:

K. McLean

Boyd

Record

Charles/ D. McLean/Toth/ Francesconi

KEYNOTE The Sky IS Falling…So What…Now What? Tiffany FREE Located in Room 503-V

1:30 pm– 2:30 pm

T, C

23-503-V

23-106-S

23-201-S

23-203-S

23-304-S

23-505-V

23-601-V

The Young and the Restless: A Pediatric Contact Lens Course

A Model for Managing Vision Therapy Cases

Posterior Corneal Disorders

Reimbursement: Third Party Players in Low Vision

Myung Lee

Wright

Offer Better Vision by Correcting Higher Order Aberrations with Contact Lenses

Electronic Medical Records — The Good, the Bad and the Ugly

glaucoma symposium From Yesterday’s News to Today’s Headlines: Updating the Glaucoma Studies

C. Thomas

Kammer

Shaw-McMinn

Bailey

Not for Credit

23-205-S 1:30 pm– 2:30 pm

A Forensic Study to Assist You in Understanding Your Profitability

1:30 pm– 2:30 pm

N, J, P, NYS-CL

A, P, NYS-D

J, P

A, P, NYS-D

23-104-S

23-507-V

23-701-V

23-703-V

23-705-V

Optimizing Office Efficiency

Merchandising Magic

Basic RGP Lens Fitting

Della Pesca

Gibb

Triage: Not As Traumatic As You Think

10 Marketing Mistakes to Avoid

A, P

J, P

24-104-S

24-507-V

24-701-V

24-705-V

24-805-V

Discover the Talent You’ve Already Hired

The Eye — What a Trip

In-Office Ocular Emergencies

Skills for FirstTime Managers

Retail 101

Luebbert

Young

M. Schmidt

J, A

A, J, P

Graves

Binkowitz

McNelis

A, P, NYS-D

Toth

Sowka

2:45 pm– 4:45 pm

24-503-V

24-106-S

24-201-S

24-207-S

24-304-S

24-505-V

24-601-V

New and Innovative Uses for Contact Lenses

99 Marketing Techniques for Your Practice

Tales From the Trenches: Posterior Segment

Case Discussions in Ocular Disease: “My Greatest Hits”

Kading

Shaw-McMinn

Dunbar

Sowka

Let’s Get Practical! From Theory to Practice with Interactive Case Management

Anterior Segment Disease: How to Treat It, How to Bill It

glaucoma symposium Point/Counterpoint in Glaucoma

Wooldridge

Fingeret/McSoley

Kammer

10 reasons 1

Get Fiscally Fit

Generate Happy, Healthy Patients

T, C

Improve patient care and satisfaction

Manage the Pharmacopeia Maze

Manage Your Way to Better Profits

Keep your pharma knowledge up to date

Gain tactics and confidence to manage the dispensary for better margins

Learn about the cutting-edge tools and techniques to provide streamlined and comprehensive care

24-205-S 2:45 pm– 4:45 pm

Become the CEO of Your Practice: Manage People, Process and Expenses Gailmard

2:45 pm– 4:45 pm

Boyd

N, J, P, NYS-CL

A, P

McCormack

you simply can’t afford to miss the

Sustain and enrich the fiscal health of your practice

Expand your diagnosis and treatment capabilities

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

See Visionomics course descriptions on pages 6 & 7.

2009 International Vision Expo & Conference… 6

Pump up your Contact Lens Prowess Learn how to develop and manage a contact lens specialty practice

Create your Patient Care Dream Team How to hire, motivate and reward great team players to drive your success

Live the Time Equals Money philosophy Increase efficiencies and save time and money

Investigate New Horizons Expand your scope of care

10 Learn What’s Up, Doc?

Stay informed on the latest advances in technology and medical/clinical developments

PROGRAM-AT-A-GLANCE Friday, October 2 Optometrists/Ophthalmologists 8:30 am– 10:30 am

Friday, October 2 Ophthalmic Professionals (Opticians/Paras/Staff)

31-503-V

31-106-S

31-201-S

31-203-S

31-304-S

31-505-V

31-601-V

31-606-V

31-807-V

Clinical Grand Rounds

First Line Treatment — Sports Injuries and General Trauma

Glaucoma Grand Rounds: Emerging New Technologies and the Relationship of Structure and Function

Masquerade Syndromes: The Ultimate Challenge

Optometry ER

Therapeutic Review: Retinal and Uveal Disorders

Learn to Comanage the Complex and Unusual

Retinal GPS

Diagnosing and Managing Diabetic Retinopothy: Essentials for the Primary Care OD

Melton/ R. Thomas

Cunningham

Wooldridge

Archila/ Jackson

Kabat/Sowka

Shechtman/ Townsend

Pohl

31-205-S 8:30 am– 10:30 am

Five Ways to Increase Profits Moderator

8:30 am– 10:30 am

Shaw-McMinn

31-207-S

31-301-S

31-305-S

31-507-V

31-701-V

31-703-V

31-705-V

31-805-V

Priceless Vision… It’s a Trust Thing

Contact Lens Boot Camp McNelis/Ward

allied health Basics of External Disease for Technicians

PAL Selection Strategies

Berman

BOOT CAMP Workshop — Frame Adjusting and Repair

Strategies for the Visionary Leader

My Five Top Tips for Increasing Multiple Pair Sales

Want vs. Need: Creating Eyewear Desire

Yoho

Young

$150

This course is one hour from 8:30 AM–9:30 AM

This course is four hours from 8:30 AM– 12:30 PM

Panelists

Burns/Gailmard/Gerber

Cavallerano

$139/$159 Not for Credit

Fingeret

10:45 am– 11:45 am

T, C

32-507-V

32-503-V

32-106-S

32-201-S

32-203-S

32-304-S

32-505-V

32-601-V

32-606-V

32-807-V

32-205-S

Ocular Potpourri

Presbyopes in Your Practice

Itching to Help: Managing Ocular Allergy in the 21st Century

Macular Protective Pigment Density and AMD

Utilizing Spectral Domain OCT

Headaches, Dry Eye, Eyestrain: Building New Practice Profit Centers

The Importance of Nutrition and Dry Eye Syndrome and Macular Degeneration

Spin Doctors: Clinical Cases That Differ from Initial Impression

Creating the Specialty Practice Niche

allied health Pharmaceuticals for Opticians/ Assistants/ Technicians

Melton/ R. Thomas

Robinson

30-503-V

Madonna

Eldridge

Krall

Nelson C

10:45 am– 11:45 am

Enhancing Service and Increasing Revenue Using the Disney® Management System

Lunch with the Experts Roundtable $50, includes lunch

10:45 am– 11:45 am

Advanced PAL Designs (includes free-form designs, wavefront pals, optimized and individualized pals), Jenean Carlton, ABOC, NCLE; The Latest in Spectacle Lens Designs, Materials and Coatings, Edward DeGennaro, MEd, ABOM; Questions on OCT, Mark Dunbar, OD; The Latest in Lab Technology, David Edwards, LDO, ABO, NCLE; Contact Lenses, Particularly Specialty Lenses and Solutions, Eunice Myung Lee, OD; Anterior Segment Eye Disease, Contact Lenses, Dry Eye, Jack Schaeffer, OD; Marketing or Motivating Staff or Prescribing for Higher Order Aberrations, Peter Shaw-McMinn, OD; Contact Lenses, Particularly Specialty Lenses and Solutions, Michael Ward, MMSc, FAAO; Becoming a High-Performance Ophthalmic Technician, Vincent Young, MD

33-106-S

33-201-S

33-203-S

33-304-S

33-606-V

33-807-V

Concepts and Controversies in Surgical Dry Eye

Current Concepts in Ocular Surface Disease: The Dry Eye, Corneal Dystrophy and Lid Disease

VitreoMacular, -Retina, and -Disc Traction: What Every Eye Doctor Should Know

Management of the Young Child in a Primary Care Practice

glaucoma symposium New Ideas in Glaucoma

Acquired Macular Disorders

Aspiring to Be a Million Dollar Practice

Erickson

Cavallerano

Fingeret

1:30 pm– 3:30 pm

Wright

Braverman/ Liane/Nelson

Patient Communication and Sales Strategy for Today’s Environment

A, P

32-705-V

32-805-V

“E-Management” Options/Solutions in Practice Management Software

Who Is My Target Audience & How Do I Reach Them?

allied health Anatomy/ Physiology of the Eye

The Bucket Theory

Memorable First & Last Impressions

How to Sell Expensive Stuff

New & Now Frame Technology

Gibb

Yoho

A, P

A, P, NYS-D

Toth

T, C

34-106-S

34-201-S

34-203-S

34-304-S

34-505-V

34-601-V

34-606-V

34-807-V

Multi-focal IOL’s and Comanagement

Using Retinal Cameras As Screening and Diagnostic Tools

The Role of Nutrition in Primary Care Practice

Differentiating Bacterial vs. Viral Conjunctivitis

Anshel

Archila

Presenting Fees and Prices So the Patient Recognizes the Worth of the Expense

Technology within a Technology Orientated Office

Diagnostic Technology: Where Do We Go from Here?

glaucoma symposium Normal Tension Glaucoma

Lippiatt

Cavallerano

Sowka

Pohl

Fingeret

3:45 pm– 4:45 pm

Graves This course is one hour from 11:00 AM– 12:00 PM

A, N, J, P, NYS-D/CL

A, P

Lunch with the Experts Roundtable $50, includes lunch

33-207-S

33-301-S

33-305-S

34-507-V

33-701-V

33-703-V

33-705-V

33-805-V

Marketing Benefits, Not Products

Contact Lens Grand Rounds and Case Reports

allied health Inside the Operating Room

25 Top Tips from the Front Desk

Maximizing Staff Potential

Legendary Customer Service

Ward/Russell

Taylor/Clemens

M. Schmidt

August

How to Increase Word of Mouth Referrals

Carter

BOOT CAMP Workshop — How to Take Accurate Spectacle Measurements

Yoho

34-205-S

$150

This course is one hour from 1:30 PM–2:30 PM

J, P

A, P

1:30 pm– 3:30 pm

DeLong

Young

Toth

Not for Credit

Review-Based Staff Compensation Strategies and Benchmarks

Limited Seating

Binkowitz

3:45 pm– 4:45 pm C

Carter

Managing Your Frame Inventory

Wright

Della Pesca

33-104-S

Binkowitz

Strategies for Choosing Premium IOL’s for Your Patients

A, P, NYS-D

32-703-V

30-503-V 12:00 pm– 1:00 pm

33-505-V

Jones

34-503-V

Owen

32-701-V

A, J, P

Ten Tips for Thriving Not Just Surviving in Managed Care

Located in Room 505-V

3:45 pm– 4:45 pm

A, P, NYS-D

33-507-V

33-205-S

Schaeffer/ Kabat/ Townsend

J, P

32-207-S

33-503-V

Owen

A, P, NYS-D

32-104-S

Lippiatt

Not for Credit

McCormack/Soltis

This course is one hour from 9:45 AM– 10:45 AM

Karpecki

Gibb

Young

Wright

Burns

August

A, N, J, P

T, C

1:30 pm– 3:30 pm

Limited Seating

Townsend

12:00 pm– 1:00 pm

Not for Credit

Carlton

A, P, NYS-D

A, P

N, J, P, NYS-CL, C

34-104-S

34-207-S

34-301-S

34-305-S

35-507-V

34-701-V

34-703-V

34-705-V

34-805-V

Positioning Your Practice on Factors Other Than Low Price

Wrap It Up!

Basic Corneal Topography

BOOT CAMP Workshop — Basic Lensometry

allied health The Art of History Taking Graves

How to Thrive and Survive in a Struggling Economy

Pendergrass

August

Tapping into Underutilized Profit Centers (Value Priced, Plano Sun and Readers)

Using the Power of Package Pricing

Yoho

Social Networking 101 — What the Tweet Is Facebook?

Gross-Edelman

Russell

Toth

$150

See Visionomics course descriptions on pages 6 & 7.

Della Pesca

Gibb

This course is two hours from 3:45 PM–5:45 PM Not for Credit

Limited Seating

Endorsed by:

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

A, P, NYS-D

A, N, J, P, NYS-D/CL

A, N, J, P, NYS-D

A, P

PROGRAM-AT-A-GLANCE Saturday, October 3 Optometrists/Ophthalmologists

8:30 am– 9:30 am

Saturday, October 3 Ophthalmic Professionals (Opticians/Paras/Staff)

41-106-S

41-201-S

41-203-S

41-304-S

41-505-V

41-601-V

41-807-V

Retina Review for the Primary Care Practitioner

Examination Strategies for Young Children

E-Prescribing and Incorporating EMR into Your Practice

Ocular Allergy: New Perspectives on a Growing Problem

Iritis, Iritis, Iritis

Update in Clinical Management of Diabetes

Nutritional Genomics: Genes, Nutrition and Chronic Eye Disease

Wright

Epstein

Shein

Anshel

Steinhauser

Erickson

E. Schmidt

41-205-S 8:30 am– 9:30 am

Adding Scribes to Your Clinical Routine Gailmard

8:30 am– 9:30 am

41-104-S

41-301-S

41-507-V

41-701-V

41-705-V

Eliminating Free Service

Optical Boot Camp Level 2 — Top Gun

Insurance Filing

Contact Lens Management of Keratoconus

A Systems Approach to Prescribing and Selling Anti-Reflective Lenses

Russell

Della Pesca

A, NYS-D

Gross-Edelman

DeGennaro/Young

Carter

This course is four hours from 8:30 AM–12:30 PM $139/$159

9:45 am– 11:45 am

42-106-S

42-201-S

Prescribing Contact Lens Solutions: Making Informed Decisions

Retina Grand Rounds Jones

Townsend

A, P

N, J, P, NYS-CL

42-203-S

42-505-V

42-601-V

42-807-V

42-205-S

42-104-S

42-507-V

42-701-V

42-705-V

The MUST HAVE Systemic Medications

Future of Contact Lenses: New Realities Regarding Patient Safety

Retinal Manifestations of Systemic Disease

Smart Medicine for Your Eyes: The Role of Nutraceuticals in the Primary Eye Care Practice

Dealing with Difficult People

allied health The Pediatric Exam/ Strabismus

Scleral Lens Fitting and Troubleshooting

Benchmarking Your Optical Dispensary

Ward/Russell

Main

Onofrey

Shechtman/Shein

Epstein

9:45 am– 11:45 am

20 Tips for Maximum Practice Revenue Gailmard

9:45 am– 11:45 am

M. Schmidt

Rovick This course is one hour from 9:45 AM–10:45 AM

Anshel

J, P

43-507-V allied health Overview of Ophthalmic Imaging Rovick This course is one hour from 11:00 AM–12:00 PM T, C

A, P

A, NYS-D, P

J, P

N, J, P, NYS-CL, C

43-106-S

43-203-S

43-304-S

43-505-V

43-601-V

43-807-V

43-205-S

43-104-S

43-301-S

44-507-V

43-505-V

43-705-V

Vision Care for Athlete Patients

Pharmaceutical Update: Management of Ocular Pain and Inflammation

Blood, Guts and Glory: An Optometrist’s Guide to Lab Testing

It’s the Retina Stupid!!

Understanding and Utilizing Technology Driven Products

allied health The Technician’s Role in the Ocular Exam

DeGennaro

Rovick

SPECIAL SYMPOSIUM Women Ask for Directions — Personalities in the Workplace

Eyewear Pricing Strategies

Archila/Jackson

Walk Softly and Carry a Big Stick: New Therapeutics in Disease Management

Fundamentals of Coding & Billing

Onofrey

SPECIAL SYMPOSIUM Women Ask for Directions — Personalities in the Workplace

12:45 pm– 2:45 pm

Erickson

T, C

Pohl

12:45 pm– 2:45 pm

The Great Debate: Staff Management Tactics Moderator

Shaw-McMinn

E. Schmidt

12:45 pm– 2:45 pm

McNelis

Panelists

Burns/Gailmard/Gerber

Carter

FREE

3:00 pm– 4:00 pm

Not for Credit

T, C

44-205-S

44-201-S

44-304-S

44-505-V

44-601-V

44-807-V

Not So Fast! Some Cases That Might Fool You

C.S. Eye — A Clinical Investigation of Real Malpractice Cases

Effective Communication with the Pediatric Patient

Ocular Allergy Overview

E. Schmidt

Epstein

Erickson

Megatrends in Medicine and Their Implications for Optometry

Free Education in the Medical & Scientific pavilion Theater

Booth MS6115

Steinhauser

Onofrey C

Thursday, October 1

Friday, October 2

11:00 am–12:00 pm MS-100-2

10:00 am–11:00 am MS-200-1

2:30 pm–3:30 pm

My Success Story in EMR Implementation: The Marco Refraction System and OfficeMates ExamWRITER

Maximizing Patient Care and Your Bottom Line with the RTA 5

Use Wavefront Technology to Improve Your Patients’ Vision

3:30 PM–4:30 pm

11:30 am–12:30 pM MS-200-2

5:00 pm–6:00 pm

I Speak Your Language

Obama’s Health Care Plan: Making Sense of New Reforms

Are You As Tech Savvy As Your Patients?

MS-100-4

This course is one hour from 12:45 PM–1:45 PM

FREE

Not for Credit

Main

MS-200-4

MS-200-0

A, J, P

A, P, NYS-D

A, J, P, NYS-D

The 2009 International Vision Expo West courses have been submitted Gerber to ABO, NCLE, JCAHPO, COPE, AOA Paraoptometric Section, NY State Board C for Ophthalmic Dispensing, and all State See Visionomics course Boards of Opticianry for consideration descriptions on pages 6 & 7. of Continuing Education Credit approval. Most State Boards of Optometry now accept COPE approved courses. For specific State Board of Optometry license rules and regulations pertaining to the COPE acceptance, International Vision Expo recommends contacting your State Board directly. COPE approved courses are accredited in Canada.

• If you are requesting/maintaining AOA Para Certification, JCAHPO Certification, or New York State Optician Licensure, be sure to complete a Certification Request Form available on-site in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference.

• Only Optometrists and Opticians licensed in Florida must provide their license # when registering for International Vision Expo continuing education courses.

Please refer to the Web site for the current CE approvals at www.visionexpowest.com under the Continuing Education tab.

3:00 pm– 4:00 pm

Cheap Marketing That Pays Off Big Time

• All Optometrists are required to provide their ARBO/OE Tracker # for COPE when registering for International Vision Expo continuing education courses.

• To request a TQ/CEE Exam(s), please complete the TQ/CEE Exam Request Form available on-site in the Conference Office and be sure to return it to the Conference Office before departing. If you do not complete a form on- site, you will NOT receive the exams. After the Conference, you will receive the test questions by mail from the Southern California College of Optometry (SCCO), which administers these exams. SCCO will directly charge you $25 for grading each exam.

Remember, you always have the opportunity to change a course selection after you have registered by calling Client Services at 1.800.811.7151.

COUR SE Desc ri ption s Oph t h almi c P ro fession als — Opt ician s/ Par as/ s taf f

wednesday, september 30 10-305 - S Ro o m 3 0 5 - S 3 hours 9:00 am–12:00 pm

Achieving 20/20 Productivity — How Behavior Affects Performance Joe Ratway The Achieving 20/20 Productivity workshop develops the interpersonal skills that lead to higher performance for both the individual and the organization. Whether you’re a practice owner, doctor, manufacturer or office manager, this workshop delivers long-term benefits for you and your organization. Using TRACOM’s popular and proven SOCIAL STYLE MODEL™, participants walk through a series of exercises, video vignettes, and focused discussions that raise awareness of the workplace behaviors and communication preferences that directly affect the ability of employees to work effectively with co-workers and clients. Participants will learn how to recognize these behavioral and communication preferences and adjust their own behaviors to create productive working relationships with individuals of all SOCIAL STYLE’s. Limited Seating $250 on or before 8/28/09; $275 after 8/28/09

avoid potential problems. It will also cover fitting and fabrication of both single vision and PAL designs.

21-507-V Ro om 507-V 8:30 AM–11:30 AM Three Hours

13 - 10 4 -S Room 10 4-S 3:45 PM–5:45 PM Two Hours

How to Create & Implement a Successful Frame Buying Strategy: For Beginners

An Interactive Assessment of Your Premium Lens Knowledge Anthony Record The topics covered will truly be ever-evolving. Measure your knowledge of Progressive lenses, Polycarbonate and Trivex lenses, Transitions lenses and A.R. lenses. Also, learn the historical background, newest technology and sales techniques in all four areas.

13 - 3 01 -S Ro om 301-S 3:45 PM–5:45 PM Two Hours

Cracking the Social Networking Code to Generate New Business

12-10 4 - S Ro o m 10 4 - S 1:30 PM–3:30 PM Two Hours

Daniel Abramson This course will show you how to harness emerging social networking technologies like Linkedin and Facebook to build business and solidify customer relationships. Emphasis will be on practical to-do’s, examples and rules of the road, as well as fundamental search techniques for identifying target prospects, creating lasting relationships and building professional alliances that will help the practice grow.

Clinical Pearls in Creating a Premier Contact Lens Practice

13 - 5 07 -V Room 507-V 3:45 PM–5:45 PM Two Hours

Michael Ward, MMSc, FAAO Uncorrected astigmatism precludes optimal visual function. Irregular astigmatism, where the principal axes are not 90 degrees apart, cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias. Additionally, it may be induced following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye.

12-301 - S 1:30 PM–3:30 PM

ro o m 3 01 - S two hours

Your Brand: More Than a Slick Logo Daniel Abramson This session will help you expand the universe of options available to you to help build your practice and increase your level of business. The key focus will be on creating new contacts, sales and referrals via an integrated approach to all your communications activities. Another focus will be on developing descriptions of your practices and methods of interaction which demonstrate value and help you stand out from your competition.

12-507 - V Ro o m 5 07 - V 1:30 PM–3:30 PM Two Hours

Free-Form and Wavefront Lens Technology Kenneth Johnson, ABOM We will teach you how the latest lens designs, both single vision and PALs, can help fill your patients’ visual needs. The course will cover the history of aspheric/ atoric lenses, how these lenses are made and how to

High-Tech Dispensing Kenneth Johnson, ABOM There are so many choices out there for frames, lenses and lens treatments. Keeping up on the technology can be overwhelming and having the ability to fabricate these latest technology glasses is equally important. Having the knowledge of the latest technology will separate you from your competition. After completion of this course, you will have an understanding of the current and future technology with frames, lenses, lens treatments and finishing equipment.

Thursday, October 1 21 - 3 01 -S Roo m 301-S 8:30 AM–11:30 AM and continues 1:30 PM–4:30 PM Six Hours

Optical Boot Camp Level 1 — Immersion Training for New Dispensers

Jenean Carlton, BA, ABOC, NCLC Learn practical strategies to successfully manage the frame inventory of an optical establishment. Topics covered will include: managing your inventory for profit, understanding your customer, categories of branded eyewear, establishing inventory levels and percentages, working with vendors, controlling impulse purchasing, establishing a budget, selecting and utilizing a computerized inventory system, understanding the value difference in frames, how frames are fabricated and more. This course will be a lecture format that will feature group activities to assist you in the learning process.

21-701-V Ro om 701-V 8:30 AM–9:30 AM One Hour

Set Yourself Apart from Your Competition Michael Della Pesca Retail chains and mass merchandisers command a bigger slice of the market each year. Patients visit less frequently, and when they do, some take their eyeglass prescriptions elsewhere. Your practice isn’t growing as fast as you’d like, and dispensary sales are less than stellar. How can you, as an independent practitioner, compete with this growth and succeed in an increasingly competitive environment? The answer is three-fold: 1) differentiate yourself from the competition by using the tools, technology and resources that are currently available to YOU, 2) educate your staff on premium products, what makes them different and better, and how to properly recommend the best visual solutions for your patients in a simple, professional manner and 3) motivate your patients to purchase premium products and services that provide the best combination of vision and value.

21-705-V Roo m 705-V 8:30 AM–9:30 AM One Hour

Selling Your Agenda at Work: Motivation and Leadership Pam Boyd Managing people is harder than it looks, and is not as simple as treat people right and they will treat you right. We will teach managers how to become leaders, how to transfer employees from failure teams to success teams, and how to become a vendor of hope at work.

Vincent Young, MD; Cindy Elkin This six-hour program will feature a comprehensive overview of the basic skill sets and optical information needed to get entry level staff up and running and delivering quality patient care and guidance in product selection. It’s a must-attend for all first-year optical employees and those wanting a comprehensive update on basic skill sets. We will cover all the need-to-know information on: “The Incredible Eye: Basic Ocular Anatomy and Physiology;” “Practical Optics: Light, Lenses and Frames;” and “Boot Camp Dispensing Tactics: Eyewear Function, Fit and Fashion.” This session will be delivered in an engaging and fun format. Optical Boot Camp can be used to cross-train all staff in an optical practice. Not for Credit $199/$219

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

COUR SE Desc ri ption s

COUR SE Desc ri pti o ns

Oph t h almi c P ro fession als — Opt ician s/ Par as/ s taf f

Thursday, October 1 21-805 - V Ro o m 8 0 5 - V 8:30 AM–9:30 AM one Hour

Sunglasses, Polarization and Polarized Lenses Anthony Record We will cover the history and development of polarization over the last 1,000 years! This course will include not one, but two self-assessments designed to measure knowledge of sunglasses and UV protection in general, and polarization in particular. You will learn the difference between Polaroid and polarization. Indications and certain contra-indications will be discussed, and — more importantly — reconciled. Product availability (with an emphasis on new products) will be discussed. We will share several best practices when it comes to promoting polarized lenses, and selling more sunglasses in general. We will also discuss which color lens to use for specific outdoor activities.

22-10 4 - S Ro o m 10 4 - S 9:45 AM–11:45 AM Two Hours

axes are not 90 degrees apart, cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias. Additionally, it may be induced following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye. We will present fitting indications, special considerations, topographical analysis, lens material choice and initial lens selection. Case reports will be used to highlight learning points.

2 2 - 7 01 -V Room 701-V 9:45 AM–11:45 AM Two Hours

Performing Thorough & Reliable Visual Fields Dianna Graves, COMT, BS Ed; Jill Luebbert, CPOT, ABOC Whether you are performing Humphrey or Goldmann visual fields, certain diseases/trauma/strokes/tumors will cause classic visual field defects because of where they occur in the visual pathway. Knowing the visual pathway and what defects to look for will ensure that you are performing a thorough and reliable visual field.

Oph thalmic Prof essi on als — Opt icia ns / Par as/s ta f f

22-703-V Roo m 703-V 9:45 AM–11:45 AM Two Hours

22-805-V Room 805-V 9:45 AM–11:45 AM Two Hours

23-705-V Room 705-V 1:30 PM–2:30 PM One Hour

24 - 8 0 5 - V Ro om 8 0 5 - V 2:45 PM–4:45 PM Two Hours

Don’t Remake: PRE-Think!

The One-Minute Optician: Rapid Fire Tips for Optical Dispensing

10 Marketing Mistakes to Avoid

Retail 101

Samantha Toth Many eyecare professionals commonly ask the question, “What do I need to do to increase my number of new patients?” Unfortunately, this question is often tied to common marketing mistakes many of the same practices are making. We will identify the top 10 most costly marketing mistakes and provide insight on how to avoid them.

Corinne McCormack We will go over the five things you need to know to have a successful and profitable dispensary. You’ll gain practical tips for utilizing the following key retail tactics: classifications of business, creating sales plans, inventory turn, merchandising and marketing. You will participate in a sample dispensary activity that will task you with applying the concepts learned to create a viable sales plan.

Moderator: Karlen McLean, ABOC, NCLC, LDO Panelists: Diane Charles, LDO; Drake McLean, FNAO; Samantha Toth; Mike Francesconi Practice profits go down the drain when jobs need to be remade. From big mistakes to small errors, it’s time to stop the remake leak. Learn how your colleagues have achieved low, single-digit remake numbers.

22-705-V Roo m 705-V 9:45 AM–11:45 AM Two Hours

Work Habits: Miracle-Makers or Deal-Breakers? Pam Boyd The use of vital self-management tools are often what makes big differences in our relationships at work. We will identify five simple habits that can make or break management success.

Contact Lens Management for Irregular Astigmatism Michael Ward, MMSc, FAAO Uncorrected astigmatism precludes optimal visual function. Irregular astigmatism, where the principal

Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles ValuePriced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles Value-Priced Profits Vision Saturday, October 3 Friday, October 2 Protection Benefits Sunglasses Reading Glasses AR Lenses Lifestyles 8:30 am – 10:30Value-Priced am 8:30 am – 9:30 am

Learn About

Revenue Diversification >> Priceless Vision…It’s A Trust Thing Course 31-207-S 3:45 pm – 4:45 pm >> Tapping Under Utilized Profit Centers Course 34-705-V

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

>> A Systems Approach To Prescribing And Selling Anti-Reflective Lenses Course 41-705-V

Anthony Record This course will cover dozens of different topics. Some will be discussed for 30 seconds, others for several minutes. The sky will be the limit. The instructor is prepared to present at least 50 different tips, and your participation will ensure that another couple dozen will be shared from the group. Topics discussed are fair game and should include anything that will enhance our practice of opticianry, such as optical products, companies, tools, consumer products, office procedures, best dispensing practices, etc.

23-10 4-S Ro om 10 4-S 1:30 PM–2:30 PM One Hour

Optimizing Office Efficiency Michael Della Pesca Patient satisfaction and practice success is dependent on every department within an ophthalmic office. The impact of product turnaround time and patient satisfaction is as important as your relationship with your consumer. We will identify problem areas and simple strategies that will improve patient satisfaction and practice profitability.

23-507-V Ro o m 507-V 1:30 PM–2:30 PM One Hour

Merchandising Magic Joy Gibb, ABOC Many of the three O’s don’t take a merchandising class along the path of their education. There are certain aspects and elements of merchandising that, if followed, will help spark interest in the practice and the product being offered. We will cover some basic merchandising principles that will help dispensaries and offices attract attention to their products and, in turn, increase their profits.

23-701-V Roo m 701-V 1:30 PM–2:30 PM One Hour

Triage: Not As Traumatic As You Think Dianna Graves, COMT, BS Ed We will present triage case scenarios in the following fashion: 1) what the patient states when they call/walk in regarding their eye problem, 2) what questions the staff should ask to better elicit the patient’s eye problem and 3) what the patient actually had after examination.

23-703-V Room 703-V 1:30 PM–2:30 PM One Hour

Basic RGP Lens Fitting Katherine McNelis, COA, ABOC, NCLC We will provide the new fitter with the steps to fit a gas permeable lens. Patient selection and observations will be discussed and initial trial fitting will be described. The course will cover keratometer readings and converting the spectacle Rx into a contact lens power.

24-10 4-S Ro om 10 4-S 2:45 PM–4:45 PM Two Hours

Discover the Talent You’ve Already Hired Pam Boyd We will help managers see their associates in new ways that will help improve productivity, retention and morale. The class will deal with motivating difficult-to-motivate employees, such as part-timers, long-time employees and Y-Geners. It will also teach techniques for conducting better orientations, meetings and one-on-one coaching sessions.

24-507-V Ro om 507-V 2:45 PM–4:45 PM Two Hours

The Eye — What a Trip Jill Luebbert, CPOT, ABOC This will be a pictorial journey through the eye, with explanations of the anatomy and visual system along the way.

24-701-V Ro o m 701-V 2:45 PM–4:45 PM Two Hours

In-Office Ocular Emergencies Vincent Young, MD Familiarize yourself with the various presentations and management of ocular emergencies and ocular trauma, with an emphasis on recognizing clinically important signs, as well as acute management of the conditions.

24-705-V Room 705-V 2:45 PM–4:45 PM Two Hours

Skills for First-Time Managers Mary Schmidt This course is for the decision makers in the practice. It is a no-nonsense approach to managing the most important aspect of the practice staff. You will have the ability to critically assess tasks, set a schedule to achieve goals and improve the staff efficiency. Emphasis will be placed on improving time utilization and having a positive impact on the work environment.

friday, October 2 30 - 5 0 3 - V Ro om 5 0 3 - V 12:00 PM–1:00 PM One Hour Lunch With the Experts Roundtable See page 27 for list of topics and speakers. Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment. Not for Credit $50, includes lunch

31 - 2 07 - S Ro om 2 07 - S 8:30 AM–10:30 AM Two Hours

Priceless Vision... It’s a Trust Thing Paul Berman, OD Eye injuries are the leading cause of loss of vision in one eye and second in two eyes. It is our responsibility to protect our patients. The prevalence of eye injuries in the home, sport and workplace will be discussed. The education of your patients and staff on the importance of protecting their eyes will be presented. This will be a practical course outlining ways to make sure your patients are protected from the needless loss of sight that occurs from eye injury. In addition, home and workplace issues associated with computer usage will be discussed. Make sure your patients do not suffer from Computer Vision Syndrome and what to do about it in your practice.

31 - 3 01 - S Ro om 3 01 - S 8:30 AM–12:30 PM Four Hours

Contact Lens Boot Camp Katherine McNelis, COA, ABOC, NCLC; Michael Ward, MMSc, FAAO Contact Lens Boot Camp (aka Contact Lens 101) is designed for the beginning contact lens technician or optician. It will provide a comprehensive overview of the following technical areas: basic (contact lens relevant) anatomy and physiology, basic CL optics, identifying lens parameters, initial assessment, basic soft and rigid lens fitting, lens care, dispense instructions and follow-up. Lace up your boots, jump in and prepare to learn. Not for Credit $139/$159

COUR SE Desc ri pti o ns Oph thalmic Prof essi on als — Opt icia ns / Par as/s ta f f

Compliance. It’s not in his nature. Fortunately, it’s in yours.

friday, October 2 31-305-S Roo m 305-S 8:30 AM–10:30 AM Two Hours

BOOT CAMP Workshop — Frame Adjusting and Repair

31-805-V Room 805-V 8:30 AM–10:30 AM Two Hours

Basics of External Disease for Technicians

Want vs. Need: Creating Eyewear Desire

allied health

We know patients don’t always follow the rules. Fortunately, new AIR OPTIX NIGHT & DAY AQUA provides assurance that you are prescribing the highest level of oxygen of any available soft contact lens with improved insertion comfort,1 even for patients who sleep in their lenses.

Jenean Carlton, BA, ABOC, NCLC Receive an overview of modern progressive lens design and theory. The program will include detailed information about the following progressive designs: fixed designs, optimized progressives, customized PALs, free-form, individualized and wavefront progressive designs. A focus will be placed on the usage of patient-friendly language to explain the technical characteristics of these lenses to consumers. Basic progressive terminology, dispensing, verification and troubleshooting methods will also be included.

31-703-V Room 703-V 8:30 AM–10:30 AM Two Hours

Strategies for the Visionary Leader

Lubricates Maintains Sustains

• 175 Dk/t—the highest oxygen transmissibility of any soft contact lens • Superior wettability 2 and improved insertion comfort1 with the new AQUA Moisture System • Improved handling and ease of insertion1 with new visibility tint and inversion indicator AIR OPTIX NIGHT & DAY AQUA, the lens that offers more.

Pharmaceuticals for Opticians/Assistants/ Technicians

31-507-V Ro o m 507-V 8:30 AM–9:30 AM One Hour

PAL Selection Strategies

The AQUA Moisture System for comfort on contact, all day, every day, even overnight.

My Five Top Tips for Increasing Multiple Pair Sales

Alex Yoho, ABOM For beginning dispensers, or those in the business that could use a refresher, you will universally align a frame that has everything possible wrong with it. From this point, we will consider factors that must be considered each time a frame is selected for optimum fit and optics. Finally, you will use their universally aligned frame and practice adjustments necessary to fit it properly. Not for Credit, Limited Seating $150

31-701-V Roo m 701-V 8:30 AM–10:30 AM Two Hours

Introducing the added benefits of AIR OPTIX NIGHT & DAY AQUA — the newest member of the AIR OPTIX family.

32 - 5 07 - V Ro o m 5 07 - V 9:45 AM–10:45 AM One Hour

Joy Gibb, ABOC Everyone should want to increase multiple pair sales. Multiple pairs can improve patient satisfaction with better vision and increase revenue. What are some of the obstacles you face in selling multiple pairs? Do you feel too pushy? Do you feel the patient can’t afford it or that they don’t need more than one pair? Do you feel you can’t adequately communicate with the patient the reason they need multiple pairs? We will tackle ways to overcome these obstacles and give you ideas you can implement in your practices.

Vincent Young, MD We will discuss the aproach to the patient with external ocular disease, including how to take an appropriate history, examination techniques, differential diagnosis of various external ocular findings, and management of various external diseases.

OX YG E N . C O M F O R T. A S S U R A N C E .

31-705-V Room 705-V 8:30 AM–10:30 AM Two Hours

Edward August, MBA, ABOC, NCLE, ABOM The key to leadership is effective communication in every domain of your practice. Focusing on the wrongs of your business and how to fix it versus a visionary leader seeking out the good in your business and how to build on it will be discussed. In this current industry climate, it is imperative to create lifelong patients and the visionary leader can learn the skills for this critical business strategy. This course is designed to create change in your ophthalmic business with you as the guide as an effective leader.

Corinne McCormack; Rene Soltis, FNAO Is eyewear a fashion purchase or a medical device? If you position it as a medical device, your patients will only feel compelled to see you when they have a change in their vision. This could mean years between visits. Fashion, on the other hand, changes seasonally. When you understand how to communicate the fashion and image of eyewear, your customers will actually want to see you more frequently. We will include tips on how to buy and sell eyewear as a fashion item, and help shatter the “one pair does it all” mindset of your patients by introducing them to the eyewear wardrobe concept. Learn how to position eyewear as the must-have fashion accessory that meets both the visual and image wants, needs and desires of your patients.

32-10 4-S Ro om 10 4-S 10:45 AM–11:45 AM One Hour

“E-Management” Options/Solutions in Practice Management Software Lorie Lippiatt, OD Choosing the right software may be the most important decision you make for your office. Make informed decisions when evaluating software by understanding software features, costs, implementation requirements and workflow processes.

32-207-S Ro om 207-S 10:45 AM–11:45 AM One Hour

Who Is My Target Audience & How Do I Reach Them? Samantha Toth The purpose of marketing is to create an equity position in a specific target market and to reach and motivate a sufficient number of patients so that a practice can realize a specific growth objective. Hear insight and participate in a discussion about who your office should be targeting and techniques to help you reach them.

allied health

Vincent Young, MD Learn the correct usage and administration of diagnostic drugs the ophthalmic professional routinely uses in the office, as well as side effect concerns. We will also discuss the many classes of therapeutic drugs that our patients receive in order to more effectively understand therapeutic goals and presentation of side effects.

32 - 7 01 - V Ro o m 7 01 - V 10:45 AM–11:45 AM One Hour

The Bucket Theory Michael Della Pesca Companies spend countless hours and thousands of dollars trying to attract new patients. These same companies spend next to nothing trying to keep the patients they’ve got. The Bucket Theory is about maintaining and developing the business potential and establishing mutual loyalty with the patients you have as a first priority. It continues with growing your business to the capacity of your productivity. We’ll look at why we lose business, where it goes, ways to get it back, and how to maintain our market share and increase our sales.

32 - 7 0 3 - V Ro om 7 0 3 - V 10:45 AM–11:45 AM One Hour

Memorable First & Last Impressions Sharon Carter How important is the first and the last impression patients get when visiting your office? We’ll teach you how to make a positive impression beginning with scheduling the appointment, through the duration of your patients’ visits until they walk out of the door. We’ll cover telephone procedures, greeting patients, appointment scheduling, checking out and collecting charges, preappointing, along with any other interactions that might occur in the front office.

32 - 7 0 5 - V Ro om 7 0 5 - V 10:45 AM–11:45 AM One Hour

How to Sell Expensive Stuff Joy Gibb, ABOC Take the anxiety and fear out of presenting top of the line products. Learn what motivates luxury buyers, and how to use that knowledge to increase your eyewear sales. Discover practical tips on buying, merchandising and selling high end products, as well as how to train your staff to be comfortable with them.

To order your free trial lenses go to mycibavision.com or call 1-800-241-5999 or your authorized CAN/DO distributor. * AIR OPTIX NIGHT & DAY AQUA contact lenses: Dk/t = 175 @ -3.00D. Other factors may impact eye health. Brief statement of intended use: AIR OPTIX NIGHT & DAY AQUA lenses (lotrafilcon A) are indicated for daily wear or extended wear for up to 30 continuous nights. Warning: The risk of serious ocular complications is greater for extended wear as compared to daily wear of contact lenses and smoking increases the risks. Precautions: Not all patients can achieve the maximum wear time of up to 30 nights of continuous wear. Patients should be monitored closely during the first month of 30-night continuous wear. The maximum suggested wearing time should be determined by the eye care practitioner based upon the patient’s physiological eye condition because individual responses to contact lenses vary. Side effects: Infiltrative keratitis was reported at a rate of approximately 5% during the one-year US study of 1300 eyes. Other side effects included conjunctivitis, GPC, and lens discomfort, including dryness, mild burning, or stinging. Contraindications: The lens should not be used when an inflammation or infection of the eye is present, or when there is any disease or injury in or around the eye or eyelids. The lenses should not be used by individuals who have medical conditions that might interfere with contact lens wear. Consult the package insert for complete information about AIR OPTIX NIGHT & DAY AQUA lenses, available without charge from CIBA VISION® Corporation at 1-800-241-5999 or cibavision.com. References: 1. CIBA VISION data on file, 2008. Compared to original NIGHT & DAY.® 2. CIBA VISION data on file, 2008. In vitro measurements compared to ACUVUE ® OASYS,™ ACUVUE ® ADVANCE,™ Biofinity,® and PureVision.® ACUVUE is a registered trademark and ADVANCE and OASYS are trademarks of Johnson & Johnson Vision Care, Inc. Biofinity is a registered trademark of CooperVision, Inc. PureVision is a registered trademark of Bausch & Lomb, Inc.

2008-12-1175

Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business inancial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame nventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Choose 8 hoursFinancial of courses to receive otential Select Manage Monitor Promote Benchmark Frame Inventory Business Effective your Frame Buyer’s Certificate Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business inancial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Wednesday, September 30 Thursday, October 1 Friday, October 2 Saturday, October 3 nventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote 1:30 pm – 3:30 pm 8:30 am – 11:30 am 8:30 am – 10:30 am 9:45 am – 11:45 am Benchmark Frame Inventory Business Effective Buying Maximize Potential Select Manage >> The Power Financial >> >> Want Vs. Need: >> Benchmarking And How To Create & Your Profits In Sports Implement A Creating Eyewear Optical Dispensary Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Performance Sunwear Successful Frame Desire Course 42-705-V Buying Strategy: Course 12-205-S Benchmark Frame Inventory Course 31-805-V otential Select Manage Monitor Promote Business Financial Effective 12:45 pm – 2:45 pm For Beginners >> 10:45 am – 11:45 am Eyewear Pricing Buying Maximize Potential Select Manage Monitor Promote Course 21-507-VBenchmark Frame Inventory Business >> How To Sell Strategies 1:30 pm – 2:30 pm Monitor Expensive Stuff Benchmark Course Frame 43-705-V inancial Effective Buying Maximize Potential Select Manage Promote >> Merchandising Magic Course 32-705-V nventory Business Financial Effective Buying Course 23-507-V

COUR SE Desc ri pti o ns Oph thalmic Prof essi on als — Opt icia ns / Par as/s ta f f

Frame Buyers Certificate

10:45 am – 11:45 am >> New & Now Frame Technology Course 32-805-V

2:45 pm – 4:45 pm >> Retail 101 Course 24-805-V The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

1:30 pm – 3:30 pm >> Managing Your Frame Inventory Course 33-104-S 3:45 pm – 4:45 pm >> Tapping Under-Utilized Profit Centers Course 34-705-V

co-sponsored by Eyecare Business

friday, October 2 32-805-V Room 805-V 10:45 AM–11:45 AM One Hour

New & Now Frame Technology Alex Yoho, ABOM We will discuss both common and exotic frame materials that are currently on the market. We will cover handling techniques for some of these materials that can be quite unique. Following material discussion, functional characteristics of a frame will assist you to determine whether or not a beautiful frame is a functional frame worthy of your offering.

33-10 4-S Ro om 10 4-S 1:30 PM–3:30 PM Two Hours

Managing Your Frame Inventory Debora DeLong Is your current product mix focused on your patients’ needs or random, emotional, nonstructural reasoning? Topics will include inventory control, board management, vendor selection/evaluation, returns and reorders. Every member of the office needs to understand how these decisions are made, how they ultimately affect the bottom line, and what role they play in maintaining a major profit center.

33-207-S Room 207-S 1:30 PM–3:30 PM Two Hours

Marketing Benefits, Not Products

Cirrus HD-OCT 4.0

Cirrus™ HD-OCT, now with software version 4.0, gives you a new level of clinical

A new level of clinical certainty.

certainty. New features improve your ability to identify pathology and track change over time.

Image courtesy of Michael P. Kelly, CPT, Duke Eye Imaging.

• Anterior segment imaging provides visualization of the angle and central corneal thickness measurements. No add-on lens is required.

AutoCenter™ provides precise registration for RNFL analysis

Experience HD-OCT for Glaucoma and Retina applications. Carl Zeiss Meditec, Inc. 800-342-9821 www.meditec.zeiss.com/us

• Guided Progression Analysis (GPA™) for RNFL shows event analysis, trend analysis and a quantified rate of change. • The unique Fovea Finder function ensures accurate registration and excellent repeatability of macular thickness measurements. • Macular Change Analysis provides visual and quantitative comparison of two retinal exams. • Macular Thickness Normative Data compares a patient’s data to an age-matched normative database. • DICOM Gateway supports DICOM-conformant EMRs and patient and image management systems, such as VISUPAC Star™.

Sharon Carter Are your optical sales where you would like them to be? If not, it could be the way you are presenting or selling in your optical. You’ll learn how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high-pressure selling. When a patient is educated on the benefits they are buying rather than being sold to, they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. Everyone loves to buy but hates high-pressure sales.

33-301-S Room 301-S 1:30 PM–3:30 PM Two Hours

Contact Lens Grand Rounds and Case Reports Michael Ward, MMSc, FAAO; Buddy Russell We will review in detail some of the patients seen at the Emory Contact Lens Service. The cases will be presented in the S.O.A.P. format. Each case presented will discuss pertinent information that must be obtained in order to make proper decisions concerning the patient. Emphasis will be given to the discussion of the various management options offered by each unique case presented.

33-305-S Ro o m 305-S 1:30 PM–3:30 PM Two Hours

33 - 8 0 5 - V Ro om 8 0 5 - V 1:30 PM–3:30 PM Two Hours

BOOT CAMP Workshop — How to Take Accurate Spectacle Measurements

How to Increase Word of Mouth Referrals

Alex Yoho, ABOM Essential for beginning dispensers, or those in the business that could use a refresher, you will learn the how and why of both frame and lens measurement. Topics will follow the natural progression of measurements taken from frame selection to completed fabrication that will allow the dispenser to go beyond the basics and to create ultimately correct and comfortable eyewear. Not for Credit, Limited Seating $150

Samantha Toth A referral from an existing patient is one of the most powerful forms of advertising available. When patients trust you, they are willing to recommend you to their family and friends. Make your practice worth talking about by implementing specific word-of-mouth techniques.

33-507-V Ro om 507-V 11:00 AM–12:00 PM One Hour

Anatomy/Physiology of the Eye

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Dianna Graves, COMT, BS Ed We will review the anatomy of the eye from the cornea all the way to the optic nerve. We will also discuss various eye diseases/syndromes that can affect each area, as well as certain medical diseases that affect these areas of the eye.

33-701-V Ro o m 701-V 1:30 PM–3:30 PM Two Hours

25 Top Tips from the Front Desk Charlene Taylor; Julie Clemens We will cover the 25 most practical encounters between the front desk and patients who are checking in and out of the practice.

33-703-V Room 703-V 1:30 PM–3:30 PM Two Hours

Maximizing Staff Potential Mary Schmidt Designed for the decision makers in the practice, learn how to set standards for employee performance and communicate effectively; identify warning signs that problems are brewing and prevent situations from getting worse; and when you should counsel, coach or terminate.

33-705-V Room 705-V 1:30 PM–3:30 PM Two Hours

Legendary Customer Service Edward August, MBA, ABOC, NCLE, ABOM Legendary customer service is the secret to victory in today’s ophthalmic market. If you want your practice/ business to endure this challenging marketplace into the next decade, you need to provide the customer service that no one else is offering. This course will discuss the importance of creating your own individualized customer service plan and its execution. Some of today’s prominent successful companies will be reviewed and how their principles can apply to your business.

34 - 10 4 - S Ro o m 10 4 - S 3:45 PM–4:45 PM One Hour

Positioning Your Practice on Factors Other Than Low Price Samantha Toth A private practice without a marketing plan or unique selling position is in a commodity-like business, where the only basis for choice is price. The result is a default strategy of becoming the low-cost provider. Determine your Unique Selling Position and hear examples of how to effectively differentiate yourself from the competition.

34 - 2 07 - S Ro om 2 07 - S 3:45 PM–4:45 PM One Hour

Wrap It Up! Kathryn Gross-Edelman Sunwear is a necessary protection for the eyes. Far too many patients/consumers leave a dispensary without purchasing that added protection. We will provide the necessary sales tools and technical information to facilitate a solution for the dispensing optician. The new sunwear trend is frames with wrap. These designs require proper lens selection, technical ordering and verifying methods to ensure the best visual results. Matching lens and frame base curves, as well as proper edging procedures, will be demonstrated.

34 - 3 01 - S Ro o m 3 01 - S 3:45 PM–4:45 PM One Hour

Basic Corneal Topography Buddy Russell Current corneal topography assessment techniques are undergoing considerable evolution in both hardware and in the software algorithms used to calculate and display corneal curvature. It is, therefore, prudent that you stay abreast of these changes, especially in light of the changes related to ocular diagnosis, contact lens designs and refractive surgery options.

COUR SE Desc ri pti o ns Oph thalmic Prof essi on als — Opt icia ns / Par as/s ta f f

friday, October 2 34-305-S Roo m 305-S 3:45 PM–5:45 PM Two Hours

BOOT CAMP Workshop — Basic Lensometry Alex Yoho, ABOM Lensometry is one of the most valuable skills in the ophthalmic industry and set the standard of accuracy for your office. Designed for those with a basic knowledge of ophthalmic vernacular and lensometry, we’ll cover advanced techniques and tips on maintaining and calibrating your instrument. Though these are not handson courses, the views will be projected on the big screen for better understanding. Whether you are required to check in spectacles or lay out lenses for edging, these courses will help you master the lensometer. Not for Credit, Limited Seating $150

34-507-V Ro o m 507-V 1:30 PM–2:30 PM One Hour

Inside the Operating Room

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Vincent Young, MD As many patients in every ophthalmic practice will undergo a surgical procedure at some point, it is useful that every staff member understand the surgical experience. This course will take you inside the operating room where they will observe the surgical experience from the perspective of a cataract surgeon. There will also be a discussion of important preoperative considerations that contribute to the success of ophthalmic surgery.

34-701-V Roo m 701-V 3:45 PM–4:45 PM One Hour

Social Networking 101 — What the Tweet Is Facebook? Angela Pendergrass It’s all you hear about. Twitter, tweets, tweet ups. Status updates on Facebook. It seems like everyone is doing it, but not you. Over 45% of Facebook users are 35+ with women 55+ the fastest growing segment. Learn the absolute basics of Facebook and Twitter, including what these applications are, how to create a profile and, most importantly, an easy-to-understand walk-through of the different features. You have to understand how to use these personally before you can consider using them to increase your business.

34-703-V Room 703-V 3:45 PM–4:45 PM One Hour

How to Thrive and Survive in a Struggling Economy Edward August, MBA, ABOC, NCLE, ABOM Learn professional leadership and financial advice on managing your practice/business from a 35-year industry veteran. Current U.S. optical trends and optical marketing finance, position and profitability will be covered in depth. Understanding your current business position and future strategic enterprise plan will help keep you lucrative in a down market. The overall business/practice strategy must be evaluated and modified to meet these challenging times.

34-705-V Room 705-V 3:45 PM–4:45 PM One Hour

41 - 3 01 - S Ro om 3 01 - S 8:30 AM–12:30 PM Four Hours

Tapping into Underutilized Profit Centers (Value Priced, Plano Sun and Readers)

Optical Boot Camp Level 2 — Top Gun

Joy Gibb, ABOC Are you looking for different ways to increase revenue and improve your bottom line? We will explore the sales of popular-priced sunwear and readers, and how providing these products to your patients can not only improve your bottom line, but also patient satisfaction.

34-805-V Room 805-V 3:45 PM–4:45 PM One Hour

Using the Power of Package Pricing Michael Della Pesca The Power Package concept is an effective sales tool that gives you the ability to present an array of options to patients in a simple and positive manner based on their lifestyle and visual needs. It combines a fundamental understanding of product knowledge with proven sales methods and pricing strategies. This technique, when utilized correctly and consistently, will not only increase the quality of care each patient receives, but also improve your overall efficiency and increase your bottom line.

35-507-V Ro om 507-V 3:45 PM–4:45 PM One Hour

The Art of History Taking

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Dianna Graves, COMT, BS Ed Designed to enhance history-taking skills by identifying pitfalls staff fall into when taking a medical history, including: address and identify the patient, pain assessment, push the patient without being pushy, phrases and comments to avoid, and the proper sequence of a history.

saturday, October 3 41-10 4-S Ro om 10 4-S 8:30 AM–9:30 AM One Hour

Eliminating Free Service Kathryn Gross-Edelman Redos and warranties have a long and traditional history of ophthalmic dispensing. They prove to be useful tools when developed to address specific need to validate products, convince consumers to try more modern technology and maximize costs when wearer’s couldn’t tolerate a new prescription. Unfortunately, redos and warranties have become a financial burden to dispensaries and laboratories. We’ll review alternative ways to give satisfaction to the consumer without giving free care.

Edward DeGennaro, MEd, ABOM; Vincent Young, MD Maximize your career potential! Optical Boot Camp Level 2 is a must-attend for first-year optical employees and all Boot Camp Level 1 alumni. This program will feature all the need-to-know information on ocular problems: symptoms and diagnoses; troubleshooting patient eyewear complaints; and alignment and adjustment tips and techniques. Seating is limited so register today for one of the most sought after training programs for the new optical professional. This session is also recommended to cross-train staff in an optical practice. Note: Completion of Boot Camp Level 1 or a baseline understanding of basic ocular anatomy and physiology; practical optics: light, lenses and frames; and some entry level dispensing skills are suggested before enrolling. $139/$159

41 - 5 07 - V Ro o m 5 07 - V 8:30 AM–9:30 AM One Hour

Insurance Filing Sharon Carter Insurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, creating a clean claim, and making sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will ensure prompt and accurate insurance filing and payment.

41 - 7 01 - V Ro o m 7 01 - V 8:30 AM–9:30 AM One Hour

Contact Lens Management of Keratoconus Buddy Russell Keratoconus is a non-inflammatory corneal disorder that often results in corneal irregularities that are not well neutralized with conventional spectacles or soft lenses. We will discuss possible etiologies of the disorder, management options and other factors that influence the success of these patients.

41 - 7 0 5 - V Ro om 7 0 5 - V 8:30 AM–9:30 AM One Hour

A Systems Approach to Prescribing and Selling Anti-Reflective Lenses Michael Della Pesca Today’s technology allows you to customize solutions based on your patients’ specific needs. It’s critical that you regularly take the time to stay up-to-date on the products you offer and their unique features and benefits. We will help you create and implement a process to clearly and concisely communicate the benefits of anti-reflective technology during every patient interaction throughout their visit to your practice.

COUR SE Desc ri ption s Oph t h almi c P ro fession als — Opt ician s/ Par as/ s taf f

saturday, October 3 42-10 4 - S Ro o m 10 4 - S 9:45 AM–11:45 AM Two Hours

4 3 - 10 4 -S Room 10 4-S 12:45 PM–2:45 PM Two Hours

43-507-V Ro om 507-V 11:00 AM–12:00 PM One Hour

Fundamentals of Coding & Billing

Overview of Ophthalmic Imaging

Mary Schmidt Follow a step-by-step guide to increase your effectiveness when dealing with patients. We will focus on real-world situations within optometric practices with an emphasis on non-verbal communications and will illustrate how actions affect words. You will better understand patients, co-workers and doctors.

Katherine McNelis, COA, ABOC, NCLC Learn the basics on coding and billing for the optometry or ophthalmology practice. We will have an introduction into the language of Medicare and will provide resource information to help you navigate the complex rules and regulations of compliance with Medicare. The use of evaluation and management coding will be discussed with an emphasis on maximizing reimbursement to the practice. Durable Medical Equipment will be discussed.

42-507 - V Ro o m 5 07 - V 9:45 AM–10:45 AM One Hour

4 3 - 3 01 -S Ro om 301-S 12:45 PM–2:45 PM Two Hours

The Pediatric Exam/ Strabismus

Understanding and Utilizing Technology Driven Products

Dealing with Difficult People

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Lisa Rovick, CO, COMT Infants, toddlers and young children need special handling when they come for an eye examination. We’ll cover the special elements required for a pediatric eye examination, from the infant examination up to the kindergartner ready to start school.

42-701 - V Ro om 7 01 - V 9:45 AM–11:45 AM Two Hours

Scleral Lens Fitting and Troubleshooting Michael Ward, MMSc, FAAO; Buddy Russell Although early generations of scleral contact lenses were totally replaced by soft and hard contact lenses, new designs and materials have recently allowed the successful use of nonfenestrated scleral contact lenses in patients who are intolerant to conventional contact lenses. These new scleral contact lenses form a bridge over the cornea, which is thus bathed in a moisture reservoir. Scleral contact lenses provide unique therapeutic and vision rehabilitative properties that overcome the therapeutic gaps encountered with conventional contact lens therapies. The availability of new and diverse materials, in particular the use of highly oxygen-permeable materials for scleral contact lenses, has allowed reevaluation of the clinical role of scleral lenses in the management of irregular corneal surface disorders and ocular surface disease.

42-705 - V Ro o m 7 0 5 - V 9:45 AM–11:45 AM Two Hours

Benchmarking Your Optical Dispensary

Edward DeGennaro, MEd, ABOM As it has in other industries, new technologies have opened the door to a wide variety of innovative and useful optical products. While that’s a terrific benefit for patients, the downside is that it’s becoming harder for you to keep up with all products that are emerging and how they work. We will bring you a snapshot of some of the latest and most innovative new technologies that have evolved in the last 12 months. We will discuss what’s new in a variety of categories and explain how these products work and how best to recommend them. If you’d like to keep up with the market, this is a good course to take.

4 3 - 5 0 5 -V Roo m 505-V 12:45 PM–2:45 PM Two Hours FREE SPECIAL SYMPOSIUM

Women Ask for Directions — Personalities in the Workplace Sharon Carter Do you have your staff in the right positions? Every employee has a different personality, and for an office to be effective, you must know what personality your employees have and what position is best suited for them. We will determine personality types, define where these types are most effective, and determine what causes personalities to clash. Your patients also have unique personalities and this course will address how to interact and meet the needs of each personality type. Not for Credit

Lisa Rovick, CO, COMT Familiarize yourself with the wide and constantly evolving universe of ophthalmic imaging. Descriptions of current imaging technology with examples will be presented.

43-705-V Roo m 705-V 12:45 PM–1:45 PM One Hour

Eyewear Pricing Strategies Bob Main, ABOM, FNAO Did you ever have a patient get sticker shock when you presented them with the cost of their glasses? I think we all have, and it is no fun when it happens. Do you have a strategy to manage these price and buying objections? If not, this is the course for you. Learn through open discussion why people buy, how to present fees, reduce price objections and buyer’s remorse, and increase your patients’ understanding of the value of their purchase. Fine-tuning skills in these areas will earn you credibility, reduce stress and confrontations, and help to establish a loyal patient base by meeting and exceeding patient expectations. Discover how attention to detail, bundling fees and preparation can earn you higher patient satisfaction ratings while helping you maintain your sanity and build profits.

4 4-507-V Ro om 507-V 12:45 PM–2:45 PM Two Hours

The Technician’s Role in the Ocular Exam

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Lisa Rovick, CO, COMT From patient triage to patient education, from ocular history to ophthalmic photography, a skilled technician can play an important role in the eyecare practice, enhancing the excellent care provided to patients by the eye doctor.

Bob Main, ABOM, FNAO Benchmarking is a very powerful business tool that most successful businesses use to identify problem areas in a business/practice. We will explain what benchmarking is, how to do it and why/how it can have a significant positive impact on the bottom line (profitability) of your business/practice. Attend this session and learn how to identify/analyze the key performance indicators (KPIs) of your business/practice, understand if the numbers are good or bad, and then develop a plan to improve the areas of opportunity.

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E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

VISION EXPO WEST TRAVEL DESK www.visionexpowest.com • vision@ttgonline.com 800 388 8106 • +1 312 527 7300 Int’l • +1 312 329 9513 Fax 110 W Hubbard St • Chicago, IL 60654 • USA

experience

Official Event Hotels & Rates

hotels & convention center Hotels & Convention Center

las vegas for Less!

Single/Double (Luxury King): $199 (Sun-Thurs) and $239 (Fri-Sat) Double/Double (Bella 2 Queens): $249 (Sun-Thurs) and $289 (Fri-Sat)

FLYING IN & OUT OF LAS VEGAS? You’re covered, from discounted airfare to free airport shuttles to free luggage check-in. Airfare Discount: Jet Blue offers a 5% discount; book at www.jetblue.com using the code: VISWEST Airfare Discount: American Airlines offers a 5% discount; book at www.aa.com using the code: VISWEST Free Airport Shuttle: On Saturday, October 3, from 3:00 PM–8:00 PM, complimentary shuttles are available to McCarran International Airport (LAS) from the Sands Convention Center. Reservations are not necessary. Free Luggage Check-in: Do you hate carrying your luggage to the airport? Vision Expo pays for you to use Bags To Go. Check your bags, obtain your boarding pass and we’ll cover the $20 customer service fee.

11 5

Bellagio Las Vegas 3600 Las Vegas Blvd South Single/Double: $199

Caesar's Palace 3570 Las Vegas Blvd South Early Bird rate until 7/1: Single/Double: $120 (Sun-Wed), $140 (Thurs), $180 (Fri-Sat)

Courtyard by Marriott 3275 South Paradise Rd Single/Double Bed Only): $109 CAR(King DISCOUNTS

Single/Double: $149

15 Springhill Suites 2989 Paradise Rd

Single/Double (King Bed Only): $119 16 Treasure Island 3300 Las Vegas Blvd South

Early Bird rate until 7/30: Single/Double: $139 (Sun-Thur), Double/Double: $179 (Fri-Sat)

17 Trump International Hotel & Towers 2000 Fashion Show Dr

Single/Double: $160 18 Westin Casuarina Hotel & Spa 160 E Flamingo Rd

Single/Double: $139

16 12

6 9

Bally's Las Vegas 3645 Las Vegas Blvd South Early Bird rate until 6/30: $59 (Sun-Thurs), $119 (Fri-Sat)

Bellagio Las Vegas 3600 Las Vegas Blvd South Single/Double: $199

Caesar's Palace 3570 Las Vegas Blvd South Early Bird rate until 7/1: Single/Double: $120 (Sun-Wed), $140 (Thurs), $180 (Fri-Sat)

Courtyard by Marriott 3275 South Paradise Rd Single/Double (King Bed Only): $109

Embassy Suites Convention Center 3600 Paradise Rd Single/Double (King): $129, Double/Double: $139

Flamingo Las Vegas 3555 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun 9/27-Thurs 9/30 & Mon 10/5), $59 (Thurs 10/1 & Sun 10/4), $79 (Fri 10/2-Sat 10/3)

Harrah's Las Vegas 3475 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun-Thurs), $89 (Fri-Sat)

Imperial Palace 3535 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $39 (Sun-Thurs), $69 (Fri-Sat)

4 3

Map used to indicate approximate locations only.

Regional Travel Partners AFFORDABLE LAS VEGAS Live outside Contact our Regional Travel Partner closest to you or the US?learn Looking to Dine on a Dime, about entertainment, log on to www.visionexpowest.com for more information. spa and shopping discounts? Check out our new Affordable Las Vegas guide for this and more. Regional Travel Partners Fax Telephone Australia Australian Travel Services

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CONTACT US +39 (0)2 8474701 +39 (0)2 84800504 The International Vision Expo West+812009 Travel Japan International Travel Management, Inc (0) 3 3360 6679 Desk +81 (0) 3 3360 6680 Mexico Servem +52 Monday 55 5682 7242through is open from 7:00 AM–6:00 PM CST +52 55 5682 7460 New Zealand Business World +64 (9) 529 3700 +64 (9) 529 2855 Friday to serve you.Travel Italy New Flymar

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10 Las Vegas Hilton 3000 Paradise Rd

Single/Double: $99 11 Marriott Suites Las Vegas 325 Convention Center Dr

Single/Double (King Bed Only): $129 12 Mirage 3400 Las Vegas Blvd South

Single/Double: $90 (Sun-Thur), $150 (Fri-Sat)

+351 289 502 260

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Single/Double: $89

+55 (11) 5102 2270

Lights, Casinos, ACTION!+86 10 51261926

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Rates do not include current tax of 12% or applicable surcharges; subject to change.

Single/Double (Luxury King): $199 (Sun-Thurs) and $239 (Fri-Sat) Double/Double (Bella 2 Queens): $249 (Sun-Thurs) and $289 (Fri-Sat)

HOTEL DISCOUNTS & SHUTTLES a variable percentage Best Rate Pledge: Our Travel Desk 6 Embassy Suites Avis offers Convention Center 3600 Paradise Rd discount, (King): $129, Double/Double: $139 continues to negotiate discounted ratesSingle/Double beginning at 5% and increasing based on whenever possible. Our priority is to serve availability cars, purchase 7 Flamingo the Las Vegas 3555 Lasof Vegas Blvdadvance South rateand untilcurrent 6/30: Single/Double: $49 (Sun 9/27-Thurs 9/30 you and provide the lowest hotel rate Early Bird time promotions; book $59 (Thurs 10/1 & Sun 10/4), $79 (Fri 10/2-Sat 10/3) available for your stay. If you choose to & Mon 10/5), online at www.avis.com using the book directly with the hotel or through D087914 code: 8 a Harrah's Las Vegas 3475 Las Vegas Blvd South Early Bird rate until 6/30: Single/Double: $49 (Sun-Thurs), third-party travel vendor, you’re locked into Private Car Service: Executive Las $89 (Fri-Sat) their rate — so if rates go down…you don’t Vegas3535 offers a 10% Call 9 if Imperial Palace Las Vegas Blvddiscount; South receive the price reduction. Contact us 866.367.7774 code “Vision”  Early Bird rate until 6/30:mentioning Single/Double: the $39 (Sun-Thurs), $69 (Fri-Sat) you find a lower rate — we’ll take care of at the beginning of your reservation. you. 10 Las Vegas Hilton 3000 Paradise Rd Single/Double: $99 2009 Discounted Hotel Rates: ENTERTAINMENT & SHOPPING Convention Center Dr This year’s rates are lower than 2008!11 Marriott Suites toVegas relax?325 Enjoy discounts at The NeedLas (King Bed Only): $129 Visit our Web site to compare 2008 Single/Double Venetian’s famed Canyon Ranch SpaClub. 12 Mirage 3400 Las Vegas South and 2009 price reductions. someBlvd fun? Several Cirque du Soleil Need Single/Double: $90 (Sun-Thur), $150 (Fri-Sat) shows have 35% off. Like to spend money, Free Hotel Shuttles: Available to and 13 New York but - New York 3790 Las Vegas Blvd South not at the casino? advantage of Take from Vision Expo show hotels and the Single/Double: $89 (Sun-Thurs), Double/Double: $149 a 10% discount to Visit the(Fri-Sat) travel Macy’s. convention center. Hotels marked as Event 14 Planet Hollywood Resort & Casino 3667information. Las Vegas Blvd South section online for more Hotels offer free shuttle service.

1 The Palazzo Resort Casino 3325 Las Vegas Blvd South

Bally's Las Vegas 3645 Las Vegas Blvd South Early Bird rate until 6/30: $59 (Sun-Thurs), $119 (Fri-Sat)

Headquarter Hotel

1 The Palazzo Resort Casino 3325 Las Vegas Blvd South

official event hotels & rates Official Event Hotels & Rates NEWLY REDUCED RATES!  For current availability and the most up-to-date rates, please visit the Travel Information section of www.visionexpowest.com.

NEWLY REDUCED RATES!  For current availability and the most up-to-date rates, please visit the Travel Information section of www.visionexpowest.com. Headquarter Hotel

Vision Expo offers many travel ease programs to make attending easy and economical. Here’s a preview, but visit the Travel Information section of www.visionexpowest.com for full details.

www.visionexpowest.com • vision@ttgonline.com 800 388 8106 • +1 312 527 7300 Int’l • +1 312 329 9513 Fax 110 W Hubbard St • Chicago, IL 60654 • USA

www.visionexpowest.com

(Sun-Thurs), Double/Double: $149 (Fri-Sat)

14 Planet Hollywood Resort & Casino 3667 Las Vegas Blvd South

Single/Double: $149 15 Springhill Suites 2989 Paradise Rd

Single/Double (King Bed Only): $119

16 Treasure Island 3300 Las Vegas Blvd South

Early Bird rate until 7/30: Single/Double: $139 (Sun-Thur),

Double/Double: $179 (Fri-Sat)

17 Trump International Hotel & Towers 2000 Fashion Show Dr

Single/Double: $160

18 Westin Casuarina Hotel & Spa 160 E Flamingo Rd

Single/Double: $139

+65 63399536 +66 2 934 8188 +90 212 3430520

Rates do not include current tax of 12% or applicable surcharges; subject to change.

+44 (0) 1883 346 763

E-mail: vision@ttgonline.com CONTACT US Fax: +1.312.329.9513 Mail: Vision Expo West Travel Desk c/o Travel Tech 110 West Hubbard Street Chicago, IL 60610 USA 42

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

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Relief for Eyestrain Introducing a patented technological enhancement for presbyopes experiencing eyestrain while performing near-viewing tasks. Anti-Fatigue Progressive Technology is available for: • KODAK Precise Short™ • KODAK Unique • KODAK Concise® • KODAK Precise®

Learn more by attending the COPE-approved Eyestrain Treatment Seminar at VEW 2009.

Visit us at Booth #11057

Experience a new level of connectivity in imaging, exclusively from Topcon ® . . .

1.800.950.5367 www.signetarmorlite.com

• EyeRoute ® for secure access to all your

images anywhere, anytime, even on your iPhone ® .

• New 3D OCT FastMap ™ software which can read legacy STRATUS OCT ™ data.

3G Apple iPhone included The above listed trademarks and service marks are the marks of their respective owners. iPhone is a registered trademark of Apple Inc.

CONNECTING VISIONS

www.topconmedical.com 800.223.1130 ®

Continuing Education Pricing

On or Before 8/28/09

After 8/28/09

1 hour of education

$90

$95

One of our money-saving Continuing Education Packages is sure to

2 hours of education

$150

$160

fit your needs. To register, simply list the courses you are taking on

3 hours of education

$175

$185

the Registration Form on the back cover. Or go online to register at

4 hours of education

$190

$210

www.visionexpowest.com — it’s that easy!

5 hours of education

$220

$240

All Continuing Education registrations include the following:

Optical Boot Camp Level 1 (non-refundable): 21-301-S

$199

$219

Optical Boot Camp Level 2 (non-refundable): 41-301-S

$139

$159

Contact Lens Boot Camp (non-refundable): 31-301-S

$139

$159

Admission to Exhibits ($75 Value) Admission to Conference Attendee Lounge CE Registration Processing Fee ($40 Value) NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable.

On or Before 8/28/09

After 8/28/09

Package A 6 hours of education

$230

$250

Package B 9 hours of education

$290

$315

Package C 13 hours of education

$390

$410

Package D 18 hours of education

$520

$540

Standard Packages

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. A la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. To accommodate several individuals from the same business, please see Total Office Packages below. Additional hours can be added to any package above for $35 per hour.

TOTAL OFFICE Packages

Total Office Pricing

Package E 25 hours of education $700 – Up to 4 people Package F 35 hours of education $900 – Up to 7 people Package G 45 hours of education $1,105 – Up to 10 people Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. When you register, all registrations must be submitted or called in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. A la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. Additional hours can be added to any package above for $35 per hour.

A la Carte

FREE Courses Obama’s Health Care Plan: MS-200-0 Visionomics Keynote: 20-503-V Women Ask for Directions: 43-505-V Medical & Scientific Theater Courses

FREE

Achieving 20/20 Productivity: 10-305-S

$250

$275

Lunch with the Experts Roundtable: 30-503-V

$50 includes lunch

Wo rk shops* Gonioscopy & Punctal Plugs: 13-305-S Boot Camp Frame Adjusting & Repair: 31-305-S Boot Camp Spectacle Measurements: 33-305-S Boot Camp Basic Lensometry: 34-305-S

$150 $150 $150 $150

*$40 CE Registration Processing Fee applies if only registering for Workshops. Advance Registration is required for free courses. Seating is limited.

Continuing Education Cancellation Policy • All cancellation requests must be made by completing the Cancellation Request Form. • $40 CE registration processing fee is non-refundable. • Optical Boot Camp Level 1, Optical Boot Camp Level 2 and Contact Lens Boot Camp are non-refundable. • Exhibit Hall Registration Fees are non-refundable. • Standard Package and/or A la Carte registrations can not be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable. • Credit rollovers will not be granted for unused hours. • All cancellation requests will be processed after International Vision Expo West beginning in November in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo West 2010 or East 2010 continuing education only. • Credit rollovers cannot be transferred to another person. • Continuing Education credit is not awarded if a credit rollover is issued. • Credit rollover will expire if not used by Vision Expo West 2010. • No refunds will be given if the credit rollover is not used in full. Cancellation Request forms are available at www.visionexpowest.com

Learn more about our innovations in comfort, vision and heaLth. visit us on the Web at ecP.acuvue.com.

acuvue® is a Proud sPonsor of vision exPo West 2008.

Send Cancellation Request Forms to: Cancellation — International Vision Expo West c/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851 Attn: Lisa Colson (Or, fax to 1.203.840.9442)

E X P AND YOUR F I E L D O F V I S ION INT E RNATIONA L V I S ION E X P O & C ON F E R E N C E

acuvue® brand contact Lenses are indicated for vision correction. eye problems, including corneal ulcers, can develop. some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. consult the package insert for complete information. complete information is also available from vistaKon®, division of Johnson & Johnson vision care, inc., by calling 1-800-843-2020 or by visiting ecp.acuvue.com. acuvue®, acuvue® oasYs™, hYdracLear®, 1•DAY acuvue® moist ®, acuvue® advance® and vistaKon® are trademarks of Johnson & Johnson vision care, inc. © Johnson & Johnson vision care, inc. 2008.

Presort Std U.S. Postage

International Vision Expo West 383 Main Ave., Norwalk, CT 06851

PAID

Priority Code:

Reed Exhibitions

Customer ID:

Enter Your ID for fast web registration

INTERNATIONAL VISION EXPO WEST EXHIBITS ONLY AND/OR CONTINUING EDUCATION REGISTRATION Conference: Wednesday, Sept. 30 – Saturday, Oct. 3, 2009 Exhibition: Thursday, Oct. 1 – Saturday, Oct. 3, 2009 9. REGISTRATION TYPE EXHIBITS ONLY: CONTINUING EDUCATION:

FOUR WAYS TO REGISTER

By Phone 10. REGISTRATION PACKAGES AND A LA CARTE SELECTIONS Call 800.811.7151 for conference Standard Packages On or Before 8.28.09 registration only and have your credit card. Package A–6 Hours $230 

Online www.visionexpowest.com/ce By Fax Fax this completed form to 972.620.3099. Please include your phone number in case we have questions. Method of payment by credit card only.

By Mail Send this completed form to: International Vision Expo West, c/o ARI, 350 East Royal Lane, Suite 100, Irving, TX 75039-3105.

1. CONTACT INFORMATION If the information on the mailing label is incorrect, please make changes directly to the pre-printed information.

BUSINESS FAX (DO NOT INCLUDE INTERNATIONAL DIALING CODE) E-mail Mandatory to receive CE Attendance Letter FL OPTICIAN LICENSE #

(Please check one. This selection determines your badge category.)  A Buyer — Optical  B Buyer — Retail  C Corporate Management  D Laboratory Manager  E Laboratory Technician  F Manufacturer’s Representative  G Optician, Licensed or Certified  H Optician, Non-Certified  J Opticianry Assistant  K Ophthalmologist  M Ophthalmic Medical Personnel — COA  N Ophthalmic Medical Personnel — COT  P Ophthalmic Medical Personnel — COMT  Q Ophthalmological Assistant — (non-certified)  R Ophthalmological Resident  S Optometrist  T Optometric Technician  U Optometric Resident  V Optometric Student  W Practice Manager  X Guest  Y Other (please specify) INFORMATION Standard Packages do not include A La Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A La Carte courses. When registering please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together. Other discounts do not apply. Additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours. Standard Package and/or A La Carte registrations cannot be changed to Total Office Package Registrations. All registration fees are non-refundable and non-transferable. Ticket and badge name must correspond for admittance to each course.

3. TYPE OF BUSINESS/PRACTICE (Please check one.)  A Chain/Department/Superstore  B Independent Ophthalmological Practice  C Independent Optometric Practice  D Independent Optometric Practice Affiliated w/Corp. Chain  E Laboratory  F Manufacturer  G Multidisciplinary Practice  H Retail — Drug/Pharmacy/Grocery  J Retail Optical Store, 1–10 locations  K Retail Optical Chain, 10+ locations  M Sporting Goods  N Wholesaler/Distributer  P Student

Total Office Packages Package E–25 Hours Package F–35 Hours Package G–45 Hours

**Free Courses Medical & Scientific Theater Courses  (specify course number)

ARBO/COPE OE TRACKER # (OD’s Only) 2. YOUR TITLE/POSITION

Package B–9 Hours Package C–13 Hours Package D–18 Hours

A La Carte 1 Hour 2 Hours 3 Hours 4 Hours 5 Hours *Optical Boot Camp Level 1: 21-301-S *Optical Boot Camp Level 2: 41-301-S *Contact Lens Boot Camp: 31-301-S Lunch with The Experts Roundtable: 30-503-V Achieving 20/20 Productivity: 10-305-S *Non-refundable

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

FL OD LICENSE #

 Before 8.28.09: $50  After 8.28.09: $75  Includes Exhibit Hall

$290  $390  $520 

After 8.28.09 $250  $315  $410  $540 

Total Office Pricing up to 4 people $700  up to 7 people $900  up to 10 people $1105  On or Before 8.28.09 After 8.28.09 $90  $95  $150  $160  $175  $185  $190  $210  $220  $240  $199  $219  $139  $159  $139  $159  $50 includes lunch  $250  $275  ***Workshops

Gonioscopy & Punctal Plugs: 13-305-S — $150 

Women Ask for Directions: 43-505-V 

Boot Camp Frame Adjusting & Repair: 31-305-S — $150 

Visionomics Keynote: 20-503-V 

Boot Camp Spectacle Measurements: 33-305-S — $150 

Obama’s Health Care Plan: MS-200-0 

Boot Camp Basic Lensometry: 34-305-S — $150 

**Registration required for free courses

***$40 CE registration processing fee applies if ONLY registering for workshops

11. LIST BELOW THE COURSES YOU WOULD LIKE TO TAKE (including free courses) wednesday Course

Fee

thursday Course

Fee

friday Course

Fee

saturday Course

Fee

4. YOU ARE A/AN (Please check one.)  A Owner  B Manager  C Employee

 D Buyer  E Student  F Guest

6. For Demographic Census Purposes,

please indicate if you are:  A Male  B Female

PROCESSING FEE: $

GRAND TOTAL (9–11): $

 I would like to donate $3 to the official Vision Expo West Charities.

12a. METHOD OF PAYMENT

12b. CARDHOLDER’S NAME (Please Print)

Amount $ Important The Pre-registration cut-off date is 8.28.09. To receive your badge and course tickets in the mail, registrations must be post marked by 8.28.09. Registrations received after 8.28.09 will be processed; however, badges and course tickets will need to be picked up on-site. We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at http://visionexpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810. Cancellation Policy: www.visionexpowest.com

CHECK ENCLOSED

ACCOUNT #:

CHARGE TO:

EXPIRATION DATE:

 Payable to Reed Exhibitions  AMEX  MasterCard  VISA

CARDHOLDER’S SIGNATURE: I agree to pay the above total amount according to my card issuer agreement.

ANY QUESTIONS? Call 1.800.811.7151 or 1.203.840.5610