COSME TOKYO 2013 2nd INT' L COSMETICS TRADE FAIR Participation Guide

Participation Guide

—Japan's ONLY international trade fair specialised in COSMETICS

Dates:

June 26 [ Wed] – 28 [Fri ], 2013

Tokyo Big Sight, Japan Organised by: Reed Exhibitions Japan Ltd. Venue:

Concurrent Show: (Formerly: COSME INNOVATION)

www.cosmetokyo.jp/en/

Debuted in 2012 with a remarkable success!

The show generated huge business opportunities gathering 16,936 visitors. *

(*including the concurrent show)

Why the Japanese market NOW?

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World’s second largest cosmetics market Beauty and Personal Care Global Market Size [2011]

Colour Cosmetics Global Market Size [2011]

Market Size (USD million)

Market Size (USD million)

10,000

70,000 60,000

8,000

50,000 40,000

6,000

30,000

4,000

20,000

2,000

10,000 0

2

1

USA

Japan Brazil China Germany France

UK

Russia

(Source: Euromonitor International)

0

USA

Japan

Brazil

UK

China

Germany Russia

France

(Source: Euromonitor International)

Demands for overseas cosmetics are greatly increasing. t Japan’s cosmetics imports have been ever increasing for the past 10 years. t Due to diversiďŹ cation of consumer needs, overseas cosmetics have become one of the common options. t Now that organic cosmetics is becoming one the mainstreams in Japan, more and more overseas organic brands are entering the Japanese market.

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Exhibition Outline

will...

?

What is

Largely expand its scale. <Number of Exhibitors>

Japan’s only international trade fair specialised in cosmetics, where all kinds of cosmetics and toiletries gather from all over the world.

The best gateway to your success in one of the largest and most attractive markets, Japan & Asia.

in

2012

324

in

* Exhibitors

2013

550

* Exhibitors

(expected)

(* including the concurrent show)

Inspired by the 2012 show’s remarkable success, many new exhibitors are expected to join.

COSME TOKYO will become the central hub of the world’s latest products and trends.

Exhibit Profile .LULYHS AVUL

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All kinds of cosmetics (skincare, makeup, etc.), toiletries, fragrance, and so on.

Organic cosmetics whose market is steadily growing in Japan

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Soap, Body Lotion, Body Cream, Deodorant, Bath Salt, Depilatory, and so on.

Shampoo, Conditioner, Hair Treatment, Coloring Product, Styling Product, Hair Tonic, and so on.

Gather key buyers from all over Asia.

For those targeting Japan’s huge salon industry

<Number of Visitors> in

4LKPJHS *VZTL[PJZ AVUL Medical cosmetics whose market has grown by almost 50% in the past 5 years

2012

16,936

* Visitors in

2013

30,000

* Visitors

(expected)

(* including the concurrent show)

The Solemn Declaration of No Inflated Numbers

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We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.

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Please refer to the following URL for details on the counting method. www.cosmetokyo.jp/en/doc/TAC/

Special zone for overseas exhibitors who do not have importers in Japan.

Show Management offers special packages to make your exhibiting easier.

Visitor Profile ◆ ◆

Concurrent Show

Importers, Distributors, Agents Buyers from various Retailers (Department Stores, Life Style Shops, Select Shops, Drug Stores, Online Shops, Mass Retailers, Specialty Shops, etc.)

◆

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Salons, Spas, Hotels, Clinics

etc.

Asia’s leading exhibition specialised in cosmetics development, gathering ingredients, OEM/ODM, containers/packaging, and so on.

COSME TOKYO & COSME Tech co-held, it is the only trade fair in Japan covering the whole cosmetics industry.

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At COSME TOKYO, you can

conduct business with...

Importers — Importers/Distributors/Agents in Japan

International visitors — Buyers/Importers also from other Asian countries

If you are considering entering the Japanese market, the best way to achieve it would be finding local importers, distributors and agents.

Exhibiting at COSME TOKYO, you can effectively find reliable importers.

Seeking for the latest products and trends gathering here at COSME TOKYO, many buyers and importers visit here also from abroad, especially from Asian countries such as China, Taiwan, Korea, Thailand, Malaysia, Philippines, etc.

Example of international visitors of 1st COSME TOKYO (2012) China General Manager, GUANGZHOU HAN YABIOLOGICAL TECHNOLOGY (Dominant importer who has trade with 3,000 companies in China)

Special Pavilion for those looking for importers/distributors...

China CEO, ZHIWO.COM (Online cosmetic shop with over 1 million users)

“New Comers to the Japanese Market” Pavilion

China General Manager, LILAN COSMETICS (Leading importer of cosmetics with more than 400 business partners) China General Manager, QINGDAO H & Y TRADING (Online cosmetic shop)

Special exhibiting plans for this pavilion include support services to get certification for your temporary import from Ministry of Health, Labour and Welfare, which enables you to showcase your products even if you do not have importers in Japan.

This is the best way for newcomers to find importers/agents and enter the Japanese market.

China President, QUFU HAITAO INTERNATIONAL TRADING (Trading subsidiary of a major pharmaceutical company) Hong Kong Merchandising Manager, FRANCO MERCANTILE AGENCY (Owner of 40 cosmetic shops and beauty salons)

Retailers — Buyers from various retailers in Japan

-KINTETSU DEPARTMENT STORE -MARUI -MATSUYA -ODAKYU DEPARTMENT STORE -PARCO -SOGO & SEIBU -TAKASHIMAYA …

-TOKYU DEPARTMENT STORE

<Select Shop> -NEUVE A -SHIPS -UNITED ARROWS

<Drug Store> -CAWACHI -COCOKARA FINE -MATSUMOTOKIYOSHI -SUGI HOLDINGS -SUNDRUG

5

Philippines Manager, TAO CORPORATION (One of the largest importers/wholesale companies in Philippines) Thailand CEO, KANTANA GROUP PUBLIC COMPANY (Major TV shopping company) Thailand Managing Director, HEALTHY MANIA (Powerful importer/exporter having business mainly in south-eastern Asia) Singapore General Manager, SA SA COSMETIC CO.(S) (Leading cosmetic shop with 22 branches)

Hong Kong Director, SA SA DOT COM (Owner of online shop of SaSa group, Hong Kong's No.1 cosmetic shop)

Singapore Director, DERMA SPA PRODUCTS (Owner of 4 cosmetic shops and online shop)

Taiwan President, GREENBARN ECO TECH. (Leading importer/exporter with 450 business partners mainly in Taiwan, China & USA)

Saudi Arabia CEO, MADARAT BEAUTY TRADING (Major importer of cosmetics in Saudi Arabia)

Korea CEO, PSFORYOU (General trade company who runs aesthetic salons, cosmetic shops, etc.)

Indonesia General Manager, GLORIA ORIGITA COSMETICS (Dominant importer/exporter in Indonesia)

-AMAZON -CATALOGHOUSE -CECILE -DINOS -JALUX -NISSEN -PEACH JOHN -QVC JAPAN -SENSHUKAI -SHADDY

Show Management invites powerful buyers and importers from Asian countries as special VIPs, offering free accommodation, conference tickets, and so on.

There are many positive feedbacks from exhibitors saying they could conduct business meetings with these special guests who would have been difficult to reach by themselves.

<Mass Retailer> -AEON RETAIL -CIRCLE K SUNKUS -DON QUIJOTE -FAMILYMART -ITO-YOKADO -LAWSON -SEVEN-ELEVEN JAPAN -THE DAIEI

Held at the East Halls during the same period West Halls

East Halls

Salons & Others — Salons, spas, hotels, clinics, etc.

COSME TOKYO’s visitors list also covers managers and buyers from [beauty/nail/hair salons], [spas, hotels], [clinics], etc. who are looking for cosmetics for professional-use.

Malaysia Executive Director, WEGLOBE MARKETING (Malaysia's leading distributor of hair care products)

…

-KEIO DEPARTMENT STORE

<Online Shop / Catalogue Retailer>

…

-KEIKYU DEPARTMENT STORE

…

-ISETAN MITSUKOSHI

-CLAIRE'S -LOFT -PLAZASTYLE -TOKYU HANDS -TREE OF LIFE

…

-HANKYU HANSHIN DEPARTMENT STORES

<Lifestyle Shop>

…

-DAIMARU MATSUZAKAYA DEPARTMENT STORES

Malaysia Senior Vice President, HONG KONG SA SA MALAYSIA (Major cosmetic shop with 45 branches)

Overseas Buyers Special Invitation by Show Management

Example of major retailers who visited 1st COSME TOKYO (2012) <Department Store>

Korea CEO, KOREA BIO INDUSTRY (Importer/exporter who has trade with 2,600 shops such as drug stores)

Japan’s leading trade fair for variety-gifts, such as fashion accessories, design products, babies & kids’ items, and so on.

This show will generate huge synergy by bringing a large number of importers and retailers also to COSME TOKYO.

Visitors

6

Active business is conducted Trade visitors decide/consider purchasing on-site.

Exhibitors achieve highly successful results here.

@ Comments from the Visitors

@ Comments from the Exhibitors

TOKYU HANDS

Life Style Shop

30 buyers in charge of cosmetics visited the show from our company. We are planning purchase for more than USD 125,000. It was the perfect venue to select and purchase cosmetics.

DINOS

Catalogue Retailer

The show was a perfect venue to compare many new products. We found organic body care products for USD 32,500. We would love to visit COSME TOKYO 2013 as well.

LOFT

Life Style Shop

We will purchase hair care products for USD 52,500. In addition, we found many potential hit products, which we are considering purchasing now. The order would amount to USD several hundred thousands.

TOKYODO

Distribution Agent

Seeking to make agency agreements with exhibitors, 25 staffs visited the show from our company. After visiting all the exhibitors and having many meetings, we have already reached an agreement with 4 companies.

7

on-site at COSME TOKYO.

(2012, excerpt)

SOGO & SEIBU

Department Store

We purchased skincare cosmetics for USD 37,500, selecting from 4 companies we found at COSME TOKYO.

HOUENDO

Aesthetic Salon

We visited the show to purchase both for treatment and for retail.

We have decided to purchase massage oil for USD 15,000.

NEUVE A

Select Shop

We are planning to purchase face masks for USD 37,500. We actively had meetings also with new companies we met for the first time.

IDA RYOGOKUDO

Distribution Agent

Agency agreements with 6 companies are almost decided. We could find many new companies we hadn't known. We are willing to visit COSME TOKYO 2013 as well.

BRIAGE

Anti-aging Serum

4 orders from major variety shops were decided, which amount to USD 1 million within a year. We gathered over 500 visitors and conducted 290 meetings at our booth.

DINAIR AIRBRUSH MAKE UP

(USA)

Airbrush Makeup

COSME TOKYO was our debut event in Japan. The show was fantastic, enabling us to meet a large number of visitors - not only buyers but press members as well. We will double the booth size next year.

KOTOHOGI

Skincare Cream for Salons

Orders from companies in Singapore, India and Taiwan are fixed, one of which has led to an order for USD 162,500.

Furthermore, we expect it to amount to sales for USD 1,625,000 within a year.

O’PURE (Korea)

Organic Skincare

We found a distributor at COSME TOKYO. We are very surprised at the high quality of visitors.

We will come back next year for sure.

(2012, excerpt)

BIGENDO

Placenta Skincare

We gathered 500 visitors to our booth, which led to an order for USD 50,000 from an overseas company and other 16 inquiries.

It was the most fruitful show ever.

FUJI BOEKI

Soaps

We are very satisfied with the show results.

Conducting meetings with 400 companies, we received orders for USD 12,500 on-site and additional orders for USD 2.5 million from 50 companies after the show.

MATSUKURA (Taiwan)

Face Masks

We are extremely satisfied with the show results. We could meet 150 visitors, from which we are expecting sales for USD 400,000. We also appreciate kind arrangement and support of Show Management.

YOKOHAMA OILS & FATS INDUSTRY

Organic Hair Care Products

We had meetings with almost all the major distribution agents and reached an agreement with favorable conditions.

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We know how to assist your business expansion. —Special Support Services— VIP Reception Party for the cosmetics industry

“Matching System” — Visitors Search Engine

FREE

Through “Matching System”, exhibitors can reach the visitors database consisting of 5,000* highly motivated registrants. Their needs and budgets are revealed to you, as well as other information such as company name, position, visiting dates, etc. (*expected)

By using Matching System, you can Search for your target customers and look up their needs.

Check your target customers’ visiting dates and request appointments to them.

Prepare proposals in advance so that they match your customers’ needs. t4FBSDI ZPVS UBSHFU DVTUPNFST (Select your products/services.)

t4FBSDI SFTVMUT

(Visitors whose needs match your products/services appear.)

2013.6.26 WED-28FRI

t*OGPSNBUJPO PG FBDI WJTJUPS

(Company name, Position, Field of interest, Budget, etc.)

2013.6.26 WED-28FRI

FREE

At this party, networking activities and information exchange are conducted actively among top buyers and exhibitors in a friendly atmosphere.

It is highly appreciated by exhibitors as a rare opportunity to talk with VIPs of their customer companies.

Other Support Services to enhance your business VIP Guest Invitation System

FREE

Bilingual Business Signboard Order/Download Service

FREE

2013.6.26 WED-28FRI

Using VIP Guest Invitation System, you can invite your important customers with special privileges as below.

Please use this as an incentive for them to visit the exhibition and your booth.

In order to appeal to visitors, Bilingual Business Signboards are highly effective. They will help you stand out in the crowded aisles and lead your potential customers to your booth.

ビジネス パートナー求む Looking for Business Partners

(Image)

(Image)

新製品 公開中

(Image) <The system is subject to change.>

“e-Guidebook” — Exhibitors Search Engine “e-Guidebook” is an online show catalogue with active appointment function, which enables visitors to search exhibitors matching their needs and request appointments. By showcasing your products/services on it, you can maximise the number and quality of visitors to your booth.

FREE Dates:June 26 [Wed] – 28 [Fri], 2013 Venue:Tokyo Big Sight, Japan Organised by:Reed Exhibitions Japan Ltd.

Dates:June 26 [Wed] – 28 [Fri], 2013 Venue:Tokyo Big Sight, Japan Organised by:Reed Exhibitions Japan Ltd.

2nd COSME TOKYO

New Product

OPTIONAL Interpreter/Translator Agent Introduction Service

Special Discount for Hotels

Preparing local language speakers at your booth is highly recommended.

For exhibitors, special discount rates for international standard hotels, conveniently located close to the exhibition site, are available.

4th COSME Tech

(Image)

Above services maximise your chance of finding new customers and make your on-site meetings more effective and concrete.

@ Comments from overseas exhibitors on the support services SECRETLEAF INTERNATIONAL (Malaysia)

MK LIFE (USA)

We appreciate kind hospitality of Show Management.

Though it was our first time to exhibit in Japan, preparation and export procedures went smoothly thanks to courteous support from Show Management staff.

We are very satisfied with the hospitality of Show Management, as well as the show results.

Thanks to powerful promotion by Show Management, we could meet many buyers and had good business discussions.

We are happy to welcome you as an exhibitor and support your business expansion in Japan.

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Exhibit at COSME TOKYO, your best gateway to the Japanese & Asian market!

Contact Show Management NOW for exhibiting

COSME TOKYO Show Management Attn: Megumi Yanai (Ms.) Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan WEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp A division of Reed Business Registered in England, Number 678540