Floristry_Item_Fair2013_BRC

IFEX13_ 花資材 _BRCE_H1_4（maruyama）

PARTICIPATION GUIDE What is IFEX? IFEX is Asia's largest flower industry trade show.

A record 760 exhibitors* are expected for the next show and the show will expand its size again by 50% compared to the previous year.

New Fair

*Forecast

Floristry Items Fair

Special Exhibit Zone

Finally launched in Japan!

IFEX Flower Living Interior products related to flowers Exhibit profile

• Flower vases

• Pots

• Aromatic products

• Arrangements

• Candles

• Accessories

Dates

October 9 (Wed) – 11 (Fri), 2013

Venue

Makuhari Messe, Japan

..., etc.

Organisers

Endorsers (Excerpt)

Japan Floral Marketing Association Reed Exhibitions Japan Ltd. The Ministry of Agriculture, Forestry and Fisheries of Japan Japan Floral & Gardening Supply Association

Concurrent Events 1

Flower Arrangement Show

Flower arrangement show will return to IFEX. This trend-setting event is open to visitors free of charge. ＜Photo from 2008 show＞

Program (preliminary)

2

11：00∼11：30

October 9 (Wed) Flower Valentine

October 10 (Thur)

October 11 (Fri)

Bridal

Funeral

13：00∼13：30

Preserved flower

Artificial flower

Mother's Day

15：00∼15：30

Christmas

Lisianthus

Wrapping

Flower Valentine Promotional Booth

IFEX supports "Flower Valentine" which is now eagerly promoted by Japan's flower industry. Special promotional booth for "Flower Valentine" will be set up inside IFEX to display the latest ideas for coming Valentine's Day. ＜Photo from previous show＞

IFEX Show Management, Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg.,1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan TEL: +81-3-3349-8519 FAX: +81-3-3349-8530 E-mail: ifex-eng@reedexpo.co.jp

Web: www.ifex.jp/en/

A division of Reed Business Registered in England, Number 678540

www.ifex.jp/en/

IFEX13_ 花資材 _BRCE_P2_3（maruyama）

Your Gateway to the Japanese Market!

Expand your business in Japan!

E xhi b i t or s Companies dealing with following floristry items

In total, 30,000 professionals to gather

・Take direct orders

Floral arrangement supplies ・Flower vases

・Pots

・Floral foams

・Baskets

・Preservatives

・Pliers

・Refrigerators

・Find distributors ..., etc.

・Sleeves

..., etc.

Processed flower, Artificial flower ・Preserved flower ・Dried flower

◆ Visitor breakdown forecast for 2013 Flower shops Floral designers

4,000

(2,894 for the previous show)

1,500

(891 for the previous show)

A variety of visitors gather

Packaging supplies ・Ribbons ・Wires

V i s i t ors

Business Matching

・Artificial flower

Garden centres ……………………… 1,400 Supermarkets ………………………… 1,600 Gift shops, etc.………………………… 2,000 Auctions ………………………………… 800 Distributors/importers ………………… 3,200 Manufacturers ………………………… 3,000

・Take OEM orders ・Conduct market research

Growers ……………………………… 6,300 Landscapers …………………………… 2,500 Bridal business ………………………… 300 Others …………………………………… 2,600 Overseas ………………………………… 800

The Solemn Declaration of No Inflated Numbers We consistently count visitor registration numbers clearly and stringently based on the following philosophy and principles.

Fundamental Philosophy of the Total Visitor Number Announcement 1. The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors.

2. The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors.

3. The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition.

Three Major Principles of the Counting Method 1. One business card submitted at the on-site registration counter is counted as one visitor.

2. Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition.

3. Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited.

..., etc.

All figures are forecast including concurrent fairs.

Vigorous Visitor Promotions by Show Management 4

Conducting special seminar for flower shops & floral designers

2

Tele-marketing to 3,000 flower shops & floral designers

5

Email blasts featuring the fair

3

Conducting flower arrangement shows

6

Insert ads on industry magazines/newspapers

1

Sending 70,000 DMs to flower shops & floral designers

＜Previous sample＞

＜Photo from 2008 show＞

＜Previous sample＞

Other various visitor promotions will be conducted to bring many buyers to the fair

IFEX13_ 花資材 _BRCE_P2_3（maruyama）

Your Gateway to the Japanese Market!

Expand your business in Japan!

E xhi b i t or s Companies dealing with following floristry items

In total, 30,000 professionals to gather

・Take direct orders

Floral arrangement supplies ・Flower vases

・Pots

・Floral foams

・Baskets

・Preservatives

・Pliers

・Refrigerators

・Find distributors ..., etc.

・Sleeves

..., etc.

Processed flower, Artificial flower ・Preserved flower ・Dried flower

◆ Visitor breakdown forecast for 2013 Flower shops Floral designers

4,000

(2,894 for the previous show)

1,500

(891 for the previous show)

A variety of visitors gather

Packaging supplies ・Ribbons ・Wires

V i s i t ors

Business Matching

・Artificial flower

Garden centres ……………………… 1,400 Supermarkets ………………………… 1,600 Gift shops, etc.………………………… 2,000 Auctions ………………………………… 800 Distributors/importers ………………… 3,200 Manufacturers ………………………… 3,000

・Take OEM orders ・Conduct market research

Growers ……………………………… 6,300 Landscapers …………………………… 2,500 Bridal business ………………………… 300 Others …………………………………… 2,600 Overseas ………………………………… 800

The Solemn Declaration of No Inflated Numbers We consistently count visitor registration numbers clearly and stringently based on the following philosophy and principles.

Fundamental Philosophy of the Total Visitor Number Announcement 1. The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors.

2. The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors.

3. The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition.

Three Major Principles of the Counting Method 1. One business card submitted at the on-site registration counter is counted as one visitor.

2. Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition.

3. Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited.

..., etc.

All figures are forecast including concurrent fairs.

Vigorous Visitor Promotions by Show Management 4

Conducting special seminar for flower shops & floral designers

2

Tele-marketing to 3,000 flower shops & floral designers

5

Email blasts featuring the fair

3

Conducting flower arrangement shows

6

Insert ads on industry magazines/newspapers

1

Sending 70,000 DMs to flower shops & floral designers

＜Previous sample＞

＜Photo from 2008 show＞

＜Previous sample＞

Other various visitor promotions will be conducted to bring many buyers to the fair

IFEX13_ 花資材 _BRCE_H1_4（maruyama）

PARTICIPATION GUIDE What is IFEX? IFEX is Asia's largest flower industry trade show.

A record 760 exhibitors* are expected for the next show and the show will expand its size again by 50% compared to the previous year.

New Fair

*Forecast

Floristry Items Fair

Special Exhibit Zone

Finally launched in Japan!

IFEX Flower Living Interior products related to flowers Exhibit profile

• Flower vases

• Pots

• Aromatic products

• Arrangements

• Candles

• Accessories

Dates

October 9 (Wed) – 11 (Fri), 2013

Venue

Makuhari Messe, Japan

..., etc.

Organisers

Endorsers (Excerpt)

Japan Floral Marketing Association Reed Exhibitions Japan Ltd. The Ministry of Agriculture, Forestry and Fisheries of Japan Japan Floral & Gardening Supply Association

Concurrent Events 1

Flower Arrangement Show

Flower arrangement show will return to IFEX. This trend-setting event is open to visitors free of charge. ＜Photo from 2008 show＞

Program (preliminary)

2

11：00∼11：30

October 9 (Wed) Flower Valentine

October 10 (Thur)

October 11 (Fri)

Bridal

Funeral

13：00∼13：30

Preserved flower

Artificial flower

Mother's Day

15：00∼15：30

Christmas

Lisianthus

Wrapping

Flower Valentine Promotional Booth

IFEX supports "Flower Valentine" which is now eagerly promoted by Japan's flower industry. Special promotional booth for "Flower Valentine" will be set up inside IFEX to display the latest ideas for coming Valentine's Day. ＜Photo from previous show＞

IFEX Show Management, Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg.,1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan TEL: +81-3-3349-8519 FAX: +81-3-3349-8530 E-mail: ifex-eng@reedexpo.co.jp

Web: www.ifex.jp/en/

A division of Reed Business Registered in England, Number 678540

www.ifex.jp/en/