24th INTERNATIONAL JEWELLERY TOKYO Participation Guide

IJT13_BRC_E_H1_4

Participation Guide

Special events will bring the industry leaders and media to IJT! 1 Opening Ribbon - Cutting Ceremony A grand ribbon-cutting ceremony is held on the morning of the opening day to commence the show.

Key retail VIPs and prestigious representatives of the industry groups from all across Japan and Asia participate in this event, making IJT a must-see for these top buyers.

Japan’s Largest Jewellery Trade Show

2 Japan Best Jewellery Wearer Awards The Japan Best Jewellery Wearer Awards is held during the Reception Party at IJT. Attracting over 1,000 top executives of the jewellery industry, this event is an invaluable networking opportunity. Also, as this ceremony awards top celebrities, this glittering event attracts extensive media attention nationwide every year.

23rd Japan Best Jewellery Wearer Awards Winners

Dates

January 23 (Wed) – 26 (Sat), 2013

Venue

Tokyo Big Sight, Japan

Organisers

Reed Exhibitions Japan Ltd. Japan Jewellery Association

The Reception Party

For more information, contact your nearest Reed office/representative Singapore

IJT Show Management, Reed Exhibitions Japan Ltd.

REED EXHIBITIONS JAPAN, CONTACT IN SINGAPORE Tel: 6476-4572 Fax: 6476-0697 E-mail: schan@gol.com Contact: Sharon Chan

18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan Tel: +81-3-3349-8503 Fax: +81-3-3345-7929 E-mail: ijt-eng@reedexpo.co.jp

France REED EXHIBITIONS Tel: 01-41-90-46-72 Fax: 01-41-90-46-60 E-mail: vlocatelli@reed-export.fr Contact: Vanessa Locatelli

Germany, Austria REED EXHIBITIONS Tel: 0211-55-62-81 Fax: 0211-55-62-31 E-mail: caroline.spoenemann@reedexpo.de Contact: Caroline Spönemann

Hong Kong

Taiwan

REED EXHIBITIONS JAPAN, CONTACT IN HONG KONG Tel: 2169-6398 E-mail: schan@gol.com Contact: Sharon Chan

Italy

TAI-DEN CO., LTD. Tel: 02-2834-3716 Fax: 02-2834-3718 E-mail: sherman-ko@umail.hinet.net Contact: Sherman Ko/Jayne Ko

USA

REED EXHIBITIONS Tel: 02-43517054 Fax: 02-34538795 E-mail: monica.landi@reedexpo.it Contact: Monica Landi

REED EXHIBITIONS Tel: 203-840-5308 Fax: 203-840-9308 E-mail: bcasson@reedexpo.com Contact: Beth Casson

Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan Web: www.ijt.jp/en/

TEL: +81-3-3349-8503 FAX: +81-3-3345-7929 A division of Reed Business Registered in England, Number 678540

•International Jewellery Tokyo and IJT are service marks of Reed Exhibitions, used under license.

www.ijt.jp/en/

IJT13_BRC_E_P1_2

The Opening Ribbon-Cutting Ceremony

Buyers from China, Korea, Taiwan, Hong Kong, India, etc.

33,872 * Buyers Proactively Conduct ed Business Discussions at IJT 2012 * Including concurrent fair

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2

IJT13_BRC_E_P3_4

IJT - Your Gateway to Succes sful Business in Japan & Asia Why Japan ?

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Why IJT ?

Japanese jewellery market is expected to continue to rebound !

As Japan is the world's 3rd largest jewellery market valued at USD 11.09* billion, you must not miss out this lucrative market.

IGrowing Japanese jewellery market*

10,572

(JPY 100 million)

(USD 13.76 billion)

10,500

9,789

10,000 9,500

(USD 12.74 billion)

9,235

9,104

(USD 12.02 billion)

9,000

8,520 (USD 11.46 billion)

(USD 11.09 billion)

8,500 8,000 7,500 0

2010

2011

2012

2013

2014

2015

(Year)

Past and present statistics and future estimates of jewelry market (USD 1= JPY 76.72)

“Jewellery market is bottoming out, and about to start growing in Japan. It has been identified from the survey that the jewellery industry, fortunately, has been recovering quickly, contrary to the prediction right after the disaster.”

“Polished diamond imports in 2011 made a 22.3 percent leap in actual exchange rates.

Japan's diamond buyers took a turn for higher value goods after the country was hit with a triple disaster in March 11.

Imports averaged $400.52 per carat in 2011, 40.4 percent above the average import value in 2010 and clearly outpacing the average annual increase in diamonds of 17 percent.” (“Japan's 2011 diamond imports up in double digit” Feb. 2, 2012, The Art of Jewellery Online)

IReasons why Japanese jewellery market is growing* • Increase in anniversary gift-giving due to re-evaluation of love and emotional ties after the earthquake March 11, 2011 • Increase in consumption by wealthy foreign tourists such as Chinese • Increase in consumption by baby boomers from retirement allowance

IJT is the most effective venue to meet high quality buyers in Japan & Asia 35,000 buyers are expected to visit IJT 2013.

2012

2013

33,872

35,000

IAnalysis by major media

(Japanese Jewelry Market Report, Jan. 2012, Yano Research Institute)

8,801

(USD 11.85 billion)

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“Jewelers -big and small- have reported strong sales of engagement and wedding rings” (“Wedding bells toll in post-quake Japan”, Apr. 27, 2011, CNN World)

* Source: Yano Research Institute

（Projection）

Including concurrent fair

The Solemn Declaration of No Inflated Numbers We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.

Fundamental Philosophy of the Totalled Visitor Numbers Three Major Principles of the Counting Method 1. The number of visitors will be stated honestly and will not be inflated. This is our duty to exhibitors.

2. The inflation of visitor numbers is a misrepresentation of the contents of the exhibition and fraudulent to the exhibitors.

3. The number of visitors and also the counting method will be stringently announced in writing shortly after the exhibition.

1. Only those who visit the exhibition and complete registration on-site are counted.

2. Once registered, a visitor is counted only once, no matter how many times and days they enter the exhibition.

3. Counting the visitors each time they pass through the entrance is regarded as an actual inflation of the figures, therefore, this counting method is prohibited.

Show Management conducts extensive promotional activities.

To bring

Japanese Buyers

• Japanese Executive Buyers Hosting Program Show Management will invite some 300 top Japanese retailers to IJT 2013 by offering them many privileges.

• Sending out e-newsletters to

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Imported jewellery market in Japan is expanding !

2,500

2,434

2,483

To bring

(USD 3.23 billion)

ESTELLE CO., LTD. President

• Telemarketing to 30,000 buyers • Visiting activity

IGrowing imported jewellery market in Japan* (JPY 100 million)

60,000 buyers

Hayashi Maruyama

Badge for Japanese Executive Buyers [Image]

e-newsletter [Image]

Foreign Buyers

4,000 foreign buyers are expected to visit IJT 2013.

(USD 3.17 billion)

2,400

• Overseas Premium Buyers Hosting Program

2,318

(USD 3.02 billion)

Show Management will invite 1,000 selected overseas buyers with purchasing power.

2,300

Country Breakdown China India

300 150

Taiwan 260 Hong Kong 45

Korea 150 Others 55

Thailand 40

0

2009

2010

* 3

2011

(Year)

(USD 1= JPY 76.72) Source: Yano Research Institute

• Sending out e-newsletters to 20,000 buyers 4

IJT13_BRC_E_P5_6

2

IJT is the most international jewellery show in Japan 1,150 companies from 35 countries* are expected to exhibit at IJT 2013 !

3

Specialised zones draw right buyers to your booth

IJT 2013 Floor Plan

* Including concurrent fair

(Provisional)

Jewellery Manufacturing Imported IT Solutions Equipment, Tools & Materials Fashion Zone Zone Jewellery Package Jewellery Fair & Display Zone

Watch World

Brand World

Bridal Pavilion

Exhibiting Country List 2012 •Australia •Austria •Belgium •Brazil •Canada

•China •Ethiopia •France •Germany •Hong Kong

•India •Indonesia •Israel •Italy •Japan

•Korea •Lithuania •Monaco •Myanmar •Netherlands

•New Zealand •Philippines •Poland •Spain •Sri Lanka

•Switzerland •Taiwan •Thailand •UK •USA

PGI Pavilion

Pearl Zone

Japan Area

Diamond World International Area

Japan Area

International Pavilions (Excerpt) Japan Area

International Area

Designers & Craftsmen Pavilion

France Pavilion

Japan Area

Gemstones Zone

Germany Pavilion

Special Exhibit Zones (Excerpt)

Italy Pavilion

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Brand World

Gemstones Zone

In Japan, more and more buyers and distributors are seeking product lines with brand concepts. In response to strong industry demand, Brand World gathers branded collections from all over the world under one roof.

From precious to semi-precious, loose to stranded, and rough to polished, this zone offers the largest collection of gemstones in Japan.

Bridal Pavilion

Imported Fashion Jewellery Fair

The bridal jewellery industry continues to expand, and this pavilion has been dedicated to this growing sector.

This is the best venue to introduce your jewellery as bridal brand jewellery.

Specialised for fashion jewellery produced overseas or non-Japanese licensed brands. As sales of imported fashion jewellery is growing recently, many wholesalers, importers and stores will be attracted to this fair!

USA Pavilion

Australia Pavilion

Hong Kong Pavilion

Taiwan Pavilion

Indonesia Pavilion 6

IJT13_BRC_E_P7_8

Exhibit at IJT to Expand Your Business into Japan & Asia !

IJT is the most effective place for you to:

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Take orders from quality buyers from across Japan!

As Japan's most important purchasing venue of the year, buyers from throughout Japan assemble at IJT to source the best jewellery from around the world. You can be sure to meet highly qualified buyers including importers/wholesalers and retailers from across Japan at IJT.

As IJT is recognised as one of the most important sourcing opportunities of the year, a huge number of buyers attend IJT to replenish their stock with big budget. A large volume of cash & carry business is conducted on-site at IJT!

IJT 2012 Exhibitor Comments:

IJT 2012 Exhibitor Comments:

2,000 pieces were ordered!

ETRE DESIGN LLC (USA) This was our 5th time at IJT, and we received better response than any ever before. This time, our stainless collection was popular and about 2,000 pieces were sold. We met 5 key buyers from Italy and Korea, and 50 buyers from all over Japan. We were also happy to have found 2 distributors in Japan.

2

First time to exhibit, and received 10 orders on-site!

1st time exhibitor

Our on-site sales totalled USD 600,000.

INDYGO (France)

We thank the sincere service by the IJT Show Management.

Especially their pre-show promotion service and on-site support were really helpful. Thanks to that, we met major department stores and 20 important buyers in Japan. Also we found 2 potential distributors in Japan, and received 10 orders on-site as well as coverage by a major Japanese jewellery magazine.

Find the right distributors/agents for expanding your sales in Japan!

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1st time exhibitor

On-site sales amount to USD 37,500!

CROWN HILL GEMS & JEWELERY MFY., LTD. (Hong Kong)

Overall, we were very satisfied with our result at IJT. Our diamonds were especially popular, and our on-site sales totalled USD 600,000! We met 34 very important buyers including some from outside Japan. Also, we were very happy that we found a distributor in Japan.

We are producing silver & gemstones jewellery. We are very satisfied with our first time result at IJT. Our onsite sales reached USD 37,500. We sent out invitation to our old clients and almost all of them came to our booth. We also met at least 15 new buyers who are mainly jewellery chain stores and boutiques. There is a huge potential for our jewellery and we are committed to expand our business further in Japan and have already rebooked for IJT 2013!

Do business with big buyers from all over Asia!

Every year an increasing number of quality buyers visit IJT from all around the world especially from Asian countries, seeking the best buys of high quality jewellery, gemstones and other items. These buyers are attracted to IJT because here they can see an extensive variety of the world’s best products under one roof.

IJT 2012 Exhibitor Comments:

IJT 2012 Exhibitor Comments: 1st time exhibitor

On-site sales amount to USD 80,000!

Found a good distributor!

1st time exhibitor

VITHAL TRADING (India)

As IJT is Japan's largest jewellery trade show, a large number of leading importers and wholesalers attend the show. You can have effective business discussions with them regarding representing your jewellery in the Japanese market.

IJT is the best venue to find the right distributor/agent in Japan!

Found candidates as our distributor in Japan!

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Conduct cash & carry business on-site!

Order amount exceeded USD 50,000!

1st time exhibitor

acredo (Germany)

COBRA PARIS (France)

APM (Monaco)

SAPPHIRUS LANKA PVT LTD. (Sri Lanka)

We believe that the Show Management focused a lot on the quality of the buyers. We met about 12 very high quality buyers including some from Korea, and had good business discussion. Also we found several candidates as our distributor in Japan. Overall, we are very satisfied with our result.

We were impressed how the number of high quality buyers at IJT has increased. Thanks to that, our result exceeded that of last year.

Also, we found a good distributor in Japan, and we met about 25 potential buyers.

We enjoyed better sales than last year. This time, we met about 50 key buyers including some from China, Taiwan, and Korea.

Especially, our diamond and gold products were popular. Our on-site sales totalled USD 80,000. Also we found 6 distributors in Japan. We were very satisfied with our result!

This was our 1st time to exhibit at IJT. We were very pleased that our products were well received. Especially, our loose diamond cut sapphires were very popular. We met more than 50 buyers from Japan, Italy, France, and Germany during IJT, and the total of order and sales amount exceeded USD 50,000. We are very thankful to the organiser whose level of service is unmatched by any other fair.

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IJT13_BRC_E_P9_10

Full Support Services to Ma ximise Your Business at IJT! Show Management fully supports exhibitors' business by providing the following services.

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Take advantage of these services to make the most out of IJT and achieve great success at the show!

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Direct Mail Service

<Where flyers are sent> Flyers can be sent to the presidents or purchasing directors of companies in the following categories who have visited IJT within the past three years. You can choose from the categories below:

.........

2 Retailers ..........................................................................................................................................................................................

3 Apparel shops, boutiques and mail-order houses .........

4 Overseas premium buyers

To be sent to

FREE

and wholesalers dealing internationally

1,700 companies 4,000 companies 2,000 companies 400 companies

Japan: Presidents and purchasing directors

Outside Japan: Presidents and purchasing

of importers, wholesalers, leading retailers, department stores, apparel shops, boutiques and mail-order houses. (30,000 companies)

directors of leading retailers, importers and wholesalers from overseas (1,000 companies from China/Taiwan/Hong Kong/Korea/India/ UAE/Russia/Thailand..., etc.)

Exhibitor Directory example Preferred business style Country

.....................................................................................................................

Company name

Other categories besides category 1 are subject to fee.

2

Product name Category

List of Japanese Buyers

Details

FREE

Exhibitor Directory [image]

(株)アーバンネットワーク イタリア 代理店求む URBAN NETWORK CO.,LTD.

Italy

Distributors Wanted

ラウンドリング カテゴリー：ダイヤモンドジュエリー

2ct up,VLY、Si2 のペアシェイプの ダイヤを「かわいらしく」 「美しく」 リングにした逸品です。

Exhibitors’ information page [image]

Round Ring Category : Diamond set jewellery It is the gem which made 2ct up, the diamond of the pair shape of the VLY, pretty in a ring

Prior to the show, Show Management will provide you with an extremely useful list including the contact information of Japanese wholesalers and retailers whose import accounts for over 40% of their products. Based on this list, you can send out show tickets and VIP entry badges beforehand in order to make many appointments prior to the show.

Listed Information • Company name • Type of business • President’s name • Address • Telephone number

Dates: Jan. 11(Wed)-14(Sat), 2012

Retailer

Website

特価 BestPrice

http://www.urban-network.co.jp/

Publicity Service is also available on-line for FREE as the “e-Guidebook” with three best photos of your products.

Exhibitor Directory content page [image]

5

新商品 New ￥300,000 ∼

Overseas Premium Buyers and Exhibitors Matching Service

FREE

ESTELLE CO., LTD. President Hayashi Maruyama Jan. 27(Wed)–30(Sat), 2010 10:00–18:00 (10:00–17:00 on Jan. 30) Tokyo Big Sight, Japan <Valid for all 4 days>

List of Japanese Buyers [Image]

3

FREE

Show Management will prepare an Exhibitor Directory including exhibitors' company and product information. What is more is that product photos will be printed in full color. As the directory will be sent out to some 31,000 buyers before the show, it will be a powerful promotion tool for exhibitors.

In addition, copies will be placed at the entrances to the show for giveaway. By giving potential buyers information on your company and products in advance, you will attract more buyers to your booth and generate more business.

This service enables IJT exhibitors to hold more and higher-value business discussions on-site. You can send out your flyers through Show Management to leading Japanese buyers who have previously visited IJT.

1 Major importers, retailers, manufacturers,

Publicity Service through Exhibitor Directory

Invitation Tickets and VIP Entry Badge [Image]

To successfully attract overseas premium buyers who have great purchasing power to your booth, Show Management offers "Overseas Premium Buyers and Exhibitors Matching Service". This unique program will allow you to attract more overseas buyers to your booth.

How the Matching Service Works

Company/Product Introduction Sheet in Japanese

FREE

① We match your products with overseas buyers’ requests. 〈Example〉

Exhibitors (Your company)

Show Management will prepare a company/product introduction sheet in Japanese to help you communicate more smoothly with Japanese buyers. 100 sheets will be delivered to your booth one day before the show. You can distribute the sheets out to Japanese buyers, which will be a good ice breaker to attract them to your booth.

Overseas Buyers

Select your products

Select desired items

Diamond Jewellery

Pearl Jewellery

Platinum Jewellery

Gemstone Jewellery

Matching

Diamond Jewellery

Pearl Jewellery

Platinum Jewellery

Gemstone Jewellery

② We will produce a Personalised Sourcing Catalogue for each buyer, highlighting your company's booth location and listing your products information.

[Image]

9

* The details above are subject to change.

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IJT13_BRC_E_H1_4

Participation Guide

Special events will bring the industry leaders and media to IJT! 1 Opening Ribbon - Cutting Ceremony A grand ribbon-cutting ceremony is held on the morning of the opening day to commence the show.

Key retail VIPs and prestigious representatives of the industry groups from all across Japan and Asia participate in this event, making IJT a must-see for these top buyers.

Japan’s Largest Jewellery Trade Show

2 Japan Best Jewellery Wearer Awards The Japan Best Jewellery Wearer Awards is held during the Reception Party at IJT. Attracting over 1,000 top executives of the jewellery industry, this event is an invaluable networking opportunity. Also, as this ceremony awards top celebrities, this glittering event attracts extensive media attention nationwide every year.

23rd Japan Best Jewellery Wearer Awards Winners

Dates

January 23 (Wed) – 26 (Sat), 2013

Venue

Tokyo Big Sight, Japan

Organisers

Reed Exhibitions Japan Ltd. Japan Jewellery Association

The Reception Party

For more information, contact your nearest Reed office/representative Singapore

IJT Show Management, Reed Exhibitions Japan Ltd.

REED EXHIBITIONS JAPAN, CONTACT IN SINGAPORE Tel: 6476-4572 Fax: 6476-0697 E-mail: schan@gol.com Contact: Sharon Chan

18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan Tel: +81-3-3349-8503 Fax: +81-3-3345-7929 E-mail: ijt-eng@reedexpo.co.jp

France REED EXHIBITIONS Tel: 01-41-90-46-72 Fax: 01-41-90-46-60 E-mail: vlocatelli@reed-export.fr Contact: Vanessa Locatelli

Germany, Austria REED EXHIBITIONS Tel: 0211-55-62-81 Fax: 0211-55-62-31 E-mail: caroline.spoenemann@reedexpo.de Contact: Caroline Spönemann

Hong Kong

Taiwan

REED EXHIBITIONS JAPAN, CONTACT IN HONG KONG Tel: 2169-6398 E-mail: schan@gol.com Contact: Sharon Chan

Italy

TAI-DEN CO., LTD. Tel: 02-2834-3716 Fax: 02-2834-3718 E-mail: sherman-ko@umail.hinet.net Contact: Sherman Ko/Jayne Ko

USA

REED EXHIBITIONS Tel: 02-43517054 Fax: 02-34538795 E-mail: monica.landi@reedexpo.it Contact: Monica Landi

REED EXHIBITIONS Tel: 203-840-5308 Fax: 203-840-9308 E-mail: bcasson@reedexpo.com Contact: Beth Casson

Reed Exhibitions Japan Ltd. 18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan Web: www.ijt.jp/en/

TEL: +81-3-3349-8503 FAX: +81-3-3345-7929 A division of Reed Business Registered in England, Number 678540

•International Jewellery Tokyo and IJT are service marks of Reed Exhibitions, used under license.

www.ijt.jp/en/